Marketing Technology Manager (m/f/x)

📌 Core Information 🔹 Job Title: Marketing Technology Manager (m/f/x) 🔹 Company: Avantor 🔹 Location: Bucharest, Romania 🔹 Job Type: Full-time 🔹 Category: Marketing 🔹 Date Posted: July 2, 2025 🚀 Job Overview Key aspects of this role include: - Leading a team of marketing automation professionals - Optimizing the global marketing automation platform (Marketo or equivalent) - Driving adoption, performance, and innovation across the MarTech stack - Ensuring data integrity, compliance, and personalization capabilities - Managing and mentoring a global team of marketing automation professionals - Overseeing campaign execution across email, web, and social channels - Collaborating with Web, Content, CRM, and Analytics teams to deliver results ASSUMPTION: This role requires a strategic thinker with a passion for marketing technology and a knack for leading high-performing teams. The ideal candidate will have a deep understanding of marketing automation platforms and a strong grasp of CRM systems and project tools. 📋 Key Responsibilities ✅ Own and evolve our global marketing automation platform (Marketo or equivalent) ✅ Lead platform integrations across CRM, CDP, PIM, and more ✅ Drive adoption, performance, and innovation across the MarTech stack ✅ Ensure data integrity, compliance, and personalization capabilities ✅ Manage and mentor a global team of marketing automation professionals ✅ Oversee campaign execution across email, web, and social channels ✅ Align segmentation, lead scoring, and lifecycle strategies with business goals ✅ Collaborate with Web, Content, CRM, and Analytics teams to deliver results ASSUMPTION: The responsibilities listed above are not exhaustive and may vary based on the specific needs of the team and the company. 🎯 Required Qualifications Education: - Bachelor’s degree in marketing, business, or related field (or equivalent experience) Experience: - Several years in digital marketing/automation, with experience managing a marketing team (highly preferred) Required Skills: - Advanced experience with Adobe Marketo Engage or similar platforms - Strong grasp of CRM systems (e.g., SAP C4C, Salesforce) and project tools (e.g., Workfront, Asana) - Deep knowledge of segmentation, lead nurturing, scoring, and campaign automation - Excellent communication, project management, and analytical skills - Familiarity with Google Analytics, Power BI, Looker Studio, or QlikView Preferred Skills: - Experience with Google Analytics, Power BI, Looker Studio, or QlikView - Familiarity with SAP C4C or Salesforce ASSUMPTION: The required and preferred skills listed above are essential for success in this role. However, the ideal candidate may possess additional skills or qualifications that are not explicitly mentioned. 💰 Compensation & Benefits Salary Range: €60,000 - €80,000 per year (based on experience level and industry standards for the role and location) Benefits: - Flexible working hours and a hybrid setting - 24 vacation days and an extra paid day off on your birthday - Free coffee and tea, office massage chair, PlayStation, and a library - Meal vouchers, gift vouchers, private medical insurance, and an Employee Assistance Program - Learning and development opportunities, including in-house trainings and LinkedIn Learning access - Referral rewards Working Hours: Full-time (40 hours per week) ASSUMPTION: The salary range provided is an estimate based on industry standards for the role, experience level, and location. The actual salary may vary based on the candidate's qualifications and the company's internal compensation structure. 📌 Applicant Insights 🔍 Company Context Industry: Chemical Manufacturing Company Size: 1,001-5,000 employees Founded: 1976 (as Avantor; NuSil Technology was founded in 1980) Company Description: - Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets. - NuSil Technology, LLC merged with Avantor in 2016 to create the global leader in ultra-high-purity materials for the biomaterials and advanced technology markets. Company Specialties: - Silicone - Advanced Materials - Biomaterials - Lubricious Silicones Company Website: ASSUMPTION: Avantor's extensive experience and global presence in the chemical manufacturing industry make it an attractive employer for candidates seeking a stable and growth-oriented work environment. 📊 Role Analysis Career Level: Mid-level to senior Reporting Structure: This role reports directly to the Senior Director of Marketing Technology. Work Arrangement: Hybrid (2-3 days per week in the office) Growth Opportunities: - Potential to advance to a senior or director-level role within the marketing technology team - Opportunities to expand skills and knowledge in marketing automation, data analysis, and team management ASSUMPTION: This role offers significant growth potential for candidates with the right skills and ambition to advance within the marketing technology team. 🌍 Location & Work Environment Office Type: Modern, well-equipped office with amenities such as free coffee and tea, an office massage chair, PlayStation, and a library. Office Location(s): - Bucharest, Romania - Carpinteria, CA, USA - MOUGINS, France - Singapore - Bakersfield, CA, USA - Irving, TX, USA Geographic Context: - Bucharest, Romania: A vibrant city with a rich history, offering a mix of traditional and modern architecture, and a lively cultural scene. - Carpinteria, CA, USA: A small city located near Santa Barbara, CA, with a mild Mediterranean climate and a strong focus on outdoor activities. - MOUGINS, France: A commune located in the Alpes-Maritimes department, known for its scenic beauty and proximity to the French Riviera. - Singapore: A global financial hub with a multicultural population and a tropical climate. - Bakersfield, CA, USA: A city located in the San Joaquin Valley, known for its agricultural industry and diverse cultural scene. - Irving, TX, USA: A city located in the Dallas-Fort Worth metroplex, offering a mix of urban and suburban living with a strong job market. Work Schedule: Flexible working hours with a hybrid work arrangement (2-3 days per week in the office) ASSUMPTION: The diverse office locations and work environment offer candidates the opportunity to work in a dynamic and multicultural setting, with access to modern amenities and a flexible work arrangement. 