Marketing Strategy Manager

📌 Core Information

🔹 Job Title: Marketing Strategy Manager

🔹 Company: The Walt Disney Company

🔹 Location: Celebration, FL, USA

🔹 Job Type: Full-time

🔹 Category: Marketing Strategy

🔹 Date Posted: June 3, 2025

🔹 Experience Level: 7+ years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing marketing initiatives to drive demand, support sales, and enhance client and guest engagement
• Collaborating with various disciplines to create actionable strategies based on consumer insights and sales performance data
• Managing multiple projects with strong multi-tasking, documentation, and collaboration skills
• Implementing Marketing Road Maps and Integrated Communication Plans
• Serving as a brand liaison, reviewing marketing materials, supporting productions, and addressing individual client needs

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and the ability to communicate effectively with various stakeholders. The ideal candidate will have experience working with multiple marketing platforms and tactics.

📋 Key Responsibilities

✅ Developing, managing, and innovating sales tools such as e-proposals, microsites, and client productions

✅ Developing tactics and programs to drive incremental leads maximizing conversion

✅ Organizing multiple projects with strong multi-tasking, documentation, and collaboration skills

✅ Implementing Marketing Road Maps and Integrated Communication Plans

✅ Mapping Consumer Journey to optimize opportunities and drive demand

✅ Contributing to strategic partnerships to enhance relationships, content opportunities, and industry positioning

✅ Serving as a brand liaison, reviewing marketing materials, supporting productions, and addressing individual client needs

ASSUMPTION: The role involves a mix of strategic planning, project management, and client engagement. Strong organizational skills and the ability to manage multiple projects are essential for success in this role.

🎯 Required Qualifications

Education: Bachelor’s in marketing, Communications, Public Relations, related field, or industry equivalent experience

Experience: 7+ years of experience in marketing strategy, communication, sales, or account management

Required Skills:

• Experience working with multiple marketing platforms tactics including websites, social media, print, digital media, CRM, and/or print collateral

• Project management and communications experience

• Strong analytical skills and the ability to communicate effectively

Preferred Skills:

• 10+ years of experience in marketing strategy, communications, business, or related fields

• Experience in strategic planning and project management with a solid grasp of marketing strategy and the creative development process

• Demonstrates strong analytical skills and the ability to communicate insights effectively

• Possess a strong understanding of the development process and management of marketing tactics across websites, print, digital media, and CRM

• Knowledgeable in video and photo production

• Excellent partnership, written, and verbal communication skills

ASSUMPTION: The preferred qualifications indicate that the company is looking for a candidate with extensive experience in marketing strategy and a strong understanding of the creative development process. Excellent communication skills are also highly valued for this role.

💰 Compensation & Benefits

Salary Range: $120,000 - $160,000 per year (based on industry standards for a Marketing Strategy Manager with 7+ years of experience)

Benefits:

• Health Benefits

• Savings Benefits

• Educational Opportunities

• Special Extras

Working Hours: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The salary range is an estimate based on industry standards for a Marketing Strategy Manager with the required experience level. The benefits package is comprehensive and includes health, savings, educational opportunities, and special extras.

📌 Applicant Insights

🔍 Company Context

Industry: Entertainment Providers

Company Size: 10,001+ employees

Founded: 1992

Company Description:

• The Walt Disney Company is a leading diversified international family entertainment and media enterprise with the following business segments: media networks, parks and resorts, studio entertainment, consumer products and interactive media.

• The Parks, Experiences and Products segment includes Disney's iconic travel and leisure businesses, which include six resort destinations in the United States, Europe and Asia, a top-rated cruise line, a popular vacation ownership program, and an award-winning guided family adventure business.

• Disney's global consumer products operations include the world's leading licensing business across multiple product categories; the world's largest children's publisher; Disney store locations around the world; and the shopDisney e-commerce platform.

Company Specialties:

• Marketing

• Communication

• Ingénierie

• Ressources Humaines

• Ventes

• Finance

• Juridique

• Développement immobilier

• Informatique

• Evénementiel

• Supply Chain

• Logisitique

• Achats

• Revenue Management

• Etudes

• Stratégie

• Audit

• Construction

• pricing

• Accueil

• Tourisme

• and Hôtellerie

Company Website: https://jobs.disneycareers.com/benefits

ASSUMPTION: The Walt Disney Company is a large, multinational corporation with a diverse range of business segments. The company offers a comprehensive benefits package and is known for its strong brand and commitment to innovation.

📊 Role Analysis

Career Level: Mid-level to senior

Reporting Structure: Reports to the Manager, Marketing Strategy

Work Arrangement: On-site, full-time

Growth Opportunities:

• Potential to take on additional responsibilities and advance within the marketing department

• Opportunities to work on high-profile projects and collaborate with various teams

• possibility to transition into a management role with experience and strong performance

ASSUMPTION: This role offers opportunities for career growth and development within the marketing department. Strong performance and collaboration with various teams can lead to additional responsibilities and potential advancement.

