📌 Core Information
🔹 Job Title: Marketing Technology Specialist
🔹 Company: Frontline Dental Implant Specialists
🔹 Location: Dallas, TX
🔹 Job Type: Full Time
🔹 Category: Marketing
🔹 Date Posted: 2025-06-04
🔹 Experience Level: Intermediate (2-5 years)
🔹 Remote Status: Remote (Dallas, TX)
🚀 Job Overview
Key aspects of this role include:
- Managing a full 360-marketing strategy for 16 brands and multiple locations
- Building and troubleshooting campaign attribution captured by a CRM like Salesforce/Zoho
- Experience with various marketing tools such as Google Analytics, Google Tag Manager, UTM Builder, Looker Studios, Search Console, Call Tracking Metrics, and Gravity Forms
- Additional skills including project management, account management, executive-level reporting, content updating, HTML, and CSS
ASSUMPTION: This role requires a well-rounded marketing professional with a strong background in digital marketing and experience managing multiple brands and locations.
📋 Key Responsibilities
✅ Manage a full 360-marketing strategy for 16 brands and multiple locations
✅ Build and troubleshoot campaign attribution captured by a CRM like Salesforce/Zoho
✅ Experience with various marketing tools such as Google Analytics, Google Tag Manager, UTM Builder, Looker Studios, Search Console, Call Tracking Metrics, and Gravity Forms
✅ Additional skills including project management, account management, executive-level reporting, content updating, HTML, and CSS
ASSUMPTION: The responsibilities listed are broad and require a diverse skill set. Applicants should be prepared to demonstrate their proficiency in multiple areas of marketing.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 2-5 years of experience in marketing, with a focus on digital marketing and campaign management
Required Skills:
- Proven experience with Google Analytics or similar analytics tools
- Experience with Google Tag Manager and UTM Builder
- Familiarity with Looker Studios or Tableau
- Experience with Search Console and Call Tracking Metrics
- Experience with Gravity Forms
- Strong project management and account management skills
- Proven ability to create executive-level reports
- Experience updating content in a WordPress website
- Basic knowledge of HTML and CSS
Preferred Skills:
- Experience with Salesforce or Zoho CRM
- Familiarity with additional marketing tools and platforms
- Bilingual or multilingual skills
ASSUMPTION: While the required skills are extensive, the preferred skills section provides an opportunity for applicants to stand out by demonstrating additional relevant experience or skills.
💰 Compensation & Benefits
Salary Range: $55,000 - $75,000 per year (Based on industry standards for intermediate marketing roles in Dallas, TX)
Benefits:
- Comprehensive benefit package including competitive wages
- Health insurance
- 401K
- PTO accrual
- Paid holidays
Working Hours: Full-time, 40 hours per week
ASSUMPTION: The salary range provided is an estimate based on industry standards for intermediate marketing roles in Dallas, TX. The actual salary may vary based on the candidate's experience and skills.
📌 Applicant Insights
🔍 Company Context
Industry: Dentists
Company Size: 2-10 employees (Small, close-knit team with the opportunity for significant impact)
Founded: 2022 (Relatively new company with growth opportunities)
Company Description:
- Frontline Dental Implant Specialists is a dental implant partnership network that brings together the world's top dental implant specialists
- The company focuses on providing high-quality dental implant services and connecting patients with top-tier specialists
- Frontline Dental Implant Specialists is committed to delivering exceptional patient care and fostering a collaborative work environment
Company Specialties:
- Dental implant partnerships
- Connecting patients with top dental implant specialists
- High-quality dental implant services
Company Website: frontlinedis.com
ASSUMPTION: Frontline Dental Implant Specialists is a growing company with a focus on providing high-quality dental implant services. Applicants should be prepared to work in a dynamic and collaborative environment.
📊 Role Analysis
Career Level: Intermediate (2-5 years of experience)
Reporting Structure: This role reports directly to the Marketing Director
Work Arrangement: Remote (with the option to work on-site in Dallas, TX)
Growth Opportunities:
- As the company grows, there may be opportunities for advancement within the marketing department
- Applicants with strong leadership skills may have the opportunity to mentor junior team members
- The role offers the chance to gain experience managing multiple brands and locations, which can be beneficial for future career growth
ASSUMPTION: The Marketing Technology Specialist role offers growth opportunities for the right candidate, including the chance to advance within the marketing department and gain valuable experience managing multiple brands and locations.
