📌 Core Information
🔹 Job Title: Marketing Team Lead – Web, Digital Experience, SEO, Paid Media
🔹 Company: Reed Technology
🔹 Location: Farringdon, UK & Amsterdam, NL
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site (Farringdon, UK & Amsterdam, NL)
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing digital team focused on web, digital experience, SEO, and paid media.
- Driving digital performance across CEMEA and APAC, with a focus on website optimization, SEO, and paid media.
- Managing a small, skilled team and collaborating cross-functionally to drive measurable growth, innovation, and user engagement.
- Developing and implementing comprehensive digital marketing strategies encompassing SEO, paid media, website optimization, and testing initiatives.
- Analyzing and interpreting data from various sources to derive insights and inform strategic decisions.
ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and proven experience in leading digital marketing teams.
📋 Key Responsibilities
✅ Lead and manage a team of two: one focused on web and digital experience and one on paid media.
✅ Oversee web development for all EU and Asia websites, SEO, paid media, and testing, ensuring effective collaboration and alignment with organizational goals and the marketing team.
✅ Develop and implement comprehensive digital marketing strategies encompassing SEO, paid media, website optimization, and testing initiatives.
✅ Manage paid media campaigns across various channels (search, social, display, programmatic), ensuring optimal performance and ROI.
✅ Plan and execute A/B testing and experimentation programs to optimize website performance, conversion rates, and user engagement.
✅ Analyze and interpret data from various sources (web analytics, SEO tools, paid media platforms) to derive insights and inform strategic decisions.
✅ Collaborate with cross-functional teams (content, development, design, product).
✅ Manage budgets, resources, KPI, and timelines for digital marketing projects and campaigns.
ASSUMPTION: This role requires strong project management skills, attention to detail, and the ability to work effectively in a cross-functional team environment.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field (or equivalent experience).
Experience: Proven experience in leading and managing digital marketing teams, with expertise in web, SEO, paid media, and testing.
Required Skills:
- Strong understanding of digital marketing principles, including SEO, SEM, content marketing, and conversion rate optimization.
- Proficiency in web analytics tools (e.g., Google Analytics), SEO software, and paid media platforms.
- Excellent analytical and data-driven decision-making skills.
- Effective leadership, communication, and team management skills.
Preferred Skills:
- Experience with A/B testing tools and platforms.
- Fluency in additional languages (e.g., Dutch, French, German).
ASSUMPTION: Fluency in English is required for this role, as it is the primary language used within the company and for communication with global teams.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (based on experience and location).
Benefits:
- Generous holiday allowance with the option to buy additional days.
- Health screening, eye care vouchers, and private medical benefits.
- Wellbeing programs.
- Life assurance.
- Competitive contributory pension scheme.
- Save As You Earn share option scheme.
- Travel season ticket loan.
- Electric Vehicle Scheme.
- Optional dental insurance.
- Maternity, paternity, and shared parental leave.
- Employee Assistance Programme.
- Access to emergency care for both the elderly and children.
- RECARES days, giving you time to support the charities and causes that matter to you.
- Access to employee resource groups with dedicated time to volunteer.
- Learning and development resources.
- Employee discounts scheme via Perks at Work.
Working Hours: Full-time, typically 40 hours per week, with flexibility for remote work on occasion.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing team lead role with the required experience level and location. Final compensation will be determined based on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Information Services. Reed Technology is a leading provider of information-based solutions and services, supporting professionals in the business and professional and legal sectors.
Company Size: 1,001-5,000 employees. As a mid-sized company, Reed Technology offers a balance between a large corporation's resources and a small company's agility.
Founded: 1961. Reed Technology has a rich history and extensive experience in the information services industry.
Company Description:
- LexisNexis Reed Tech is the provider of best-in-class information-based solutions and services.
- The company's mission is to enable the advancement of humanity by delivering better outcomes to the innovation community.
