Marketing Systems Manager

📌 Core Information

🔹 Job Title: Marketing Systems Manager

🔹 Company: CSL Plasma

🔹 Location: Americas, US-FL, Boca Raton, CSL Plasma

🔹 Job Type: Full-Time, On-site (30% travel required)

🔹 Category: Marketing

🔹 Date Posted: May 21, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site (with remote work options)

🚀 Job Overview

Key aspects of this role include:

• Serving as a strategic liaison between Marketing, Finance/Strategy, I&T Systems, Customer Support, and Plasma Applications and Operations teams
• Overseeing donor support and driving issue resolution to enhance donor satisfaction and retention
• Maintaining accurate contact data and providing technical expertise for marketing tools
• Automating process flows, troubleshooting complex marketing system issues, and delivering impactful training
• Analyzing donor interaction data to resolve pain points and elevate the donor experience

ASSUMPTION: This role requires strong communication, problem-solving, and project management skills, as well as experience managing multi-site locations.

📋 Key Responsibilities

✅ Serve as the primary point of contact for donor-related communications, collaborating with marketing, communications, and other relevant teams to ensure consistent messaging

✅ Design and implement innovative strategies to boost donor satisfaction, drive retention, and enhance engagement based on direct feedback

✅ Conduct regular audits to identify and rectify data inconsistencies, guaranteeing system integrity and accuracy

✅ Identify, analyze, and report technical issues impacting campaigns and donor/employee engagement, driving prompt resolution

✅ Develop and maintain comprehensive instructional materials, SOPs, and toolkits for fleetwide distribution, ensuring consistent excellence in all practices

✅ Generate and deliver regular reports on key metrics, including app utilization, local campaign performance, and lead generation to drive data-driven decision-making

✅ Manage the implementation of unique, non-routine marketing initiatives and projects, serving as the primary point of contact for Field Marketing Managers

ASSUMPTION: This role involves a significant amount of cross-functional collaboration and requires strong organizational skills to manage multiple projects and priorities.

🎯 Required Qualifications

Education: High School Diploma required, BA degree in business, marketing, or related field or equivalent combination of relevant work experience and education required

Experience: Minimum of 4 years of proven field marketing experience, with experience managing multi-site locations

Required Skills:

• Proven experience in field marketing and managing multi-site locations
• Strong communication, problem-solving, and project management skills
• Familiarity with CRM, DMS, and Workday systems
• Ability to analyze data and drive strategic decision-making
• Experience in donor engagement and customer support

Preferred Skills:

• Experience in the plasma donation industry
• Fluency in additional languages

ASSUMPTION: While experience in the plasma donation industry is not required, it may be beneficial for understanding the unique aspects of this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $90,000 per year (based on industry standards for a Marketing Manager with 5-10 years of experience in the United States)

Benefits:

• Options for health care benefits, including medical, dental, and vision coverage
• Company-provided basic life insurance and Short- and Long-Term Disability
• 401(k) Savings Program
• Paid Time Off (PTO) for vacations, illness, and other personal business
• Paid observed holidays as designated by the Company

Working Hours: Full-time, typically Monday-Friday, 8:00 AM - 5:00 PM (with flexibility for on-call and travel requirements)

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: CSL Plasma is a leading collector of human plasma, with a focus on ensuring that people with rare and serious diseases are able to live normal, healthy lives. The company is committed to excellence and innovation in everything it does.

Company Size: CSL Plasma is part of the CSL Group, which has over 30,000 employees working in more than 35 countries. This means that, while the company is large, there are opportunities for growth and advancement within the organization.

Founded: CSL Plasma was founded in 1975 and has since grown to become one of the world's largest collectors of human plasma. The company is headquartered in Boca Raton, Florida.

Company Description:

• CSL Plasma is committed to the highest standards of quality and safety in its plasma collection centers
• The company has a state-of-the-art testing laboratory and two logistics centers in the United States
• CSL Plasma is part of the CSL Group, which has a combined heritage of outstanding contribution to medicine and human health with more than 100 years of experience in the development and manufacture of vaccines and plasma protein biotherapies

Company Specialties:

• Plasma collection and processing
• Plasma-derived therapies
• Biotherapeutics

Company Website: https://www.cslplasma.com/

ASSUMPTION: CSL Plasma's commitment to quality and safety, as well as its focus on innovation and growth, make it an attractive employer for those interested in the biopharmaceutical industry.

📊 Role Analysis

Career Level: This role is a mid-level management position, with opportunities for growth and advancement within the organization.

Reporting Structure: The Marketing Systems Manager reports directly to the Associate Director of US Marketing Field Operations and has no direct reports.

Work Arrangement: This role is primarily on-site, with overnight travel required up to 30% of the time. The role may also have remote work options, depending on the needs of the business.

