📌 Core Information
🔹 Job Title: Media Buyer (Native Ads)
🔹 Company: CapsLock
🔹 Location: Albania
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Remote (Worldwide)
🚀 Job Overview
Key aspects of this role include:
- Developing, deploying, and optimizing paid media campaigns across multiple digital platforms
- Managing budget allocations and bid parameters for maximum profitability
- Monitoring campaign performance daily and proactively optimizing media buys
- Testing new ideas and driving efficiencies and improvements
- Collaborating with a diverse, global team and fostering strong relationships
ASSUMPTION: This role requires a high level of autonomy and self-motivation, as well as strong communication skills to work effectively in a remote environment.
📋 Key Responsibilities
✅ Develop, deploy, and optimize paid media campaigns across multiple digital platforms with high conversion rates and maximized profitability
✅ Manage budget allocations and bid parameters to deliver the most efficient results
✅ Monitor campaign performance actively and optimize media buys utilizing KPIs
✅ Test new ideas based on insights gained from campaign management
✅ Ensure that campaign KPIs and objectives are met both near and long term
✅ Achieve assigned unit goals at or below the target cost-per-acquisition
✅ Identify opportunities to drive efficiencies and improvements
ASSUMPTION: This role involves a high degree of responsibility and requires a proactive approach to campaign management and optimization.
🎯 Required Qualifications
Education: Not specified
Experience: 5+ years in digital performance marketing with a focus on media buying and 3+ years of paid advertising experience
Required Skills:
- Proven track record handling high campaign volume, large budgets, complex targeting strategies, and driving results
- Understanding of marketing funnels, channels, attribution, and performance metrics
- Analytical mind to analyze data and metrics and translate insights into actionable strategies
- Strategic and creative mindset
- Organizational and multitasking abilities
- Desire to learn new things and not afraid to take risks
- Ability to quickly learn new ad platforms and tools
- Upper-Intermediate English level
Preferred Skills:
- Experience with specific ad platforms (e.g., Facebook, Google)
- Knowledge of lead generation strategies
ASSUMPTION: Candidates with experience in lead generation and specific ad platforms may have an advantage in this role.
💰 Compensation & Benefits
Salary Range: $70,000 - $120,000 per year (Based on experience level and industry standards for media buying roles)
Benefits:
- Unlimited Sick Days
- Remote Work
- Ongoing Learning (Free Books program, workshops, conferences)
- Home Office (Equipment and furniture expenses covered)
- Physical Well-Being (Fitness allowance)
Working Hours: Full-time (40 hours/week)
ASSUMPTION: The salary range provided is an estimate based on industry standards for media buying roles with similar experience requirements. The actual salary may vary based on the candidate's skills and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Marketing Services
Company Size: 51-200 employees (Small to Medium-sized)
Founded: Not specified
Company Description:
- CapsLock specializes in providing digital marketing services to businesses facing sales growth challenges
- Offers sales consulting, data analytics, and recruitment support services
- Founded by industry professionals with expertise in IT, design, and data analytics
Company Specialties:
- Sales Consulting
- Data Analytics
- Recruitment Support
Company Website: www.capslock.global
ASSUMPTION: CapsLock is a growing company that focuses on providing comprehensive marketing solutions to its clients.
📊 Role Analysis
Career Level: Mid-Senior level
Reporting Structure: Not specified
Work Arrangement: Remote (Worldwide)
Growth Opportunities:
- Potential to work with a diverse, global team and gain international experience
- Opportunity to learn and work with new ad platforms and tools
- Possibility to take on more responsibility and drive improvements in campaign performance
ASSUMPTION: This role offers opportunities for professional growth and development within a dynamic and global team.
🌍 Location & Work Environment
Office Type: Remote (No physical office)
Office Location(s): Worldwide
Geographic Context:
- Albania has a Mediterranean climate with mild winters and warm summers
- Tirana, the capital, is a vibrant city with a mix of traditional and modern architecture
- The cost of living in Albania is relatively low compared to Western Europe
Work Schedule: Full-time (40 hours/week) with flexible hours
ASSUMPTION: Working remotely for a global company offers a high degree of flexibility and the opportunity to work from various locations worldwide.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- Technical assessment (e.g., campaign analysis or optimization task)
- Final interview with the hiring manager
Key Assessment Areas:
- Campaign management and optimization skills
- Analytical and problem-solving abilities
- Communication and collaboration skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in media buying and campaign optimization
- Demonstrate a strong understanding of marketing funnels, channels, attribution, and performance metrics
- Showcase your strategic and creative mindset through examples of innovative campaign ideas
- Prepare questions about the company, team, or role to demonstrate your interest and engagement
ATS Keywords: Media Buying, Digital Performance Marketing, Paid Advertising, Campaign Management, Budget Management, KPI Optimization, Customer Acquisition, Marketing Funnels, Lead Generation
ASSUMPTION: The application process may vary depending on the specific needs of the hiring manager or the company's current hiring practices.
🛠️ Tools & Technologies
- Ad platforms: Facebook, Google, etc.
- Campaign management tools: Not specified
- Analytics tools: Not specified
ASSUMPTION: The specific tools and technologies required for this role may vary depending on the company's current tech stack and the candidate's expertise.
👔 Cultural Fit Considerations
Company Values:
- People-centric
- Client-oriented
- Quality-driven
- Continuous improvement
- Integrity
- Strong relationships
Work Style:
- Remote and flexible work environment
- Collaborative and supportive team culture
- Focus on results and performance
- Open to new ideas and risk-taking
Self-Assessment Questions:
- Do you thrive in a remote work environment and enjoy working independently?
- Are you comfortable collaborating with a diverse, global team and communicating effectively?
- Do you have a strong desire to learn new things and take on new challenges?
ASSUMPTION: CapsLock values candidates who are self-motivated, results-driven, and open to learning and growth in a dynamic and global team.
⚠️ Potential Challenges
- Managing multiple campaigns simultaneously and meeting tight deadlines
- Adapting to new ad platforms and tools quickly
- Working effectively in a remote and global team environment
- Dealing with the pressure of achieving assigned unit goals and target cost-per-acquisition
ASSUMPTION: These challenges can be overcome with strong organizational skills, multitasking abilities, and a proactive approach to campaign management and optimization.
📈 Similar Roles Comparison
- This role is similar to other media buying positions but may require more experience and a broader skill set
- CapsLock's focus on providing comprehensive marketing services sets it apart from other companies in the industry
- This role offers the opportunity to work with a diverse, global team and gain international experience
ASSUMPTION: This role may be more suited to candidates with a strong background in media buying and a desire to work in a dynamic and global team environment.
📝 Sample Projects
- Developing and optimizing a high-converting Facebook ad campaign for a B2C client
- Implementing a new targeting strategy to improve the efficiency of a Google ad campaign
- Analyzing campaign performance data to identify trends and opportunities for optimization
ASSUMPTION: These sample projects demonstrate the types of tasks and responsibilities that may be required in this role, but the specific projects may vary depending on the company's current client base and campaign portfolio.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits within the organization?
- What are the most significant challenges facing the company or this role in the near future?
- How does the company support the professional development and growth of its employees?
- What are the key performance indicators (KPIs) for this role, and how will my progress be measured?
- How does the company foster a strong and inclusive culture in a remote and global work environment?
ASSUMPTION: Asking these questions can help you better understand the role, the company, and the team dynamics, allowing you to make a more informed decision about the opportunity.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare for the interview by researching the company, its values, and the specific challenges facing the role
- Follow up with the hiring manager after the interview to express your appreciation and reiterate your interest in the opportunity
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
