Marketing Strategy, Consumer Insights & Market Research-Marketing Planning Office, Rakuten Ichiba Marketing Department (C&M)

📌 Core Information

🔹 Job Title: Marketing Strategy, Consumer Insights & Market Research

🔹 Company: Rakuten

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Analyzing user behavior and purchasing data to extract consumer insights
• Supporting marketing initiatives and business strategies through data analysis
• Measuring the effect of marketing measures and proposing improvements
• Establishing and systematizing data analysis methods

ASSUMPTION: This role requires a strong background in data analysis and marketing strategy to effectively drive business growth through consumer insights.

📋 Key Responsibilities

✅ Analyze user behavior and purchasing data from Rakuten Ichiba to extract consumer insights

✅ Propose marketing measures based on consumer insights and support marketing initiatives

✅ Develop data-based business strategies and support their implementation

✅ Measure the effect of marketing measures and propose improvements

✅ Establish and systematize data analysis methods for consumer behavior analysis

ASSUMPTION: This role involves a significant amount of data analysis and requires strong analytical skills to derive meaningful insights from data.

🎯 Required Qualifications

Education: Bachelor's degree in a relevant field (e.g., Marketing, Business, Statistics)

Experience: 5+ years of professional experience, with at least 3 years in data analysis and marketing strategy

Required Skills:

• Proficient in Excel functions (LOOKUP, INDEX, MATCH, etc.) for data aggregation, analysis, and presentation
• Experience in project management
• Strong analytical skills and ability to derive insights from data
• Excellent communication skills to interact effectively with various stakeholders

Preferred Skills:

• Experience in online marketing and B2C marketing
• Proficiency in SQL and Python for data extraction and analysis
• Experience using BI tools (e.g., Tableau, Power BI)
• Experience in consumer behavior analysis and market research
• Ability to design and analyze quantitative research

ASSUMPTION: While the job listing does not specify a required degree, a relevant degree would be beneficial for this role due to the analytical nature of the work.

💰 Compensation & Benefits

Salary Range: Based on Rakuten's compensation structure and industry standards for similar roles, the estimated salary range for this position is ¥8,000,000 - ¥12,000,000 per year (approximately USD $65,000 - $100,000).

Benefits:

• Comprehensive health insurance
• Retirement benefits
• Paid time off (vacation, sick leave, holidays)
• Commuting allowance
• Language support (TOEIC score exceeding 800 or equivalent English proficiency)

Working Hours: Full-time position with standard working hours (8:30 AM - 5:30 PM, Monday - Friday), with some flexibility for remote work as needed.

ASSUMPTION: The salary range provided is an estimate based on industry standards and Rakuten's compensation structure. Actual compensation may vary based on factors such as experience, skills, and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Rakuten is a global leader in e-commerce, fintech, digital content, and communications, with a strong presence in Japan and expanding operations worldwide.

Company Size: Rakuten has over 10,000 employees globally, providing a large and diverse work environment.

Founded: Rakuten was founded in Tokyo, Japan, in 1997.

Company Description:

• Rakuten is a global technology leader that empowers individuals, communities, businesses, and society through innovative services.
• The company offers a wide range of services, including e-commerce, fintech, digital content, and communications.
• Rakuten is committed to creating a sustainable and inclusive future for all.

Company Specialties:

• E-commerce platforms (Rakuten Ichiba, Rakuten Books)
• Card and payments services
• Life and leisure support services
• Communications and energy services
• Investment and financial services
• Sports and digital content services
• Open EC, AD, affiliate, securities, bank, insurance, travel, mobile, and artificial intelligence services

Company Website: https://global.rakuten.com/corp/

ASSUMPTION: Rakuten's diverse range of services and global presence provide ample opportunities for career growth and development.

📊 Role Analysis

Career Level: This role is at the mid-career level, requiring a significant amount of experience in data analysis and marketing strategy.

Reporting Structure: The role reports directly to the Manager of the Market Marketing Department, with a team consisting of 1 Manager, 1 Assistant Manager, and 7 team members.

Work Arrangement: This is an on-site position, with standard working hours and some flexibility for remote work as needed.

Growth Opportunities:

• Developing data analysis skills and understanding of marketing measures
• Building a career as a data scientist or marketing strategy expert
• Pursuing a career in corporate planning or business strategy

ASSUMPTION: This role offers significant growth opportunities, as it allows individuals to develop their skills and contribute directly to Rakuten Ichiba's marketing initiatives and business strategies.

