📌 Core Information
🔹 Job Title: Marketing Technology Lead
🔹 Company: Takeda
🔹 Location: Madrid, Spain
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: 2025-07-04
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing and optimizing the enterprise marketing stack
- Driving innovation through new marketing technologies
- Collaborating with cross-functional teams for omnichannel campaign execution
- Integrating various marketing systems and ensuring data governance
ASSUMPTION: This role requires a balance of technical expertise and stakeholder management skills to succeed in a dynamic, regulated industry environment.
📋 Key Responsibilities
✅ Marketing Technology Operations: Research, recommend, administer, and optimize marketing technology solutions to enhance reach, efficiency, and ROI. Manage user roles, data extensions, and automations in Salesforce Marketing Cloud. Collaborate with cross-functional teams to enable omnichannel campaign execution. Integrate and maintain a coherent marketing-technology ecosystem.
✅ HCP Portal (Takeda Pro) Management: Lead content deployment, site configuration, module updates, and performance optimization in Drupal CMS. Ensure accessibility, security patches, and compliance with internal governance. Troubleshoot portal issues and train internal stakeholders on CMS workflows and best practices.
✅ Cross-Functional Collaboration & Enablement: Partner with global and regional stakeholders to understand business strategy and design solutions aligned to business needs. Work closely with the Data & Insights team to maintain reporting dashboards and deliver actionable analytics. Provide technical and functional support for digital marketing capabilities until platform support operational processes and tools are mature enough for transfer to a steady state, run organization. Work closely with Legal, Compliance, and IT Security to ensure all marketing technologies and platforms meet regulatory requirements.
ASSUMPTION: This role involves a mix of hands-on technical work and strategic collaboration with various stakeholders to drive marketing technology initiatives.
🎯 Required Qualifications
Education: Bachelor’s or Master’s in Computer Science, Information Systems, Marketing Technology, or a related field.
Experience: 5+ years in a marketing-technology or marketing-operations role within a regulated industry (pharma, biotech, healthcare preferred).
Required Skills:
- Deep hands-on expertise with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
- Strong knowledge of Salesforce Data Cloud (Customer Data Platform) and data integration patterns
- Proven Drupal CMS administration and webmastering experience
- Proficient in HTML5, CSS, XML, JavaScript, SQL, and RESTful APIs
- Understanding of data governance, privacy (GDPR), and security best practices
- Excellent project management and organizational abilities
- Analytical mindset with a focus on continuous improvement and innovation
- Strong communication skills to translate technical concepts for business stakeholders
Preferred Skills:
- Experience with additional marketing-automation platforms: Adobe Campaign or similar tools
- Knowledge of agile/SCRUM methodologies and CI/CD pipelines
- Certifications in Salesforce Marketing Cloud and Drupal
- Experience with other MarTech stack (e.g., SpotME, Brightcove, etc.)
ASSUMPTION: The required and preferred skills listed are essential for success in this role, given the complex and evolving nature of marketing technology in a regulated industry.
💰 Compensation & Benefits
Salary Range: €60,000 - €80,000 per year (Based on industry standards for a mid-senior level marketing technology role in Madrid)
Benefits:
- Health insurance and pension plans
- Flexible working hours and remote work options
- Training and development opportunities
- Employee assistance programs
Working Hours: Full-time position with standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) and flexibility for remote work
ASSUMPTION: The salary range and benefits are estimated based on industry standards and may vary depending on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Takeda is a global, research and development-driven pharmaceutical company committed to bringing better health and a brighter future to patients. They focus on four therapeutic areas: Oncology, Gastroenterology, Neuroscience, and Rare Diseases.
Company Size: Takeda is a large company with over 10,000 employees worldwide. This size offers opportunities for career growth and exposure to diverse projects.
Founded: Takeda was founded in 1781 and has a rich history of innovation and patient-centricity.
Company Description:
- Takeda is dedicated to improving the lives of patients worldwide through innovative medicines
- The company focuses on four therapeutic areas and has a strong pipeline of candidates for additional modalities and therapeutic areas
- Takeda encourages a diverse and inclusive work environment, where employees can bring their authentic selves to work and be valued for their unique perspectives
Company Specialties:
- Pharmaceuticals
- Therapeutics
- Oncology
- Gastroenterology
- Rare Diseases
- Vaccines
Company Website: Takeda.com
ASSUMPTION: Takeda's large size and global presence offer numerous opportunities for professional growth and exposure to diverse projects and teams.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Head of Data, Digital & Technology at Takeda Iberia and collaborates with various cross-functional teams, including Marketing, Sales, IT, and Legal.
Work Arrangement: This is an on-site role based in Madrid, Spain, with flexibility for remote work.
Growth Opportunities:
- Potential to work on global marketing technology projects and collaborate with diverse teams
- Opportunities to develop expertise in emerging marketing technologies and platforms
- Possibility to advance to a senior or management role within the marketing technology function
ASSUMPTION: This role offers numerous growth opportunities for the right candidate, given Takeda's large size and global presence.
🌍 Location & Work Environment
Office Type: Takeda's Madrid office is a modern, collaborative workspace with open-plan areas and dedicated meeting rooms.
