Online Customer Marketing Manager

📌 Core Information

🔹 Job Title: Online Customer Marketing Manager

🔹 Company: Logitech

🔹 Location: Tokyo, Japan

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: April 23, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (Tokyo, Japan)

🚀 Job Overview

Key aspects of this role include:

• Maximizing sell-out and increasing market share for Amazon and DTX
• Developing and executing ad optimization strategies and media plans
• Collaborating with cross-functional teams and global Logitech teams
• Analyzing data to optimize future plans and drive business growth

ASSUMPTION: This role requires a strong understanding of e-commerce and digital marketing, with a focus on the Amazon platform. Candidates should be comfortable working with data and have experience managing ad agency partners.

📋 Key Responsibilities

✅ Maximize SO and increase market share for the entire categories in Amazon and DTX

✅ Develop and design Ad optimization for the growth of Amazon and DTX SO

✅ Develop and execute an appropriate media strategy

✅ Implement PDCA cycle and scale up

✅ Optimize Media budget

✅ Develop and build data-driven marketing

✅ Devise a media strategy to deliver short, medium and long term wins in the online channel

✅ Align with HQ/AP for global strategy

✅ Work with the local team, Amazon team, 4P, Marketing, Finance, to develop annual/quarterly SO plans and track constantly

✅ Achieve SO growth targets, deliver financial metrics across each category

✅ Provide weekly media reporting of performance against target and market activity

✅ Liaise with Ad agency partners to drive implementation of capabilities

✅ Continuously look for opportunities to optimize shopper conversion via relevant shopper insights

✅ Partner with Global & Region Logitech team to drive learning from other markets and to share best practices

ASSUMPTION: This role requires a proactive, energetic, self-starter with strong analytic skills and business acumen. Candidates should be highly collaborative and communicative, with a problem-solving attitude.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Over 3 years of experience in e-commerce and digital marketing, with a strong understanding of the Amazon platform

Required Skills:

• In-depth understanding of e-commerce landscape and best practices, especially on the Amazon platform
• Proficient in data-driven digital marketing programs and contents upgrade
• Ability to manage Ad agency partners

Preferred Skills:

• Fluency in Japanese
• Experience working with global teams

ASSUMPTION: Candidates with experience in the consumer electronics, PC, or FMCG industry may have an advantage.

💰 Compensation & Benefits

Salary Range: ¥8,000,000 - ¥12,000,000 per year (Based on experience and market standards)

Benefits:

• Comprehensive benefits packages
• Flexible working environments
• Health support

Working Hours: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: Salary range is estimated based on market standards for similar roles in Japan. Actual salary may vary based on experience and performance.

📌 Applicant Insights

🔍 Company Context

Industry: Logitech operates in the consumer electronics industry, with a focus on gaming and personal workspace devices

Company Size: Logitech is a large, global company with over 8,000 employees worldwide. This role is based in Tokyo, Japan, which is one of Logitech's major hubs

Founded: 1981, in Switzerland

Company Description:

• Logitech is a global leader in personal workspace and gaming devices
• They are known for their innovative products, including mice, keyboards, webcams, headsets, and gaming accessories
• Logitech is committed to sustainability and social responsibility

Company Specialties:

• Gaming devices
• Personal workspace devices
• Audio devices

Company Website: www.logitech.com

ASSUMPTION: Logitech's focus on innovation and sustainability makes it an attractive employer for candidates interested in these areas.

📊 Role Analysis

Career Level: This role is a mid-level management position, reporting directly to the Online Sales Head

Reporting Structure: This role has no direct reports but will collaborate with various teams, including local teams, Amazon teams, 4P, Marketing, and Finance

Work Arrangement: This role is based in Tokyo, Japan, with a hybrid work arrangement (on-site and remote work)

Growth Opportunities:

• Potential career progression to senior marketing roles within Logitech
• Opportunities to work on global projects and collaborate with international teams
• Chance to gain experience in a fast-paced, dynamic industry

ASSUMPTION: This role offers opportunities for professional growth and development within Logitech and the broader consumer electronics industry.

🌍 Location & Work Environment

Office Type: Logitech's Tokyo office is a modern, collaborative workspace with a focus on employee well-being

Office Location(s): Tokyo, Japan

Geographic Context:

• Tokyo is a major global city with a vibrant tech industry and a high cost of living
• Logitech's office is located in the Shibuya ward, a central and convenient location
• The office is easily accessible by public transportation

Work Schedule: Full-time (40 hours per week), with flexible working hours and remote work options

ASSUMPTION: Candidates should be comfortable working in a fast-paced, dynamic environment and be able to manage their time effectively.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video call interview with the hiring manager
• In-person or virtual interview with the team
• Final interview with senior leadership

Key Assessment Areas:

• Understanding of e-commerce and digital marketing
• Analytical skills and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with Logitech's values

Application Tips:

• Highlight relevant experience and achievements in e-commerce and digital marketing
• Tailor your resume and cover letter to emphasize your understanding of the Amazon platform and data-driven marketing
• Prepare examples of your ability to optimize ad spending and media strategy

ATS Keywords: E-commerce, digital marketing, Amazon, ad optimization, media strategy, data analysis, shopper insights, market analysis

ASSUMPTION: Logitech's application process is designed to assess candidates' technical skills and cultural fit with the company's values.

🛠️ Tools & Technologies

• Amazon Marketing Service (AMS)
• Data analysis tools (e.g., Excel, Google Analytics)
• Ad agency platforms (e.g., Google Ads, Facebook Ads)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: Candidates should be comfortable using data analysis tools and ad agency platforms to optimize ad spending and media strategy.

👔 Cultural Fit Considerations

Company Values:

• Creativity
• Reliability
• Innovation

Work Style:

• Collaborative
• Dynamic
• Data-driven

Self-Assessment Questions:

• How do you align with Logitech's values of creativity, reliability, and innovation?
• Are you comfortable working in a fast-paced, dynamic environment?
• How do you approach data-driven decision making in your work?

ASSUMPTION: Candidates should assess their fit with Logitech's values and work style before applying to ensure a successful cultural fit.

⚠️ Potential Challenges

• Managing multiple stakeholders and teams
• Working with large datasets and complex analytics
• Keeping up with the fast-paced nature of the e-commerce industry
• Adapting to a hybrid work environment

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and be able to manage multiple priorities and stakeholders.

📈 Similar Roles Comparison

• This role is similar to other online marketing manager positions, but with a focus on the Amazon platform and data-driven decision making
• Compared to other marketing roles, this position requires a strong understanding of e-commerce and digital marketing
• Career progression in this role could lead to senior marketing positions within Logitech or other consumer electronics companies

ASSUMPTION: Candidates should research similar roles and compare the required skills and qualifications to ensure a good fit for their career goals.

📝 Sample Projects

• Optimizing ad spending on the Amazon platform to maximize sell-out
• Developing a data-driven media strategy to deliver short, medium, and long-term wins in the online channel
• Collaborating with global teams to share best practices and drive learning from other markets

ASSUMPTION: Candidates should prepare examples of their ability to optimize ad spending, develop media strategies, and collaborate with global teams.

❓ Key Questions to Ask During Interview

• How does this role fit into Logitech's global strategy for online sales?
• What are the key priorities for this role in the first 90 days?
• How does Logitech support the professional development of its employees?
• What is the typical career path for someone in this role?
• How does Logitech foster a culture of innovation and creativity?

ASSUMPTION: Candidates should ask thoughtful questions to demonstrate their interest in the role and the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in e-commerce and digital marketing
• Prepare examples of your ability to optimize ad spending and develop media strategies
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.