💼 Interview & Application Insights Typical Process: 1. Online application submission 2. Phone or video screening 3. In-depth technical interview 4. Final interview with the hiring manager Key Assessment Areas: - Technical skills in marketing automation and data analysis - Problem-solving and critical thinking abilities - Leadership and team management skills - Cultural fit and alignment with Avantor's values Application Tips: - Tailor your resume and cover letter to highlight relevant skills and experiences for this role - Prepare for technical interview questions by brushing up on your marketing automation skills and reviewing the latest trends in the industry - Research Avantor's company culture and values to demonstrate your cultural fit during the interview ATS Keywords: Marketing Technology, Marketing Automation, Adobe Marketo Engage, CRM, Data Analysis, Team Management, Leadership, Digital Marketing, Campaign Automation ASSUMPTION: The interview process for this role will focus on assessing the candidate's technical skills, problem-solving abilities, and cultural fit with Avantor's values and work environment. 🛠️ Tools & Technologies - Adobe Marketo Engage - CRM systems (e.g., SAP C4C, Salesforce) - Project tools (e.g., Workfront, Asana) - Google Analytics, Power BI, Looker Studio, or QlikView - Microsoft Office Suite (Word, Excel, PowerPoint) - Email marketing platforms (e.g., Mailchimp, Constant Contact) ASSUMPTION: The tools and technologies listed above are essential for success in this role. However, the ideal candidate may possess experience with additional tools or technologies relevant to the marketing technology industry. 👔 Cultural Fit Considerations Company Values: - Integrity - Customer focus - Innovation - Collaboration - Accountability Work Style: - Results-driven - Data-informed - Collaborative - Adaptable - Detail-oriented Self-Assessment Questions: 1. How do you ensure the integrity of data within marketing automation platforms? 2. Can you provide an example of a time when you drove innovation in a marketing automation project? 3. How do you collaborate with cross-functional teams to deliver results? 4. How do you approach data analysis and optimization in marketing automation campaigns? 5. How do you ensure the accuracy and completeness of data within marketing automation platforms? ASSUMPTION: Candidates who demonstrate a strong alignment with Avantor's values and work style will be more likely to succeed in this role and contribute to the company's ongoing success. ⚠️ Potential Challenges 1. Managing a global team with diverse time zones and cultural backgrounds 2. Keeping up with the latest trends and best practices in marketing automation 3. Ensuring data compliance and privacy regulations in a global context 4. Balancing the need for innovation with the requirement for consistent and reliable campaign execution 5. Managing stakeholder expectations and priorities in a dynamic and fast-paced work environment ASSUMPTION: The challenges listed above are inherent to a role of this nature and require a proactive, solutions-oriented approach to overcome. 📈 Similar Roles Comparison 1. This role differs from related positions in its focus on global marketing automation and team leadership, rather than regional or local campaign execution. 2. The industry-specific context for this role is the global chemical manufacturing industry, with a focus on ultra-high-purity materials for the life sciences and advanced technology markets. 3. Career path comparison: This role offers a clear path to advancement within the marketing technology team, with the potential to progress to senior or director-level roles. ASSUMPTION: The comparison points listed above highlight the unique aspects of this role and its potential for career growth and development. 📝 Sample Projects 1. Implementing a new marketing automation platform and migrating data from an existing system 2. Developing and executing a global campaign strategy to drive brand awareness and customer engagement 3. Optimizing campaign performance through A/B testing and data analysis ASSUMPTION: The sample projects listed above are representative of the types of initiatives that the Marketing Technology Manager may be responsible for leading and executing. ❓ Key Questions to Ask During Interview 1. What are the key priorities for this role in the first 90 days? 2. How does this role collaborate with other teams within the marketing department and the broader organization? 3. What are the most significant challenges facing the marketing technology team, and how can this role address them? 4. How does the company support the professional development and growth of its marketing technology team members? 5. What are the key performance indicators (KPIs) for this role, and how are they tracked and measured? ASSUMPTION: The interview questions listed above are designed to provide insight into the role's priorities, challenges, and opportunities for growth and development. 📌 Next Steps for Applicants To apply for this position: 1. Submit your application through this [link](https://careers.avantorsciences.com/global/en/job/R-165944/Marketing-Technology-Manager-m-f-x). 2. Tailor your resume and cover letter to highlight relevant skills and experiences for this role. 3. Prepare for technical interview questions by brushing up on your marketing automation skills and reviewing the latest trends in the industry. 4. Research Avantor's company culture and values to demonstrate your cultural fit during the interview. 5. Follow up with the hiring manager one week after submitting your application to express your interest in the role and inquire about the status of your application. ⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.