📌 Core Information
🔹 Job Title: Marketing Strategist – Consumer Lending
🔹 Company: Huntington National Bank
🔹 Location: Columbus, OH (Hybrid)
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (2 days on-site per week)
🚀 Job Overview
Key aspects of this role include:
- Developing and executing multi-channel marketing strategies to engage, activate, and deepen customer relationships
- Leading cross-functional teams to create customer-centered campaigns that drive business impact
- Collaborating with stakeholders to build awareness of marketing strategies and their contribution to business growth
- Analyzing campaign performance and optimizing strategies based on data-driven insights
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to work effectively with cross-functional teams. The ideal candidate will have experience in marketing strategy, campaign execution, and customer segmentation.
📋 Key Responsibilities
✅ Partner with stakeholders to develop and build awareness of marketing strategies and their contribution to business growth
✅ Develop complex business cases for new marketing strategies, including testing of offers, customer segmentation, and contact strategies to maximize performance and financial return
✅ Collaborate with Product, Digital, and UX teams to create impactful user journeys
✅ Ideate on new and creative ways to strategically move the business forward
✅ Execute marketing journeys and campaigns across all CRM channels, partnering with delivery managers and creative agencies to develop materials that resonate with customers, deliver the Huntington brand, and drive business impact
ASSUMPTION: This role requires strong project management skills, the ability to work independently, and the capacity to manage multiple projects simultaneously.
🎯 Required Qualifications
Education: Bachelor's Degree in Marketing or a related field
Experience: 7 years of experience in marketing
Required Skills:
- Proven experience in marketing strategy and campaign execution
- Strong analytical skills and data-driven mindset
- Excellent communication and collaboration skills
- Ability to work effectively with cross-functional teams
- Familiarity with CRM channels and marketing automation tools
Preferred Skills:
- Experience working closely with insights and analytics teams to design and execute learning plans that draw clear and compelling outcomes
- Experience partnering with analytics teams to understand the return on marketing investment
ASSUMPTION: Candidates with experience in the financial services industry and a strong understanding of consumer lending products will be well-suited for this role.
💰 Compensation & Benefits
Salary Range: $80,000 - $120,000 per year (Based on industry standards for a Marketing Strategist role with 7-10 years of experience in the Columbus, OH area)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Employee discounts on banking services
- Tuition assistance and professional development opportunities
Working Hours: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Banking
Company Size: 10,001+ employees (Large enterprise)
Founded: 1866
Company Description:
- Huntington is a $210 billion asset regional bank holding company headquartered in Columbus, Ohio
- Offers a comprehensive suite of banking, payments, wealth management, and risk management products and services
- Committed to doing the right thing for customers, colleagues, and communities through its "Welcome" philosophy
Company Specialties:
- Banking
- Financial services
- Brokerage
- Insurance
- Investing
- Auto loan
- Trust
- Mortgage
Company Website: http://www.huntington.com
ASSUMPTION: Huntington National Bank is a well-established financial institution with a strong brand and a commitment to customer service and community involvement.
📊 Role Analysis
Career Level: Mid-level
Reporting Structure: This role reports directly to the Senior Marketing Manager and may oversee junior marketing associates or coordinators
Work Arrangement: Hybrid (2 days on-site per week, with flexibility for remote work)
Growth Opportunities:
- Potential to advance to a Senior Marketing Manager or Marketing Director role
- Opportunities to work on diverse projects and gain exposure to various aspects of marketing
- Access to professional development and training opportunities
ASSUMPTION: This role offers opportunities for career growth and development within the marketing department and the broader organization.
