📌 Core Information
🔹 Job Title: Marketing Strategy Lead - Vice President
🔹 Company: JPMorgan Chase & Co.
🔹 Location: Wilmington, Delaware, United States
🔹 Job Type: Full time
🔹 Category: Financial Services
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Driving creative and advertising strategies for small business credit cards
- Enhancing brand positioning and optimizing customer acquisition
- Collaborating with cross-functional teams to leverage insights and enhance messaging
- Managing measurement frameworks and test & learn strategies for campaigns
ASSUMPTION: This role requires a strategic mindset with a strong focus on creative problem-solving and data-driven decision making.
📋 Key Responsibilities
✅ Partner with product owners to develop brand, marketing, and acquisition creative for travel card GTM campaigns
✅ Oversee paid social content platform to amplify SMB cardmember stories and card RTBs
✅ Collaborate with acquisition channel leads to develop creative and test & learn strategies that drive applications
✅ Partner with brand and paid media teams to develop omni-channel campaigns for travel cards
✅ Manage measurement framework, test & learn, and optimization strategies for campaigns
✅ Serve as liaison between product teams and marketing centers of excellence to ensure creative outputs reflect product RTBs
ASSUMPTION: This role involves a mix of strategic planning, creative development, and campaign management, requiring strong organizational skills and the ability to balance multiple initiatives.
🎯 Required Qualifications
Education: Bachelor’s degree required
Experience: 7+ years of marketing experience, with creative agency, and marketing strategy
Required Skills:
- Innovative marketer with leadership, strong communication, interpersonal, and creative problem-solving skills
- Experience with developing 360 marketing campaigns focused on measurable results and new account growth
- Management experience
Preferred Skills:
- Results-oriented self-starter, effective at managing multiple initiatives and balancing tactical deliverables with strategic thinking
- Comfortable working with complex campaign results to develop insights
- Strong relationship management skills, collaborating with cross-functional teams and external agencies
- Ability to problem solve and think outside the box
- Experience leading a team
- Acquisitions marketing experience
- Confidence in dealing with data and drawing meaningful insights
- Ability to develop and bring new concepts to market to drive brand health metrics and customer acquisitions
ASSUMPTION: While the role requires a specific degree and years of experience, the preferred qualifications highlight the importance of a strategic mindset, strong communication skills, and the ability to manage multiple projects effectively.
💰 Compensation & Benefits
Salary Range: The salary range for this role is estimated to be between $150,000 and $200,000 per year, based on industry standards for a Vice President-level marketing role in the financial services sector in the United States.
Benefits:
- Competitive benefits package, including health, dental, and vision insurance
- 401(k) plan with company match
- Tuition assistance and professional development opportunities
- Employee stock purchase plan
- Generous time-off policies, including vacation, sick leave, and holidays
Working Hours: Full-time position with standard business hours, Monday through Friday, 9:00 AM to 5:00 PM. Occasional evenings and weekends may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications. The benefits listed are based on typical benefits packages offered by large financial institutions.
📌 Applicant Insights
🔍 Company Context
Industry: JPMorgan Chase & Co. operates in the financial services industry, offering a wide range of banking, investment, and asset management services to consumers, small businesses, corporations, and institutions worldwide.
Company Size: With over 211,575 employees, JPMorgan Chase & Co. is a large organization, providing ample opportunities for career growth and development.
Founded: JPMorgan Chase & Co. was founded in 2000, following the merger of J.P. Morgan & Co. and Chase Manhattan Corporation. However, the history of these two institutions traces back to the late 18th century.
Company Description:
- JPMorgan Chase & Co. is one of the oldest and largest financial institutions in the world, with a history dating back to 1799
- The company serves millions of customers and clients across 100 markets, offering a broad range of financial services, including retail banking, credit cards, wealth management, and investment banking
- JPMorgan Chase & Co. is committed to responsible business practices, sustainability, and community engagement
Company Specialties:
- Consumer & Community Banking
- Corporate and Investment Bank
- Asset Management
- Private Banking
- and Commercial Banking
Company Website: http://www.jpmorganchase.com
ASSUMPTION: JPMorgan Chase & Co. is a well-established and reputable financial institution, offering a diverse range of career opportunities and a comprehensive benefits package.
📊 Role Analysis
Career Level: This role is at the Vice President level, indicating a senior position with significant responsibility and influence within the organization.
Reporting Structure: The SMB Credit Card Marketing Strategy Lead reports directly to the Head of Marketing Strategy, with potential oversight of junior team members or external agency partners.
Work Arrangement: This role is on-site, with the primary office location in Wilmington, Delaware. Occasional remote work may be possible, depending on the company's policies and the employee's performance.
Growth Opportunities:
- Potential advancement to a Senior Vice President or Director role within the marketing organization
- Expansion into other areas of the business, such as product management or general management
- Opportunities to work on high-impact projects and initiatives, driving meaningful change within the organization
ASSUMPTION: As a senior role within a large organization, this position offers significant opportunities for career growth and development, both within the marketing function and across the broader business.
🌍 Location & Work Environment
Office Type: The primary office for this role is a corporate headquarters or regional hub, offering a professional and collaborative work environment.
