📌 Core Information
🔹 Job Title: Marketing Technology Developer
🔹 Company: Legal & General
🔹 Location: Cardiff, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: July 11, 2025
🔹 Experience Level: Mid-Senior level (2-5 years)
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Developing and implementing Martech tools to enhance customer engagement
- Translating business needs into technical solutions and automating data pipelines
- Collaborating with cross-functional teams to ensure smooth integration and optimization of Martech tools
- Embedding best practices and staying current with industry trends
ASSUMPTION: This role requires a strong background in Martech platforms and a solid understanding of data analytics and campaign automation. Familiarity with financial or regulated industries is a plus.
📋 Key Responsibilities
✅ Delivering high-quality Martech solutions that enable personalized, automated communications using customer data and technology platforms
✅ Translating business requirements into technical specifications and automating data pipelines to support seamless digital experiences
✅ Designing, testing, and validating technical solutions to meet defined business goals and performance standards
✅ Collaborating with marketing, IT, and analytics teams to ensure smooth integration and optimisation of Martech tools
✅ Documenting work to QA standards and resolving issues through effective coding, testing, and debugging
✅ Embedding best practices by staying current with industry trends and sharing knowledge through training and certification
✅ Developing and applying tools, protocols, and processes to uphold high digital standards and efficient delivery
ASSUMPTION: This role involves working with sensitive customer data, so a strong commitment to data privacy and governance is essential.
🎯 Required Qualifications
Education: Bachelor's degree in Computer Science, Marketing, or a related field
Experience: Proven experience (2-5 years) in Martech, campaign automation, and data analytics
Required Skills:
- Proficient in Martech tools such as Adobe Campaign, Braze, or similar
- Experience with CDPs such as Tealium, Adobe, or Treasure Data
- Strong data analytics skills with tools like MongoDB, Snowflake, DataIku, Alteryx, Power BI, Adobe Analytics, or CJA
- Experience working in Agile environments (Scrum, Kanban)
- Knowledge of GDPR, PECR, and experience applying data governance in regulated settings
- Hands-on experience with CRM, CDP, and digital orchestration tools
- Ability to design and test complex workflows
- Experience with REST and/or SOAP APIs
- Skilled in building ad hoc and automated campaigns in marketing platforms
Preferred Skills:
- Experience in the financial or insurance industry
- Certifications in Martech tools (e.g., Tealium, Braze, Adobe)
ASSUMPTION: While not explicitly stated, candidates with experience in financial or regulated industries may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: £40,000 - £60,000 per annum (Based on industry standards for mid-level Martech roles in the UK)
Benefits:
- Annual performance-related bonus plan
- Valuable share schemes
- Generous pension contribution
- Life assurance
- Healthcare Plan (permanent employees only)
- At least 25 days holiday, plus public holidays
- Competitive family leave
- Electric car scheme (permanent employees only)
- Discounts on various products and services
Working Hours: Full-time, with flexible working options available
ASSUMPTION: The salary range provided is an estimate based on industry standards for mid-level Martech roles in the UK. Actual salary may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Legal & General is a leading UK financial services group and major global investor, operating in the financial services industry.
Company Size: Legal & General has 10,001+ employees, providing ample opportunities for collaboration and career growth.
Founded: Legal & General was founded in 1836 and has since grown into a global financial services group.
Company Description:
- Legal & General offers a wide range of financial services, including pensions, investments, and insurance products
- The company is committed to generating positive returns today while helping to build a better future for all
- Legal & General fosters an inclusive culture with opportunities for collaboration and career development
Company Specialties:
- Financial Services
- Investment
- Pensions
- Personal Finance
- Insurance
- Retirement
- Life Insurance
- Surveying
- Lifetime Mortgages
- Annuities
- Savings
- Equity Release
Company Website: https://group.legalandgeneral.com/en
ASSUMPTION: Legal & General's extensive range of financial services and global presence provide ample opportunities for career growth and development.
📊 Role Analysis
Career Level: Mid-Senior level (2-5 years of experience)
Reporting Structure: This role reports directly to the Head of Marketing Technology
Work Arrangement: Hybrid (On-site with flexible working options)
Growth Opportunities:
- Potential to work on high-impact projects that enhance customer engagement and drive business growth
- Opportunities to learn and develop skills in Martech, data analytics, and campaign automation
- Chance to collaborate with cross-functional teams and gain exposure to various aspects of the business
ASSUMPTION: This role offers significant growth opportunities for candidates looking to develop their skills in Martech and data analytics.
