📌 Core Information
🔹 Job Title: Media Buyer - In-Home Services
🔹 Company: Townsquare Ignite
🔹 Location: Charlotte, NC
🔹 Job Type: Remote (Solely)
🔹 Category: Advertising Services
🔹 Date Posted: June 20, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote (Solely)
🚀 Job Overview
Key aspects of this role include:
- Managing paid search and social media campaigns
- Handling key account management responsibilities
- Collaborating with sales and account management teams
- Optimizing campaign performance and exceeding client goals
ASSUMPTION: This role requires strong analytical and communication skills, as well as experience with various DSPs and social/SEM buying.
📋 Key Responsibilities
✅ Plan, execute, and optimize SEM campaigns to drive engagement and conversion
✅ Monitor and analyze campaign performance, prepare detailed performance reports, and present recommendations
✅ Provide insights and feedback on media buying platforms to improve functionality
✅ Partner with Key Account Managers to provide clients with updates on their campaign, attending client meetings when necessary
✅ Provide exceptional client service, maintaining strong relationships, and ensuring client satisfaction and retention
ASSUMPTION: Successful candidates will have experience in media buying, campaign management, and client relationship management.
🎯 Required Qualifications
Education: 4-year college degree or comparable work experience required
Experience: Extensive experience buying media through various DSPs
Required Skills:
- Advanced Excel skills
- Excellent analytical skills
- Excellent communication skills
- Excellent interpersonal skills
- Ability to manage time effectively and meet deadlines
Preferred Skills:
- Experience with specific DSPs (e.g., Google Ads, Facebook Ads)
- Knowledge of in-home services industry
ASSUMPTION: Candidates with a strong background in media buying and relevant experience will be most competitive for this role.
💰 Compensation & Benefits
Salary Range: $65,000 - $75,000 USD (Base + Commission)
Benefits:
- 3 weeks of PTO (+ 9 paid holidays)
- Medical, Dental, and Vision Insurance
- 401(k) Retirement Plan
- Casual, high-energy work environment
- Opportunity for upward mobility
- Company provided laptop
- Competitive salary + bonus program
ASSUMPTION: The salary range provided is an estimate based on industry standards for media buyer roles with similar experience requirements.
📌 Applicant Insights
🔍 Company Context
Industry: Advertising Services
Company Size: 10,001+ employees (Large enterprise)
Founded: 2010
Company Description:
- Townsquare Ignite is a customer-centric, data-driven technology provider of cross-platform advertising solutions
- They leverage the widest variety of DSPs and data partners available to deliver personalized solutions
- Their services include programmatic, search, marketing, and client services
Company Specialties:
- Programmatic
- Hyper-Local Mobile
- Audience Targeting
- and Search
Company Website: http://www.townsquareignite.com
ASSUMPTION: Townsquare Ignite is a well-established company in the advertising services industry, offering a wide range of advertising solutions to clients.
📊 Role Analysis
Career Level: Mid-level (2-5 years of experience)
Reporting Structure: This role reports to the Sales and Account Management team
Work Arrangement: Remote (Solely)
Growth Opportunities:
- Potential for upward mobility within the company
- Opportunities to learn and develop new skills in media buying and account management
- Chance to work with a diverse range of clients and industries
ASSUMPTION: This role offers opportunities for professional growth and development within the company.
🌍 Location & Work Environment
Office Type: Remote (Solely)
Office Location(s): Charlotte, NC
Geographic Context:
- Charlotte, NC is a major city in the southeastern United States
- The city offers a diverse range of cultural, recreational, and entertainment options
- Charlotte has a humid subtropical climate, with mild winters and hot, humid summers
Work Schedule: Full-time (40 hours per week)
ASSUMPTION: Working remotely requires strong self-motivation, time management, and communication skills.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-depth interview with the hiring manager
- Final interview with the team
Key Assessment Areas:
- Analytical skills and problem-solving abilities
- Communication and interpersonal skills
- Media buying and campaign management experience
- Client relationship management skills
Application Tips:
- Highlight relevant media buying and campaign management experience
- Demonstrate strong analytical and communication skills in your resume and cover letter
- Showcase your ability to manage time effectively and meet deadlines
ATS Keywords: Media Buying, SEM Campaigns, Social Media, Client Management, Analytical Skills, Communication Skills, Interpersonal Skills, Attention To Detail, Time Management, Excel Skills
ASSUMPTION: Applicants should tailor their resumes and cover letters to highlight relevant skills and experience for this role.
🛠️ Tools & Technologies
- Google Ads
- Facebook Ads
- Other DSPs (e.g., The Trade Desk, AppNexus)
- Excel
ASSUMPTION: Candidates should have experience with relevant media buying platforms and tools.
👔 Cultural Fit Considerations
Company Values:
- Data-driven
- Customer-centric
- Collaborative
Work Style:
- Dynamic and competitive work environment
- Opportunities for upward mobility and professional development
- Positive and supportive culture that encourages growth
Self-Assessment Questions:
- Do you have strong analytical and communication skills?
- Are you comfortable working remotely and managing your time effectively?
- Do you thrive in a dynamic and competitive work environment?
ASSUMPTION: Successful candidates will possess strong analytical and communication skills, as well as the ability to work effectively in a remote environment.
⚠️ Potential Challenges
- Managing multiple campaigns and clients simultaneously
- Keeping up with industry trends and best practices in media buying
- Dealing with difficult clients or campaign performance issues
- Adapting to a remote work environment
ASSUMPTION: Candidates should be prepared to manage multiple priorities and adapt to a remote work environment.
📈 Similar Roles Comparison
- This role is similar to other media buyer positions, but may have more focus on key account management responsibilities
- Industry-specific context: The in-home services industry may have unique client needs and campaign requirements
- Career path comparison: This role can lead to opportunities in account management, sales, or management within the company
ASSUMPTION: Applicants should research the in-home services industry and consider how their skills and experience align with the specific needs of this role.
📝 Sample Projects
- Managing a large-scale SEM campaign for a national in-home services client
- Developing and executing a targeted social media campaign to increase brand awareness for a local in-home services provider
- Optimizing campaign performance and exceeding client goals for a mid-sized in-home services company
ASSUMPTION: Candidates should be prepared to discuss their experience with relevant media buying and campaign management projects.
❓ Key Questions to Ask During Interview
- How does this role fit into the overall sales and account management strategy for the company?
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does the company support the professional development of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does the company measure the success of its media buying and campaign management efforts?
ASSUMPTION: Candidates should prepare thoughtful questions that demonstrate their interest in the role and the company.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight relevant media buying and campaign management experience
- Prepare for interview questions by researching the company and role
- Follow up with the hiring manager within one week of submitting your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
