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MDU Growth Specialist

Sonic Internet + Phone
Full-time
On-site
Oakland, California, United States
πŸš€ Growth Marketing

πŸ“Œ Core Information

πŸ”Ή Job Title: MDU Growth Specialist

πŸ”Ή Company: Sonic Internet + Phone

πŸ”Ή Location: Oakland, CA

πŸ”Ή Job Type: On-site, Full-time

πŸ”Ή Category: Telecommunications, Sales

πŸ”Ή Date Posted: May 12, 2025

πŸ”Ή Experience Level: Entry-level to 2 years

πŸ”Ή Remote Status: On-site

πŸš€ Job Overview

Key aspects of this role include:

  • Driving sales growth by securing new fiber orders from multi-dwelling units (MDUs)
  • Meeting monthly sales performance expectations and increasing take rate at full building installs
  • Coordinating with property managers and landlords to organize on-site events
  • Utilizing Salesforce Maps for efficient marketing routes and tracking doors knocked per day
  • Providing daily reports on scheduled visits and results to the sales manager

ASSUMPTION: This role requires a proactive, self-motivated individual who can thrive in a fast-paced environment and effectively manage multiple priorities.

πŸ“‹ Key Responsibilities

βœ… Meet Monthly sales performance expectations and Drive Take Rate at Full Building Installs to 30%

βœ… Complete at least 200 knocked doors and 3 new orders per day through door hangers and door knocking

βœ… Coordinate onsite events with landlords and property managers

βœ… Visit Full Building Installs during installation coordinating with Acquisition team

βœ… Check the regular dispatch calendar for standard single-unit installations

βœ… Utilize Salesforce Maps for efficient marketing routes and track doors knocked per day

βœ… Leave marketing materials behind and send emails to online community groups

βœ… Record and update opportunities daily in Directly and Salesforce

βœ… Focus on increasing Take Rate on Acquired Buildings. Use FBI excel sheet to attack lowest take rate buildings

ASSUMPTION: This role involves a significant amount of field work, requiring strong communication skills and the ability to work independently.

🎯 Required Qualifications

Education: High school diploma or equivalent required

Experience: 0-2 years of relevant sales experience preferred

Required Skills:

  • Basic understanding of Sonic’s Fiber installation process
  • Working knowledge of MS Suite
  • Good communication skills, both verbally and written
  • Ability to multi-task and balance many priorities
  • Solid teamwork skills

Preferred Skills:

  • Understanding of Customer Relationship Management (CRM) software, Salesforce a plus

ASSUMPTION: While a background in sales is preferred, Sonic is willing to train the right candidate with a strong work ethic and a passion for sales.

πŸ’° Compensation & Benefits

Salary Range: $20-$24/hour PLUS commission. $2000 signing bonus, mileage reimbursement

Benefits:

  • Commission
  • Signing Bonus
  • Mileage Reimbursement

Working Hours: Full-time (40 hours per week), non-exempt position

ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the telecommunications industry.

πŸ“Œ Applicant Insights

πŸ” Company Context

Industry: Sonic is a telecommunications company specializing in broadband internet access, home internet, home phone, gigabit internet, business internet, business Ethernet, business cloud phone, business phone, colocation, and fiber internet.

Company Size: Sonic has 501-1,000 employees, providing a mid-sized company environment with ample opportunities for growth and collaboration.

Founded: Sonic was founded in 1994 and has since focused on building a better internet by providing high-speed connectivity, exemplary customer care, advocating for users’ online privacy rights, and maintaining an open and equal internet.

Company Description:

  • Sonic is the fastest, most affordable internet provider in America
  • Focused on providing high-speed connectivity, exemplary customer care, and advocating for users’ online privacy rights
  • Committed to maintaining an open and equal internet

Company Specialties:

  • Broadband Internet Access
  • Home Internet
  • Home Phone
  • Gigabit Internet
  • Business Internet
  • Business Ethernet
  • Business Cloud Phone
  • Business Phone
  • Colocation
  • Fiber Internet

Company Website: Sonic Internet + Phone

ASSUMPTION: Sonic's focus on customer care and online privacy rights creates a unique work environment that prioritizes customer satisfaction and ethical business practices.

πŸ“Š Role Analysis

Career Level: This role is an entry-level to mid-level position within the sales department, offering opportunities for growth and advancement within the company.

Reporting Structure: The MDU Growth Specialist reports directly to the MDU Sales Manager.

Work Arrangement: This is an on-site position with a full-time work arrangement, requiring regular travel within the assigned territory.

Growth Opportunities:

  • Proven performers may be considered for advancement opportunities within the sales department or other areas of the company
  • Sonic offers training and development opportunities to help employees grow their careers
  • This role provides valuable experience in sales and customer acquisition, which can be beneficial for future career growth

ASSUMPTION: Sonic's commitment to employee growth and development creates opportunities for employees to advance their careers within the company.