Office Location(s): Wilmington, Delaware, United States
Geographic Context:
- Wilmington is the largest city in Delaware, located near the Philadelphia metropolitan area
- The city offers a mix of urban and suburban living, with a relatively low cost of living compared to nearby major cities
- Wilmington is home to a diverse range of industries, including finance, healthcare, and education
Work Schedule: The work schedule for this role is primarily Monday through Friday, with standard business hours. Occasional evenings and weekends may be required to meet project deadlines or attend industry events.
ASSUMPTION: Wilmington, Delaware, offers a convenient location for professionals working in the financial services industry, with easy access to nearby major cities and a diverse range of cultural and recreational opportunities.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screen with a member of the HR team
- In-depth behavioral and situational interviews with hiring managers and team members
- Final round interviews with senior leadership
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Communication and presentation abilities
- Creativity and innovation
- Leadership and team management capabilities
- Data analysis and interpretation skills
Application Tips:
- Tailor your resume and cover letter to highlight your marketing strategy experience, creative problem-solving skills, and leadership achievements
- Prepare examples of successful marketing campaigns you've led, focusing on measurable results and new account growth
- Demonstrate your understanding of the financial services industry and JPMorgan Chase & Co.'s business by researching recent initiatives and trends
ATS Keywords: Marketing strategy, creative problem-solving, leadership, communication, interpersonal skills, data analysis, campaign management, brand development, acquisitions marketing, innovation, omni-channel campaigns, measurement framework, test & learn strategies
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on assessing the candidate's strategic thinking, creativity, and leadership skills. Tailoring your application materials to highlight these areas will be crucial for success.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Marketing automation and analytics platforms (e.g., Adobe Analytics, Google Analytics, Marketo)
- Social media management tools (e.g., Hootsuite, Sprout Social)
- Project management software (e.g., Asana, Trello, Microsoft Project)
ASSUMPTION: The tools and technologies required for this role are standard for marketing professionals, with a focus on data analysis, project management, and communication.
👔 Cultural Fit Considerations
Company Values:
- Putting our clients first
- Living our code of conduct
- Respecting diversity and inclusion
- Fostering a culture of integrity and ethics
- Collaborating effectively and supporting each other
- Taking smart risks and learning from our mistakes
- Acting like owners and stewards of the company
Work Style:
- Results-driven and focused on achieving measurable outcomes
- Collaborative and team-oriented, with a strong emphasis on cross-functional partnerships
- Adaptable and responsive to changing market conditions and customer needs
- Data-driven and analytical, with a commitment to continuous learning and improvement
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful marketing strategies in a fast-paced environment?
- Are you comfortable working with complex data sets and drawing meaningful insights to inform decision-making?
- Can you effectively manage multiple projects and priorities, balancing tactical deliverables with strategic thinking?
ASSUMPTION: JPMorgan Chase & Co. values a results-driven, collaborative, and adaptable work style, with a strong emphasis on data analysis and continuous learning. Candidates who can demonstrate these qualities and align with the company's values will be well-suited for this role.
⚠️ Potential Challenges
- Managing multiple projects and priorities, balancing tactical deliverables with strategic thinking
- Working with complex campaign results and drawing meaningful insights
- Collaborating effectively with cross-functional teams and external agency partners
- Adapting to changing market conditions and customer needs
- Balancing the demands of a senior leadership role with the need for hands-on creative and strategic work
ASSUMPTION: This role presents several challenges, including managing multiple priorities, working with complex data, and collaborating effectively with various stakeholders. Successful candidates will be able to balance these demands and thrive in a fast-paced, dynamic environment.
📈 Similar Roles Comparison
- This role is similar to other marketing strategy leadership positions within the financial services industry, with a focus on creative problem-solving, data analysis, and campaign management
- However, this role is unique in its focus on small business credit cards and travel cards, requiring a deep understanding of these specific market segments
- Career progression in this role may lead to opportunities in general management, product management, or other senior marketing leadership positions within the organization
ASSUMPTION: While this role shares similarities with other marketing strategy leadership positions, its focus on small business credit cards and travel cards sets it apart. Candidates with experience in these specific market segments will be well-positioned for success.
📝 Sample Projects
- Developing and executing a comprehensive marketing strategy for a new small business credit card product launch, including brand positioning, advertising creative, and channel mix optimization
- Analyzing campaign performance data to identify trends, optimize targeting, and improve return on investment (ROI)
- Collaborating with product teams to refine and enhance product features and benefits, based on customer feedback and market research
ASSUMPTION: These sample projects illustrate the strategic, creative, and analytical nature of the role, with a focus on driving measurable results and enhancing the customer experience.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing organization, and how this role fits into that structure?
- How does the company support the professional development and growth of its marketing talent?
- Can you provide examples of recent marketing campaigns or initiatives that have driven meaningful business impact?
- How does the company approach innovation and testing of new marketing strategies and tactics?
- What are the key priorities for this role in the first 90 days, and how will success be measured?
ASSUMPTION: These key questions are designed to help candidates better understand the team dynamics, company culture, and expectations for success in this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the JPMorgan Chase careers website
- Tailor your resume and cover letter to highlight your marketing strategy experience, creative problem-solving skills, and leadership achievements
- Prepare examples of successful marketing campaigns you've led, focusing on measurable results and new account growth
- Follow up with the hiring manager or HR representative within one week of submitting your application to confirm receipt and express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