🌍 Location & Work Environment
Office Type: Hybrid (2 days on-site per week)
Office Location(s): 41 S. High Street, Columbus, Ohio 43215
Geographic Context:
- Columbus, OH is the state capital and the most populous city in Ohio
- The city offers a diverse range of cultural attractions, including museums, theaters, and music venues
- Columbus has a vibrant food scene, with numerous restaurants and craft breweries
Work Schedule: Full-time, typically Monday-Friday, 8:30 AM - 5:00 PM (with flexibility for hybrid work arrangement)
ASSUMPTION: The hybrid work arrangement offers a good balance between on-site collaboration and remote flexibility.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with a member of the HR team
- Behavioral interview with the hiring manager
- Case study presentation or take-home assignment
- Final interview with senior leadership
Key Assessment Areas:
- Problem-solving skills and strategic thinking
- Data analysis and interpretation
- Communication and presentation skills
- Cultural fit and alignment with Huntington's values
Application Tips:
- Highlight relevant marketing strategy and campaign execution experience in your resume
- Tailor your cover letter to demonstrate your understanding of Huntington's "Welcome" philosophy and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments and how they relate to the key responsibilities of the role
ATS Keywords: Marketing Strategy, Campaign Execution, Customer Segmentation, Cross-Functional Collaboration, User Journey Design, Data Analysis, Creative Ideation, CRM Channels, Stakeholder Engagement, Business Case Development, Digital Marketing, UX Collaboration, Performance Maximization, Brand Development, Testing Strategies, Customer Activation
ASSUMPTION: Huntington uses an Applicant Tracking System (ATS) to screen resumes, so it's essential to include relevant keywords from the job description in your application materials.
🛠️ Tools & Technologies
- Marketing automation platforms (e.g., Marketo, Pardot)
- CRM software (e.g., Salesforce, Microsoft Dynamics)
- Data analysis tools (e.g., Excel, Tableau)
- Project management tools (e.g., Asana, Trello)
- Design and creative tools (e.g., Adobe Creative Suite, Sketch)
ASSUMPTION: Familiarity with marketing automation platforms, CRM software, and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Do the right thing
- Make things great
- Welcome everyone
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you have experience working in a collaborative, cross-functional environment?
- Are you comfortable analyzing data and using it to inform marketing strategies?
- Do you thrive in an environment that values adaptability and responsiveness to change?
ASSUMPTION: Huntington values candidates who align with their core values and can thrive in a collaborative, data-driven, and adaptable work environment.
⚠️ Potential Challenges
- Managing multiple projects and priorities simultaneously
- Working with diverse stakeholders and balancing their competing interests
- Keeping up with the fast-paced and ever-evolving marketing landscape
- Adapting to changes in marketing strategies and priorities
ASSUMPTION: Success in this role requires strong project management skills, the ability to work effectively with diverse stakeholders, and adaptability in the face of change.
📈 Similar Roles Comparison
- This role is similar to a Marketing Manager or Marketing Strategist role in other industries, but may have a stronger focus on data analysis and customer segmentation in the financial services industry
- Unlike some marketing roles, this position requires a strong understanding of consumer lending products and the ability to develop marketing strategies that drive business impact
- Career progression in this role may follow a similar path to other marketing roles, with opportunities to advance to senior-level positions within the marketing department or the broader organization
ASSUMPTION: While this role shares similarities with other marketing roles, its unique focus on consumer lending products and data-driven marketing strategies sets it apart.
📝 Sample Projects
- Developing a multi-channel marketing campaign to promote a new consumer lending product
- Analyzing customer data to identify segments with high lifetime value potential and developing targeted marketing strategies to engage and activate these customers
- Collaborating with the UX team to design and optimize user journeys that improve customer engagement and drive business impact
ASSUMPTION: These sample projects illustrate the strategic, data-driven, and collaborative nature of the Marketing Strategist role at Huntington National Bank.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does Huntington support the professional development and growth of its marketing team members?
- Can you provide an example of a successful marketing campaign that was executed by the team, and what made it successful?
- How does Huntington measure the success of its marketing efforts, and how does this role contribute to those metrics?
- What is the company's approach to work-life balance, and how does that manifest in this role?
ASSUMPTION: These interview questions are designed to provide insight into the team structure, company culture, and the specific requirements of the role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight relevant marketing strategy and campaign execution experience
- Write a cover letter that demonstrates your understanding of Huntington's "Welcome" philosophy and how your skills and experience align with the role's requirements
- Prepare for behavioral interview questions by reflecting on your past experiences and accomplishments and how they relate to the key responsibilities of the role
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
