🔹 Job Title: Marketing Strategy & Content Lead - UK
🔹 Company: LCX
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 8, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Remote - United Kingdom
🚀 Job Overview
LCX is seeking a creative and results-driven Marketing Strategy & Content Lead to join their global team, working remotely from the UK. This role involves developing and executing engaging social media strategies, creating high-quality content, and driving audience engagement across multiple platforms. The ideal candidate will have a strong passion for blockchain, crypto, and shaping the future of finance.
📋 Key Responsibilities
✅ Strategy & Content Development:
- Develop and execute engaging social media strategies across platforms including X (formerly Twitter), Instagram, TikTok, LinkedIn, and YouTube.
- Create high-quality, platform-tailored content that resonates with LCX’s target audience and amplifies the brand voice.
- Maintain a content calendar, plan and schedule posts, and ensure alignment with LCX’s marketing and communications strategies.
✅ Audience Engagement & Analytics:
- Monitor, respond, and engage with the audience in real-time, fostering trust and loyalty within the crypto community.
- Analyze social media performance metrics, generate reports, and provide actionable insights to optimize campaigns.
✅ Collaboration & Trend Analysis:
- Collaborate with internal teams to align social media initiatives with broader marketing campaigns and brand messaging.
- Stay ahead of industry trends, emerging platforms, and best practices in social media and crypto marketing.
🎯 Required Qualifications
Education:
- Bachelor's degree in Marketing, Communications, or a related field (or equivalent experience)
Experience:
- Minimum of 5 years of experience as a Social Media Manager or in a similar role, with a strong portfolio of successful campaigns.
Skills:
- Proficiency in social media management and analytics tools (e.g., Hootsuite, Google Analytics, Brandwatch)
- Excellent content creation skills, including short-form copywriting for crypto-savvy audiences
- Demonstrated ability to drive audience engagement and execute culturally relevant campaigns
- Strong project management skills with the ability to manage multiple initiatives simultaneously
- Self-starter with a collaborative mindset, ready to roll up your sleeves and drive results
- Passion for blockchain, digital assets, and financial innovation is highly desirable
💰 Compensation & Benefits
Salary Range: £50,000 - £70,000 per annum (based on industry standards for the role, experience level, and location)
Benefits:
- Be part of LCX’s mission to transform financial markets and advance the global adoption of blockchain technology.
- Flexible remote work environment with opportunities for professional growth in a dynamic industry.
- Collaborate with a forward-thinking, global team dedicated to innovation and excellence.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 51-200 employees
Founded: 2018
Headquarters: Vaduz, Liechtenstein
Specialties: Cryptocurrency Exchange, Blockchain Technology, Digital Asset Management
Company Description:
LCX is a regulated crypto asset service provider under MiCA, based in Liechtenstein. LCX combines traditional finance with blockchain innovation, offering a secure platform for trading, tokenization, and asset management. Guided by our mission of "freedom of wealth," we aim to shape the future of finance and enable economic freedom worldwide.
📊 Role Analysis
Career Level: Mid-level to Senior
Reporting Structure: Reports directly to the Head of Marketing
Work Arrangement: Remote, with occasional team meetings and events
Growth Opportunities: Potential career progression into senior marketing roles or management positions within the company
🌍 Location & Work Environment
Office Type: Remote (with occasional team meetups and events)
Office Location(s): London, England, United Kingdom
Geographic Context: London offers a vibrant and diverse cultural scene, with a strong presence of tech and finance industries.
Work Schedule: Flexible hours with a focus on productivity and results, rather than strict working hours.
💼 Interview & Application Insights
Typical Process:
1. Online application submission
2. Phone or video screening
3. In-depth behavioral and skills assessments
4. Final round interviews with key stakeholders
Key Assessment Areas:
- Strategic thinking and planning for social media campaigns
- Content creation and copywriting skills
- Ability to analyze and interpret data to optimize campaigns
- Cultural fit and alignment with LCX's mission and values
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
- Showcase your understanding of the crypto and blockchain industries in your application materials.
