Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Sweat Pants Agency

🔹 Location: Montreal, Quebec, Canada

🔹 Job Type: Full-time

🔹 Category: Advertising & Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Challenging conventional media buying practices
• Collaborating with creative teams to develop innovative ad strategies
• Managing campaigns across multiple platforms (Meta, TikTok, Google)
• Identifying and solving performance bottlenecks

ASSUMPTION: This role requires a self-starter who can thrive in a dynamic, innovative environment and is comfortable pushing boundaries.

📋 Key Responsibilities

✅ Manage media buying campaigns across multiple platforms (Meta, TikTok, Google)

✅ Collaborate with creative teams to develop compelling ad strategies

✅ Identify and solve performance issues and bottlenecks

✅ Push beyond comfort zones to explore new strategies and platforms

✅ Continuously learn and improve media buying skills

ASSUMPTION: This role requires a proactive approach to problem-solving and a strong commitment to staying updated with industry trends.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2-5 years of experience in media buying, with a proven track record of success

Required Skills:

• Proven expertise in media buying across multiple platforms
• Strong analytical skills and data-driven mindset
• Excellent communication skills, both written and verbal
• Ability to work independently and in a team environment
• Fluency in English

Preferred Skills:

• Experience with TikTok advertising
• Familiarity with subscription-based business models
• Bilingual (English/French)

ASSUMPTION: Candidates with a strong portfolio demonstrating their media buying skills and results will be highly competitive.

💰 Compensation & Benefits

Salary Range: CAD 60,000 - CAD 80,000 per year (based on experience and performance)

Benefits:

• Health, dental, and vision insurance
• Flexible work hours and remote work options
• Professional development opportunities
• Competitive salary and performance-based bonuses

Working Hours: Full-time (40 hours/week), with flexible hours and the option to work remotely

ASSUMPTION: The salary range is estimated based on industry standards for media buying roles with 2-5 years of experience in Montreal.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Sweat Pants Agency specializes in helping subscription businesses grow through paid acquisition, CRO, and copy.

Company Size: Small (11-50 employees). This size allows for a more agile and innovative work environment.

Founded: 2018. The company has quickly established itself as a leader in its niche.

Company Description:

• Data-driven approach to media buying and marketing
• Focus on creative problem-solving and innovation
• Collaborative work environment that values individual contributions

Company Specialties:

• Paid acquisition strategies for subscription businesses
• Conversion rate optimization (CRO)
• Compelling copywriting for marketing campaigns

Company Website: http://www.sweatpantsagency.com

ASSUMPTION: Sweat Pants Agency's small size and focus on innovation make it an attractive option for candidates seeking a dynamic work environment.

📊 Role Analysis

Career Level: Mid-level. This role offers opportunities for growth and development within the company.

Reporting Structure: The media buyer will report directly to the Director of Media Buying and work closely with the creative team.

Work Arrangement: Remote OK. The company offers flexible work hours and the option to work remotely.

Growth Opportunities:

• Advancement to senior media buying roles
• Expanding into new platforms and advertising strategies
• Potential to lead and mentor junior team members

ASSUMPTION: This role offers significant growth potential for the right candidate, given the company's rapid growth and focus on innovation.

🌍 Location & Work Environment

Office Type: Remote-first with an option to work from the Montreal office.

Office Location(s): Montreal, Quebec, Canada

Geographic Context:

• Montreal is a multicultural city with a vibrant tech industry
• Quebec has a strong focus on technology and innovation
• Canada offers a high quality of life and strong social safety nets

Work Schedule: Full-time (40 hours/week) with flexible hours and the option to work remotely

ASSUMPTION: The remote work option and flexible hours make this role attractive to candidates seeking a better work-life balance.

💼 Interview & Application Insights

Typical Process:

• Resume screening
• Phone or video call interview
• Take-home assignment or case study
• Final interview with the Director of Media Buying

Key Assessment Areas:

• Media buying expertise and strategy
• Problem-solving skills and analytical mindset
• Communication skills and cultural fit

Application Tips:

• Highlight specific media buying campaigns and results in your resume
• Tailor your cover letter to demonstrate your understanding of the role and company
• Prepare for behavioral interview questions focusing on problem-solving and innovation

ATS Keywords: Media buying, advertising, campaign management, TikTok, Google, Meta, creative strategy, performance optimization

ASSUMPTION: The interview process will focus heavily on assessing the candidate's media buying skills, problem-solving abilities, and cultural fit.

🛠️ Tools & Technologies

• Advertising platforms: Meta Ads Manager, Google Ads, TikTok Ads
• Analytics tools: Google Analytics, Facebook Pixel
• Project management tools: Asana, Trello
• Communication tools: Slack, Zoom

ASSUMPTION: The media buyer will be expected to become proficient in the company's preferred tools and technologies.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Data-driven decision making
• Collaboration
• Continuous learning

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on results and performance
• Flexible and adaptable

Self-Assessment Questions:

• Do you thrive in a fast-paced, innovative environment?
• Are you comfortable pushing boundaries and challenging conventional practices?
• Do you prefer working in a collaborative, team-oriented setting?

ASSUMPTION: Candidates who are comfortable with a dynamic, fast-paced work environment and value collaboration and innovation will be the best fit for this role.

⚠️ Potential Challenges

• Keeping up with the rapid pace of change in the advertising industry
• Managing multiple campaigns and platforms simultaneously
• Balancing creativity and data-driven decision making
• Adapting to the company's unique work culture and values

ASSUMPTION: These challenges can be overcome by a proactive, adaptable candidate with a strong commitment to continuous learning and improvement.

📈 Similar Roles Comparison

• Unlike traditional media buying roles, this position emphasizes innovation and challenging conventional practices
• Sweat Pants Agency's focus on subscription businesses sets it apart from other advertising agencies
• This role offers significant growth potential, given the company's rapid growth and focus on innovation

ASSUMPTION: Candidates should consider their comfort with innovation and pushing boundaries when comparing this role to similar positions.

📝 Sample Projects

• Developing a TikTok advertising strategy for a subscription-based e-commerce business
• Optimizing Google Ads campaigns for a SaaS company to improve conversion rates
• Collaborating with the creative team to develop compelling ad copy for a subscription-based streaming service

ASSUMPTION: These sample projects demonstrate the variety of tasks and responsibilities the media buyer can expect in this role.

❓ Key Questions to Ask During Interview

• How does the company support the professional development of its media buyers?
• Can you describe a time when the company successfully challenged conventional media buying practices?
• How does the company balance data-driven decision making with creative innovation?
• What are the most significant challenges facing the media buying team currently, and how are they being addressed?
• How does the company foster a culture of collaboration and innovation?

ASSUMPTION: These interview questions will help candidates better understand the company's approach to media buying, innovation, and team collaboration.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight your media buying skills and results
• Write a cover letter demonstrating your understanding of the role and company
• Prepare for the interview by researching the company and practicing problem-solving scenarios
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.