Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Infinity Marketing

🔹 Location: Greenville, SC

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: June 30, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic paid media recommendations for effective advertising campaigns
• Serving as the daily account contact and implementing digital and traditional advertising campaigns
• Monitoring performance, analyzing market data, and managing budgets to optimize advertising effectiveness
• Collaborating with clients and vendors to build relationships and ensure campaign success

ASSUMPTION: This role requires a strong understanding of the media planning and buying process, as well as proficiency in various research tools and digital advertising platforms.

📋 Key Responsibilities

✅ Implement digital and traditional advertising campaigns under the supervision of an assigned account leader

✅ Communicate daily with clients and vendors, building relationships and ensuring campaign success

✅ Monitor performance, identify insights, and implement optimizations to digital campaigns in accordance with established KPIs

✅ Collect and analyze market data to provide rationale for media mix recommendations

✅ Identify target audiences and understand their behavior and habits to inform campaign strategies

✅ Coordinate, monitor, and evaluate media campaigns to ensure they meet objectives and deliver ROI

✅ Manage budgets and return on investment (ROI) for assigned campaigns

✅ Setup and QA in-platform conversion tracking

✅ Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas

✅ Base understanding of the media planning/buying process

ASSUMPTION: This role requires a proactive and clear communicator who can work collaboratively with clients, vendors, and internal teams to deliver successful advertising campaigns.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience in media planning and buying, with a strong understanding of the media planning/buying process

Required Skills:

• Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc.)
• Advanced Excel proficiency
• Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms, and Meta
• Proactive and clear communication skills
• Strong collaboration skills

ASSUMPTION: Candidates with experience in media planning and buying, proficiency in relevant tools, and strong communication and collaboration skills will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on experience and industry standards for the Greenville, SC area)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Full-time, Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The provided salary range is an estimate based on industry standards for the Greenville, SC area and the experience level required for this role. Actual compensation may vary based on the candidate's qualifications and the company's internal compensation structure.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 1993

Company Description:

• Infinity is a full-service advertising agency based in Greenville, SC, specializing in media planning and buying, social media, influencer marketing, SEO, SEM, brand strategy, direct marketing, and more
• The company focuses on fostering collaboration, building meaningful relationships, and driving full-funnel growth for brands across 15+ industries
• Infinity has been reimagining what an agency can and should be since 1993, with a reputation for partnership and performance

Company Specialties:

• Media planning and buying
• Social media
• Influencer marketing
• SEO
• SEM
• Brand strategy
• Direct marketing
• Digital marketing
• Performance marketing
• Traditional marketing
• Creative services
• Custom websites
• Video production
• Content strategy

Company Website: http://www.infinitymkt.com

ASSUMPTION: Infinity Marketing is a well-established advertising agency with a strong reputation for partnership and performance. Candidates can expect a collaborative work environment focused on driving growth for clients.

📊 Role Analysis

Career Level: Mid-level

Reporting Structure: This role reports to the assigned account leader and works collaboratively with clients, vendors, and internal teams

Work Arrangement: On-site, full-time

Growth Opportunities:

• Advancement to senior media buyer or account management roles
• Expanding skills and expertise in digital advertising and media planning
• Opportunities to work on diverse client campaigns across various industries

ASSUMPTION: This role offers opportunities for professional growth and development within the agency, as well as the chance to work on a variety of client campaigns.

🌍 Location & Work Environment

Office Type: Modern, collaborative office space

Office Location(s): 874 S. Pleasantburg Drive, Suite A, Greenville, SC 29607

Geographic Context:

• Greenville, SC is a mid-sized city with a growing tech and business scene
• The office is located in a bustling area with nearby restaurants, shops, and parks
• The Greenville area offers a mix of urban and outdoor living, with easy access to the Blue Ridge Mountains

Work Schedule: Monday-Friday, 8:30 AM - 5:30 PM (with a 30-minute lunch break)

ASSUMPTION: The office environment at Infinity Marketing is collaborative and modern, with a focus on fostering creativity and innovation.

