Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: dentsu

🔹 Location: Hong Kong

🔹 Job Type: Full-Time

🔹 Category: Advertising Services

🔹 Date Posted: June 11, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Managing accounts and campaigns, ensuring smooth operations while coaching junior team members
• Liaising with both traditional and digital media vendors on buying costs and optimizing media budgets
• Implementing integrated traditional and digital advertising campaigns from material co-ordination, booking, post campaign reporting/evaluation to monthly billing
• Monitoring advertising market changes, client's competitors' moves, and the transformation of media consumption behavior
• Initiating "out-of-box" ideas to clients

ASSUMPTION: This role requires a balance of strategic thinking, analytical skills, and strong vendor relationships to maximize client ROI and drive campaign success.

📋 Key Responsibilities

✅ Liaise with traditional and digital media vendors on buying costs and optimize media budgets

✅ Participate in implementing integrated traditional and digital advertising campaigns

✅ Keep monitoring the advertising market change, client’s competitors’ move, and the transformation of media consumption behavior

✅ Initiate “out-of-box” ideas to your client

✅ Manage and coach junior direct reports

ASSUMPTION: This role involves a mix of strategic planning, tactical execution, and team management, requiring strong organizational skills and the ability to multitask.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media buying, with a strong background in both traditional and digital media

Required Skills:

• Proven experience in media buying and campaign management
• Strong vendor relationships and negotiation skills
• Excellent analytical and reporting skills
• Fluency in English
• Proficient in Microsoft Office Suite

Preferred Skills:

• Experience with media planning tools (e.g., MediaMind, DoubleClick)
• Familiarity with data analysis tools (e.g., Google Analytics, Tableau)
• Bilingual or multilingual skills

ASSUMPTION: Candidates with experience in both traditional and digital media buying, strong analytical skills, and a proven track record of driving campaign success will be well-suited for this role.

💰 Compensation & Benefits

Salary Range: HKD 450,000 - HKD 600,000 per annum (Based on industry standards for a Media Buyer with 2-5 years of experience in Hong Kong)

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee assistance programs
• Training and development opportunities

Working Hours: Monday - Friday, 9:00 AM - 6:00 PM (with a 1-hour lunch break), totaling 40 hours per week. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The provided salary range is an estimate based on industry standards for a Media Buyer with 2-5 years of experience in Hong Kong. Actual compensation may vary based on individual qualifications and company policy.

📌 Applicant Insights

🔍 Company Context

Industry: dentsu operates in the advertising services industry, focusing on marketing communications, advertising, media planning, and media buying.

Company Size: dentsu is a large organization with over 10,000 employees globally, providing a diverse and dynamic work environment.

Founded: dentsu was founded in 1901 and has since grown into a global network, offering a rich history and extensive experience in the advertising industry.

Company Description:

• dentsu is a global advertising and marketing communications agency, providing integrated solutions for clients across various industries.
• The company is committed to driving growth and innovation through data-driven insights, creativity, and strategic partnerships.
• dentsu fosters a collaborative and inclusive work environment, encouraging employees to grow both personally and professionally.

Company Specialties:

• Marketing communications
• Advertising
• Media planning and buying
• People-Based Marketing
• Creative services
• Innovation and data-driven solutions

Company Website: https://www.dentsu.com/

ASSUMPTION: dentsu's extensive experience and global presence provide applicants with opportunities to work on diverse projects and gain exposure to international markets.

📊 Role Analysis

Career Level: This role is suitable for mid-level professionals with 2-5 years of experience in media buying, seeking to advance their careers in advertising.

Reporting Structure: The Media Buyer reports directly to the Media Director or a similar senior role within the agency.

Work Arrangement: This is an on-site, full-time position with standard office hours and occasional overtime as needed.

Growth Opportunities:

• Progression to senior media roles, such as Media Director or Group Account Director
• Expansion into related fields, such as account management or strategy
• International assignments or transfers to dentsu's global offices

ASSUMPTION: Successful candidates in this role can expect to gain valuable experience in media buying and campaign management, positioning them well for career advancement within the agency.

🌍 Location & Work Environment

Office Type: The Hong Kong office is a modern, collaborative workspace with an open-plan layout, encouraging team interaction and creativity.

Office Location(s): 625 Kings Road, North Point, Hong Kong

Geographic Context:

• Hong Kong is a major global financial hub, offering a vibrant and dynamic business environment.
• The North Point area is well-connected by public transportation, with numerous amenities and dining options nearby.
• The office is located in a high-rise building with panoramic views of the Victoria Harbour and the city skyline.

