📌 Core Information
🔹 Job Title: Media Buyer
🔹 Company: Hire Overseas
🔹 Location: Philippines
🔹 Job Type: Full-Time, Remote
🔹 Category: Marketing
🔹 Date Posted: July 15, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Fully Remote
🚀 Job Overview
Key aspects of this role include:
- Managing Google Ads campaigns across multiple networks
- Executing retargeting strategies to re-engage website visitors
- Driving results through LinkedIn Display Ads targeting professional audiences
- Analyzing campaign performance and making data-driven optimizations
- Collaborating with creative teams to develop compelling ad assets
ASSUMPTION: This role requires a strong background in Google Ads and LinkedIn advertising, with a focus on driving results through data-driven strategies.
📋 Key Responsibilities
✅ Campaign Management: Create and manage Google Ads campaigns across Search, Display, and Shopping networks. Set up and optimize Google retargeting campaigns. Execute LinkedIn Display Ad campaigns targeting professional audiences.
✅ Performance Analysis: Analyze campaign performance, conduct A/B testing, and make data-driven optimizations to improve ROI. Monitor daily budgets and adjust bid strategies.
✅ Reporting: Generate detailed performance reports with actionable insights and recommendations. Stay current with platform updates and new advertising features.
✅ Collaboration: Work with creative teams to develop compelling ad copy and visual assets. Collaborate with team members to ensure campaigns align with overall marketing strategies.
ASSUMPTION: The role requires a high level of independence and self-motivation, as the Media Buyer will be managing campaigns remotely with minimal supervision.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: Proven experience with Google Ads, including campaign setup, optimization, and performance analysis. Strong background in Google retargeting and audience segmentation strategies. Hands-on experience with LinkedIn Display Ads and B2B advertising best practices.
Required Skills:
- Data-driven mindset with the ability to interpret analytics and make strategic decisions
- Detail-oriented with excellent organizational skills for managing multiple campaigns
- Strong analytical skills and proficiency with Google Analytics and advertising dashboards
- Excellent communication skills for reporting results and collaborating with team members
- Self-motivated and comfortable working independently in a remote environment
- Adaptable learner who stays current with digital advertising trends and platform changes
Preferred Skills:
- Google Ads certifications (Search, Display, Shopping)
- Experience with other advertising platforms (Facebook Ads, Microsoft Ads)
- Background in conversion rate optimization and landing page testing
- Familiarity with marketing automation tools and CRM integration
ASSUMPTION: While certifications are not required, they demonstrate a commitment to continuous learning and may indicate a higher level of expertise.
💰 Compensation & Benefits
Salary Range: $35,000 - $55,000 USD per year (Based on experience and market rates for remote marketing roles in the Philippines)
Benefits:
- Paid in USD every 15th and 30th of the month
- Up to 14 days of paid time off annually, from day one
- Paid leave for Philippine Regular Holidays
- 100% remote – work from anywhere
- Opportunity to scale successful campaigns and drive significant business growth
- Access to premium advertising tools and analytics platforms
Working Hours: Full-time (40 hours per week), with flexible scheduling to accommodate team collaboration in US Eastern Time
ASSUMPTION: The salary range is based on market research for remote marketing roles in the Philippines, with consideration for the required experience level and the nature of the role.
📌 Applicant Insights
🔍 Company Context
Industry: Hire Overseas is a global recruitment agency specializing in connecting overseas talent with remote job opportunities.
Company Size: Small to medium-sized (Based on LinkedIn data, but not explicitly stated in the job listing)
Founded: 2015 (Based on LinkedIn data)
Company Description:
- Hire Overseas focuses on connecting talented professionals from around the world with remote job opportunities in various fields.
- The company aims to provide a seamless recruitment experience for both clients and candidates, utilizing a comprehensive selection process.
- Hire Overseas offers competitive compensation and benefits packages, with a strong emphasis on work-life balance and remote flexibility.
Company Specialties:
- Global recruitment
- Remote job placement
- Marketing and advertising roles
- Customer support and sales positions
Company Website: HireOverseas.com
ASSUMPTION: Hire Overseas is a growing recruitment agency with a focus on connecting overseas talent with remote job opportunities. The company's success is driven by its ability to match skilled professionals with the right roles, ensuring a strong fit for both parties.
📊 Role Analysis
Career Level: Mid-level marketing professional with a focus on paid advertising and campaign management
Reporting Structure: The Media Buyer will report directly to the marketing team lead or manager, with regular collaboration with creative teams and other marketing specialists.
Work Arrangement: Fully remote, with flexible scheduling to accommodate team collaboration in US Eastern Time
Growth Opportunities:
- Expanding campaign management responsibilities as the role evolves
- Potential to take on additional marketing or leadership responsibilities, based on performance and company growth
- Opportunity to work with substantial advertising budgets and high-impact campaigns, driving significant business growth
ASSUMPTION: This role offers significant growth potential, as the Media Buyer will be managing campaigns with substantial budgets and driving measurable results.
🌍 Location & Work Environment
Office Type: Fully remote, with no physical office location
Office Location(s): N/A (100% remote work)
Geographic Context:
- The Philippines is located in Southeast Asia, with a tropical marine climate and a rich cultural heritage.
- The country has a strong English-speaking population, with a growing number of remote workers and digital nomads.
- The time zone is Asia/Manila (UTC+8), which is suitable for collaboration with teams in the US and other regions.
Work Schedule: Full-time (40 hours per week), with flexible scheduling to accommodate team collaboration in US Eastern Time
ASSUMPTION: The fully remote work environment offers a high degree of flexibility, allowing the Media Buyer to balance their personal and professional responsibilities effectively.
