Director of Retention & Marketing Technology
Printfresh LLCASSUMPTION: This role requires a strategic thinker with a strong analytical background and excellent communication skills. Experience in retention strategies and cross-channel campaigns is crucial for success in this position.
📋 Key Responsibilities ✅ Develop and execute comprehensive launch plans for campaigns, releases, and promotions ✅ Create retention strategies that work across all customer touchpoints ✅ Own specific revenue/engagement targets and report transparently on results ✅ Manage all retention communications: email, SMS, app messages, site messaging, loyalty programs, and unboxing moments ✅ Map complete customer journeys and ensure consistent experiences across channels ✅ Lead the martech ecosystem to unlock the full potential of tools across departments ✅ Evaluate and optimize existing tools while planning future additions ✅ Collect, visualize, and analyze data effectively to extract meaningful and statistically confident insights ✅ Partner with teams to align strategies with business objectives and guide campaign performanceASSUMPTION: This role involves a mix of strategic planning, hands-on execution, and team leadership. Candidates should be comfortable working independently and collaborating with various teams to achieve common goals.
🎯 Required QualificationsEducation: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 10+ years in a comparable role, with a proven track record in retention strategies and cross-channel campaigns
Required Skills:
- Proficient in Google Analytics, Shopify, Klaviyo, Attentive, Haus, Northbeam, TripleWhale, Excel, CDPs, and Looker Studio
- Strong data analysis skills
- Excellent communication and presentation skills
- Proven ability to develop and execute strategic plans
- Experience managing teams and collaborating with cross-functional partners
Preferred Skills:
- Experience with customer data platforms (CDPs)
- Familiarity with SQL or other data query languages
- Knowledge of the retail apparel industry
ASSUMPTION: Candidates should have a strong analytical background and be comfortable working with data to drive decision-making. Experience in a similar role and industry is preferred but not required.
💰 Compensation & BenefitsSalary Range: $150,000 - $180,000 per year (Based on industry standards for a Director of Marketing Technology with 10+ years of experience in the Philadelphia area)
Benefits:
- Health benefits, PTO, and a 401(k) plan with company match
- Employee discount on Printfresh products
- A collaborative, creative office environment with some hybrid flexibility
Working Hours: Full-time, typically 40 hours per week. In-office days are required in the Philadelphia office on Tue, Wed, and Thu.
ASSUMPTION: The salary range provided is an estimate based on industry standards for a Director of Marketing Technology with the required experience level. Actual compensation may vary based on factors such as skills, experience, and performance.
📌 Applicant Insights 🔍 Company ContextIndustry: Retail Apparel and Fashion. Printfresh specializes in handcrafted sleepwear and lifestyle products for the print-obsessed.
Company Size: Small (11-50 employees). This size allows for a more intimate work environment and closer collaboration with team members.
Founded: 2016. Printfresh was founded by Amy Voloshin, who combined her passions for quality fabrics, bold prints, and sustainable practices to create the brand.
Company Description:
- Printfresh offers a range of sleepwear and lifestyle products, including pajamas, slippers, robes, and gifts, featuring unique prints inspired by plants, animals, and home decor.
- The company is committed to sustainability, using 100% organic cotton and offering a variety of sizes to ensure inclusivity.
- Printfresh is known for its high-quality products and bold, eye-catching prints, which have earned the brand a loyal following.
Company Specialties:
- Gifts
- Pajamas
- Slippers
- Robes
- And prints
Company Website: http://www.printfresh.com
ASSUMPTION: Printfresh is a well-established brand in the retail apparel industry, with a strong focus on quality, sustainability, and unique designs. The company's small size allows for a more intimate work environment and closer collaboration with team members.
📊 Role AnalysisCareer Level: Director. This role is a senior-level position, reporting directly to the CEO or another high-level executive.
Reporting Structure: The Director of Retention & Marketing Technology will oversee retention partners and team members, collaborating with internal teams to align strategies and achieve business objectives.
Work Arrangement: Hybrid. This role requires in-office attendance on Tue, Wed, and Thu, with remote work on Mon and Fri.
Growth Opportunities:
- Potential to shape the company's retention strategy and make a significant impact on its growth and success
- Opportunities to collaborate with cross-functional teams and develop leadership skills
- Possibility to advance within the organization as the company continues to grow
ASSUMPTION: This role offers a unique opportunity for a strategic thinker to make a significant impact on the company's growth and success. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to evolve.
🌍 Location & Work EnvironmentOffice Type: Hybrid. The Printfresh office is located in Philadelphia, Pennsylvania, and offers a collaborative, creative work environment.
Office Location(s): 1639 N. Hancock Street, 101, Philadelphia, Pennsylvania, US
Geographic Context:
- Philadelphia is the largest city in Pennsylvania and the sixth-most populous city in the United States, offering a diverse range of cultural, historical, and recreational opportunities.
- The city is known for its vibrant arts scene, world-class museums, and historic landmarks, such as the Liberty Bell and Independence Hall.
- Philadelphia is also a major hub for healthcare, education, and technology, providing ample opportunities for networking and professional growth.
Work Schedule: Full-time, typically 40 hours per week. In-office days are required on Tue, Wed, and Thu, with remote work on Mon and Fri.
