📌 Core Information
🔹 Job Title: Marketo Marketing Automation Specialist
🔹 Company: Ciena
🔹 Location: Canada - Ottawa - 5050 Innovation - Bldg A
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: June 12, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (Remote-Canada, Remote-US)
🚀 Job Overview
Key aspects of this role include:
- Driving Ciena's digital marketing strategy with a focus on personalization
- Collaborating with stakeholders to implement marketing automation strategies
- Optimizing email marketing programs using Marketo Engage
- Leveraging data-driven insights to create engaging customer experiences
- Managing multiple projects in a fast-paced environment
ASSUMPTION: This role requires a strong background in B2B marketing automation and a deep understanding of Marketo. Candidates should also possess excellent communication skills and the ability to thrive in a dynamic environment.
📋 Key Responsibilities
✅ Develop and implement comprehensive data management strategies
✅ Create and manage marketing automation workflows, triggers, and email nurture programs
✅ Develop and execute highly targeted and personalized email communications
✅ Conduct in-depth campaign performance analysis to refine email personalization and optimize marketing effectiveness
✅ Maintain and optimize audience segmentation strategies and lead scoring models
✅ Lead the strategy and execution of Dynamic Chat tools to maximize engagement and conversion rates
✅ Contribute to the redesign and ongoing optimization of the Preference Center
✅ Collaborate with stakeholders to support business needs and provide data-driven recommendations
ASSUMPTION: This role involves a high degree of cross-functional collaboration, requiring strong interpersonal skills and the ability to translate technical concepts to non-technical stakeholders.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: 5-10 years of experience in B2B marketing automation, with a strong focus on email marketing and personalization
Required Skills:
- Proven experience in developing and executing successful B2B marketing automation programs
- Deep understanding of Marketo, including database design, data management, and processing best practices
- Strong knowledge of digital marketing, analytics, and CRM platforms
- Knowledge of dynamic chat, dynamic content, or similar tools for delivering 1:1 customer experience
- Excellent communication and interpersonal skills
- Strong analytical mindset, attention to detail, and problem-solving skills
- Ability to manage multiple projects simultaneously and adapt to changing priorities
- Proactive and forward-thinking individual with the ability to anticipate needs, plan strategically, and drive results
Preferred Skills:
- Familiarity with Adobe platforms (Target, Analytics, Adobe Journey Optimizer) and Salesforce
ASSUMPTION: Candidates with experience in the telecommunications industry may have an advantage, but this role is open to candidates from diverse backgrounds with transferable skills.
💰 Compensation & Benefits
Salary Range: The salary range for this role in Ottawa is $73,200 - $116,900 USD. This range is designed to accommodate variations in knowledge, skills, experience, market conditions, and locations.
Benefits:
- Medical, dental, and vision plans
- 401(K) (USA) & DCPP (Canada) with company matching
- Employee Stock Purchase Program (ESPP)
- Employee Assistance Program (EAP)
- Company-paid holidays, paid sick leave, and vacation time
Working Hours: Full-time position with a hybrid work arrangement (Remote-Canada, Remote-US)
ASSUMPTION: The salary range provided is specific to the primary location (Ottawa) and may vary based on market conditions and the candidate's experience level.
📌 Applicant Insights
🔍 Company Context
Industry: Ciena operates in the telecommunications industry, specializing in high-speed connectivity solutions. The company is a global leader in its field, with a strong focus on innovation and customer-centricity.
Company Size: Ciena has 5,001-10,000 employees, providing a large and diverse work environment with ample opportunities for growth and collaboration.
Founded: Ciena was founded in 1992 and has since grown into a publicly-traded company with a strong global presence.
Company Description:
- Ciena is the global leader in high-speed connectivity, building the world’s most adaptive networks to support exponential growth in bandwidth demand.
- The company revolutionizes data transmission and network management through its networking systems, components, automation software, and services.
- Ciena empowers its customers, partners, and communities to thrive in the AI era by harnessing the power of its innovative solutions.
Company Specialties:
- Converged Packet-Optical
- Packet Networking and Carrier Ethernet
- Optical Transport
- Software and Services
- Data Center Interconnect
- Software Defined Networking (SDN)
- Cloud Networking
- Submarine Networking, and Internet
Company Website: www.ciena.com
ASSUMPTION: Ciena's focus on innovation and customer-centricity creates an environment that values continuous learning and adaptation, making it an attractive place for professionals seeking to grow their careers in the telecommunications industry.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals seeking to advance their careers in marketing automation and personalization. The position offers opportunities for growth and leadership within Ciena's marketing team.
Reporting Structure: The Marketo Marketing Automation Specialist reports directly to the Senior Manager, Digital Engagement. The role works closely with cross-functional teams, including marketing, sales, and product management.
Work Arrangement: This is a hybrid role, with a mix of on-site and remote work. The primary location is in Ottawa, Canada, but the role also supports remote work in Canada and the United States.