💼 Interview & Application Insights

Typical Process:

• Initial phone or video screen to assess qualifications and cultural fit
• In-depth interview with the hiring manager and/or team members to discuss the role and answer questions
• Case study or portfolio review to evaluate problem-solving skills and campaign ideas
• Final interview with the agency's leadership team

Key Assessment Areas:

• Understanding of the media planning and buying process
• Proficiency in relevant research tools and digital advertising platforms
• Communication and collaboration skills
• Problem-solving abilities and creativity
• Cultural fit and alignment with Infinity's values

Application Tips:

• Highlight relevant experience and skills in your resume and cover letter
• Tailor your application materials to demonstrate your understanding of the media planning and buying process
• Prepare examples of successful campaigns or projects you've worked on to discuss during the interview
• Research Infinity Marketing and be prepared to discuss why you're a good fit for the company's culture

ATS Keywords: Media Buying, Digital Advertising, Client Communication, Performance Monitoring, Market Data Analysis, Target Audience Identification, Budget Management, Conversion Tracking, Reporting, Excel Proficiency, Google Ads, Bing Ads, Demand Side Platforms, Meta, Collaboration, Proactive Communication

ASSUMPTION: The application process at Infinity Marketing is designed to assess candidates' qualifications, skills, and cultural fit. Successful applicants will demonstrate a strong understanding of the media planning and buying process and a collaborative work style.

🛠️ Tools & Technologies

• Strata
• Advantage
• PrimeLingo
• The Trade Desk
• Tableau
• Google Ads
• Bing Ads
• Demand side platforms
• Meta

ASSUMPTION: Candidates should be proficient in various research tools and digital advertising platforms, as well as advanced Excel skills, to succeed in this role.

👔 Cultural Fit Considerations

Company Values:

• Growth-obsessed
• Problem-solving
• Partnership
• Performance-driven

Work Style:

• Collaborative
• Creative
• Data-driven
• Adaptable

Self-Assessment Questions:

• Do you thrive in a collaborative, team-oriented environment?
• Are you comfortable working with data and using it to inform campaign strategies?
• Do you have a growth mindset and a desire to continuously learn and improve?

ASSUMPTION: Candidates who align with Infinity Marketing's values and work style will be well-suited for this role and the agency's culture.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with the rapidly evolving digital advertising landscape, necessitating continuous learning and adaptation
• Working with tight deadlines and shifting priorities, requiring flexibility and resilience
• Navigating client relationships and managing expectations, demanding strong communication and collaboration skills

ASSUMPTION: This role may present challenges related to managing multiple campaigns, staying current with industry trends, and navigating client relationships. Successful candidates will be able to adapt to these challenges and thrive in a dynamic work environment.

📈 Similar Roles Comparison

• Unlike some media buying roles, this position requires a strong understanding of both traditional and digital media channels
• Infinity Marketing offers a full-service agency environment, providing opportunities to work on diverse client campaigns across various industries
• This role offers opportunities for professional growth and development within the agency, as well as the chance to work on a variety of client campaigns

ASSUMPTION: This media buyer role at Infinity Marketing offers unique opportunities and challenges compared to similar positions at other agencies. Candidates should consider the full-service agency environment and potential for growth when evaluating this role.

📝 Sample Projects

• Developing a comprehensive media plan for a national retail client, including both traditional and digital advertising channels
• Optimizing a digital advertising campaign for a local non-profit organization to maximize ROI and drive donations
• Conducting market research and analyzing data to inform campaign strategies for a regional healthcare provider

ASSUMPTION: These sample projects illustrate the variety of client campaigns and industry sectors that media buyers at Infinity Marketing may work on, requiring a strong understanding of the media planning and buying process and proficiency in relevant tools and platforms.

❓ Key Questions to Ask During Interview

• Can you describe a typical day or week in this role?
• How does Infinity Marketing support the professional development of its employees?
• What are the most challenging aspects of working in this role, and how have previous media buyers approached them?
• How does Infinity Marketing foster collaboration and teamwork among its employees?
• What opportunities are there for growth and advancement within the agency?

ASSUMPTION: These interview questions are designed to help candidates better understand the day-to-day responsibilities, work environment, and growth opportunities associated with this media buyer role at Infinity Marketing.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in media planning and buying
• Prepare examples of successful campaigns or projects you've worked on to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.