ASSUMPTION: The hybrid work arrangement offers a balance between in-office collaboration and remote flexibility, allowing employees to enjoy the best of both worlds. The Philadelphia office provides a creative and collaborative work environment, with easy access to the city's many cultural and recreational offerings.
💼 Interview & Application InsightsTypical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- In-depth interview with the CEO or another high-level executive to discuss the role and company in more detail
- Skills assessment or case study to evaluate problem-solving and analytical skills
- Final interview with key team members to assess fit and answer any remaining questions
Key Assessment Areas:
- Data analysis and interpretation skills
- Strategic thinking and planning abilities
- Communication and presentation skills
- Leadership and team management skills
- Cultural fit and alignment with company values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Be prepared to discuss your approach to retention strategies and cross-channel campaigns in detail
- Demonstrate your ability to analyze data and extract meaningful insights
- Showcase your leadership and team management skills through examples from your past experiences
- Prepare thoughtful questions to ask the interviewer about the company, team, and role
ATS Keywords: Retention, Marketing Technology, Customer Lifecycle, Data Analysis, Strategic Planning, Cross-Channel Campaigns, Team Leadership, Google Analytics, Shopify, Klaviyo, Attentive, Haus, Northbeam, TripleWhale, Excel, CDPs, Looker Studio
ASSUMPTION: The interview process for this role will focus on assessing the candidate's strategic thinking, data analysis, and leadership skills, as well as their cultural fit with the company. Candidates should be prepared to discuss their approach to retention strategies and cross-channel campaigns in detail and provide examples of their past experiences and achievements.
🛠️ Tools & Technologies- Google Analytics
- Shopify
- Klaviyo
- Attentive
- Haus
- Northbeam
- TripleWhale
- Excel
- CDPs
- Looker Studio
ASSUMPTION: Experience with the listed tools and technologies is preferred but not required. Candidates should be comfortable learning new tools and platforms as needed.
👔 Cultural Fit ConsiderationsCompany Values:
- Do the Right Thing
- Just Say It
- Do What It Takes
- Just Off-Center
- Customer-Centric
- Learning Oriented
Work Style:
- Collaborative and creative
- Data-driven and analytical
- Adaptable and flexible
- Results-oriented and proactive
Self-Assessment Questions:
- Do you align with Printfresh's core values, particularly "Do the Right Thing" and "Customer-Centric"?
- Are you comfortable working in a hybrid environment, with a mix of in-office and remote work?
- Do you thrive in a dynamic, fast-paced work environment and enjoy taking on new challenges?
ASSUMPTION: Candidates should assess their fit with Printfresh's core values and work style, as well as their comfort with a hybrid work arrangement and a dynamic, fast-paced work environment.
⚠️ Potential Challenges- Managing multiple priorities and deadlines in a fast-paced, dynamic environment
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to a hybrid work arrangement and balancing remote and in-office work
- Keeping up with the latest trends and best practices in retention and marketing technology
ASSUMPTION: The role of Director of Retention & Marketing Technology presents unique challenges, including managing multiple priorities and deadlines, collaborating with cross-functional teams, and adapting to a hybrid work arrangement. Candidates should be comfortable working in a fast-paced, dynamic environment and be eager to take on new challenges.
📈 Similar Roles Comparison- This role differs from a traditional Marketing Director position in its focus on retention and customer lifecycle management, rather than customer acquisition
- In the retail apparel industry, this role is unique in its emphasis on data-driven decision-making and cross-channel communication strategies
- Career progression in this role could lead to a Chief Marketing Officer or similar executive position, with broader responsibilities for marketing and customer engagement
ASSUMPTION: This role is unique in its focus on retention and customer lifecycle management, with a strong emphasis on data-driven decision-making and cross-channel communication strategies. Candidates should be comfortable working in a dynamic, fast-paced environment and be eager to take on new challenges as the company continues to grow.
📝 Sample Projects- Developing and executing a comprehensive retention campaign across multiple channels, with a focus on improving customer engagement and reducing churn
- Analyzing customer data to identify trends and opportunities for targeted marketing campaigns and personalized customer experiences
- Optimizing the marketing technology stack to enhance data collection, analysis, and decision-making, with a focus on improving campaign performance and ROI
ASSUMPTION: These sample projects are intended to illustrate the types of initiatives a Director of Retention & Marketing Technology might undertake in this role. Candidates should be prepared to discuss their approach to similar projects and provide examples of their past experiences and achievements.
❓ Key Questions to Ask During Interview- Can you describe the company's approach to retention and customer lifecycle management, and how this role fits into that strategy?
- How does the company support the professional development and growth of its employees, particularly in this role?
- Can you provide an example of a successful retention campaign that the company has implemented, and what metrics were used to measure its success?
- How does the company approach data governance and security, particularly in relation to customer data?
- What is the company's long-term vision for growth and expansion, and how does this role contribute to that vision?
ASSUMPTION: These key questions are intended to help candidates assess their fit with the company, team, and role, as well as their understanding of the company's approach to retention and customer lifecycle management. Candidates should prepare thoughtful questions to ask the interviewer about the company, team, and role.
📌 Next Steps for ApplicantsTo apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, team, and role, and practicing your responses to common interview questions
- Prepare thoughtful questions to ask the interviewer about the company, team, and role
- Follow up with the interviewer after the interview to express your appreciation for the opportunity and reiterate your interest in the position
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.