🌍 Location & Work Environment

Office Type: On-site, corporate office

Office Location(s): Celebration, FL, USA

Geographic Context:

• Celebration is a master-planned community in Osceola County, Florida, located approximately 20 miles southwest of Orlando

• The area offers a mix of urban and suburban living, with easy access to major highways and attractions

• Celebration is known for its strong sense of community, with numerous events and activities throughout the year

Work Schedule: Full-time, typically Monday-Friday, 9:00 AM - 5:00 PM (with flexibility for project demands)

ASSUMPTION: The work environment is corporate and professional, with a focus on collaboration and teamwork. The location offers a mix of urban and suburban living, with easy access to major highways and attractions.

💼 Interview & Application Insights

Typical Process:

• Online application submission

• Phone or video screen with the hiring manager

• In-person or virtual interview with the hiring manager and potential team members

• Final interview with the department head or director

Key Assessment Areas:

• Strategic thinking and problem-solving skills

• Analytical skills and data-driven decision-making

• Communication and presentation skills

• Project management and organizational skills

• Cultural fit and alignment with Disney's values

Application Tips:

• Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills

• Be prepared to discuss your experience with marketing platforms, tactics, and tools

• Demonstrate your ability to manage multiple projects and collaborate with various teams

• Showcase your analytical skills and data-driven approach to marketing

ATS Keywords: Marketing Strategy, Marketing Communications, Sales, Account Management, Project Management, Consumer Insights, CRM, Digital Media, Social Media, Print Media, Brand Strategy, Strategic Planning, Integrated Marketing Communications, Client Engagement

ASSUMPTION: The application process is typical for a corporate role, with a focus on assessing the candidate's strategic thinking, analytical skills, communication skills, and cultural fit. Tailoring your resume and cover letter to highlight relevant experience and skills is essential for success in this role.

🛠️ Tools & Technologies

• Marketing platforms and tactics (websites, social media, print, digital media, CRM, etc.)

• Project management tools (e.g., Asana, Trello, Microsoft Project)

• Data analysis tools (e.g., Google Analytics, Tableau, Power BI)

• Microsoft Office Suite (Word, Excel, PowerPoint)

ASSUMPTION: The role requires experience with various marketing platforms and tactics, as well as project management and data analysis tools. Proficiency in Microsoft Office Suite is also expected.

👔 Cultural Fit Considerations

Company Values:

• Innovation

• Quality

• Excellence

• Creativity

• Integrity

• Optimism

• Inclusion

Work Style:

• Collaborative and team-oriented

• Data-driven and analytical

• Strategic and forward-thinking

• Adaptable and flexible

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?

• Are you comfortable working with data and using it to inform your decision-making?

• Do you have a strategic mindset and the ability to think creatively?

• Are you adaptable and able to manage multiple projects simultaneously?

ASSUMPTION: The Walt Disney Company values innovation, quality, excellence, creativity, integrity, optimism, and inclusion. Candidates should be collaborative, data-driven, strategic, and adaptable to thrive in this work environment.

⚠️ Potential Challenges

• Managing multiple projects and deadlines simultaneously

• Balancing strategic thinking with day-to-day tactical execution

• Working with various stakeholders, including internal teams and external clients

• Keeping up with industry trends and best practices in marketing strategy

• Adapting to a fast-paced, dynamic work environment

ASSUMPTION: This role presents challenges in managing multiple projects, balancing strategic thinking with tactical execution, and working with various stakeholders. The fast-paced, dynamic work environment requires adaptability and strong organizational skills.

📈 Similar Roles Comparison

• This role differs from related positions in its focus on marketing strategy and its emphasis on driving demand, supporting sales, and enhancing client and guest engagement

• Industry-specific context: The role is specific to the entertainment industry, with a focus on marketing strategy for a large, multinational corporation

• Career path comparison: This role offers opportunities for career growth and development within the marketing department, with potential advancement to management roles

ASSUMPTION: This role differs from related positions in its focus on marketing strategy and its emphasis on driving demand, supporting sales, and enhancing client and guest engagement. The role is specific to the entertainment industry and offers opportunities for career growth and development within the marketing department.

📝 Sample Projects

• Developing and implementing a marketing road map to drive demand for a new product launch

• Creating and executing a targeted digital marketing campaign to increase brand awareness and engagement

• Managing a team to produce and distribute marketing materials for a major event or conference

ASSUMPTION: Sample projects for this role may include developing and implementing marketing road maps, creating targeted digital marketing campaigns, and managing teams to produce and distribute marketing materials for major events or conferences.

❓ Key Questions to Ask During Interview

• Can you describe the team structure and dynamics within the marketing department?

• How does this role fit into the overall marketing strategy for the company?

• What are the key priorities for this role in the first 30, 60, and 90 days?

• How does the company support the professional development and growth of its employees?

• What is the company's approach to work-life balance?

ASSUMPTION: Key questions to ask during the interview should focus on the team structure, role fit, priorities, professional development, and work-life balance. These questions will help you better understand the work environment and expectations for the role.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your marketing strategy experience and relevant skills

• Prepare for the interview by researching the company, its industry, and its competitors

• Practice common interview questions and brush up on your marketing strategy knowledge

• Follow up with the hiring manager after the interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.