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Marketing Technology Specialist

Brown Brothers Harriman
Full-time
On-site
Boston, Massachusetts, United States
πŸ› οΈ Marketing Technology (MarTech)

πŸ“Œ Core Information

πŸ”Ή Job Title: Marketing Technology Specialist

πŸ”Ή Company: Brown Brothers Harriman

πŸ”Ή Location: New York, Boston

πŸ”Ή Job Type: Full-time

πŸ”Ή Category: Marketing

πŸ”Ή Date Posted: June 5, 2025

πŸ”Ή Experience Level: Mid-level (2-5 years)

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Managing and administering the Seismic Sales Enablement platform
  • Optimizing and maintaining data integrity within Seismic
  • Collaborating with marketing personnel on data initiatives and story gathering
  • Creating and implementing LiveDoc and LiveForm changes
  • Providing training and support to Seismic users

ASSUMPTION: This role requires a balance of technical skills and collaborative mindset to ensure Seismic's effective use and data accuracy across the marketing team.

πŸ“‹ Key Responsibilities

βœ… Optimize and maintain Seismic metadata on a continual basis

βœ… Ensure external use content within the Seismic library remains compliant

βœ… Identify potential efficiencies through data interpretation

βœ… Create new LiveDocs and implement LiveDoc and LiveForm changes

βœ… Train end users on existing LiveDocs

βœ… Serve as a backup for processes in Marketo when necessary

ASSUMPTION: While the role focuses on Seismic management, there may be occasional tasks related to other marketing technologies like Marketo.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 3 years of experience in managing and administering Seismic or similar platforms

Required Skills:

  • Proven expertise in Seismic Site Administration
  • Strong quantitative, analytical, and problem-solving skills
  • Excellent written and verbal communication skills
  • Proficient in Microsoft Excel and PowerPoint

Preferred Skills:

  • Seismic LiveDocs Essentials certification
  • Marketo or equivalent marketing automation platform certification
  • Familiarity with Monday.com

ASSUMPTION: While not explicitly stated, having experience with other marketing automation platforms or CRM systems could be beneficial for this role.

πŸ’° Compensation & Benefits

Salary Range: $90,000 - $105,000 per year

Benefits:

  • Healthcare
  • Professional development opportunities
  • Time off
  • Long-term savings
  • Income protection

Working Hours: Full-time (40 hours/week)

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles and experience levels in the New York and Boston areas.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Financial Services

Company Size: 5,001-10,000 employees

Founded: 1818

Company Description:

  • Brown Brothers Harriman (BBH) is a global financial services firm known for premium service and specialist expertise.
  • Founded in 1818, BBH has a 200-year track record helping clients innovate and navigate complex financial markets.
  • BBH serves clients through two focused business lines: Investor Services and Capital Partners.

Company Specialties:

  • Private Banking
  • Investment Management
  • Investor Services

Company Website: http://www.bbh.com

ASSUMPTION: As a large, established company, BBH offers a stable work environment with opportunities for growth and development.

πŸ“Š Role Analysis

Career Level: Mid-level (2-5 years of experience)

Reporting Structure: Reports to the Head of Marketing for Capital Partners

Work Arrangement: On-site, with potential for hybrid or remote work in the future

Growth Opportunities:

  • Potential to expand responsibilities based on performance and business needs
  • Opportunities to work on cross-functional projects and collaborate with other teams
  • Access to professional development resources and training programs

ASSUMPTION: Given BBH's size and diverse business lines, there may be opportunities for career progression within the company.

