📌 Core Information
🔹 Job Title: Marketing Strategy & Performance Manager
🔹 Company: Hearst Newspapers
🔹 Location: Norwalk, Connecticut, United States
🔹 Job Type: Full time
🔹 Category: Marketing
🔹 Date Posted: May 16, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Partnering with Strategic Account Executives to craft compelling proposals and campaign strategies
- Designing, overseeing, and optimizing multi-channel ad campaigns
- Developing custom audience strategies to proactively pursue new business opportunities
- Creating visually engaging, story-driven presentations
- Collaborating across teams to ensure cohesive planning and flawless execution
- Analyzing campaign data to continuously improve performance and exceed client KPIs
ASSUMPTION: This role requires a strategic, analytical marketer with a strong background in digital media and a proven track record of driving measurable results.
📋 Key Responsibilities
✅ Partner with Strategic Account Executives to craft compelling, audience-focused proposals and campaign strategies that resonate with targeted customers’ attitudes, outlooks, and interests.
✅ Design, oversee, and optimize multi-channel ad campaigns, leveraging expertise in Google Ads, Meta, and digital platforms to engage audiences and drive measurable results.
✅ Deliver market insights and develop custom audience strategies, helping the team proactively pursue new business opportunities.
✅ Create visually engaging, story-driven presentations that clearly communicate campaign vision, strategy, and capabilities.
✅ Collaborate across sales, marketing, creative, and product teams to ensure cohesive planning and flawless execution.
✅ Analyze campaign data, conduct platform audits, and provide actionable insights to continuously improve performance and exceed client KPIs.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and the ability to effectively communicate complex data-driven insights to both internal teams and clients.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-3 years of experience in a fast-paced sales and marketing environment
Required Skills:
- Deep understanding of strategic campaign development: audience targeting, timing, and channel selection
- Active certifications in Google Ads and Meta
- Strong PowerPoint skills for building visually compelling presentations
- Confident presenter, comfortable leading client and leadership meetings
- Proficient with digital media, native advertising, audience data, and social media platforms
- Experience conducting market research to inform audience and strategy decisions
- Analytical mindset; adept at interpreting data, pulling platform audits, and generating insights
- Up-to-date on trends in traditional and digital media
- Creative thinker with a collaborative, solutions-oriented approach
- Excellent communicator, able to convey campaign vision to both internal teams and clients
Preferred Skills:
- Experience working in or alongside sales and marketing teams
- Proficient in Microsoft Office, especially PowerPoint
- Comfortable working cross-departmentally and leading client presentations
- Detail-oriented, communicative, and eager to ask questions and drive results
ASSUMPTION: Candidates with a strong portfolio showcasing their presentation skills and a proven track record of driving measurable results in previous roles will be highly competitive for this position.
💰 Compensation & Benefits
Salary Range: $75,000 - $85,000 per year
Benefits:
- Medical, Dental, and Vision coverage
- Competitive retirement plan with matching program
- Generous paid time off, including holidays and vacation
- Paid parental leave
- Monthly child and dependent care reimbursement
- Mental wellness benefits
- Inclusive healthcare designed for every individual’s unique needs
- Fertility coverage and menopause support
- Pet wellness reimbursement and Rover credits
Working Hours: Full-time position with standard business hours (Monday-Friday, 9:00 AM - 5:00 PM)
ASSUMPTION: The salary range provided is based on market research for similar roles in the Norwalk, Connecticut area and may be subject to change based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Newspaper Publishing
Company Size: 1,001-5,000 employees
Founded: 1887
Company Description:
- Hearst Newspapers (HNP) is a leading media company with a national network of over 75 brands, serving local communities and informing national conversations
- Their comprehensive portfolio includes modern local and regional brands, services, and solutions, redefining what ‘local news’ means and connecting communities across the country
- HNP is committed to being the most trusted, most respected, and most accurate source of news and information in the communities they serve
Company Specialties:
- Digital
- Media
- News
- Marketing
- Publishing
- Commerce
- Advertising
- Journalism
- Content Marketing
- Entertainment
- Comics
- Photography
- Product Design
- Social Media
- Branding
- Analytics
- SEO
- Company Culture
- Web Development
- Consumer Marketing
- and Audience
Company Website: JoinHNP.com
ASSUMPTION: Hearst Newspapers is a well-established company with a strong reputation in the newspaper publishing industry, offering a wide range of opportunities for growth and development within the organization.