🌍 Location & Work Environment

Office Type: Sonic's office in Oakland, CA, is a modern, collaborative workspace designed to facilitate productivity and teamwork.

Office Location(s): 2260 Apollo Way, Santa Rosa, CA 95407, US

Geographic Context:

  • Oakland, CA, is a diverse, urban city with a vibrant culture and a rich history
  • The city offers a variety of amenities, including restaurants, museums, and outdoor activities
  • Oakland has a Mediterranean climate, with mild, wet winters and warm, dry summers

Work Schedule: The work schedule for this position is Monday through Friday, with occasional weekend or evening work required to attend on-site events or meet with property managers and landlords.

ASSUMPTION: The work environment at Sonic's Oakland office is dynamic and fast-paced, with a strong emphasis on collaboration and teamwork.

πŸ’Ό Interview & Application Insights

Typical Process:

  • Online application submission
  • Phone or video screen with the hiring manager
  • In-person or virtual interview with the sales manager
  • Background check and reference check
  • Job offer and onboarding

Key Assessment Areas:

  • Sales skills and experience
  • Communication skills, both verbal and written
  • Ability to work independently and manage multiple priorities
  • Understanding of Sonic's fiber installation process and CRM software

Application Tips:

  • Highlight any relevant sales experience or transferable skills in your resume
  • Tailor your cover letter to demonstrate your enthusiasm for sales and customer acquisition
  • Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills

ATS Keywords: Sales, Customer Acquisition, CRM, Salesforce, Door Knocking, Marketing, Report, Installation, Take Rate, MDU, Apartment, Condo, Multi-Dwelling Units

ASSUMPTION: Sonic's hiring process is designed to assess candidates' sales skills, communication abilities, and cultural fit within the company.

πŸ› οΈ Tools & Technologies

  • Salesforce
  • Salesforce Maps
  • Directly
  • Microsoft Office Suite

ASSUMPTION: Familiarity with these tools is not required but is preferred. Sonic provides training to help new employees become proficient in using these tools.

πŸ‘” Cultural Fit Considerations

Company Values:

  • Customer Focus
  • Integrity
  • Innovation
  • Collaboration
  • Accountability

Work Style:

  • Fast-paced and dynamic work environment
  • Strong emphasis on collaboration and teamwork
  • Opportunities for growth and advancement

Self-Assessment Questions:

  • Do you have a strong passion for sales and customer acquisition?
  • Are you comfortable working independently and managing multiple priorities?
  • Do you thrive in a fast-paced, dynamic work environment?

ASSUMPTION: Sonic values employees who are passionate about sales, customer-focused, and committed to maintaining an open and equal internet.

⚠️ Potential Challenges

  • Meeting monthly sales performance expectations and increasing take rate at full building installs
  • Managing a high volume of door knocking and marketing activities
  • Working independently and managing multiple priorities
  • Occasional weekend or evening work required to attend on-site events or meet with property managers and landlords

ASSUMPTION: These challenges can be overcome with strong sales skills, effective time management, and a commitment to customer satisfaction.

πŸ“ˆ Similar Roles Comparison

  • This role differs from other sales positions in the telecommunications industry in its focus on multi-dwelling unit (MDU) customer acquisition and growth
  • Sonic's commitment to customer care and online privacy rights sets it apart from other telecommunications companies
  • This role offers opportunities for growth and advancement within the sales department or other areas of the company

ASSUMPTION: Sonic's unique focus on customer care and online privacy rights creates a distinctive work environment that prioritizes customer satisfaction and ethical business practices.

πŸ“ Sample Projects

  • Developing and executing a marketing plan to increase take rate at a full building install
  • Coordinating with property managers and landlords to organize on-site events and promotions
  • Analyzing sales data to identify trends and opportunities for growth within the assigned territory

ASSUMPTION: These sample projects demonstrate the key responsibilities and required skills for the MDU Growth Specialist role.

❓ Key Questions to Ask During Interview

  • What are the key priorities for this role in the first 30, 60, and 90 days?
  • How does Sonic support the growth and development of its employees?
  • What are the most challenging aspects of this role, and how can I best prepare for them?
  • How does Sonic measure success for this role, and what are the key performance indicators (KPIs)?
  • What opportunities are there for growth and advancement within the sales department or other areas of the company?

ASSUMPTION: Asking these questions demonstrates your interest in the role and commitment to success.

πŸ“Œ Next Steps for Applicants

To apply for this position:

  • Submit your application through this link
  • Tailor your resume to highlight your sales experience and relevant skills
  • Write a cover letter that demonstrates your enthusiasm for sales and customer acquisition
  • Prepare for behavioral interview questions that focus on your sales experience and problem-solving skills
  • Follow up with the hiring manager one week after submitting your application to confirm receipt and express your interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.