📌 Core Information
🔹 Job Title: Marketing Technology Lead
🔹 Company: H&M Group
🔹 Location: London, England, United Kingdom
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: May 21, 2025
🔹 Experience Level: Mid-Senior level (5-10 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Leading the technical development and optimization of marketing & CRM platforms
- Collaborating cross-functionally with internal teams and external partners
- Ensuring marketing technology stack supports business objectives and enhances customer experiences
- Driving measurable results and continuous improvement
ASSUMPTION: This role requires a strategic mindset, technical expertise, and strong communication skills to bridge the gap between marketing and technology.
📋 Key Responsibilities
✅ Lead the creation and quality execution of the product roadmap for marketing & CRM platforms
✅ Continuously monitor and optimize the performance of marketing & CRM platforms
✅ Manage tech relationships with external platform vendors and partners
✅ Lead Martech governance efforts and facilitate strategic, tactical, and operational meetings
✅ Collaborate with marketing, tech, and data teams to define continuous input and priorities
✅ Lead incident management process across platforms and partners
✅ Lead User Acceptance Testing (UAT) for new features and integrations
✅ Lead the product development process using Agile methodologies
✅ Keep a pulse on customer needs, industry trends, and best practices
✅ Foster a culture of continuous improvement
ASSUMPTION: This role involves a mix of strategic planning, hands-on technical work, and cross-functional collaboration.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 5-10 years of experience in marketing technology, CRM, or a related field
Required Skills:
- Hands-on expertise in CRM, performance marketing, feed management, DSPs, Google Analytics, Looker Studio, JIRA, and Confluence
- Proven ability to drive improvements in marketing feeds and CRM platforms
- Experience tackling technical challenges related to integrating new marketing tags on websites or apps
- Utilize data and customer insights to inform prioritization, track performance, and continuously enhance capabilities
- Stay updated on customer needs, industry trends, and best practices
- Foster a culture of continuous improvement
- Proactive evaluation of various options and innovative problem-solving skills
- Exceptional fluency in written and spoken English, along with strong communication abilities
Preferred Skills:
- Experience working with global marketing teams
- Familiarity with the retail industry
ASSUMPTION: This role requires a strong technical background in marketing technology, along with excellent communication and collaboration skills.
💰 Compensation & Benefits
Salary Range: £60,000 - £80,000 per year (Based on industry standards for a mid-senior level marketing technology role in London)
Benefits:
- 25% staff discount usable on all H&M Group brands in stores and online
- Attractive benefits package with extensive development opportunities
- 25 days holiday (for London-based colleagues)
- Annual health checks
- Pension scheme
- Discounts on various activities and financial/lifestyle products via benefits hub
- Cycle to work scheme
- Discounted gym membership
- Employee assistance via retail trust
- Private health & dental care
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The salary range is estimated based on industry standards for a mid-senior level marketing technology role in London. Actual compensation may vary based on experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Retail (Fashion)
Company Size: Large (1,001-5,000 employees)
Founded: 1947 (as Hennes; later merged with Mauritz Widforss in 1968)
Company Description:
- H&M Group is a multinational clothing company based in Sweden, focusing on fast-fashion clothing
- Operates in 75 geographical markets with 4,801 stores under various company brands
- Employs 107,375 full-time equivalent positions
Company Specialties:
- Fast-fashion retail
- Global brand management
- Sustainable fashion initiatives
Company Website: hmgroup.com
ASSUMPTION: H&M Group is a well-established retail company with a strong global presence and a focus on fast-fashion trends.
📊 Role Analysis
Career Level: Mid-Senior level (5-10 years of experience)
Reporting Structure: This role reports directly to the Global Marketing Director
Work Arrangement: On-site, full-time position based at the Head Office in London
Growth Opportunities:
- Potential to work on global marketing projects and collaborate with international teams
- Opportunities for professional development and career advancement within the H&M Group
- Chance to gain experience in a large, multinational retail company
ASSUMPTION: This role offers opportunities for career growth and development within the H&M Group's global marketing organization.
