Marketplace Marketing Manager (m/f/d)

📌 Core Information

🔹 Job Title: Marketplace Marketing Manager (m/f/d)

🔹 Company: JOIN

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 23, 2025

🔹 Experience Level: 3-5 years

🔹 Remote Status: Hybrid (3 days office, 2 remote)

🚀 Job Overview

Key aspects of this role include:

• Driving growth of JOIN's job advertising products through data-driven performance marketing campaigns
• Leading and co-hosting engaging webinars to educate and convert customers
• Collaborating with Product Marketing to refine messaging and execute campaigns
• Creating marketing materials to support both self-serve and sales-assisted efforts
• Optimizing and expanding marketplace-related Help Center content
• Driving lead generation by qualifying inbound interest and collaborating with the Sales team

ASSUMPTION: This role requires a strong background in B2B marketing, with a focus on e-commerce or marketplace environments. The ideal candidate will have proven success in running multi-channel campaigns and assessing campaign performance.

📋 Key Responsibilities

✅ Develop e-commerce revenues through data-driven performance marketing campaigns (email, in-app, social)

✅ Lead and co-host engaging webinars that educate and convert the customer base

✅ Collaborate closely with Product Marketing to refine messaging, execute campaigns, and support the content strategy

✅ Create marketing materials that support both self-serve and sales-assisted efforts

✅ Optimize and expand marketplace-related Help Center content

✅ Drive lead generation by qualifying inbound interest and collaborating with the Sales team for conversions

ASSUMPTION: This role involves a high degree of independence and ownership, with the ability to work effectively in a fast-moving, collaborative environment.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in B2B marketing, ideally within marketplace, e-commerce environments, or servicing small customers/SMBs

Required Skills:

• Proven success in running multi-channel campaigns with measurable outcomes
• Strong ability to assess campaign performance and drive improvements
• Excellent verbal communication skills and confidence hosting webinars
• Strong written communication skills in both English and German
• Comfortable working independently and taking ownership of objectives

Preferred Skills:

• Background in HR tech, job boards, or advertising platforms

ASSUMPTION: While a Bachelor's degree is preferred, relevant experience may be considered in lieu of formal education.

💰 Compensation & Benefits

Salary Range: €60,000 - €75,000 per year (based on experience and market rates for B2B marketing roles in Berlin)

Benefits:

• Apple hardware
• Team events (brunches, sports activities, quarterly gatherings)
• 104 days per year remote (post-probation), following the hybrid policy
• Company pension scheme
• Relocation support (paperwork, travel, one month of furnished accommodation)
• Commute covered (for Berlin-based employees)
• Benefits access to 100+ premium partners with a monthly allowance (for Berlin-based employees)

Working Hours: Full-time (40 hours per week), with flexible working hours and a hybrid work arrangement

ASSUMPTION: The salary range is based on market rates for B2B marketing roles in Berlin, with consideration for the required experience level.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources (specifically, recruitment software)

Company Size: Small to Medium (51-200 employees)

Founded: 2018

Company Description:

• JOIN is a recruitment software company that helps thousands of companies attract, manage, and hire talent in a smart way
• Their mission is to put humans at the heart of hiring and make the process easy, fast, and fair for both companies and candidates
• They offer intuitive, powerful recruiting software that helps businesses of all sizes find the right people effortlessly

Company Specialties:

• Recruitment software
• Job advertising platforms
• Hiring solutions for small and medium-sized businesses

Company Website: join.com

ASSUMPTION: JOIN is a growing company in the HR tech industry, with a focus on providing intuitive and powerful recruitment software solutions.

📊 Role Analysis

Career Level: Mid-level marketing role with significant responsibility and growth potential

Reporting Structure: This role reports directly to the Head of Marketing and works closely with various teams, including Product Marketing, Sales, and Partnerships

Work Arrangement: Hybrid (3 days office, 2 remote) with a focus on collaboration and productivity

Growth Opportunities:

• Potential to take on additional responsibilities and grow within the Marketing team
• Opportunity to shape the self-serve strategy and drive significant revenue growth
• Chance to work closely with cross-functional teams and gain exposure to different aspects of the business

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to take on additional responsibilities and make a meaningful impact on the company's success.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Schönhauser Allee 36, Berlin, Germany

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Prenzlauer Berg neighborhood, with easy access to public transportation
• The city offers a high quality of life, with numerous cultural attractions, restaurants, and outdoor activities

Work Schedule: Flexible working hours, with a focus on productivity and results

ASSUMPTION: The office environment is collaborative and fast-paced, with a focus on innovation and continuous improvement.

