📌 Core Information
🔹 Job Title: Marketing Team Lead – Web, Digital Experience, SEO, Paid Media
🔹 Company: Remitly
🔹 Location: Amsterdam, Noord-Holland, Netherlands
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: May 22, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading a high-performing digital team focused on web, digital experience, SEO, and paid media
- Driving measurable growth, innovation, and user engagement across markets
- Collaborating cross-functionally to optimize digital performance
- Managing budgets, resources, KPIs, and timelines for digital marketing projects and campaigns
ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and a deep understanding of digital marketing principles to drive success across multiple markets.
📋 Key Responsibilities
✅ Lead and manage a team of two: one focused on web and digital experience, and one on paid media
✅ Oversee web development for all EU and Asia websites, SEO, paid media, and testing, ensuring effective collaboration and alignment with organizational goals and the marketing team
✅ Develop and implement comprehensive digital marketing strategies encompassing SEO, paid media, website optimization, and testing initiatives
✅ Manage paid media campaigns across various channels, ensuring optimal performance and ROI
✅ Plan and execute A/B testing and experimentation programs to optimize website performance, conversion rates, and user engagement
✅ Analyze and interpret data from various sources to derive insights and inform strategic decisions
✅ Collaborate with cross-functional teams (content, development, design, product)
✅ Manage budgets, resources, KPIs, and timelines for digital marketing projects and campaigns
ASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team management, requiring strong organizational skills and the ability to balance multiple priorities.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Computer Science, or a related field
Experience: Proven experience in leading and managing digital marketing teams with expertise in web, SEO, paid media, and testing
Required Skills:
- Strong understanding of digital marketing principles, including SEO, SEM, content marketing, and conversion rate optimization
- Proficiency in web analytics tools (e.g., Google Analytics), SEO software, and paid media platforms
- Excellent analytical and data-driven decision-making skills
- Effective leadership, communication, and team management skills
Preferred Skills:
- Experience in the financial services or fintech industry
- Fluency in additional languages
ASSUMPTION: While not explicitly stated, experience in the financial services or fintech industry may be beneficial for understanding the specific context and regulations of this role.
💰 Compensation & Benefits
Salary Range: €70,000 - €90,000 per year (Estimated based on industry standards for a Marketing Team Lead role in the Netherlands with 5-10 years of experience)
Benefits:
- Generous holiday allowance
- Health screening, eye care vouchers, and private medical benefits
- Wellbeing programs
- Life assurance
- Competitive contributory pension scheme
- Save As You Earn share option scheme
- Travel season ticket loan
- Electric vehicle scheme
- Optional dental insurance
- Maternity, paternity, and shared parental leave
- Employee assistance programme
- Access to emergency care
- RECARES days
- Employee resource groups
- Learning and development resources
- Employee discounts scheme
Working Hours: Full-time (40 hours per week) with flexible working hours and remote work options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Marketing Team Lead role in the Netherlands with 5-10 years of experience. Actual salary may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Financial Services
Company Size: 1,001-5,000 employees
Founded: 2011
Company Description:
- Remitly is an international payments company that leverages digital channels to send money internationally
- The company's digital products are fundamentally faster, less expensive, and more convenient for customers to send money across borders
- Remitly is committed to providing a healthy work-life balance and offers numerous wellbeing initiatives, shared parental leave, study assistance, and sabbaticals
Company Specialties:
- Mobile Payments
- Remittance
- Digital Money Transfer
- Banking
- Fintech
- Lending
Company Website: www.remitly.com
ASSUMPTION: Remitly's focus on digital channels and international money transfers requires a strong understanding of global markets and digital trends.
📊 Role Analysis
Career Level: Mid-level to senior marketing role with team leadership responsibilities
Reporting Structure: This role reports directly to the Head of Marketing and oversees a team of two marketing specialists
Work Arrangement: On-site with flexible working hours and remote work options available
Growth Opportunities:
- Potential to expand the team and take on more responsibilities as the company grows
- Opportunities to work on cross-functional projects and collaborate with other departments
- Possibility to advance to a senior marketing or management role within the company
ASSUMPTION: As Remitly continues to expand, there may be opportunities for this role to grow and evolve, potentially leading to new responsibilities or career advancement.