📊 Role Analysis
Career Level: Mid-level marketing professional
Reporting Structure: This role reports directly to the Strategic Account Executives and collaborates with various teams, including sales, marketing, creative, and product
Work Arrangement: On-site, full-time position with standard business hours
Growth Opportunities:
- Progression into a senior marketing role or management position within the organization
- Expanding expertise in digital media and marketing strategy
- Potential to work on high-profile campaigns and projects
ASSUMPTION: This role offers significant opportunities for career growth and development within the Hearst Newspapers organization, particularly for candidates with strong analytical skills and a proven track record of driving measurable results.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 301 Merritt 7, Norwalk, Connecticut 06851, US
Geographic Context:
- Norwalk is a city in southwestern Connecticut with a population of approximately 88,000
- The city is located about 40 miles northeast of New York City and offers a mix of urban and suburban living
- Norwalk is home to a diverse range of industries, including finance, healthcare, and manufacturing
Work Schedule: Standard business hours, Monday-Friday, with occasional flexibility for meetings or project deadlines
ASSUMPTION: The Norwalk office offers a professional and collaborative work environment, with easy access to nearby amenities and attractions.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth behavioral interview to discuss past experiences and problem-solving skills
- Presentation or case study challenge to evaluate communication and strategic thinking skills
- Final interview with key stakeholders to discuss fit within the team and organization
Key Assessment Areas:
- Strategic thinking and campaign development
- Data analysis and interpretation
- Presentation skills and communication
- Collaboration and teamwork
- Adaptability and problem-solving
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this specific role
- Prepare a portfolio showcasing your presentation skills and past campaign successes
- Research Hearst Newspapers and be prepared to discuss how your skills and experiences align with the company's mission and values
- Practice common interview questions and be ready to provide specific examples of your problem-solving skills and strategic thinking
ATS Keywords: Marketing Strategy, Performance Manager, Google Ads, Meta, Digital Platforms, Audience Targeting, Campaign Optimization, Market Research, Presentation Skills, Collaboration, Communication, Creative Thinking, Sales Support, Client Management, Detail Orientation, Problem Solving
ASSUMPTION: The interview process for this role is designed to assess the candidate's strategic thinking, data analysis, communication, and collaboration skills, as well as their cultural fit within the organization.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads)
- Microsoft Office (PowerPoint, Excel)
- Data analysis tools (e.g., Google Analytics, Tableau)
- Presentation software (e.g., Prezi, Keynote)
ASSUMPTION: Candidates should be proficient in Google Ads and Meta, with strong working knowledge of Microsoft Office and data analysis tools.
👔 Cultural Fit Considerations
Company Values:
- Integrity
- Quality
- Innovation
- Collaboration
- Diversity & Inclusion
Work Style:
- Collaborative and team-oriented
- Data-driven and analytical
- Creative and strategic
- Adaptable and responsive to change
Self-Assessment Questions:
- Do you thrive in a collaborative, team-oriented environment?
- Are you comfortable working with data and using it to inform strategic decisions?
- Do you have a creative and innovative approach to problem-solving?
- Are you adaptable and able to respond effectively to changes in priorities or project scope?
ASSUMPTION: Candidates who are strong cultural fits for Hearst Newspapers are collaborative, data-driven, creative, and adaptable, with a strong commitment to the company's values and mission.
⚠️ Potential Challenges
- Managing shifting priorities and tight deadlines in a fast-paced sales and marketing environment
- Balancing the need for strategic, long-term planning with the demands of immediate, tactical execution
- Navigating a large, complex organization with multiple stakeholders
- Adapting to changes in the media landscape and evolving client needs
ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and have strong project management and prioritization skills to successfully navigate these challenges.
📈 Similar Roles Comparison
- This role is unique in its focus on strategic campaign development and performance optimization, with a strong emphasis on collaboration and cross-functional teamwork
- Compared to similar marketing roles, this position places a greater emphasis on data analysis and campaign performance metrics
- Career progression in this role may follow a path towards senior marketing management or specialized expertise in digital media and marketing strategy
ASSUMPTION: Candidates should be aware of the unique aspects of this role and how it differs from other marketing positions, particularly in terms of its focus on strategic campaign development and performance optimization.
📝 Sample Projects
- Developing a comprehensive audience strategy for a targeted advertising campaign, including market research, segmentation, and targeting recommendations
- Optimizing a multi-channel ad campaign to improve performance and exceed client KPIs, using data analysis and platform audits to inform strategic decisions
- Creating a visually engaging, story-driven presentation to communicate campaign vision, strategy, and capabilities to clients and internal stakeholders
ASSUMPTION: These sample projects illustrate the strategic, analytical, and creative skills required for success in this role, as well as the importance of effective communication and collaboration with internal teams and clients.
❓ Key Questions to Ask During Interview
- Can you describe the typical campaign development process and how this role fits into that workflow?
- How does this role collaborate with other teams, such as sales, creative, and product, to ensure cohesive planning and execution?
- What are the most challenging aspects of this role, and how have previous incumbents approached them?
- How does Hearst Newspapers support the professional development and growth of its marketing team members?
- What are the key priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to provide insight into the day-to-day responsibilities, team dynamics, and growth opportunities for this role, as well as the company's commitment to employee development and success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant skills and experiences for this specific role
- Prepare a portfolio showcasing your presentation skills and past campaign successes
- Research Hearst Newspapers and be prepared to discuss how your skills and experiences align with the company's mission and values
- Practice common interview questions and be ready to provide specific examples of your problem-solving skills and strategic thinking
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
