Media Buyer - Alternative Platforms

📌 Core Information

🔹 Job Title: Media Buyer - Alternative Platforms

🔹 Company: Decentralized Masters

🔹 Location: Brazil (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: July 15, 2025

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote (Anywhere in the World)

🚀 Job Overview

Key aspects of this role include:

• Managing and scaling ad campaigns across alternative platforms like TikTok, Taboola, and Outbrain
• Optimizing campaigns for CAC, ROAS, and lead quality with budgets exceeding $50K/month
• Collaborating with creative teams to develop high-performing ad concepts tailored to each platform
• Analyzing campaign data to inform strategy and make rapid improvements

ASSUMPTION: This role requires a strong understanding of alternative ad platforms and a data-driven approach to campaign management. Candidates should be comfortable working remotely and collaborating with global teams.

📋 Key Responsibilities

✅ Strategically plan, launch, and scale campaigns across native platforms, discovery ads, and TikTok Ads Manager

✅ Manage ad budgets exceeding $50K/month, optimizing for CAC, ROAS, and lead quality

✅ Continuously test creatives, headlines, placements, hooks, and audiences to identify scalable angles

✅ Stay ahead of platform changes, trends, and compliance policies to ensure ad longevity and performance

✅ Analyze campaign data across platforms to inform strategy and make rapid improvements

✅ Run A/B tests on ad formats, targeting, and funnels

✅ Track KPIs daily, identifying winning creatives and optimizing based on funnel drop-off and conversion events

✅ Work with funnel and content teams to ensure landing pages and VSL funnels align with ad messaging and user intent

✅ Provide insights into funnel performance and collaborate to improve lead quality and CPL

✅ Provide briefs and feedback to copywriters and designers for scroll-stopping creative tailored for TikTok and native platforms

✅ Understand the psychology of users on each platform and adapt creative accordingly

ASSUMPTION: This role requires a proactive approach to campaign management, with a focus on continuous optimization and collaboration with cross-functional teams.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Advertising, or a related field (or equivalent experience)

Experience: 2+ years of experience managing campaigns on TikTok Ads Manager, Taboola, Outbrain, or other native/discovery platforms

Required Skills:

• Proven success scaling ad campaigns profitably to $50K+ monthly budgets
• Deep understanding of platform-specific nuances like creative fatigue, clickbait rules, CTR optimization, and compliance
• Data-driven decision-making style with comfort working across Google Sheets, attribution tools (e.g. Hyros, Triple Whale), and analytics dashboards
• Experience collaborating with creative teams to develop high-performing ad concepts
• Knowledge of the DeFi, crypto, or financial education space is a strong plus

Preferred Skills:

• Fluency in Portuguese or Spanish
• Experience with crypto or DeFi-specific ad platforms

ASSUMPTION: Candidates with a strong background in alternative ad platforms and a proven track record of driving profitable growth will be most successful in this role.

💰 Compensation & Benefits

Salary Range: $70,000 - $100,000 per year (USD) - Based on experience and market rates for similar roles in the DeFi and crypto industries

Benefits:

• Competitive salary package
• Unlimited PTO
• Flexible work schedule
• Team off-sites
• Young & dynamic culture with team members across 25+ countries
• Fully Remote with a very supportive team
• Direct impact on business growth and advertising innovation
• Freedom to experiment with newer ad platforms, tools, and strategies without bureaucracy

Working Hours: Full-time (40 hours per week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on market rates for similar roles in the DeFi and crypto industries. Final compensation will be determined based on the candidate's experience and qualifications.

📌 Applicant Insights

🔍 Company Context

Industry: Decentralized Masters operates in the higher education industry, focusing on DeFi and crypto investment research and education

Company Size: 51-200 employees - Large enough to offer significant growth opportunities but small enough for individual impact

Founded: 2023 - Relatively new but rapidly growing company

Company Description:

• Decentralized Masters is the industry-leading crypto & DeFi investment research company
• They help investors become their own bank and access native markets before they hit main street
• Their team of 100+ experts and community of 3000+ investors share professional insights for navigating DeFi opportunities

Company Specialties:

• Crypto & DeFi investment research
• Education and community building
• Navigating DeFi opportunities

Company Website: decen-masters.com

ASSUMPTION: Decentralized Masters is a dynamic and growing company with a strong focus on innovation and education in the DeFi and crypto spaces.

📊 Role Analysis

Career Level: Mid-level - This role offers significant growth opportunities and the chance to make a direct impact on the company's advertising strategies

Reporting Structure: This role reports directly to the Head of Advertising and works closely with the creative, content, and funnel teams

Work Arrangement: Fully remote with the ability to work from anywhere in the world

Growth Opportunities:

• Potential to take on more responsibility as the company grows
• Opportunities to work on new ad platforms and strategies
• Possibility to mentor junior team members and help shape the advertising team

ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to learn, develop, and make a meaningful impact on the company's advertising strategies.

