Marketing Technology Manager (m/f/x)

📌 Core Information

🔹 Job Title: Marketing Technology Manager (m/f/x)

🔹 Company: Avantor

🔹 Location: Bucharest, Romania

🔹 Job Type: Full-Time, Hybrid

🔹 Category: Marketing

🔹 Date Posted: July 2, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site/Hybrid

🚀 Job Overview

Key aspects of this role include:

• Leading a high-performing marketing team and driving global marketing operations
• Optimizing and evolving the MarTech ecosystem, including Adobe Marketo Engage, CDP, and CRM platforms
• Ensuring seamless integration, campaign excellence, and data-driven decision-making across marketing operations
• Managing and mentoring a global team of marketing automation professionals
• Collaborating with cross-functional teams to deliver results and achieve business goals

ASSUMPTION: This role requires a strategic thinker with a strong background in digital marketing and automation, as well as proven leadership and team management skills.

📋 Key Responsibilities

✅ Own and evolve the global marketing automation platform (Marketo or equivalent)

✅ Lead platform integrations across CRM, CDP, PIM, and more

✅ Drive adoption, performance, and innovation across the MarTech stack

✅ Ensure data integrity, compliance, and personalization capabilities

✅ Manage and mentor a global team of marketing automation professionals

✅ Oversee campaign execution across email, web, and social channels

✅ Align segmentation, lead scoring, and lifecycle strategies with business goals

✅ Collaborate with Web, Content, CRM, and Analytics teams to deliver results

✅ Monitor platform performance and campaign effectiveness

✅ Partner with Analytics to derive insights and optimize strategies

✅ Maintain compliance with global data privacy regulations (GDPR, CCPA, etc.)

✅ Continuously improve processes, documentation, and campaign frameworks

ASSUMPTION: This role involves a mix of strategic planning, hands-on platform management, team leadership, and cross-functional collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree in marketing, business, or a related field

Experience: Several years in digital marketing/automation, with management experience highly preferred

Required Skills:

• Advanced experience with Adobe Marketo Engage or similar platforms
• Strong grasp of CRM systems (e.g., SAP C4C, Salesforce) and project tools (e.g., Workfront, Asana)
• Deep knowledge of segmentation, lead nurturing, scoring, and campaign automation
• Excellent communication, project management, and analytical skills
• Familiarity with Google Analytics, Power BI, Looker Studio, or QlikView

Preferred Skills:

• Experience with SAP C4C or Salesforce
• Knowledge of PIM systems
• Fluency in additional languages

ASSUMPTION: Candidates should have a strong technical background in marketing automation and proven leadership skills to excel in this role.

💰 Compensation & Benefits

Salary Range: €60,000 - €80,000 per year (Estimated based on market research for similar roles in Romania)

Benefits:

• Flexible working hours and a hybrid setting
• 24 vacation days and an extra paid day off on your birthday
• Free coffee and tea, office massage chair, PlayStation, and a library
• Meal vouchers, gift vouchers, and access to the Benefit Online Platform
• Private medical insurance and Employee Assistance Program
• Learning and development opportunities, including in-house trainings, language courses, and LinkedIn Learning
• Referral bonus program

Working Hours: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: The salary range is estimated based on market research for similar roles in Romania, as the job posting does not provide specific salary information.

📌 Applicant Insights

🔍 Company Context

Industry: Chemical Manufacturing

Company Size: 1,001-5,000 employees

Founded: 1972 (as NuSil Technology, LLC; merged with Avantor in 2016)

Company Description:

• Avantor is a global supplier of ultra-high-purity materials for the life sciences and advanced technology markets
• The NuSil™ brand, acquired by Avantor in 2016, specializes in medical and space-grade silicones
• Avantor offers a wide range of products and services, including custom synthesis, packaging, and logistics solutions

Company Specialties:

• Silicone and advanced materials
• Biomaterials and lubricious silicones
• Custom synthesis and packaging solutions

Company Website: Avantor

ASSUMPTION: Avantor is a well-established company with a strong focus on innovation and quality in the life sciences and advanced technology markets.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: This role reports directly to the Global Marketing Director

Work Arrangement: Hybrid, with a mix of on-site and remote work

Growth Opportunities:

• Potential to advance to a global marketing leadership role within the organization
• Chance to gain experience in a wide range of marketing disciplines and industries
• Opportunity to work with and learn from experienced marketing professionals

ASSUMPTION: This role offers significant growth potential for the right candidate, with the opportunity to make a significant impact on the company's global marketing operations.

