📌 Core Information
🔹 Job Title: Marketing Strategy and Planning Executive
🔹 Company: Gymshark
🔹 Location: Solihull, United Kingdom
🔹 Job Type: Hybrid (3 days on-site)
🔹 Category: Marketing
🔹 Date Posted: 2025-07-18
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site/Hybrid
🚀 Job Overview
Key aspects of this role include:
- Collaborating with cross-functional teams to align marketing efforts
- Planning and coordinating marketing campaigns and trading moments
- Analyzing competitor activity and market trends
- Ensuring brand consistency and customer-centric approach across all touchpoints
ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to work effectively with various teams.
📋 Key Responsibilities
✅ Planning: Support Senior Marketing Planning Manager in aligning marketing efforts with Brand, Commercial, Retail, and Events teams for campaigns, trading moments, promos, store openings, and events.
✅ Campaigns: Support alignment across channel teams for brand and product campaigns, ensuring content availability and audience targeting refinement with Lifecycle team.
✅ Communication: Communicate marketing plans and strategy updates effectively.
✅ Analysis: Track competitor activity and trends, feed insights into future planning, and analyze campaign performance.
✅ Problem-Solving: Identify and resolve roadblocks, collaborate with Creative to maintain campaign integrity, and drive data capture in stores to maximize customer insights and permissions.
ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and cross-functional collaboration, requiring strong organizational skills and attention to detail.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience (2-5 years) in a similar role within a DTC business
Required Skills:
- Excellent collaboration skills
- Highly organized with keen attention to detail
- Strong verbal and written communication skills
- Effective interpersonal skills
- Confident in challenging ideas and open to being challenged
- Enthusiastic about fitness, wellness, and culture
Preferred Skills:
- Experience with marketing planning tools and software
- Knowledge of the fitness industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, a background in marketing, familiarity with marketing planning tools, and a genuine passion for fitness and wellness are highly desirable for this role.
💰 Compensation & Benefits
Salary Range: £25,000 - £35,000 per annum (based on industry standards for a Marketing Executive role in the UK with 2-5 years of experience)
Benefits:
- Competitive ‘Win Together, Lose Together’ Bonus
- Choice of Private Medical Insurance or Healthcare Cash Plan, paid for by the company
- 25 days holidays + your birthday and all the Bank Holidays which can be substituted and taken whenever you want
- A truly Flexible Working Culture
- Employer pension contributions up to 7%
- Life Assurance at four times your basic salary
- 50% Gymshark Discount
- Gymshark Gift Card for each year of service
- Discounts, Cashback and Savings programme
- Financial, Physical and Mental Wellbeing Support
- Great Training and Learning Resources
- Choice of hardware and access to the best software
- Paid time off when you’re physically and mentally unwell
- Very Generous Family Leave package
- Refuel - Healthy fresh food at GSHQ
- Lifting Club (LC) Gym Membership
- Free monthly massages
- Beauty and Barber facilities
- Free on-site parking
Working Hours: Full-time (40 hours per week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Executive role in the UK with 2-5 years of experience. Actual salary may vary depending on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Gymshark operates in the retail industry, specifically focusing on fitness apparel and accessories. The company is known for its strong social media presence and global customer base.
Company Size: Gymshark has 1,001-5,000 employees, providing a mid-sized company environment with opportunities for growth and collaboration.
Founded: Gymshark was founded in 2012 and has since grown rapidly, becoming one of the fastest-growing fitness apparel brands worldwide.
Company Description:
- Gymshark is a global fitness apparel and accessories brand with a strong focus on social media and customer engagement.
- The company is known for its innovative marketing strategies and high-quality products.
- Gymshark fosters a culture of ambition, curiosity, and creativity, providing an exciting work environment for employees.
Company Specialties:
- Fitness apparel and accessories
- Social media marketing and customer engagement
- Global brand expansion and retail growth
Company Website: http://www.gymshark.com
ASSUMPTION: Gymshark's focus on social media and customer engagement makes it an attractive employer for marketing professionals with a passion for fitness and wellness.
📊 Role Analysis
Career Level: This role is at the executive level, providing an opportunity for experienced marketing professionals to grow within the company.
Reporting Structure: The Marketing Strategy and Planning Executive will report directly to the Senior Marketing Planning Manager and work closely with various teams across the organization.
Work Arrangement: This is a hybrid role, requiring the successful candidate to attend the Gymshark headquarters in Solihull, United Kingdom, for at least 3 days per week.
Growth Opportunities:
- Progression to a Senior Marketing Planning Manager role
- Expansion into other areas of marketing or management within the company
- International relocation opportunities as the company continues to grow globally
ASSUMPTION: This role offers excellent growth opportunities for the right candidate, with the potential to progress within the marketing department or explore other areas of the business.
🌍 Location & Work Environment
Office Type: Gymshark's headquarters is a modern, collaborative workspace designed to foster creativity and innovation.