🌍 Location & Work Environment
Office Type: Modern, collaborative workspace designed with employee wellbeing in mind
Office Location(s): 1 Coleman Street, London, EC2R 5AA, GB; Four Central Square, Cardiff, CF10 1FS, GB
Geographic Context:
- Cardiff is the capital city of Wales, offering a mix of urban and rural living
- The office is located in the heart of the city, with easy access to public transportation and amenities
- The city is known for its vibrant culture, historic sites, and beautiful surroundings
Work Schedule: Full-time, with flexible working options available
ASSUMPTION: The modern, collaborative work environment at Legal & General's Cardiff office fosters productivity and employee wellbeing.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video screening
- Technical assessment
- On-site or virtual interview with hiring manager and team members
- Final interview with senior leadership
Key Assessment Areas:
- Technical skills in Martech, data analytics, and campaign automation
- Problem-solving and analytical skills
- Communication and collaboration skills
- Cultural fit and alignment with Legal & General's values
Application Tips:
- Highlight relevant Martech experience and achievements in your resume
- Tailor your cover letter to demonstrate your understanding of the role and your fit with Legal & General's culture
- Prepare for technical assessments by brushing up on your Martech and data analytics skills
- Research Legal & General's values and be ready to discuss how you embody them in your work
ATS Keywords: Martech, campaign automation, data analytics, customer engagement, technical solutions, data pipelines, workflow design, API integration, CRM, CDP, digital orchestration
ASSUMPTION: The interview process at Legal & General is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Martech tools: Adobe Campaign, Braze, Tealium, Adobe, Treasure Data
- Data analytics tools: MongoDB, Snowflake, DataIku, Alteryx, Power BI, Adobe Analytics, CJA
- API integration: REST, SOAP
- Collaboration tools: Microsoft Office Suite, Slack, Microsoft Teams
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Customer-centric: Putting customers at the heart of everything we do
- Collaborative: Working together to achieve more
- Inclusive: Valuing diversity and creating an environment where everyone can thrive
- Responsible: Acting with integrity and taking responsibility for our actions
- Ambitious: Striving for excellence and continuous improvement
Work Style:
- Collaborative: Working closely with cross-functional teams to deliver results
- Agile: Adapting to change and embracing new technologies and processes
- Customer-focused: Prioritizing customer needs and delivering exceptional experiences
Self-Assessment Questions:
- How do you embody Legal & General's values in your work?
- Describe a time when you had to adapt to a significant change in a project or process. How did you handle it?
- How do you approach working with diverse teams and stakeholders?
ASSUMPTION: Legal & General places a strong emphasis on cultural fit and values-driven behavior in its hiring process.
⚠️ Potential Challenges
- Working with sensitive customer data and adhering to strict data privacy regulations
- Keeping up with the fast-paced evolution of Martech tools and platforms
- Balancing the demands of multiple stakeholders and priorities
- Managing expectations and delivering results in a highly visible role
ASSUMPTION: These challenges require strong technical skills, attention to detail, and the ability to work effectively in a collaborative, fast-paced environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on technical aspects and data-driven decision-making
- While the role is based in the financial services industry, the skills and experience required are transferable to other industries
- This role offers significant growth opportunities for candidates looking to develop their skills in Martech and data analytics
ASSUMPTION: This role is unique in its focus on Martech and data analytics within the financial services industry, offering a blend of technical and business-focused responsibilities.
📝 Sample Projects
- Developing and implementing a new customer data platform to enhance personalization and engagement
- Optimizing campaign automation workflows to improve efficiency and reduce manual effort
- Integrating new Martech tools to support cross-channel marketing campaigns and improve customer experience
ASSUMPTION: These sample projects illustrate the hands-on, technical nature of the Marketing Technology Developer role at Legal & General.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the Marketing Technology department?
- How does this role fit into the broader marketing strategy and roadmap for Legal & General?
- What are the most significant challenges facing the Marketing Technology team currently, and how can this role help address them?
- How does Legal & General support the professional development and growth of its employees in Martech and data analytics?
- What are the key performance indicators (KPIs) for this role, and how will success be measured?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and your commitment to understanding the company's goals and culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your relevant Martech experience and skills
- Write a cover letter that demonstrates your understanding of the role and your fit with Legal & General's culture
- Prepare for technical assessments by brushing up on your Martech and data analytics skills
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