- Reed Technology serves researchers, law firms, department heads, patent offices, competition authorities, universities, and financial services firms.
Company Specialties:
- Complex data capture XML Format.
- Government Contractor.
- FDA Regulatory and Compliance Support.
- Global Data Management for Life Sciences.
- Medical Device GUDID Submissions.
- Pharma SPL Services for Rx, OTC, and Biologics.
- Lot Distribution Reporting (LDR) for biologics.
- EU-MDR Support.
- Medical Device Quality, Safety, and Regulatory Data.
- NHS England Submissions.
- Pharma labels Safety and Regulatory Data.
- Intellectual property.
Company Website: corporate.reedtech.com
ASSUMPTION: Reed Technology's extensive experience and broad range of specialties make it an attractive employer for professionals seeking to work in a dynamic and innovative environment.
📊 Role Analysis
Career Level: Mid-level to senior. This role offers an opportunity for experienced marketing professionals to lead a team and drive digital performance across multiple markets.
Reporting Structure: The Marketing Team Lead reports directly to the Head of Marketing and works closely with cross-functional teams, including content, development, design, and product.
Work Arrangement: On-site with flexibility for remote work on occasion. The role requires a presence in the Farringdon, UK office and the Amsterdam, NL office as needed.
Growth Opportunities:
- Progression to a senior marketing role or management position within the company.
- Expansion of responsibilities to include additional markets or digital channels.
- Development of skills in areas such as data analysis, team management, or strategic planning.
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to expand responsibilities and advance their career within the company.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspaces in Farringdon, UK, and Amsterdam, NL.
Office Location(s): Farringdon, UK (Lexis House) and Amsterdam, NL.
Geographic Context:
- Farringdon, UK: A vibrant and historic neighborhood in central London, offering easy access to public transportation and numerous amenities.
- Amsterdam, NL: A cosmopolitan city with a rich cultural heritage, known for its canals, museums, and diverse neighborhoods.
Work Schedule: Full-time, typically 40 hours per week, with flexibility for remote work on occasion.
ASSUMPTION: The work environment at Reed Technology is dynamic, collaborative, and fast-paced, with a strong focus on innovation and continuous improvement.
💼 Interview & Application Insights
Typical Process:
- Online application submission.
- Phone or video screening with the HR department.
- In-depth interview with the hiring manager and a member of the marketing team.
- Final interview with the Head of Marketing.
Key Assessment Areas:
- Digital marketing expertise, with a focus on web, SEO, and paid media.
- Leadership and team management skills.
- Analytical and data-driven decision-making abilities.
- Strategic planning and execution skills.
- Cultural fit and alignment with company values.
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role.
- Include specific examples of your achievements in digital marketing, team leadership, and data analysis.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to digital marketing.
- Research Reed Technology and the company's products and services to demonstrate your interest and understanding of the business.
ATS Keywords: Digital Marketing, SEO, Paid Media, Web Development, Team Management, A/B Testing, Collaboration, Budget Management, KPI Management, Web Analytics, Content Marketing, Conversion Rate Optimization, Communication, Leadership, Strategic Planning, Marketing Team Lead, Marketing Manager, Marketing Director.
ASSUMPTION: The application process at Reed Technology is competitive, and candidates with relevant experience and strong interview skills will have the best chance of success.
🛠️ Tools & Technologies
- Google Analytics.
- SEO software (e.g., SEMrush, Ahrefs, Moz).
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads).
- A/B testing tools (e.g., Optimizely, VWO, Google Optimize).
- Project management tools (e.g., Asana, Trello, Jira).
- Collaboration tools (e.g., Microsoft Office, Google Workspace, Slack).
ASSUMPTION: Familiarity with these tools and technologies is essential for success in this role, as they are used daily to manage digital marketing campaigns, analyze data, and collaborate with cross-functional teams.
👔 Cultural Fit Considerations
Company Values:
- Innovation: Reed Technology fosters a culture of continuous improvement and encourages employees to think creatively and challenge the status quo.
