Media Buyer

📌 Core Information

🔹 Job Title: Media Buyer

🔹 Company: Infinity Marketing

🔹 Location: Greenville, SC, USA

🔹 Job Type: On-site

🔹 Category: Advertising Services

🔹 Date Posted: May 1, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing strategic paid media recommendations for effective advertising campaigns across traditional and digital media channels
• Serving as the daily account contact, implementing advertising campaigns, and monitoring performance
• Managing client relationships and vendor communications
• Analyzing market data and identifying insights to optimize campaign performance
• Collaborating with the team to deliver sound insights and identify key opportunity areas

ASSUMPTION: This role requires a strong understanding of the media planning and buying process, as well as proficiency in various research tools and digital advertising platforms.

📋 Key Responsibilities

✅ Implement digital and traditional advertising campaigns under the supervision of an assigned account leader

✅ Communicate daily with clients and vendors, building relationships

✅ Monitor performance, identify insights, and implement optimizations to digital campaigns in accordance with established KPIs

✅ Collect and analyze market data; providing rationale for all recommendations to establish the optimal media mix

✅ Identify target audiences and understand their behavior and habits

✅ Coordinate, monitor, and evaluate media campaigns

✅ Manage budgets and return on investment (ROI)

✅ Setup & QA in-platform conversion tracking

✅ Lead monthly or quarterly reporting, delivering sound insights and identifying key opportunity areas

✅ Base understanding of the media planning/buying process

ASSUMPTION: This role requires a proactive and clear communicator who can work well with clients and vendors, as well as collaborate effectively with the internal team.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field

Experience: 2-5 years of experience in media planning and buying

Required Skills:

• Proficient knowledge of various research tools (Strata, Advantage, PrimeLingo, The Trade Desk, Tableau, etc.)
• Comprehensive understanding of the media planning/buying process
• Advanced Excel proficiency
• Demonstrated proficiency in Google Ads, Bing Ads, demand side platforms, and Meta

Preferred Skills:

• Strong collaborator
• Proactive and clear communication

ASSUMPTION: Candidates with experience in media planning and buying, as well as proficiency in relevant tools and platforms, will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $45,000 - $65,000 per year (based on industry standards for a Media Buyer with 2-5 years of experience in Greenville, SC)

Benefits:

• Health, dental, and vision insurance
• 401(k) plan with company match
• Paid time off (vacation, sick, and holidays)
• Employee assistance program
• Professional development opportunities

Working Hours: Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break)

ASSUMPTION: The salary range provided is an estimate based on industry standards for the Greenville, SC area. The actual salary may vary depending on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services. Infinity Marketing specializes in media planning and buying, social media, influencer marketing, SEO, SEM, brand strategy, direct marketing, digital marketing, performance marketing, traditional marketing, creative services, custom websites, video production, and content strategy.

Company Size: 51-200 employees. As a mid-sized agency, Infinity Marketing offers a collaborative work environment with opportunities for growth and mentorship.

Founded: 1993. Infinity Marketing has been serving clients for over 30 years, building a strong reputation for fostering collaboration, building meaningful relationships, and driving full-funnel growth for brands across 15+ industries.

Company Description:

• Infinity Marketing is a team of creators, analyzers, and marketing problem-solvers based in Greenville, South Carolina
• The agency focuses on partnership and performance, working hand in hand with clients to deliver comprehensive solutions that make a measurable difference
• Infinity Marketing offers a wide range of services, including brand strategy, media buying, social media, SEO, SEM, video production, and more

Company Specialties:

• Media planning and buying
• Social media
• Influencer marketing
• SEO
• SEM
• Brand strategy
• Direct marketing
• Digital marketing
• Performance marketing
• Traditional marketing
• Creative services
• Custom websites
• Video production
• Content strategy

Company Website: http://www.infinitymkt.com

ASSUMPTION: Infinity Marketing's focus on partnership and performance makes it an attractive option for candidates seeking a collaborative work environment and opportunities for growth.

📊 Role Analysis

Career Level: Mid-level. This role is suitable for candidates with 2-5 years of experience in media planning and buying, looking to grow their careers in the advertising industry.

Reporting Structure: The Media Buyer will report directly to an assigned account leader and work closely with the internal team to deliver effective advertising campaigns for clients.

Work Arrangement: On-site. This role requires the Media Buyer to work on-site at Infinity Marketing's Greenville, SC office.

Growth Opportunities:

• As a mid-sized agency, Infinity Marketing offers opportunities for career advancement and professional development
• Candidates in this role may have the opportunity to take on more responsibilities and grow into senior roles over time
• The agency's focus on collaboration and mentorship provides opportunities for candidates to learn from experienced team members and expand their skillsets

ASSUMPTION: Candidates with a strong work ethic, a desire to learn, and a commitment to collaboration will be well-suited to this role and the opportunities for growth it offers.

🌍 Location & Work Environment

Office Type: Infinity Marketing's Greenville, SC office is a collaborative and creative workspace, designed to foster teamwork and innovation.

