📌 Core Information
🔹 Job Title: Marketing Strategy Lead - Vice President
🔹 Company: JPMorgan Chase & Co.
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving creative and advertising strategies for small business credit cards
- Enhancing brand positioning and optimizing customer acquisition
- Collaborating with cross-functional teams to leverage insights and enhance messaging
- Managing measurement frameworks and optimization strategies for campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and the ability to work effectively with various teams to achieve measurable results.
📋 Key Responsibilities
✅ Develop and execute acquisition creative strategies for SMB credit card products
✅ Formulate brand and advertising strategies for travel cards
✅ Collaborate with brand, data, and analytics teams to enhance messaging
✅ Manage measurement framework, test & learn, and optimization strategies for campaigns
✅ Serve as a liaison between product teams and marketing centers of excellence
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong project management skills to balance tactical deliverables with strategic thinking.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 7+ years of marketing experience, with creative agency and marketing strategy focus
Required Skills:
- Leadership, strong communication, interpersonal, and creative problem-solving skills
- Experience with developing 360 marketing campaigns focused on measurable results and new account growth
- Management experience
Preferred Skills:
- Results-oriented self-starter, effective at managing multiple initiatives and balancing tactical deliverables with strategic thinking
- Comfortable working with complex campaign results to develop insights
- Strong relationship management skills, collaborating with cross-functional teams and external agencies
- Ability to problem solve and think outside the box
- Experience leading a team
- Acquisitions marketing experience
- Confidence in dealing with data and drawing meaningful insights
- Ability to develop and bring new concepts to market to drive brand health metrics and customer acquisitions
ASSUMPTION: The ideal candidate will possess a unique blend of strategic thinking, creative problem-solving, and strong leadership skills, with a proven track record in marketing strategy and campaign development.
💰 Compensation & Benefits
Salary Range: $150,000 - $200,000 per year (Based on industry standards for a Vice President level role in the financial services sector with 7+ years of experience)
Benefits:
- Competitive health, dental, and vision insurance
- 401(k) plan with company match
- Tuition assistance and professional development opportunities
- Generous paid time off and parental leave policies
- Employee discounts and perks
Working Hours: Typically Monday to Friday, 9:00 AM to 5:00 PM, with flexibility for project demands
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. Benefits are subject to change and may vary by location.
📌 Applicant Insights
🔍 Company Context
Industry: JPMorgan Chase & Co. operates in the financial services industry, offering a wide range of banking, investment, and asset management services to consumers, small businesses, and corporations worldwide.
Company Size: With over 211,575 employees, JPMorgan Chase & Co. is a large organization that offers numerous opportunities for career growth and development.
Founded: The company traces its roots back to 1799 in New York City and has since grown into one of the world's oldest, largest, and best-known financial institutions.
Company Description:
- JPMorgan Chase & Co. serves millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily
- The company manages assets and investments, offers business advice and strategies, and provides innovative banking solutions and services
- JPMorgan Chase & Co. is committed to being an equal opportunity employer, including disability/veterans
Company Specialties:
- Consumer & Community Banking
- Corporate and Investment Bank
- Asset Management
- Private Banking
- Commercial Banking
Company Website: http://www.jpmorganchase.com
ASSUMPTION: JPMorgan Chase & Co. is a well-established and reputable financial institution that offers a dynamic work environment with ample opportunities for professional growth.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating significant responsibility and strategic decision-making.
Reporting Structure: The SMB Credit Card Marketing Strategy Lead reports directly to the Head of Marketing Strategy and collaborates with various teams across the organization.
Work Arrangement: This role is on-site, with the expectation of working from the Wilmington, Delaware office.
Growth Opportunities:
- Potential to lead larger marketing initiatives or teams as the role evolves
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Access to professional development and training programs offered by the company
ASSUMPTION: This role offers a unique opportunity to make a significant impact on the company's marketing strategy and customer acquisition efforts, with potential for career growth and development.
🌍 Location & Work Environment
Office Type: The Wilmington office is a modern, collaborative workspace with state-of-the-art facilities and amenities.