- Collaboration: The company values teamwork and cross-functional collaboration to drive better outcomes for customers and employees.
- Integrity: Reed Technology is committed to acting with honesty, transparency, and ethical behavior in all aspects of its business.
- Accountability: The company holds its employees responsible for delivering on their commitments and taking ownership of their work.
Work Style:
- Dynamic and fast-paced, with a focus on delivering results and driving growth.
- Data-driven, with a strong emphasis on analysis and interpretation of data to inform strategic decisions.
- Collaborative, with a focus on working effectively with cross-functional teams to achieve common goals.
- Adaptable, with a willingness to learn and adapt to new tools, technologies, and market trends.
Self-Assessment Questions:
- Do you have a proven track record of leading and managing digital marketing teams, with expertise in web, SEO, and paid media?
- Are you comfortable working in a fast-paced, dynamic environment and collaborating with cross-functional teams?
- Do you have strong analytical and data-driven decision-making skills, with a focus on digital marketing?
- Are you comfortable working with a diverse range of tools and technologies, and willing to learn new ones as needed?
- Do you align with Reed Technology's company values, and are you committed to acting with integrity, accountability, and a focus on innovation and collaboration?
ASSUMPTION: Candidates who demonstrate a strong fit with Reed Technology's company values and work style will be most successful in this role.
⚠️ Potential Challenges
- Managing a small team with diverse skills and expertise, requiring strong leadership and communication skills.
- Balancing the demands of multiple markets and digital channels, requiring strong project management and prioritization skills.
- Keeping up with the latest trends and best practices in digital marketing, requiring a commitment to continuous learning and professional development.
- Working effectively in a cross-functional team environment, requiring strong collaboration and communication skills.
ASSUMPTION: These challenges can be overcome with strong leadership, effective communication, and a commitment to continuous learning and professional development.
📈 Similar Roles Comparison
- Marketing Manager - Digital: Focuses on driving digital performance across a single market or region, with a broader scope of responsibilities that may include brand management, content strategy, and customer acquisition.
- Senior Marketing Manager - Global: Oversees global marketing strategies and teams, with a focus on driving brand consistency, market expansion, and international growth.
- Digital Marketing Specialist: Focuses on executing tactical digital marketing campaigns, with a narrower scope of responsibilities that may include SEO, paid media, social media, and email marketing.
ASSUMPTION: This role offers a unique blend of strategic planning, team leadership, and hands-on digital marketing execution, making it an attractive opportunity for experienced marketing professionals seeking to drive digital performance across multiple markets.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve organic search rankings and drive targeted traffic to company websites.
- Managing a paid media campaign across multiple channels to optimize performance, reduce cost per acquisition, and maximize return on investment.
- Conducting A/B testing and experimentation to optimize website performance, conversion rates, and user engagement, with a focus on driving measurable growth and innovation.
ASSUMPTION: These sample projects demonstrate the strategic, data-driven, and hands-on nature of the Marketing Team Lead role, with a focus on driving measurable growth and innovation.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department, and how this role fits into the broader organizational context?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Reed Technology support the professional development and growth of its marketing team members?
- What are the most significant challenges facing the marketing department, and how can this role contribute to addressing them?
- How does Reed Technology measure the success of its digital marketing campaigns, and what key performance indicators (KPIs) are most important for this role?
ASSUMPTION: Asking these questions demonstrates a proactive and strategic approach to understanding the role, the team, and the company, and shows a strong commitment to driving success in the position.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link.
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role, with a focus on digital marketing, team leadership, and data analysis.
- Prepare for behavioral interview questions that focus on your problem-solving skills, leadership style, and approach to digital marketing.
- Research Reed Technology and the company's products and services to demonstrate your interest and understanding of the business.
- Follow up with the hiring manager one week after submitting your application to inquire about the status of your application and express your continued interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