🌍 Location & Work Environment

Office Type: Modern, collaborative workspace with amenities

Office Location(s): Bucharest, Romania

Geographic Context:

• Bucharest is the capital and largest city of Romania, with a population of approximately 1.8 million people
• The city is known for its vibrant culture, historical sites, and modern infrastructure
• Bucharest is home to a growing tech industry and offers numerous opportunities for professional development

Work Schedule: Full-time, with flexible hours and a hybrid work arrangement

ASSUMPTION: Bucharest offers a dynamic work environment with a mix of historical and modern elements, as well as ample opportunities for professional growth and development.

💼 Interview & Application Insights

Typical Process:

• Online application review
• Phone or video screening
• On-site or virtual interview with the hiring manager
• Final interview with the Global Marketing Director
• Background check and offer

Key Assessment Areas:

• Technical skills in marketing automation and CRM systems
• Leadership and team management skills
• Strategic thinking and problem-solving abilities
• Communication and collaboration skills
• Cultural fit with the company's values and work environment

Application Tips:

• Highlight relevant experience and achievements in marketing automation and team leadership
• Demonstrate a strong understanding of the company's products, services, and industry
• Prepare for behavioral and situational interview questions related to leadership, team management, and problem-solving
• Showcase your ability to work effectively in a hybrid work environment

ATS Keywords: Marketing Technology, Digital Marketing, Team Management, Adobe Marketo Engage, CRM Systems, Project Management, Segmentation, Lead Nurturing, Campaign Automation, Google Analytics, Power BI, Looker Studio, QlikView

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, leadership abilities, and cultural fit with the company.

🛠️ Tools & Technologies

• Adobe Marketo Engage
• SAP C4C or Salesforce
• Workfront or Asana
• Google Analytics
• Power BI, Looker Studio, or QlikView
• Microsoft Office Suite
• Slack or Microsoft Teams

ASSUMPTION: This role requires proficiency in a range of marketing automation, CRM, and project management tools, as well as strong analytical skills.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Quality
• Customer focus
• Collaboration
• Integrity

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Results-driven and data-informed
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a dynamic, fast-paced work environment?
• Are you an effective team leader and collaborator?
• Do you have a strong data-driven approach to decision-making?
• Are you adaptable and open to change?

ASSUMPTION: Candidates should be comfortable working in a dynamic, fast-paced environment and possess strong leadership, collaboration, and adaptability skills.

⚠️ Potential Challenges

• Managing a global team with varying time zones and work arrangements
• Balancing strategic planning and hands-on platform management
• Keeping up with the latest marketing technologies and trends
• Navigating a large, matrixed organization with multiple stakeholders

ASSUMPTION: This role presents unique challenges related to global team management, balancing strategic and tactical responsibilities, and navigating a large, complex organization.

📈 Similar Roles Comparison

• This role is unique in its focus on global marketing operations and MarTech ecosystem optimization
• Similar roles in other organizations may have a narrower focus on specific marketing channels or platforms
• Career path comparison: This role offers significant growth potential, with the opportunity to advance to a global marketing leadership position within the organization

ASSUMPTION: This role is distinct in its global scope and focus on MarTech ecosystem optimization, offering unique growth and development opportunities for the right candidate.

📝 Sample Projects

• Leading a global team to optimize the Adobe Marketo Engage platform and improve campaign performance by 20%
• Collaborating with cross-functional teams to integrate CRM and CDP platforms, resulting in improved data accuracy and enhanced customer segmentation
• Developing and implementing a comprehensive lead scoring and lifecycle strategy, driving a 15% increase in marketing-qualified leads

ASSUMPTION: These sample projects illustrate the strategic, collaborative, and data-driven nature of the role's responsibilities.

❓ Key Questions to Ask During Interview

• What are the biggest challenges facing the marketing team currently, and how can this role address them?
• How does this role collaborate with other marketing teams and stakeholders within the organization?
• What are the key priorities for this role in the first 90 days?
• How does the company support the professional development and growth of its marketing team members?
• What are the most important qualities and skills for success in this role, according to the hiring manager?

ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the linked job posting
• Tailor your resume to highlight relevant experience and skills, including keywords such as Marketing Technology, Digital Marketing, Team Management, Adobe Marketo Engage, CRM Systems, Project Management, Segmentation, Lead Nurturing, Campaign Automation, Google Analytics, Power BI, Looker Studio, QlikView
• Prepare a cover letter that demonstrates your understanding of the company, its products, and the role's requirements
• If applicable, provide examples of your work or portfolio to showcase your marketing automation and team leadership skills
• Follow up with the hiring manager one week after submission to inquire about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.