Marketing Strategy and Planning Executive

📌 Core Information

🔹 Job Title: Marketing Strategy and Planning Executive

🔹 Company: The Inside Job

🔹 Location: Solihull, United Kingdom

🔹 Job Type: Hybrid (3 days on-site)

🔹 Category: Marketing

🔹 Date Posted: July 18, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site (3 days a week)

🚀 Job Overview

Key aspects of this role include:

• Collaborating with cross-functional teams to deliver integrated marketing campaigns
• Supporting senior management in aligning marketing efforts with various teams
• Leading the consolidation of activation timelines and ensuring channel alignment
• Tracking competitor activity and trends, feeding insights into future planning
• Analyzing campaign performance and applying learnings

ASSUMPTION: This role requires strong organizational skills, attention to detail, and the ability to work effectively with diverse teams.

📋 Key Responsibilities

✅ Planning: Support Senior Marketing Planning Manager in aligning marketing efforts with Brand, Commercial, Retail, and Events teams for campaigns, trading moments, promos, store openings, and events.

✅ Campaigns: Support alignment across channel teams for brand and product campaigns, ensuring content availability and audience targeting refinement with Lifecycle team.

✅ Communication: Communicate marketing plans and strategy updates effectively.

✅ Campaign Analysis: Support stakeholder meetings by capturing actions and coordinating campaign wrap-up reports analyzing objectives, KPIs, and results.

✅ Problem Solving: Identify and resolve roadblocks, collaborate with Creative to maintain campaign integrity, and drive data capture in stores to maximize customer insights and permissions.

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and analytical thinking to drive marketing performance.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Proven experience (2-5 years) in a similar role within a DTC business

Required Skills:

• Excellent collaboration skills
• Highly organized with keen attention to detail
• Enthusiastic about fitness, wellness, and culture
• Strong verbal and written communication skills
• Effective interpersonal skills
• Confident in challenging ideas and open to being challenged

Preferred Skills:

• Experience with marketing automation tools
• Fluency in additional languages

ASSUMPTION: Candidates with experience in fast-paced, dynamic environments and a passion for marketing will thrive in this role.

💰 Compensation & Benefits

Salary Range: £28,000 - £35,000 per annum (based on experience and industry standards for the role and location)

Benefits:

• Competitive benefits package
• Opportunities for professional development
• Discounted gym memberships and fitness classes
• Company social events and team-building activities

Working Hours: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The salary range is estimated based on industry standards for the role, experience level, and location. Actual compensation may vary based on individual qualifications and company discretion.

📌 Applicant Insights

🔍 Company Context

Industry: Retail (Fitness Apparel and Accessories)

Company Size: Medium (1,001-5,000 employees) - Large enough to offer diverse opportunities but small enough for individual impact

Founded: 2012 - Established as a start-up and grown rapidly to become a global brand

Company Description:

• One of the fastest-growing and most recognizable fitness apparel and accessories brands
• Supported by over 22 million highly engaged social media followers and customers in hundreds of countries
• Operates in a dynamic, fast-paced environment with open-minded, ambitious, curious, creative, and resourceful people

Company Specialties:

• Fitness apparel and accessories
• E-commerce and retail
• Social media marketing and influencer partnerships

Company Website: http://www.gymshark.com

ASSUMPTION: Gymshark's unique culture and rapid growth make it an attractive place to work for ambitious marketing professionals.

📊 Role Analysis

Career Level: Mid-level marketing professional with the opportunity to grow and take on more responsibilities

Reporting Structure: Reports directly to the Senior Marketing Planning Manager, with close collaboration with various teams across Marketing, Creative, Product, Tech, Retail, and beyond

Work Arrangement: Hybrid (3 days on-site, 2 days remote) - Offers flexibility while maintaining a strong on-site presence for collaboration and team building

Growth Opportunities:

• Progression to a senior role within the marketing planning team
• Expansion into other marketing disciplines or management positions
• International opportunities as the company continues to grow globally