- Prepare examples of successful social media campaigns you've led or contributed to in the past.
🛠️ Tools & Technologies
- Social media management tools (e.g., Hootsuite, Buffer, Sprout Social)
- Analytics tools (e.g., Google Analytics, Brandwatch, Sprout Social)
- Content creation and design tools (e.g., Canva, Adobe Creative Suite, Figma)
👔 Cultural Fit Considerations
Company Values:
- Innovation: Embrace change and continuous learning
- Collaboration: Work together to achieve common goals
- Integrity: Act with honesty and transparency in all actions
- Customer-centric: Prioritize the needs and satisfaction of our users
Work Style:
- Results-driven: Focus on achieving measurable outcomes
- Adaptable: Embrace change and pivot as needed
- Data-informed: Use data to guide decision-making and strategy
- Team-oriented: Collaborate effectively with colleagues and stakeholders
Self-Assessment Questions:
1. How do you stay up-to-date with industry trends and emerging platforms in social media and crypto marketing?
2. Describe a time when you had to adapt your content strategy due to changes in audience preferences or platform algorithms. How did you approach this challenge, and what was the outcome?
3. How do you ensure that your content aligns with LCX's brand voice and messaging, while still resonating with the target audience?
⚠️ Potential Challenges
1. Keeping up with industry trends: The crypto and blockchain industries are rapidly evolving, requiring constant learning and adaptation.
2. Managing multiple platforms: Balancing content creation, engagement, and analytics across various social media platforms can be challenging and time-consuming.
3. Regulatory compliance: As a regulated crypto asset service provider, LCX must adhere to strict compliance standards, which may impact content creation and marketing strategies.
4. Global audience engagement: Reaching and engaging with a diverse, global audience can present unique cultural and linguistic challenges.
📈 Similar Roles Comparison
1. Social Media Manager (Global Brand): This role focuses on managing social media presence for a global brand, with a broader scope of responsibilities and a larger audience base.
2. Crypto Marketing Specialist: This role is more specialized, focusing solely on marketing crypto products and services, with a deep understanding of the crypto ecosystem required.
3. Content Marketing Manager: This role oversees all content creation and distribution channels, including social media, blogs, and email marketing, with a focus on driving brand awareness and lead generation.
📝 Sample Projects
1. Crypto Awareness Campaign: Develop and execute a social media campaign to educate the general public about the benefits and uses of cryptocurrencies, targeting both tech-savvy and non-tech audiences.
2. Blockchain Event Promotion: Create engaging content and manage social media promotion for an upcoming blockchain conference or hackathon, driving event attendance and increasing brand visibility.
3. Token Launch Campaign: Collaborate with the product and marketing teams to create a comprehensive social media strategy for the launch of a new token or digital asset, including teaser campaigns, airdrops, and influencer partnerships.
💡 Key Questions to Ask During Interview
1. How does LCX approach social media content moderation and community management, especially in light of evolving regulations and industry standards?
2. Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
3. How does LCX measure the success of social media campaigns, and what key performance indicators (KPIs) are tracked and reported on?
4. What opportunities exist for professional growth and development within the marketing department, and how does LCX support the career advancement of its employees?
5. How does LCX balance the need for innovation and creativity in social media content with the requirement to maintain brand consistency and compliance with regulatory guidelines?
📐 Next Steps for Applicants
To apply for this position:
1. Submit your application through [this link](https://lcx.freshteam.com/jobs/dFcAxDl9M93K/marketing-strategy-content-lead-uk).
2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role.
3. Prepare examples of successful social media campaigns you've led or contributed to in the past.
4. Follow up with LCX after one week if you haven't heard back, inquiring about the status of your application.
5. If selected for an interview, research LCX's mission, values, and recent projects to demonstrate your understanding of the company and its goals.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