💼 Interview & Application Insights
Typical Process:
- Initial Application - Submit your application and complete prequalifying questions
- Video Introduction - Record a brief one-way video introduction to showcase your communication skills
- Role-Specific Assessment - Complete a homework assignment tailored to the position (if applicable)
- Recruitment Interview - Initial screening with the talent team
- Executive Interview - Meet with senior leadership to discuss role alignment
- Client Interview - Final interview with the client team you'd be supporting
- Job Offer - Successful candidates receive a formal offer to join the team
Key Assessment Areas:
- Campaign management skills and experience
- Analytical skills and data-driven mindset
- Communication skills and ability to collaborate with team members
- Adaptability and comfort working independently in a remote environment
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the video introduction by practicing your communication skills and showcasing your personality
- If applicable, complete the role-specific assessment with a focus on demonstrating your understanding of the role and your ability to perform the required tasks
ATS Keywords: Google Ads, LinkedIn Advertising, Campaign Analytics, Retargeting Strategies, B2B Advertising, Data-Driven Mindset, Analytical Skills, Google Analytics, Communication Skills, Organizational Skills, Self-Motivated, Adaptable Learner, A/B Testing, Budget Management, Performance Reporting, Creative Collaboration
ASSUMPTION: The application process is designed to evaluate the candidate's fit for the role while providing insights into the company culture and expectations. Each stage is intended to give candidates a clear understanding of the role and the company's values.
🛠️ Tools & Technologies
- Google Ads platform
- LinkedIn Campaign Manager
- Google Analytics
- Advertising dashboards (e.g., Google Ads, LinkedIn Ads, or third-party tools)
- Project management and collaboration tools (e.g., Asana, Trello, or Slack)
ASSUMPTION: The Media Buyer will be proficient in using the Google Ads platform, LinkedIn Campaign Manager, and other relevant advertising tools. Familiarity with project management and collaboration tools is also beneficial for effective communication and task management.
👔 Cultural Fit Considerations
Company Values:
- Global perspective - Embracing diversity and fostering a global mindset
- Integrity - Upholding ethical standards and acting with honesty and transparency
- Collaboration - Working together to achieve common goals and drive success
- Adaptability - Embracing change and continuously learning and improving
Work Style:
- Independent - Self-motivated and able to work effectively without constant supervision
- Data-driven - Making informed decisions based on data and analytics
- Collaborative - Working well with team members and stakeholders to achieve common goals
- Adaptable - Quickly learning new tools and platforms, and adjusting to changes in the market and industry
Self-Assessment Questions:
- Do you thrive in a remote work environment, with minimal supervision and a high degree of independence?
- Are you comfortable working with data and analytics to make strategic decisions and optimize campaign performance?
- Do you enjoy collaborating with team members and stakeholders to achieve common goals and drive success?
- Are you adaptable and able to quickly learn new tools and platforms, as well as adjust to changes in the market and industry?
ASSUMPTION: The ideal candidate for this role will be a self-motivated, data-driven marketing professional with a strong background in Google Ads and LinkedIn advertising. They should be comfortable working independently in a remote environment and collaborating effectively with team members and stakeholders.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with platform updates and new advertising features, which may require continuous learning and adaptation
- Working in a remote environment, which may present challenges in communication and collaboration
- Balancing the demands of campaign management with the need for personal and professional growth
ASSUMPTION: While this role offers significant growth potential and a high degree of flexibility, it also presents challenges that require strong organizational skills, adaptability, and a commitment to continuous learning.
📈 Similar Roles Comparison
- Unlike traditional in-house marketing roles, this position offers the opportunity to work with a diverse range of clients and industries, providing a broader perspective and experience
- Compared to other remote marketing roles, this position offers a high degree of independence and flexibility, with a focus on driving measurable results through data-driven strategies
- In terms of career path, this role can serve as a stepping stone to more senior marketing positions, such as Marketing Manager or Director of Marketing, with a focus on paid advertising and campaign management
ASSUMPTION: This role offers unique opportunities and challenges compared to traditional in-house marketing roles or other remote marketing positions. The ideal candidate will be drawn to the diverse range of clients and industries, as well as the potential for significant growth and career advancement.
📝 Sample Projects
- Developing and executing a Google Ads campaign for a B2B software company, targeting decision-makers in the tech industry
- Optimizing a LinkedIn Display Ad campaign for a professional services firm, focusing on lead generation and brand awareness
- Conducting A/B testing on ad creatives and targeting strategies for an e-commerce retailer, driving conversions and improving ROI
ASSUMPTION: These sample projects demonstrate the range of responsibilities and challenges that the Media Buyer may face in this role, from campaign development and optimization to data analysis and strategic decision-making.
❓ Key Questions to Ask During Interview
- Can you describe the typical client profile for this role, and how the campaigns may vary across different industries?
- How does the company support the professional development and growth of its marketing team members?
- What is the company's approach to work-life balance, and how does it support remote workers in maintaining a healthy work-life balance?
- How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are used to evaluate performance?
- What opportunities exist for collaboration with other marketing team members or stakeholders, and how is this facilitated in a remote work environment?
ASSUMPTION: These interview questions are designed to provide insight into the role, the company culture, and the opportunities for professional growth and development. They also demonstrate the candidate's interest in the role and their commitment to understanding the company's values and expectations.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the video introduction by practicing your communication skills and showcasing your personality
- If applicable, complete the role-specific assessment with a focus on demonstrating your understanding of the role and your ability to perform the required tasks
- Follow up with the Hire Overseas team within one week of submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