💼 Interview & Application Insights

Typical Process:

• Intro call (30 minutes) to assess cultural fit and initial interest
• Role-fit interview (60 minutes) to discuss experience and qualifications
• Case study (60-90 minutes) to evaluate problem-solving skills and strategic thinking
• Meet the leadership team (60 minutes) for final alignment and next steps

Key Assessment Areas:

• Campaign management and performance analysis skills
• Communication and presentation skills
• Cultural fit and alignment with company values
• Problem-solving and strategic thinking abilities

Application Tips:

• Tailor your resume and cover letter to highlight relevant experience and skills
• Prepare for the case study by researching JOIN's products and market position
• Demonstrate your understanding of JOIN's mission and values during the interview process

ATS Keywords: B2B marketing, e-commerce, performance marketing, webinars, campaign management, data analysis, communication skills, content strategy, lead generation

ASSUMPTION: The interview process is designed to assess the candidate's skills, cultural fit, and strategic thinking, with a focus on finding the best fit for the role and the company.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, Campaign Monitor)
• Social media management tools (e.g., Hootsuite, Buffer)
• Webinar platforms (e.g., Zoom, GoToWebinar)
• Customer relationship management (CRM) software (e.g., Salesforce, HubSpot CRM)

ASSUMPTION: The specific tools and technologies used may vary, but the role requires proficiency in marketing automation, email marketing, and webinar platforms.

👔 Cultural Fit Considerations

Company Values:

• People First – We put humans at the heart of hiring
• Own It – We take initiative and solve problems independently
• Work Smarter – Efficiency beats effort
• Be Bold – Challenge the status quo and push boundaries

Work Style:

• Collaborative and team-oriented
• Fast-paced and adaptable
• Focused on continuous improvement and innovation

Self-Assessment Questions:

• How do you embody JOIN's company values in your daily work?
• How do you approach challenges and setbacks in a fast-moving environment?
• How do you balance independence and collaboration in your work style?

ASSUMPTION: JOIN values candidates who align with their company values and can thrive in a fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and priorities simultaneously
• Working effectively in a hybrid work arrangement
• Adapting to a fast-changing market and company growth
• Balancing the need for data-driven decision-making with quick execution

ASSUMPTION: The role presents both opportunities and challenges, with a focus on managing multiple priorities, adapting to change, and balancing data-driven decision-making with quick execution.

📈 Similar Roles Comparison

• This role is similar to a B2B Marketing Manager or E-commerce Marketing Manager, but with a focus on driving revenue growth through self-serve strategies
• Unlike other marketing roles, this position requires a strong understanding of job advertising platforms and marketplace dynamics
• Career progression may include moving into a senior marketing role or taking on additional responsibilities within the Marketing team

ASSUMPTION: While this role shares similarities with other marketing positions, it is unique in its focus on driving revenue growth through self-serve strategies and requires a strong understanding of job advertising platforms and marketplace dynamics.

📝 Sample Projects

• Developing and executing a multi-channel performance marketing campaign to drive e-commerce revenue growth
• Hosting and promoting a webinar series to educate and convert customers, with a focus on lead generation and conversion optimization
• Collaborating with Product Marketing to refine messaging and create marketing materials that support both self-serve and sales-assisted efforts

ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on driving revenue growth, educating and converting customers, and collaborating with cross-functional teams.

❓ Key Questions to Ask During Interview

• How does this role fit into the overall marketing strategy for JOIN's job advertising products?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does JOIN support the professional development and growth of its marketing team members?
• What are the most significant challenges facing the job advertising products, and how can this role address them?
• How does JOIN measure the success of its marketing campaigns, and what metrics are most important for this role?

ASSUMPTION: These key questions help candidates better understand the role's context, priorities, and expectations, as well as the company's approach to marketing and professional development.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight relevant experience and skills, with a focus on B2B marketing, e-commerce, and performance marketing
• Prepare for the case study by researching JOIN's products and market position, and developing a strategic approach to driving revenue growth through self-serve strategies
• Demonstrate your understanding of JOIN's mission and values during the interview process, and be prepared to discuss how you embody their company values in your daily work
• Follow up with the hiring manager one week after your final interview, expressing your enthusiasm for the role and reiterating your qualifications and fit for the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.