🌍 Location & Work Environment
Office Type: Modern, collaborative office space with on-site amenities
Office Location(s): Amsterdam, Noord-Holland, Netherlands
Geographic Context:
- Amsterdam is a vibrant, multicultural city with a strong tech industry and a high quality of life
- The Netherlands has a competitive job market and offers numerous opportunities for professional growth
- The company's global presence allows for international collaboration and exposure to diverse markets
Work Schedule: Full-time (40 hours per week) with flexible working hours and remote work options available
ASSUMPTION: The work environment at Remitly is likely to be dynamic, collaborative, and fast-paced, reflecting the company's focus on digital innovation and international growth.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the HR department
- In-depth interview with the hiring manager and/or team members
- Final interview with the Head of Marketing
Key Assessment Areas:
- Digital marketing expertise and strategic thinking
- Leadership and team management skills
- Analytical and data-driven decision-making abilities
- Cultural fit and alignment with Remitly's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Demonstrate your understanding of Remitly's business and the international money transfer industry
- Prepare examples of your past achievements in digital marketing, team leadership, and data analysis
ATS Keywords: Digital Marketing, SEO, Paid Media, Web Development, Team Management, A/B Testing, Conversion Rate Optimization, Web Analytics, Content Marketing, Strategic Decision Making, User Engagement, Innovation
ASSUMPTION: Remitly's recruitment process is likely to be competitive, with a focus on finding candidates who possess the right mix of technical skills, leadership abilities, and cultural fit.
🛠️ Tools & Technologies
- Google Analytics
- SEO software (e.g., SEMrush, Ahrefs, Moz)
- Paid media platforms (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Web development tools (e.g., HTML, CSS, JavaScript, WordPress)
- Project management tools (e.g., Asana, Trello, Jira)
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the team's preferences and the company's existing tech stack.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric
- Innovative
- Collaborative
- Accountable
- Inclusive
Work Style:
- Fast-paced and dynamic
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
Self-Assessment Questions:
- How have you demonstrated customer-centricity in your previous roles?
- Can you provide an example of a time when you drove innovation in digital marketing?
- How do you approach collaboration and teamwork, especially when working with diverse teams?
- How do you stay organized and manage multiple priorities in a fast-paced environment?
ASSUMPTION: Remitly's company culture is likely to be fast-paced, collaborative, and data-driven, with a strong focus on customer-centricity and innovation.
⚠️ Potential Challenges
- Managing a team with diverse skills and expertise
- Balancing strategic planning with hands-on execution
- Adapting to a fast-paced, dynamic work environment
- Navigating the complexities of international money transfers and regulations
ASSUMPTION: These potential challenges require strong leadership, adaptability, and a solid understanding of digital marketing principles and international financial services.
📈 Similar Roles Comparison
- This role is unique in its focus on leading a digital marketing team for an international payments company
- Compared to other marketing team lead roles, this position offers exposure to a global market and the opportunity to drive innovation in a rapidly growing industry
- Career progression may involve moving into a senior marketing role or transitioning into a related field, such as product management or business development
ASSUMPTION: This role offers a unique blend of strategic leadership, hands-on execution, and global exposure, setting it apart from similar marketing team lead positions.
📝 Sample Projects
- Developing and implementing a comprehensive SEO strategy to improve organic traffic and search engine rankings for Remitly's international websites
- Optimizing paid media campaigns to maximize ROI and drive user engagement across multiple markets
- Conducting A/B tests to improve website performance, conversion rates, and user experience
ASSUMPTION: These sample projects illustrate the strategic, hands-on, and data-driven nature of the role, requiring a strong understanding of digital marketing principles and a ability to balance multiple priorities.
❓ Key Questions to Ask During Interview
- How does this role fit into Remitly's overall marketing strategy and company goals?
- What are the biggest challenges facing the digital marketing team currently, and how can this role help address them?
- How does Remitly support the professional growth and development of its marketing team members?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
- How does Remitly foster a culture of innovation and adaptability in its digital marketing efforts?
ASSUMPTION: These interview questions demonstrate a strategic mindset, a focus on driving results, and an interest in understanding Remitly's company culture and growth prospects.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past achievements in digital marketing, team leadership, and data analysis
- Research Remitly's business and the international money transfer industry to demonstrate your understanding and enthusiasm for the role
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