Office Location(s): 3 Central Boulevard, Blythe Valley Park, Solihull, West Midlands B90 8AB, GB
Geographic Context:
- Solihull is located in the West Midlands, United Kingdom, with easy access to Birmingham and other major cities.
- The area offers a mix of urban and rural environments, with plenty of outdoor spaces and fitness facilities nearby.
- Solihull has a vibrant local community and a growing tech and retail scene.
Work Schedule: The working hours for this role are typically Monday to Friday, 9:00 AM to 5:30 PM, with a 30-minute lunch break. The role may require occasional flexibility to meet project deadlines or attend events.
ASSUMPTION: The hybrid work arrangement and flexible working culture at Gymshark provide employees with a good work-life balance, while still fostering a collaborative and innovative work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening with the HR team
- Face-to-face or video interview with the hiring manager and a member of the HR team
- Final round interview with senior leadership
- Background check and offer
Key Assessment Areas:
- Marketing strategy and planning skills
- Cross-functional collaboration and communication
- Problem-solving and analytical skills
- Cultural fit and passion for Gymshark's mission
Application Tips:
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills.
- Prepare examples of your marketing planning and campaign management experience to discuss during the interview.
- Research Gymshark's brand, values, and mission to demonstrate your enthusiasm for the role and the company.
- Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions.
ATS Keywords: Marketing Strategy, Planning, Campaign Management, Cross-Functional Collaboration, Competitor Analysis, Customer-Centric, Brand Consistency, Marketing Executive, DTC Business
ASSUMPTION: Gymshark's interview process is designed to assess the candidate's marketing skills, cultural fit, and potential to contribute to the company's continued growth and success.
🛠️ Tools & Technologies
- Marketing planning tools (e.g., Asana, Trello, Monday.com)
- Campaign management software (e.g., Hootsuite, Sprout Social, Buffer)
- Data analysis tools (e.g., Google Analytics, Tableau, Power BI)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: The specific tools and technologies used by Gymshark may vary depending on the role and the department's needs. However, familiarity with common marketing planning, campaign management, and data analysis tools is essential for this role.
👔 Cultural Fit Considerations
Company Values:
- Ambition
- Curiosity
- Creativity
- Resourcefulness
- Inclusivity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Data-driven and analytical
- Customer-focused
- Results-oriented
Self-Assessment Questions:
- Do you thrive in a fast-paced, collaborative environment?
- Are you passionate about fitness, wellness, and culture?
- Do you have a proven track record of successful marketing strategy and planning?
- Are you comfortable working with cross-functional teams and stakeholders at various levels?
- Do you embrace a data-driven approach to marketing and decision-making?
ASSUMPTION: Gymshark's culture values ambition, curiosity, creativity, and resourcefulness, making it an attractive employer for marketing professionals who are passionate about fitness, wellness, and driving results.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in marketing strategies and priorities
- Working in a hybrid environment, balancing on-site and remote work
- Meeting the high expectations set by Gymshark's strong brand and customer base
ASSUMPTION: While Gymshark offers an exciting and dynamic work environment, candidates should be prepared to manage multiple projects, collaborate effectively, and adapt to changes in a fast-paced setting.
📈 Similar Roles Comparison
- Marketing Manager - Responsible for overall marketing strategy and execution, whereas this role focuses on planning and coordination
- Campaign Manager - More focused on tactical campaign execution, while this role involves strategic planning and coordination
- Brand Manager - Oversees brand strategy and positioning, while this role focuses on marketing planning and campaign coordination
ASSUMPTION: This role is unique in its focus on marketing planning, coordination, and cross-functional collaboration, making it an attractive opportunity for experienced marketing professionals looking to grow within a specific aspect of marketing.
📝 Sample Projects
- Developing and executing a quarterly marketing plan for Gymshark's global expansion
- Coordinating a cross-channel campaign for a new product launch, ensuring brand consistency and maximizing customer engagement
- Analyzing competitor activity and market trends to inform future marketing strategies and tactics
ASSUMPTION: These sample projects illustrate the strategic planning, cross-functional collaboration, and data-driven decision-making required for success in this role.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy and organization structure?
- What are the most significant challenges facing the marketing department currently, and how can this role contribute to addressing them?
- How does Gymshark support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Gymshark foster a culture of inclusivity and diversity within its marketing team?
ASSUMPTION: Asking thoughtful, insightful questions during the interview demonstrates your interest in the role and commitment to contributing to Gymshark's success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through Gymshark's careers page
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills, using the ATS keywords provided
- Prepare examples of your marketing planning and campaign management experience to discuss during the interview
- Research Gymshark's brand, values, and mission to demonstrate your enthusiasm for the role and the company
- Follow up with the HR team after your interview to express your interest in the role and ask any remaining questions
- If selected for the final round, be prepared to present a marketing plan or project that showcases your skills and approach to marketing strategy and planning
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