Growth Opportunities:

• Potential to advance to a senior-level marketing role within the organization
• Opportunities to gain experience in cross-functional collaboration and project management
• Possibility to work on special projects and initiatives that drive strategic decision-making

ASSUMPTION: While this role does not have direct reports, it offers opportunities for growth and development through cross-functional collaboration and project management.

🌍 Location & Work Environment

Office Type: The primary office for this role is located in Boca Raton, Florida, with additional offices in King of Prussia, Pennsylvania, and remote work options available.

Office Location(s): 900 Broken Sound Parkway, Boca Raton, Florida 33487, US

Geographic Context:

• The Boca Raton office is located in South Florida, with a subtropical climate and a cost of living that is generally higher than the national average
• The King of Prussia office is located in the Philadelphia suburbs, with a temperate climate and a cost of living that is generally higher than the national average
• Remote work options may be available, depending on the needs of the business

Work Schedule: The standard work schedule for this role is Monday-Friday, 8:00 AM - 5:00 PM, with flexibility for on-call and travel requirements.

ASSUMPTION: The geographic context of this role may impact the cost of living and commuting times for employees, depending on their location.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and other team members
• Final interview with the director or other senior leadership
• Background check and offer extension

Key Assessment Areas:

• Communication and interpersonal skills
• Problem-solving and analytical skills
• Project management and organizational skills
• Industry knowledge and familiarity with relevant systems

Application Tips:

• Highlight relevant experience in field marketing and managing multi-site locations
• Demonstrate strong communication, problem-solving, and project management skills
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral interview questions that focus on your experience in donor engagement, customer support, and cross-functional collaboration

ATS Keywords: Marketing, Field Marketing, Donor Engagement, Customer Support, Cross-Functional Collaboration, Project Management, CRM, DMS, Workday, Data Analysis, Strategic Decision-Making

ASSUMPTION: The application process for this role may vary depending on the specific needs of the business and the candidate pool.

🛠️ Tools & Technologies

• CRM (e.g., Salesforce, Microsoft Dynamics 365)
• DMS (e.g., Document Management System)
• Workday (e.g., Human Capital Management system)
• Data analysis and reporting tools (e.g., Excel, Tableau)

ASSUMPTION: The specific tools and technologies used in this role may vary depending on the needs of the business and the candidate's skillset.

👔 Cultural Fit Considerations

Company Values:

• Patient-centricity
• Integrity
• Innovation
• Performance
• Teamwork

Work Style:

• Collaborative and cross-functional
• Data-driven and strategic
• Adaptable and responsive to change

Self-Assessment Questions:

• How do you approach cross-functional collaboration and project management?
• How do you use data to drive strategic decision-making in marketing initiatives?
• How do you balance the need for innovation with the need for consistent, high-quality processes?

ASSUMPTION: CSL Plasma values candidates who are passionate about its mission, committed to excellence, and eager to collaborate with others to drive innovation and growth.

⚠️ Potential Challenges

• Managing a high volume of donor-related communications and issue resolution
• Balancing the need for strategic, data-driven decision-making with the need for consistent, high-quality processes
• Adapting to a fast-paced, dynamic work environment
• Managing travel requirements and maintaining work-life balance

ASSUMPTION: While this role presents unique challenges, it also offers opportunities for growth and development in a dynamic, innovative organization.

📈 Similar Roles Comparison

• This role is similar to a Marketing Manager or Marketing Operations Manager, but with a focus on donor engagement and customer support
• Unlike other marketing roles, this position requires a strong understanding of plasma donation and the unique needs of donors
• Career progression in this role may lead to senior-level marketing positions within the organization

ASSUMPTION: While this role shares similarities with other marketing positions, its focus on donor engagement and customer support makes it unique within the industry.

📝 Sample Projects

• Developing and implementing a comprehensive donor engagement strategy to drive retention and enhance satisfaction
• Conducting a thorough audit of donor data and systems to ensure accuracy and integrity
• Designing and delivering impactful training on marketing systems and processes to improve employee proficiency and engagement

ASSUMPTION: These sample projects are intended to illustrate the types of initiatives that may be undertaken in this role, but the specific projects may vary depending on the needs of the business.

❓ Key Questions to Ask During Interview

• How does this role fit into the broader marketing strategy for the organization?
• What are the biggest challenges facing the marketing team in the next 6-12 months, and how can this role help to address them?
• How does CSL Plasma support the professional development and growth of its employees?
• What are the key priorities for this role in the first 30-60-90 days?
• How does CSL Plasma foster a culture of innovation and continuous improvement?

ASSUMPTION: These key questions are intended to help candidates better understand the role, the organization, and the opportunities for growth and development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to emphasize your fit for this role and the company's mission
• Prepare for behavioral interview questions that focus on your experience in donor engagement, customer support, and cross-functional collaboration
• Research the company and the industry to demonstrate your knowledge and enthusiasm for the role
• Follow up with the hiring manager within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.