Office Location(s): Calle de Alsasua, 20, Madrid, Community of Madrid 28023, ES
Geographic Context:
- Madrid is the capital and largest city of Spain, offering a vibrant cultural scene, rich history, and numerous entertainment options
- The city has a Mediterranean climate with mild winters and hot summers, making it an attractive place to live and work year-round
- Madrid is well-connected by public transportation, with easy access to international airports
Work Schedule: Standard office hours (Monday - Friday, 9:00 AM - 5:30 PM) with flexibility for remote work
ASSUMPTION: Madrid offers a high quality of life, with a rich cultural scene, excellent dining options, and a pleasant climate, making it an attractive location for professionals.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the HR department
- Technical assessment or case study presentation
- On-site or video interview with the hiring manager and relevant stakeholders
- Final decision and offer
Key Assessment Areas:
- Technical expertise in marketing technology and relevant platforms
- Problem-solving skills and ability to think strategically
- Communication and collaboration skills, both written and verbal
- Cultural fit and alignment with Takeda's values and mission
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment or case study presentation by reviewing the required skills and researching recent marketing technology trends
- Demonstrate your understanding of Takeda's mission, values, and business during the interview
ATS Keywords: Marketing Technology, Salesforce Marketing Cloud, Drupal CMS, Campaign Execution, Data Integration, Data Governance, Project Management, HTML5, CSS, JavaScript, SQL, RESTful APIs
ASSUMPTION: Takeda's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio)
- Salesforce Data Cloud (Customer Data Platform)
- Drupal CMS
- HTML5, CSS, XML, JavaScript, SQL, RESTful APIs
- Middleware platforms (e.g., Mulesoft) for system integrations
ASSUMPTION: The required tools and technologies for this role are industry-standard and widely used in marketing technology functions.
👔 Cultural Fit Considerations
Company Values:
- Patient-centricity: Putting patients first in all that we do
- Integrity: Upholding the highest ethical standards
- Fairness, Inclusion & Diversity: Valuing all perspectives, embracing diversity, and fostering an inclusive culture
- Accountability: Taking ownership and being responsible for our actions
- Quality: Delivering high-quality, innovative solutions
Work Style:
- Collaborative: Working closely with cross-functional teams to achieve common goals
- Agile: Adapting to change and embracing new challenges
- Patient-focused: Prioritizing the needs of patients in all decision-making
Self-Assessment Questions:
- Do I have a strong commitment to patient-centricity and putting patients first in my work?
- Am I comfortable working in a dynamic, collaborative environment with diverse teams?
- Do I have a growth mindset and a willingness to adapt to change and learn new technologies?
ASSUMPTION: Takeda's company values and work style emphasize patient-centricity, collaboration, and adaptability, making it an attractive workplace for candidates who align with these principles.
⚠️ Potential Challenges
- Managing multiple stakeholders with competing priorities and expectations
- Keeping up with the rapid evolution of marketing technology and platforms
- Navigating a large, global organization with complex processes and politics
- Adapting to a regulated industry environment with strict data governance and compliance requirements
ASSUMPTION: These challenges are inherent to working in a large, global pharmaceutical company and can be mitigated with strong communication, collaboration, and adaptability skills.
📈 Similar Roles Comparison
- Compared to other marketing technology roles, this position offers a unique blend of technical expertise and strategic collaboration, with a focus on driving innovation and improving patient outcomes
- In the pharmaceutical industry, marketing technology roles often require a strong understanding of data governance, privacy, and regulatory compliance
- Career progression in marketing technology typically involves advancing to senior or management roles within the function or transitioning to related fields such as data analytics or digital marketing
ASSUMPTION: This role offers a unique blend of technical expertise and strategic collaboration, with a focus on driving innovation and improving patient outcomes.
📝 Sample Projects
- Leading a cross-functional team to implement a new marketing automation platform, resulting in a 25% increase in campaign efficiency and a 15% increase in ROI
- Developing and executing a comprehensive data governance strategy, ensuring compliance with GDPR and other relevant regulations, and improving data quality by 30%
- Collaborating with the product team to design and launch a new HCP portal, improving user experience and driving a 20% increase in engagement
ASSUMPTION: These sample projects demonstrate the range of responsibilities and impact that a Marketing Technology Lead can have within Takeda.
❓ Key Questions to Ask During Interview
- Can you describe the current marketing technology stack and any plans for expansion or consolidation?
- How does this role collaborate with other teams, such as Marketing, Sales, IT, and Legal, to drive marketing technology initiatives?
- What are the key priorities for this role in the first 90 days, and how will my success be measured?
- How does Takeda support the professional development and growth of employees in marketing technology roles?
- What are the biggest challenges facing the marketing technology function at Takeda, and how can this role help address them?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, expectations, and growth opportunities, as well as Takeda's approach to marketing technology and professional development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare for the technical assessment or case study presentation by reviewing the required skills and researching recent marketing technology trends
- Demonstrate your understanding of Takeda's mission, values, and business during the interview
- Follow up with the hiring manager within one week after the interview to reiterate your interest in the role and address any remaining questions
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
