Marketing Technology & Sales Enablement Category Manager

📌 Core Information

🔹 Job Title: Marketing Technology & Sales Enablement Category Manager

🔹 Company: Humana

🔹 Location: Ohio, United States

🔹 Job Type: On-site

🔹 Category: 🚀 Sales & Marketing, 🛠️ Marketing Technology (MarTech)

🔹 Date Posted: April 1, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid

📌 Essential Job Details

🚀 Job Overview

Key aspects of this role include:

• Optimizing Humana’s investment in marketing technology
• Enhancing lead generation strategies and initiatives
• Ensuring seamless integration of technology and data analytics
• Driving business growth through strategic procurement

ASSUMPTION: The role involves a high level of strategic decision-making related to marketing technology. The candidate is expected to be a leader capable of influencing cross-functional teams.

📋 Key Responsibilities

✅ Develop and execute procurement strategies for MarTech platforms and tools

✅ Partner with marketing, sales, and IT to optimize technology stacks

✅ Evaluate and negotiate contracts for SaaS and AI-powered tools

✅ Develop and execute lead generation initiatives

✅ Oversee procurement for third-party services, ensuring compliance

✅ Lead RFP and negotiations for technology and analytics solutions

✅ Align technology investments with business objectives

✅ Provide strategic guidance on budget planning and contract optimization

ASSUMPTION: The candidate will manage complex vendor relationships and must ensure all activities comply with regulatory requirements such as GDPR, CCPA, and HIPAA.

🎯 Required Qualifications

Education: Bachelor’s degree in Supply Chain Management, Business, Marketing, or related field

Experience: 6-10 years in procurement or supply chain management with 3+ years in project leadership

Required Skills:

• Analytical and financial acumen
• Experience with procurement strategies
• Strong negotiation skills

Preferred Skills:

• Strategic marketing procurement experience
• Expertise in MarTech and SaaS solutions

ASSUMPTION: Preferred candidates would ideally have a background in digital transformation and MarTech solutions, enhancing the organization's competitive edge.

💰 Compensation & Benefits

Salary Range: $104,000 - $143,000 per year

Benefits:

• Medical, dental, and vision benefits
• 401(k) retirement savings plan
• Comprehensive time off policies

Working Hours: 40 hours per week with some flexibility expected for hybrid roles

ASSUMPTION: Compensation includes potential for performance-based bonuses, offering a competitive advantage to candidates with proven strategic impact.

📌 Applicant Insights

🔍 Company Context

Industry: Insurance

Company Size: 10,001+ employees, offering diverse career paths and significant resources

Founded: Not specified

Company Description:

• Committed to putting health first for employees and clients alike
• Offers CenterWell healthcare services for accessible care
• Focused on improving life quality for diverse populations including Medicare and Medicaid recipients

Company Specialties:

• Whole-person healthcare innovation
• Customer-focused service model

Company Website: https://careers.humana.com/

ASSUMPTION: The large-scale nature of the company indicates well-developed internal structures and processes, which is beneficial for professional growth.

📊 Role Analysis

Career Level: Mid-to-senior level position with leadership responsibilities

Reporting Structure: Likely reports to senior executives or department heads

Work Arrangement: Hybrid work model with on-site and remote options

Growth Opportunities:

• Opportunity to influence strategic procurement decisions
• Potential to lead innovative marketing technology projects
• Career advancement through impactful leadership

ASSUMPTION: Growth is fostered through demonstrated leadership and strategic implementation of new technologies.

🌍 Location & Work Environment

Office Type: Corporate office setting within a major insurance provider

Office Location(s): Ohio, United States with hybrid options available

Geographic Context:

• Ease of access to major business districts
• Benefits from proximity to corporate headquarters in Louisville, KY
• Diverse local amenities supporting work-life balance

Work Schedule: Primarily standard business hours with possibilities for flexible arrangements

ASSUMPTION: The work environment supports professional development through collaborative and cross-functional team interactions.

💼 Interview & Application Insights

Typical Process:

• Application submission via Humana’s career portal
• Initial screening through HireVue technology
• In-depth interviews with department managers

Key Assessment Areas:

• Technical proficiency in MarTech solutions
• Strategic thinking and planning capabilities
• Past project leadership and results

Application Tips:

• Highlight experience with marketing technology and procurement
• Demonstrate strong negotiation and analytical skills
• Prepare examples of past cross-functional collaboration

ATS Keywords: MarTech, Sales Enablement, Procurement Strategies, Data Analytics

ASSUMPTION: The use of HireVue indicates a preference for candidates who can communicate effectively via digital platforms.

🛠️ Tools & Technologies

• CRM and marketing automation platforms
• Data analytics and personalization tools
• AI-powered marketing solutions

ASSUMPTION: Candidates must be comfortable with emerging SaaS technologies and integrating them into existing frameworks.

👔 Cultural Fit Considerations

Company Values:

• Commitment to customer service and health improvement
• Innovation in healthcare solutions
• Emphasis on team collaboration and diversity

Work Style:

• Collaborative and cross-functional teamwork
• Open and transparent communication
• Agile and adaptive to change

Self-Assessment Questions:

• Do you have experience in managing complex technology integrations?
• How do you stay updated with emerging marketing technologies?
• Can you demonstrate effective cross-functional leadership?

ASSUMPTION: The role suits dynamic individuals capable of driving change and fostering innovation within multi-disciplinary teams.

⚠️ Potential Challenges

• Navigating complex vendor negotiations
• Keeping abreast of rapidly evolving MarTech landscapes
• Ensuring data privacy and compliance in technology deployments
• Balancing diverse stakeholder expectations

ASSUMPTION: Successfully managing these challenges requires strong strategic insight and proactive stakeholder engagement.

📈 Similar Roles Comparison

• Compared to similar roles, involves more strategic procurement responsibilities
• High emphasis on innovation within MarTech compared to traditional sales management roles
• Greater focus on regulatory compliance and data analytics integration

ASSUMPTION: The role offers a unique blend of technology leadership and strategic planning, setting it apart from typical category management positions.

📝 Sample Projects

• Implementing an AI-driven customer segmentation project
• Streamlining procurement processes for better efficiency
• Leading a cross-departmental initiative on marketing automation

ASSUMPTION: Sample projects should reflect the candidate's ability to manage technology-driven initiatives impacting business outcomes.

❓ Key Questions to Ask During Interview

• What are the current challenges facing the marketing technology department?
• How does Humana support professional development in this role?
• What are the key performance indicators for success in this role?
• How does the company prioritize innovation in procurement strategies?
• Can you describe a successful cross-functional project recently completed by the team?

ASSUMPTION: These questions help gauge both the company's support for the role and the weight of innovation within its culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Prepare for a digital interview through HireVue
• Ensure all application materials highlight relevant skills and experience
• Follow up with the recruiting team for questions about the role
• Stay updated on the application status via Humana’s career portal

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.