🌍 Location & Work Environment

Office Type: Rakuten's headquarters, Rakuten Crimson House, is a modern and collaborative work environment.

Office Location(s): Rakuten Crimson House, 1-14-1 Tamagawa, Setagaya-ku, Tokyo

Geographic Context:

• Tokyo is a bustling metropolis with a rich cultural heritage and numerous attractions
• The Setagaya-ku district is a vibrant and convenient location for work and leisure
• Rakuten Crimson House is easily accessible by public transportation

Work Schedule: Standard working hours are from 8:30 AM to 5:30 PM, Monday through Friday, with some flexibility for remote work as needed.

ASSUMPTION: Rakuten's work environment is collaborative and inclusive, fostering innovation and growth among its employees.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• On-site interviews with hiring managers and team members
• Final decision and offer

Key Assessment Areas:

• Data analysis skills and experience
• Marketing strategy and planning abilities
• Communication and presentation skills
• Cultural fit and alignment with Rakuten's values

Application Tips:

• Tailor your resume to highlight relevant data analysis and marketing strategy experience
• Prepare examples of consumer insights you've extracted from data and marketing initiatives you've supported
• Demonstrate your ability to work collaboratively and effectively with diverse teams

ATS Keywords: Data Analysis, Consumer Insights, Market Research, Marketing Strategy, Project Management, Excel Functions, SQL, Python, BI Tools, Quantitative Research, User Behavior Analysis

ASSUMPTION: Rakuten's application process is designed to assess candidates' skills and cultural fit, with a focus on data analysis and marketing strategy experience.

🛠️ Tools & Technologies

• Microsoft Excel
• SQL databases
• Python for data analysis
• BI tools (e.g., Tableau, Power BI)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The tools and technologies required for this role are standard in the data analysis and marketing fields, with a focus on data analysis and visualization.

👔 Cultural Fit Considerations

Company Values:

• Empowerment
• Innovation
• Sustainability
• Inclusivity
• Integrity

Work Style:

• Collaborative and team-oriented
• Data-driven and analytical
• Adaptable and open to new ideas
• Results-focused and committed to continuous improvement

Self-Assessment Questions:

• How have you used data analysis to drive marketing strategies in previous roles?
• Can you describe a time when you had to adapt to a new tool or technology to complete a project?
• How do you approach working with diverse teams to achieve common goals?

ASSUMPTION: Rakuten values employees who are collaborative, data-driven, and committed to continuous improvement, with a strong focus on empowerment and innovation.

⚠️ Potential Challenges

• Working with large and complex datasets may present technical challenges
• Balancing data analysis and marketing strategy responsibilities may require strong time management skills
• Collaborating with diverse teams may present communication challenges
• Keeping up with industry trends and best practices in data analysis and marketing strategy may require continuous learning

ASSUMPTION: While this role presents several challenges, it also offers significant opportunities for growth and development in data analysis and marketing strategy.

📈 Similar Roles Comparison

• This role is similar to a Marketing Data Analyst or Consumer Insights Manager, but with a stronger focus on market research and strategy planning
• In comparison to other marketing roles, this position requires a higher level of data analysis and strategic thinking
• Career progression may involve moving into a more senior marketing role or specializing in data science or market research

ASSUMPTION: This role is unique in its focus on market research and strategy planning, requiring a strong background in data analysis and marketing strategy.

📝 Sample Projects

• Analyzing user behavior data to identify trends and opportunities for targeted marketing campaigns
• Developing a predictive model to forecast sales based on historical data and market trends
• Conducting a market segmentation study to identify high-potential customer segments for Rakuten Ichiba

ASSUMPTION: These sample projects illustrate the data-driven and strategic nature of the role, focusing on extracting consumer insights and driving marketing initiatives.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and how this role fits within the organization?
• How does Rakuten support the professional development of its employees in this role?
• Can you provide an example of a successful marketing initiative driven by consumer insights at Rakuten Ichiba?
• How does Rakuten measure the success of its marketing campaigns, and how does this role contribute to that process?
• What are the most important qualities you look for in a candidate for this role?

ASSUMPTION: These interview questions are designed to assess the role's fit within the organization, Rakuten's commitment to employee development, and the candidate's alignment with the company's values and goals.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Rakuten careers page
• Tailor your resume to highlight relevant data analysis and marketing strategy experience
• Prepare a cover letter explaining your interest in the role and how your skills and experience make you a strong fit
• Prepare examples of consumer insights you've extracted from data and marketing initiatives you've supported
• Follow up with Rakuten's HR department one week after submitting your application to confirm receipt and inquire about next steps

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.