ASSUMPTION: This role provides a strong foundation for career growth in marketing, with opportunities to learn, develop, and take on more responsibilities.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with state-of-the-art facilities

Office Location(s): 3 Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8AB, GB; Hanbury Street, Unit 92, London, London E1 5JL, GB

Geographic Context:

• Solihull is located in the West Midlands, England, with easy access to Birmingham and other major cities
• The office is situated in a business park with ample parking and nearby amenities
• The area offers a mix of urban and rural environments, with plenty of green spaces and outdoor activities

Work Schedule: Full-time (40 hours per week), with flexible working hours and the option to work from home 2 days a week

ASSUMPTION: The hybrid work arrangement offers the best of both worlds - the structure and collaboration of an on-site office and the flexibility of remote work.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening with the HR team
• In-depth interview with the hiring manager and/or team members
• Final interview with the senior leadership team

Key Assessment Areas:

• Problem-solving skills and strategic thinking
• Collaboration and communication skills
• Attention to detail and organizational skills
• Cultural fit and passion for fitness, wellness, and culture

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your marketing planning and campaign management experience
• Research Gymshark's brand, values, and culture to demonstrate your fit

ATS Keywords: Marketing Strategy, Planning, Campaign Management, Collaboration, Communication, Attention to Detail, Problem Solving, Data Analysis, Customer Insights, Fitness, Wellness, Culture

ASSUMPTION: The interview process is designed to assess your skills, experience, and cultural fit, with a focus on your ability to thrive in a fast-paced, dynamic environment.

🛠️ Tools & Technologies

• Marketing automation tools (e.g., HubSpot, Marketo)
• Project management software (e.g., Asana, Trello)
• Microsoft Office Suite (Word, Excel, PowerPoint)
• Google Workspace (Gmail, Google Drive, Google Docs)

ASSUMPTION: Familiarity with marketing automation tools and project management software is beneficial but not required. Training will be provided as needed.

👔 Cultural Fit Considerations

Company Values:

• Ambitious
• Curious
• Creative
• Resourceful
• Open-minded

Work Style:

• Fast-paced and dynamic
• Collaborative and team-oriented
• Results-driven and focused on continuous improvement

Self-Assessment Questions:

• Do you thrive in fast-paced, dynamic environments?
• Are you passionate about fitness, wellness, and culture?
• Do you enjoy working collaboratively with diverse teams?

ASSUMPTION: Gymshark's unique culture values open-minded, ambitious, curious, creative, and resourceful people who can thrive in a fast-paced, dynamic environment.

⚠️ Potential Challenges

• Managing multiple priorities and deadlines in a fast-paced environment
• Collaborating effectively with diverse teams across various functions
• Adapting to changes in priorities and strategies
• Maintaining a strong work-life balance in a hybrid work arrangement

ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Unlike traditional marketing roles, this position requires a strong focus on integrated planning and cross-functional collaboration
• Gymshark's unique culture and rapid growth offer unique opportunities and challenges compared to other retail or e-commerce companies
• This role provides a strong foundation for career growth in marketing, with opportunities to learn, develop, and take on more responsibilities

ASSUMPTION: While this role shares similarities with other marketing planning positions, its unique context within Gymshark sets it apart.

📝 Sample Projects

• Developing and executing a comprehensive marketing plan for a new product launch
• Analyzing campaign performance data to identify trends and optimize future campaigns
• Collaborating with cross-functional teams to create and implement a customer loyalty program

ASSUMPTION: These sample projects illustrate the strategic, analytical, and collaborative aspects of the role.

❓ Key Questions to Ask During Interview

• How does this role support the overall marketing strategy and business objectives?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Gymshark support the professional development and growth of its employees?
• What are the most challenging aspects of this role, and how can I best prepare for them?
• How does Gymshark foster a culture of collaboration and innovation?

ASSUMPTION: These questions demonstrate your interest in the role, the company, and your long-term career growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare examples of your marketing planning and campaign management experience
• Research Gymshark's brand, values, and culture to demonstrate your fit
• Follow up with the hiring manager one week after your interview to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.