Work Schedule: The work schedule is Monday to Friday, 9:00 AM to 6:00 PM, with a 1-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The Hong Kong office provides a stimulating work environment, with ample opportunities for professional growth and development within the agency.

💼 Interview & Application Insights

Typical Process:

• Online application and resume screening
• Phone or video screening to assess communication skills and cultural fit
• In-person or virtual interview with the hiring manager and/or team members to discuss the role, responsibilities, and expectations
• Final interview with senior leadership to evaluate the candidate's fit for the agency and the role

Key Assessment Areas:

• Media buying experience and expertise
• Analytical and problem-solving skills
• Communication and interpersonal skills
• Cultural fit and alignment with dentsu's values

Application Tips:

• Highlight relevant media buying experience and achievements in your resume and cover letter.
• Demonstrate your understanding of the Hong Kong advertising market and your ability to adapt to its unique dynamics.
• Prepare examples of successful campaigns you've managed, emphasizing your strategic approach and ability to drive results.

ATS Keywords: Media Buying, Campaign Management, Vendor Liaison, Post Campaign Reporting, Market Monitoring, Client Relations, Creative Thinking

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and cultural fit. Applicants should tailor their resumes and cover letters to emphasize their qualifications and enthusiasm for the role.

🛠️ Tools & Technologies

• Microsoft Office Suite (Word, Excel, PowerPoint)
• Media planning and buying tools (e.g., MediaMind, DoubleClick)
• Data analysis tools (e.g., Google Analytics, Tableau)
• Project management software (e.g., Asana, Trello)

ASSUMPTION: Familiarity with industry-standard tools and technologies is essential for success in this role, as they enable efficient campaign management and data-driven decision-making.

👔 Cultural Fit Considerations

Company Values:

• Integrity
• Collaboration
• Creativity
• Accountability
• Client-centricity

Work Style:

• Fast-paced and dynamic work environment
• Strong focus on teamwork and collaboration
• Results-driven and deadline-oriented
• Adaptable and open to change

Self-Assessment Questions:

• Do you thrive in a fast-paced, collaborative work environment?
• Are you comfortable working with tight deadlines and managing multiple projects simultaneously?
• Do you possess strong analytical skills and a data-driven mindset?
• Are you passionate about staying up-to-date with industry trends and market changes?

ASSUMPTION: Successful candidates will demonstrate strong alignment with dentsu's values and a work style that complements the agency's fast-paced, collaborative environment.

⚠️ Potential Challenges

• Managing multiple campaigns and clients simultaneously, requiring strong organizational skills and time management
• Keeping up with the fast-paced and ever-evolving advertising landscape, necessitating continuous learning and adaptation
• Dealing with tight deadlines and last-minute changes, requiring flexibility and resilience
• Navigating Hong Kong's competitive advertising market, demanding strong vendor relationships and negotiation skills

ASSUMPTION: Applicants should be prepared to face these challenges head-on, leveraging their skills and experience to drive success in the role.

📈 Similar Roles Comparison

• Compared to a Media Planner role, this position places greater emphasis on vendor relationships, budget optimization, and campaign execution
• In contrast to an Account Manager role, this role focuses more on tactical campaign management and less on client relationship building and strategic planning
• Career progression in media buying typically involves moving into senior media roles, such as Media Director or Group Account Director, or transitioning into related fields like account management or strategy

ASSUMPTION: Understanding the differences between related roles and career paths within the advertising industry can help applicants identify the best fit for their skills and aspirations.

📝 Sample Projects

• Developing and executing a multi-channel advertising campaign for a major retail client, optimizing media spend and maximizing ROI
• Conducting market research and analysis to identify trends and opportunities in the Hong Kong advertising landscape, informing strategic planning for clients
• Managing a team of junior media buyers, providing guidance and coaching to support their professional development and ensure campaign success

ASSUMPTION: These sample projects illustrate the diverse range of responsibilities and challenges faced by a Media Buyer, requiring a mix of strategic thinking, analytical skills, and strong team management.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does dentsu support the professional development and growth of its media buying team members?
• Can you describe the team structure and dynamics within the media department?
• How does dentsu approach integrating traditional and digital advertising campaigns for clients?
• What are the most challenging aspects of working in the Hong Kong advertising market, and how does dentsu address them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates your interest in the role and provides valuable insights into the work environment and company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant media buying experience and achievements
• Prepare examples of successful campaigns you've managed, emphasizing your strategic approach and ability to drive results
• Follow up with the hiring manager or HR representative one week after submitting your application to express your continued interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.