Office Location(s): 270 Park Avenue, New York, NY 10017-2014, US
Geographic Context:
- Wilmington, Delaware is located in the Northeast region of the United States
- The city offers a mix of urban and suburban living, with a cost of living that is generally lower than other major East Coast cities
- Wilmington is home to a diverse and vibrant community, with a rich cultural scene and numerous outdoor recreation opportunities
Work Schedule: The work schedule for this role is typically Monday to Friday, with flexibility for project demands and potential overtime as needed.
ASSUMPTION: The Wilmington office offers a dynamic and collaborative work environment, with ample opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the hiring manager
- In-depth behavioral and situational interview with the marketing strategy team
- Final interview with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Leadership and communication abilities
- Campaign development and management experience
- Collaboration and relationship-building skills
Application Tips:
- Highlight your experience with creative strategy development and campaign management
- Demonstrate your ability to work effectively with cross-functional teams and external agencies
- Showcase your problem-solving skills and ability to think outside the box
- Tailor your resume and cover letter to emphasize your relevant experience and skills
ATS Keywords: Marketing Strategy, Creative Problem-Solving, Leadership, Communication, Interpersonal Skills, Relationship Management, Data Analysis, Campaign Management, Brand Development, Acquisition Marketing, Innovation, Team Leadership, Multi-initiative Management, Omni-channel Campaigns, Measurement Framework, Creative Development
ASSUMPTION: The application process for this role is competitive, and candidates should be prepared to demonstrate their strategic thinking, leadership, and campaign management skills throughout the interview process.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics platforms (e.g., Adobe Analytics, Google Analytics, Marketo)
- Project management tools (e.g., Asana, Trello, Jira)
- Collaboration tools (e.g., Microsoft Teams, Slack)
ASSUMPTION: The tools and technologies required for this role are standard for the marketing industry and can be learned or adapted to as needed.
👔 Cultural Fit Considerations
Company Values:
- Putting Clients First
- Managing Risk
- Building Strong Relationships
- Doing What's Right
Work Style:
- Collaborative and team-oriented
- Results-driven and focused on execution
- Adaptable and responsive to change
- Innovative and forward-thinking
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing campaigns?
- Are you comfortable working with complex campaign results to develop insights?
- Can you effectively manage multiple initiatives and balance tactical deliverables with strategic thinking?
ASSUMPTION: JPMorgan Chase & Co. values candidates who are strong communicators, strategic thinkers, and effective collaborators, with a commitment to putting clients first and doing what's right.
⚠️ Potential Challenges
- Managing multiple initiatives and balancing tactical deliverables with strategic thinking
- Working with complex campaign results to develop insights
- Collaborating effectively with cross-functional teams and external agencies
- Adapting to a dynamic and fast-paced work environment
ASSUMPTION: The challenges associated with this role are typical for a marketing strategy position and can be overcome with strong project management skills, strategic thinking, and effective communication.
📈 Similar Roles Comparison
- This role is similar to other marketing strategy positions in the financial services industry, but may have a greater focus on small business customers and travel cards
- JPMorgan Chase & Co. offers a large and dynamic work environment with numerous opportunities for career growth and development
- Career paths in marketing strategy may include progression to roles such as Senior Vice President, Executive Director, or Chief Marketing Officer
ASSUMPTION: While this role shares similarities with other marketing strategy positions, the focus on small business customers and travel cards sets it apart and offers unique opportunities for impact and growth.
📝 Sample Projects
- Developing and executing a creative campaign to drive small business credit card applications
- Collaborating with the brand team to create an omni-channel campaign for a new travel card product
- Analyzing campaign performance data to optimize messaging and targeting for future campaigns
ASSUMPTION: The sample projects listed are representative of the types of initiatives the SMB Credit Card Marketing Strategy Lead may work on, but the specific projects may vary depending on the company's priorities and needs.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the broader marketing organization?
- How does the company support the professional development and growth of its marketing strategy team members?
- What are the most pressing challenges facing the small business credit card portfolio, and how can this role address them?
- How does the company measure the success of its marketing campaigns, and how will this role contribute to those metrics?
- What is the company's approach to innovation and staying ahead of industry trends in marketing strategy?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to understanding the company's priorities and needs.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to emphasize your relevant experience and skills for this role
- Prepare for behavioral and situational interview questions that focus on your strategic thinking, leadership, and campaign management abilities
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