Growth Opportunities:
- Expanding one's expertise in marketing automation and personalization
- Developing leadership skills through cross-functional collaboration and stakeholder management
- Gaining experience in a global, publicly-traded company with a strong focus on innovation
ASSUMPTION: This role offers significant opportunities for growth and development within Ciena's marketing team, as well as the potential to expand one's expertise in marketing automation and personalization.
🌍 Location & Work Environment
Office Type: Ciena's Ottawa office is located at 5050 Innovation Drive, Building A, and offers a modern, collaborative work environment designed to foster innovation and creativity.
Office Location(s): Ottawa, Canada
Geographic Context:
- Ottawa is the capital city of Canada and is known for its high quality of life, vibrant cultural scene, and abundant recreational opportunities.
- The city is home to a diverse range of industries, including technology, government, and healthcare.
- Ottawa offers a four-season climate, with mild winters and warm, humid summers.
Work Schedule: This is a full-time position with a hybrid work arrangement, allowing for a mix of on-site and remote work. The specific work schedule will be determined based on the needs of the role and the preferences of the employee.
ASSUMPTION: Ciena's hybrid work arrangement offers employees the flexibility to balance their work and personal lives, while still benefiting from the collaborative and innovative environment of the company's offices.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the hiring manager
- Technical assessment or case study
- In-person or video interview with the team
- Final interview with the senior leadership team
Key Assessment Areas:
- Marketing automation and personalization expertise
- Data management and analysis skills
- Communication and interpersonal skills
- Problem-solving and strategic thinking
- Adaptability and ability to manage multiple projects
Application Tips:
- Highlight relevant marketing automation and personalization experience in your resume
- Include specific examples of successful email marketing campaigns and their results
- Tailor your cover letter to emphasize your fit with Ciena's company culture and the specific needs of this role
- Prepare for the technical assessment or case study by reviewing your knowledge of Marketo and data management best practices
ATS Keywords: Marketo, marketing automation, email marketing, personalization, data management, digital marketing, analytics, CRM, dynamic chat, dynamic content
ASSUMPTION: Ciena's application process is designed to assess candidates' technical skills and cultural fit, with a focus on marketing automation and personalization expertise.
🛠️ Tools & Technologies
- Marketo Engage
- Adobe Target, Analytics, and Adobe Journey Optimizer (preferred)
- Salesforce (preferred)
- CRM platforms (e.g., Salesforce, HubSpot)
- Data management and analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with Marketo and other relevant marketing automation tools is essential for success in this role. Candidates with experience in Adobe platforms and Salesforce may have an advantage.
👔 Cultural Fit Considerations
Company Values:
- Customer-centricity
- Innovation
- Collaboration
- Integrity
- Accountability
Work Style:
- Data-driven and analytical
- Collaborative and cross-functional
- Adaptable and proactive
- Results-oriented and strategic
Self-Assessment Questions:
- Do you have a proven track record of driving results through data-driven marketing strategies?
- Are you comfortable working in a dynamic, cross-functional team environment?
- Do you possess strong analytical skills and the ability to translate technical concepts to non-technical stakeholders?
ASSUMPTION: Ciena values candidates who are data-driven, collaborative, and adaptable, with a strong focus on driving results and continuous learning.
⚠️ Potential Challenges
- Managing multiple projects simultaneously in a fast-paced environment
- Balancing the need for personalization with data privacy and compliance requirements
- Keeping up with the latest trends and best practices in marketing automation and personalization
- Collaborating effectively with cross-functional teams and stakeholders
ASSUMPTION: This role presents unique challenges that require strong project management skills, a deep understanding of data privacy and compliance, and the ability to adapt to a dynamic work environment.
📈 Similar Roles Comparison
- Unlike traditional marketing roles, this position focuses heavily on marketing automation and personalization, requiring a unique blend of technical and creative skills
- Ciena's global presence and focus on innovation provide opportunities for growth and development that may not be available in smaller or less dynamic organizations
- This role offers a clear career path for experienced marketing professionals seeking to advance their careers in marketing automation and personalization
ASSUMPTION: This role is distinct from traditional marketing positions, requiring a unique blend of technical and creative skills, as well as the ability to thrive in a dynamic, global organization.
📝 Sample Projects
- Developing and executing a comprehensive data management strategy to improve email deliverability and open rates
- Creating and optimizing marketing automation workflows to nurture leads and drive conversions
- Conducting in-depth campaign performance analysis to refine email personalization and optimize marketing effectiveness
ASSUMPTION: These sample projects illustrate the data-driven, analytical, and collaborative nature of the Marketo Marketing Automation Specialist role at Ciena.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the digital engagement team?
- How does Ciena support the professional development and growth of its marketing automation specialists?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Ciena balance the need for personalization with data privacy and compliance requirements?
- What is the typical work arrangement for this role, and how flexible is it based on individual needs?
ASSUMPTION: These interview questions are designed to provide insight into the team dynamics, professional development opportunities, and work-life balance considerations specific to this role at Ciena.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Highlight your relevant marketing automation and personalization experience in your resume
- Tailor your cover letter to emphasize your fit with Ciena's company culture and the specific needs of this role
- Prepare for the technical assessment or case study by reviewing your knowledge of Marketo and data management best practices
- Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