🌍 Location & Work Environment

Office Type: Fully remote - No physical office location

Office Location(s): N/A - The company has team members across 25+ countries

Geographic Context:

• Brazil is the largest country in South America and has a thriving crypto and DeFi community
• The time zone (America/Sao_Paulo) allows for collaboration with team members across different regions
• The remote work arrangement offers flexibility and the ability to work from anywhere in the world

Work Schedule: Flexible - The company offers unlimited PTO and a flexible work schedule

ASSUMPTION: The fully remote work environment offers candidates the opportunity to work from anywhere in the world, with a flexible schedule and unlimited PTO.

💼 Interview & Application Insights

Typical Process:

• Initial screening call to discuss the role and assess cultural fit
• Data analysis challenge to evaluate the candidate's problem-solving skills and approach to campaign optimization
• Final interview with the Head of Advertising to discuss the candidate's vision for the role and the company's advertising strategies

Key Assessment Areas:

• Campaign management and optimization skills
• Data-driven decision-making and problem-solving abilities
• Cultural fit and alignment with the company's values
• Understanding of the DeFi and crypto industries

Application Tips:

• Highlight your experience with alternative ad platforms and your track record of driving profitable growth
• Include examples of your data analysis and campaign optimization skills in your resume and cover letter
• Demonstrate your understanding of the DeFi and crypto industries and your enthusiasm for the role and the company

ATS Keywords: Media Buying, Ad Management, Campaign Optimization, Data Analysis, Lead Generation, TikTok Ads, Native Ads, Discovery Ads, Budget Management, A/B Testing, Funnel Alignment, Compliance, Creative Development

ASSUMPTION: The interview process for this role will focus on assessing the candidate's campaign management and optimization skills, as well as their cultural fit and understanding of the DeFi and crypto industries.

🛠️ Tools & Technologies

• TikTok Ads Manager
• Taboola
• Outbrain
• Google Sheets
• Attribution tools (e.g. Hyros, Triple Whale)
• Analytics dashboards

ASSUMPTION: The tools and technologies required for this role are specific to alternative ad platforms and campaign management. Candidates should have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Education
• Community
• Collaboration
• Excellence

Work Style:

• Data-driven and analytical
• Proactive and self-motivated
• Collaborative and team-oriented
• Adaptable and open to learning new platforms and strategies

Self-Assessment Questions:

• Do you thrive in testing and scaling media buying strategies across newer or less saturated platforms?
• Are you comfortable working remotely and collaborating with global teams?
• Do you have a strong understanding of the DeFi and crypto industries and a passion for education and innovation?

ASSUMPTION: Candidates who are data-driven, proactive, and collaborative will be most successful in this role and align well with the company's values and work style.

⚠️ Potential Challenges

• Managing significant ad budgets and optimizing for key performance metrics
• Staying ahead of platform changes, trends, and compliance policies
• Collaborating effectively with global teams across different time zones
• Working in a fast-paced and dynamic environment with a focus on continuous optimization

ASSUMPTION: The potential challenges in this role are related to the fast-paced and dynamic nature of the advertising industry, as well as the need to stay up-to-date with platform changes and compliance policies.

📈 Similar Roles Comparison

• This role is unique in its focus on alternative ad platforms and high-ticket DeFi programs
• Compared to traditional media buyer roles, this position offers the opportunity to work on newer and less saturated platforms
• In terms of career path, this role offers significant growth potential and the chance to make a direct impact on the company's advertising strategies

ASSUMPTION: This role is unique in its focus on alternative ad platforms and high-ticket DeFi programs, offering candidates the opportunity to work on newer and less saturated platforms with significant growth potential.

📝 Sample Projects

• Developing and scaling a TikTok ad campaign for a high-ticket DeFi program
• Optimizing a Taboola campaign for a webinar focused on crypto investing
• Collaborating with the creative team to develop a series of native ads for a DeFi education platform

ASSUMPTION: The sample projects for this role are focused on developing and scaling ad campaigns across alternative platforms, with a focus on high-ticket DeFi programs and education.

❓ Key Questions to Ask During Interview

• Can you describe the company's advertising strategy and how this role fits into it?
• What are the biggest challenges facing the advertising team currently, and how can this role help address them?
• How does the company support the professional development and growth of its employees?
• What are the key performance indicators (KPIs) for this role, and how will success be measured?
• How does the company foster a collaborative and innovative work environment?

ASSUMPTION: The key questions to ask during the interview for this role should focus on the company's advertising strategy, the challenges facing the advertising team, and the opportunities for professional development and growth.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Customize your resume to highlight your experience with alternative ad platforms and your track record of driving profitable growth
• Write a cover letter demonstrating your understanding of the DeFi and crypto industries and your enthusiasm for the role and the company
• Prepare examples of your data analysis and campaign optimization skills to discuss during the interview
• Follow up with the hiring manager one week after submitting your application to express your interest in the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.