Office Location(s): 874 S. Pleasantburg Drive, Suite A, Greenville, South Carolina 29607, US

Geographic Context:

• Greenville, SC is a mid-sized city with a growing tech and creative industry
• The city offers a high quality of life, with a low cost of living, a vibrant arts and culture scene, and abundant outdoor recreation opportunities
• Greenville is located in the Upstate region of South Carolina, within close proximity to the Blue Ridge Mountains and the Atlantic coast

Work Schedule: Monday - Friday, 8:30 AM - 5:00 PM (with a 30-minute lunch break). Infinity Marketing offers a flexible work environment, with opportunities for remote work and flexible scheduling for qualified candidates.

ASSUMPTION: Candidates who enjoy a collaborative work environment and appreciate the benefits of living in a mid-sized city with a high quality of life will find Infinity Marketing's Greenville, SC office an attractive place to work.

💼 Interview & Application Insights

Typical Process:

• Submit your resume and cover letter through the application link provided
• Initial phone or video screen with the hiring manager
• In-person or virtual interview with the hiring manager and a member of the team
• Final interview with the agency's leadership team

Key Assessment Areas:

• Media planning and buying experience
• Proficiency in relevant tools and platforms
• Communication and collaboration skills
• Problem-solving and analytical skills
• Cultural fit with Infinity Marketing's values and work environment

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Demonstrate your understanding of the media planning and buying process, as well as your proficiency in relevant tools and platforms
• Showcase your ability to communicate effectively and collaborate with team members
• Prepare questions to ask the interviewer about the role, the team, and the agency's culture

ATS Keywords: Media Buying, Digital Advertising, Client Communication, Performance Monitoring, Market Data Analysis, Target Audience Identification, Budget Management, Conversion Tracking, Reporting, Excel Proficiency, Google Ads, Bing Ads, Demand Side Platforms, Meta, Collaboration, Proactive Communication

ASSUMPTION: Infinity Marketing's interview process is designed to assess candidates' skills and cultural fit, with a focus on finding the best fit for both the candidate and the agency.

🛠️ Tools & Technologies

• Strata
• Advantage
• PrimeLingo
• The Trade Desk
• Tableau
• Google Ads
• Bing Ads
• Demand side platforms
• Meta
• Microsoft Excel

ASSUMPTION: Candidates with experience using these tools and platforms will be well-suited to this role and able to hit the ground running.

👔 Cultural Fit Considerations

Company Values:

• Partnership
• Performance
• Collaboration
• Innovation
• Integrity

Work Style:

• Collaborative
• Creative
• Data-driven
• Adaptable
• Results-oriented

Self-Assessment Questions:

• Do you thrive in a collaborative work environment and enjoy working with a team to achieve shared goals?
• Are you comfortable using data and analytics to inform your decision-making and drive results?
• Do you have a strong work ethic and a commitment to delivering high-quality work?

ASSUMPTION: Candidates who align with Infinity Marketing's values and work style will be well-suited to this role and the agency's culture.

⚠️ Potential Challenges

• Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
• Keeping up with industry trends and best practices, as well as staying current with relevant tools and platforms
• Working in a fast-paced, dynamic environment, requiring adaptability and the ability to manage multiple priorities
• Collaborating effectively with team members and clients, requiring strong communication and interpersonal skills

ASSUMPTION: Candidates who are organized, adaptable, and strong communicators will be well-equipped to overcome these challenges and succeed in this role.

📈 Similar Roles Comparison

• Compared to other Media Buyer roles, this position offers a unique opportunity to work with a mid-sized agency that prioritizes collaboration and partnership
• Infinity Marketing's focus on full-funnel growth and comprehensive marketing solutions sets it apart from other agencies
• Candidates in this role may have the opportunity to grow into senior roles over time, as the agency offers opportunities for career advancement and professional development

ASSUMPTION: Candidates who are interested in working for a mid-sized agency with a focus on collaboration and partnership, as well as opportunities for growth, will find this role an attractive option.

📝 Sample Projects

• Developing a comprehensive media plan for a new client, including traditional and digital advertising channels
• Optimizing an existing digital advertising campaign to improve performance and ROI
• Analyzing market data to identify trends and opportunities for a client's target audience

ASSUMPTION: Candidates with experience in these types of projects will be well-suited to this role and able to hit the ground running.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does Infinity Marketing support the professional development and growth of its employees?
• What is the team structure and dynamic for this role?
• How does Infinity Marketing approach collaboration and partnership with its clients?
• What are the most challenging aspects of this role, and how can I best prepare to overcome them?

ASSUMPTION: Asking thoughtful questions during the interview process demonstrates a candidate's interest in the role and commitment to success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your resume and cover letter through the application link provided: https://recruiting.paylocity.com/Recruiting/Jobs/Details/3241113
• Tailor your resume and cover letter to highlight your relevant experience and skills, with a focus on media planning and buying, digital advertising, and proficiency in relevant tools and platforms
• Prepare questions to ask the interviewer about the role, the team, and the agency's culture
• Follow up with the hiring manager after your interview to express your interest in the role and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.