🌍 Location & Work Environment
Office Type: Remote (with the option to work on-site in Dallas, TX)
Office Location(s): Dallas, TX
Geographic Context:
- Dallas, TX is the fourth most populous city in the United States and offers a diverse range of cultural, recreational, and entertainment options
- The city is known for its vibrant arts scene, world-class museums, and numerous parks and green spaces
- Dallas, TX has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time, 40 hours per week (with the possibility of flexible hours for the right candidate)
ASSUMPTION: The remote work arrangement offers applicants the flexibility to work from home, with the option to work on-site in Dallas, TX as needed. The work schedule is full-time, but may be flexible for the right candidate.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screen with the HR department
- In-depth interview with the Marketing Director
- Final interview with the company's leadership team
Key Assessment Areas:
- Marketing skills and experience
- Problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight your experience with the required marketing tools and skills
- Tailor your resume and cover letter to emphasize your relevant experience and skills
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and its values to demonstrate your cultural fit
ATS Keywords: Marketing Technology Specialist, Google Analytics, Google Tag Manager, UTM Builder, Looker Studios, Search Console, Call Tracking Metrics, Gravity Forms, Project Management, Account Management, Executive-Level Reporting, Content Updating, HTML, CSS
ASSUMPTION: The application process for this role is typical for a marketing position, with a focus on assessing the candidate's marketing skills and experience. Applicants should be prepared to demonstrate their proficiency in the required marketing tools and skills, as well as their cultural fit with the company.
🛠️ Tools & Technologies
- Google Analytics
- Google Tag Manager
- UTM Builder
- Looker Studios or Tableau
- Search Console
- Call Tracking Metrics
- Gravity Forms
- WordPress
- HTML
- CSS
ASSUMPTION: The tools and technologies listed are required for the role and should be familiar to applicants with relevant marketing experience.
👔 Cultural Fit Considerations
Company Values:
- Patient-centered care
- Collaboration and teamwork
- Continuous learning and improvement
- Integrity and professionalism
Work Style:
- Self-motivated and results-driven
- Strong communication and collaboration skills
- Ability to work independently and in a team environment
- Adaptable and flexible
Self-Assessment Questions:
- Do you have experience managing multiple brands and locations?
- Are you comfortable working remotely and independently?
- Do you have strong communication and collaboration skills?
- Are you adaptable and flexible, with a willingness to learn and grow?
ASSUMPTION: Applicants should assess their fit with the company's values and work style by considering their experience, skills, and preferences. The self-assessment questions provided can help applicants determine if they are a good fit for the role and the company.
⚠️ Potential Challenges
- The role requires a diverse skill set and may involve juggling multiple projects and priorities
- The company is relatively new, which may present challenges in terms of established processes and procedures
- The remote work arrangement may present challenges in terms of communication and collaboration
- The role may require occasional travel to attend industry events or conferences
ASSUMPTION: Applicants should be prepared to address the potential challenges associated with the role, including the need to manage multiple projects and priorities, the lack of established processes and procedures, the remote work arrangement, and the possibility of occasional travel.
📈 Similar Roles Comparison
- This role is similar to a Digital Marketing Manager or Marketing Campaign Manager, but with a focus on managing multiple brands and locations
- The role requires a diverse skill set, including experience with various marketing tools and platforms, as well as strong project management and account management skills
- This role offers the opportunity to gain experience managing multiple brands and locations, which can be beneficial for future career growth
ASSUMPTION: Applicants should compare this role to similar roles in the marketing field, such as Digital Marketing Manager or Marketing Campaign Manager, to better understand the required skills and responsibilities. The role offers the opportunity to gain valuable experience managing multiple brands and locations, which can be beneficial for future career growth.
📝 Sample Projects
- Develop and implement a comprehensive marketing strategy for a new dental implant brand
- Analyze campaign data using Google Analytics or a similar tool to optimize marketing efforts and improve ROI
- Create and maintain a WordPress website for a dental implant practice, including regular content updates and SEO optimization
ASSUMPTION: The sample projects listed are representative of the types of projects the Marketing Technology Specialist may be expected to complete. Applicants should be prepared to discuss their relevant experience and skills in relation to these projects.
❓ Key Questions to Ask During Interview
- Can you describe the company's marketing strategy and how this role fits into it?
- What are the biggest challenges facing the marketing department, and how can this role help address them?
- How does the company support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this reflected in the work arrangement for this role?
- What are the next steps for the marketing department, and how can this role contribute to its success?
ASSUMPTION: Applicants should ask thoughtful and relevant questions during the interview to demonstrate their interest in the role and the company. The questions listed are intended to help applicants better understand the company's marketing strategy, the challenges facing the marketing department, and the opportunities for professional development and growth.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application and resume through the Paycom application portal
- Tailor your resume and cover letter to highlight your relevant experience and skills, including your experience with the required marketing tools and platforms
- Prepare examples of your marketing campaigns and their results to discuss during the interview
- Research the company and its values to demonstrate your cultural fit
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about the next steps in the interview process
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
