Marketplace Marketing Manager (m/w/d)

📌 Core Information

🔹 Job Title: Marketplace Marketing Manager (m/w/d)

🔹 Company: JOIN

🔹 Location: Berlin, Germany

🔹 Job Type: Full-Time

🔹 Category: Marketing

🔹 Date Posted: May 24, 2025

🔹 Experience Level: Mid-Senior level (3-5 years)

🔹 Remote Status: Hybrid (3 days in-office, 2 days remote)

🚀 Job Overview

Key aspects of this role include:

• Driving growth of job advertisement products through effective marketing initiatives
• Collaborating with cross-functional teams to optimize campaigns and messaging
• Leading webinars to inform and convert customers
• Generating leads through marketing campaigns

ASSUMPTION: This role requires a strategic mindset, strong analytical skills, and excellent communication abilities in both German and English.

📋 Key Responsibilities

✅ Develop and execute data-driven performance marketing campaigns (email, in-app, social) to boost e-commerce Umsätze

✅ Lead and co-moderate engaging webinars to inform and convert customers

✅ Collaborate with Product Marketing to optimize campaigns, messaging, and content strategy

✅ Create marketing materials to support self-serve and sales efforts

✅ Optimize and expand marketplace-relevant Help Center content

✅ Generate qualified leads through marketing campaigns for further conversion

✅ Coordinate with Partnership, Product Marketing, and Sales teams for campaign and sales alignment

ASSUMPTION: This role requires strong project management skills, the ability to work independently, and a data-driven approach to decision-making.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: 3-5 years of experience in B2B marketing, preferably in a marketplace or e-commerce environment

Required Skills:

• Proven success with multi-channel campaigns and measurable results
• Strong analytical skills and performance optimization mindset
• Excellent verbal communication skills in German and English
• Excellent written communication skills in German and English
• Self-directed work style with a strong sense of ownership

Preferred Skills:

• Experience with job boards or recruitment software
• Fluency in additional languages

ASSUMPTION: While a degree in marketing or a related field is preferred, relevant experience and a strong portfolio can also be considered.

💰 Compensation & Benefits

Salary Range: €60,000 - €75,000 per year (based on experience and performance)

Benefits:

• Apple hardware
• 104 remote work days per year (after probation period)
• Regular team events
• Company pension scheme
• Relocation support
• Commuter allowance (for Berlin-based employees)
• Annual benefits budget of €600
• Performance-based bonuses
• 26 vacation days per year

Working Hours: Full-time (40 hours per week) with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The salary range is based on industry standards for mid-senior level marketing roles in Berlin.

📌 Applicant Insights

🔍 Company Context

Industry: Human Resources Technology

Company Size: Small (51-200 employees)

Founded: 2018

Company Description:

• JOIN is a fast-growing HR tech company that helps thousands of companies attract, manage, and hire their next great talent in a smart way
• Their mission is to bring people together and help build the best possible teams
• They offer a hybrid work model with 3 days in the office and 2 days remote

Company Specialties:

• Recruitment software
• Job boards
• Talent acquisition

Company Website: join.com

ASSUMPTION: JOIN is a dynamic, growing company that values flexibility, collaboration, and continuous improvement.

📊 Role Analysis

Career Level: Mid-Senior level

Reporting Structure: Reports directly to the Head of Marketing

Work Arrangement: Hybrid (3 days in-office, 2 days remote)

Growth Opportunities:

• Potential to grow into a leadership role as the company expands
• Opportunities to work on diverse projects and campaigns
• Chance to make a significant impact on the company's growth and success

ASSUMPTION: This role offers significant growth potential as the company continues to expand and grow its market share.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): Berlin, Germany (with additional offices in Poznań, Poland, and Kyiv, Ukraine)

Geographic Context:

• Berlin is a vibrant, multicultural city with a thriving tech industry
• The office is located in the trendy Prenzlauer Berg neighborhood
• The city offers a high quality of life, with numerous cultural attractions, green spaces, and culinary delights

Work Schedule: Full-time (40 hours per week) with flexible hours and the option to work remotely 2 days per week

ASSUMPTION: The hybrid work arrangement allows for a good balance between collaboration and independent work.