🌍 Location & Work Environment
Office Type: Corporate office environment
Office Location(s): 1 New Oxford Street, London WC1A 1NU, UK
Geographic Context:
- London is a major global city with a vibrant cultural scene and diverse population
- The office is located in the West End, close to public transportation and various amenities
- The area is known for its fashion industry, with many retail stores and design studios nearby
Work Schedule: Monday to Friday, 9:00 AM to 5:30 PM (with flexibility for project needs)
ASSUMPTION: The work environment is dynamic and fast-paced, reflecting the nature of the fast-fashion retail industry.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call with the Hiring Manager
- On-site interview with the Global Marketing Director and other team members
- Final decision and job offer
Key Assessment Areas:
- Technical expertise in marketing technology
- Problem-solving skills and strategic mindset
- Communication and collaboration abilities
- Cultural fit with the H&M Group's values and work environment
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of the fast-fashion retail industry and H&M Group's business
- Prepare examples of your problem-solving skills and achievements in marketing technology
- Show enthusiasm for the role and the company's mission
ATS Keywords: Marketing Technology, CRM, Performance Marketing, Feed Management, DSPs, Google Analytics, Looker Studio, JIRA, Confluence, Agile Methodologies, Customer Insights, Continuous Improvement
ASSUMPTION: The application process may vary depending on the volume of applicants and the hiring team's availability.
🛠️ Tools & Technologies
- CRM platforms (e.g., Salesforce, HubSpot)
- Performance marketing tools (e.g., Google Ads, Facebook Ads, LinkedIn Ads)
- Feed management platforms (e.g., Google Merchant Center, Akeneo, Salsify)
- DSPs (Demand-Side Platforms) (e.g., Google Display & Video 360, The Trade Desk, AppNexus)
- Google Analytics, Looker Studio
- JIRA, Confluence
- Agile project management tools (e.g., JIRA, Asana, Trello)
ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the role's requirements.
👔 Cultural Fit Considerations
Company Values:
- Open-minded and curious
- Dare to be different
- Believe in constant improvement
- Empower and trust
Work Style:
- Collaborative and cross-functional
- Fast-paced and dynamic
- Focused on continuous improvement and innovation
Self-Assessment Questions:
- Do you align with H&M Group's company values?
- Are you comfortable working in a fast-paced, dynamic environment?
- Do you have a proactive approach to problem-solving and continuous improvement?
ASSUMPTION: Cultural fit is essential for success in this role, as it involves close collaboration with various teams and a strong commitment to the company's values.
⚠️ Potential Challenges
- Managing multiple projects and priorities in a fast-paced environment
- Collaborating effectively with global teams across different time zones
- Keeping up with the latest marketing technology trends and tools
- Balancing technical expertise with strong communication and collaboration skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a proactive approach to learning and adaptation.
📈 Similar Roles Comparison
- This role focuses more on technical aspects and cross-functional collaboration compared to traditional marketing roles
- It requires a unique blend of marketing and technology expertise
- Career progression may involve moving into more senior marketing or technology roles within the H&M Group
ASSUMPTION: This role offers a unique blend of marketing and technology responsibilities, making it an attractive opportunity for candidates with relevant skills and experience.
📝 Sample Projects
- Implementing and optimizing a new CRM platform to improve customer data management and segmentation
- Streamlining marketing feed management processes to enhance product visibility and sales
- Collaborating with data teams to integrate customer insights into marketing strategies and campaigns
ASSUMPTION: These sample projects illustrate the technical and cross-functional nature of the role, as well as the importance of data-driven decision-making.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall marketing strategy for COS?
- What are the key priorities for this role in the first 90 days?
- How does the H&M Group support the professional development and growth of its employees?
- What are the most challenging aspects of working in a global retail environment?
- How does the company foster a culture of innovation and continuous improvement?
ASSUMPTION: These questions demonstrate your interest in the role and the company, while also providing valuable insights into the work environment and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the provided link
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Prepare examples of your problem-solving skills and achievements in marketing technology
- Show enthusiasm for the role and the company's mission
- Follow up with the Hiring Manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