🌍 Location & Work Environment

Office Type: Modern, collaborative office spaces in New York and Boston

Office Location(s): 140 Broadway, New York, NY 10005, US; 50 Post Office Square, Boston, MA 02110, US

Geographic Context:

  • New York: A major financial hub with a fast-paced work environment
  • Boston: A historic city with a strong financial and technology industry presence

Work Schedule: Standard business hours with flexibility for occasional remote work

ASSUMPTION: While the role is currently on-site, BBH may offer hybrid or remote work arrangements in the future, depending on business needs and individual team preferences.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Phone or video screen with the hiring manager
  • On-site interview with the marketing team
  • Final interview with the Head of Marketing for Capital Partners

Key Assessment Areas:

  • Technical skills and experience with Seismic
  • Problem-solving and analytical skills
  • Communication and collaboration skills
  • Alignment with BBH's company values and culture

Application Tips:

  • Highlight relevant experience and achievements with Seismic or similar platforms
  • Tailor your resume and cover letter to emphasize your technical skills and marketing background
  • Prepare examples of data-driven insights or process improvements you've implemented in previous roles

ATS Keywords: Seismic, Marketing Technology, Sales Enablement, Data Integrity, Metadata, Marketing Automation, Collaboration, Problem-Solving

ASSUMPTION: BBH's application process may include assessments or case studies to evaluate candidates' technical skills and problem-solving abilities.

πŸ› οΈ Tools & Technologies

  • Seismic
  • Marketo
  • Microsoft Excel and PowerPoint
  • Monday.com (optional)

ASSUMPTION: While not explicitly stated, candidates should be comfortable learning and using new marketing technologies as needed.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Partnership
  • Integrity
  • Expertise
  • Stability
  • Innovation

Work Style:

  • Collaborative and team-oriented
  • Data-driven and analytical
  • Adaptable and responsive to change

Self-Assessment Questions:

  • How do you ensure the accuracy and integrity of data within marketing technologies?
  • Can you provide an example of a time when you optimized a process or improved data-driven insights in a marketing role?
  • How do you approach collaborating with cross-functional teams to gather and implement marketing strategies?

ASSUMPTION: BBH values candidates who are strong communicators, team players, and proactive problem-solvers with a data-driven mindset.

⚠️ Potential Challenges

  • Managing multiple priorities and deadlines in a fast-paced environment
  • Keeping up with regular updates and changes to Seismic and other marketing technologies
  • Ensuring data compliance and security in a highly regulated industry
  • Balancing technical tasks with collaborative projects and teamwork

ASSUMPTION: While these challenges may arise, BBH's supportive work environment and focus on professional development can help employees overcome them.

πŸ“ˆ Similar Roles Comparison

  • Unlike other marketing technology roles, this position focuses specifically on Seismic management and data integrity
  • BBH's size and global presence offer more opportunities for career growth and development compared to smaller companies
  • As a financial services firm, BBH's marketing team may have unique data compliance and security requirements compared to other industries

ASSUMPTION: While this role shares similarities with other marketing technology positions, its focus on Seismic management and BBH's unique industry context set it apart.

πŸ“ Sample Projects

  • Optimizing Seismic search capabilities to improve user experience and adoption
  • Developing and implementing a data governance framework to ensure data accuracy and compliance within Seismic
  • Collaborating with the marketing team to gather and create new LiveDocs and content for Seismic

ASSUMPTION: These sample projects illustrate the range of responsibilities and collaborative nature of the Marketing Technology Specialist role at BBH.

❓ Key Questions to Ask During Interview

  • How does the marketing team collaborate with other departments to ensure Seismic content remains compliant and relevant?
  • What opportunities are there for professional development and growth within the marketing technology team?
  • How does BBH support work-life balance for its employees, particularly in fast-paced roles like this one?
  • What are the biggest challenges facing the marketing team in the next 1-2 years, and how can this role help address them?
  • How does BBH's company culture support innovation and continuous improvement in marketing technologies?

ASSUMPTION: Asking these questions can help candidates better understand the role's day-to-day responsibilities, team dynamics, and long-term growth potential.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume and cover letter to highlight your relevant experience and skills with Seismic and other marketing technologies
  • Prepare examples of data-driven insights or process improvements you've implemented in previous roles
  • Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.