💼 Interview & Application Insights

Typical Process:

• Initial 30-minute get-to-know-you call
• 60-minute technical interview
• 60-90 minute case study presentation
• 60-minute final alignment call with the leadership team

Key Assessment Areas:

• Marketing strategy and campaign development
• Data analysis and performance optimization
• Communication skills and webinar moderation
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for the case study by developing a marketing strategy for a hypothetical product or service
• Research the company and be prepared to discuss how your skills and experience align with their mission and values

ATS Keywords: B2B marketing, marketplace, e-commerce, performance analysis, webinar moderation, self-directed work

ASSUMPTION: The interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best possible candidate for the role.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., HubSpot, Marketo)
• Email marketing tools (e.g., Mailchimp, SendGrid)
• Social media management tools (e.g., Hootsuite, Buffer)
• Webinar platforms (e.g., Zoom, GoToWebinar)

ASSUMPTION: The specific tools and technologies used may vary depending on the company's current tech stack and the candidate's expertise.

👔 Cultural Fit Considerations

Company Values:

• People First: The human is at the center of our actions
• Own It: We take responsibility and find independent solutions
• Work Smarter: Efficiency beats mere effort
• Be Bold: We question the status quo and go new ways

Work Style:

• Collaborative and team-oriented
• Flexible and adaptable to change
• Data-driven and results-focused

Self-Assessment Questions:

• Do you thrive in a dynamic, collaborative environment?
• Are you comfortable working independently and taking ownership of projects?
• Do you have a strong sense of curiosity and a willingness to learn and adapt?

ASSUMPTION: JOIN values candidates who are passionate about their work, collaborative, and committed to continuous learning and improvement.

⚠️ Potential Challenges

• Managing multiple marketing channels and campaigns simultaneously
• Balancing remote work and in-office collaboration
• Keeping up with the fast-paced, ever-changing HR tech industry
• Working with a diverse, global team across multiple time zones

ASSUMPTION: These challenges can be overcome with strong project management skills, effective communication, and a willingness to adapt and learn.

📈 Similar Roles Comparison

• Marketplace Marketing Manager vs. E-commerce Marketing Manager: Both roles focus on driving online sales, but the Marketplace Marketing Manager role is more focused on B2B marketing and customer acquisition through job boards and other marketing channels
• Industry-specific context: The HR tech industry is competitive and fast-paced, with a strong focus on innovation and continuous improvement
• Career path comparison: This role can lead to leadership positions within the marketing department or other areas of the business

ASSUMPTION: This role is well-suited for candidates with experience in B2B marketing, a strong understanding of the HR tech industry, and a desire to grow and develop their career in a fast-paced, dynamic environment.

📝 Sample Projects

• Developing and executing a multi-channel marketing campaign to drive job board sign-ups and conversions
• Creating and optimizing webinar content to inform and convert customers
• Analyzing campaign performance data to identify trends and optimize marketing strategies

ASSUMPTION: These sample projects are intended to give candidates an idea of the types of tasks and responsibilities they may encounter in this role.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role fit into the overall marketing strategy for the company?
• What are the biggest challenges facing the marketing department, and how can this role help address them?
• What opportunities are there for growth and development within the marketing department and the company as a whole?
• How does the company support work-life balance and employee well-being?

ASSUMPTION: These questions are designed to help candidates better understand the role, the company, and the team they will be working with.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the job listing
• Tailor your resume and cover letter to highlight your relevant marketing experience and achievements
• Prepare for the case study by developing a marketing strategy for a hypothetical product or service
• Research the company and be prepared to discuss how your skills and experience align with their mission and values
• Follow up with the hiring manager one week after submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.