Media Buyer (REMOTE)

📌 Core Information

🔹 Job Title: Media Buyer (REMOTE)

🔹 Company: Impact Brands, LLC

🔹 Location: Kyiv, Ukraine (Remote)

🔹 Job Type: Full-Time

🔹 Category: Marketing & Advertising

🔹 Date Posted: June 5, 2025

🔹 Experience Level: Entry-Level (0-2 years)

🔹 Remote Status: Remote (Worldwide)

🚀 Job Overview

Key aspects of this role include:

• Managing ad campaigns on Meta/Facebook Ads, focusing on sports-related audiences
• Developing and utilizing Custom Audiences to enhance campaign effectiveness
• Collaborating with creative teams to contribute to visual content used in ads
• Researching and testing new audience segments and creative strategies
• Optimizing and analyzing campaign performance to meet KPIs

ASSUMPTION: This role requires a strong understanding of social media advertising, particularly on Meta/Facebook Ads, and a passion for sports-related campaigns.

📋 Key Responsibilities

✅ Create and manage ad campaigns on Meta/Facebook Ads, focusing on targeting sports-related audiences

✅ Develop and utilize Custom Audiences to enhance campaign effectiveness

✅ Collaborate closely with the creative team to contribute to the visual content used in ads

✅ Research and test new audience segments and creative strategies to improve campaign results

✅ Continuously optimize and analyze the performance of advertising campaigns to meet KPIs

✅ Assist in the development, execution, and optimization of social media strategies from concept to launch

✅ Perform other media buying tasks as required to support the overall advertising objectives

ASSUMPTION: This role requires strong analytical, problem-solving, and creative thinking skills, as well as excellent interpersonal skills for effective team collaboration.

🎯 Required Qualifications

Education: Bachelor’s degree or higher in a relevant field

Experience: 1+ years of experience in creating and managing campaigns for Meta/Facebook Ads

Required Skills:

• Strong understanding of audience segmentation and social media best practices to optimize conversions
• Familiarity with Google Analytics for tracking and analyzing campaign performance
• Excellent analytical, problem-solving, and creative thinking skills
• Strong interpersonal skills, with the ability to communicate effectively and collaborate with different teams
• Ability to work both independently and as part of a team
• Demonstrate fluency in English

Preferred Skills:

• Experience with other advertising platforms (e.g., YouTube ads, TikTok Ads, Google Ads)

ASSUMPTION: While experience with other advertising platforms is a bonus, the core requirements revolve around Meta/Facebook Ads expertise and a passion for sports-related campaigns.

💰 Compensation & Benefits

Salary Range: 1200-1700 €/mon. gross (Based on experience and skills)

Benefits:

• Remote work
• Home office budget
• Health and wellness budget
• More free time (25+ Working Days of Holidays)
• Volunteering (2 paid days each year)
• Personal development opportunities
• Professional growth and achievement bonus
• Exclusive access to company products
• Flatwork culture and team spirit

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range is based on industry standards for entry-level media buying roles in the remote work environment. Benefits are tailored to support work-life balance and personal growth.

📌 Applicant Insights

🔍 Company Context

Industry: Health and wellness, with a focus on sports-related audiences

Company Size: Medium (51-200 employees), offering a dynamic environment with opportunities for growth

Founded: 2015, with a journey from 5 to over 400 colleagues and the expansion to a diverse family of 7+ brands

Company Description:

• Impact Brands is a leading contributor to the health and wellness industry, dedicated to helping improve the lives of people worldwide
• The company embraces remote work culture and cherishes open-mindedness, high energy, and adaptability qualities
• Impact Brands has already positively impacted the lives of 3 million people worldwide and aims to impact billions together

Company Specialties:

• Media buying and advertising
• Social media strategy development
• Health and wellness product development
• Remote team management and collaboration

Company Website: impactbrands.com

ASSUMPTION: Impact Brands is a rapidly growing company in the health and wellness industry, with a strong focus on remote work and employee development.

📊 Role Analysis

Career Level: Entry-level, with opportunities for professional growth and career advancement

Reporting Structure: This role reports directly to the Marketing Manager and collaborates with various teams, including creative and content

Work Arrangement: Remote (Worldwide), with flexible scheduling and a focus on results-driven work

Growth Opportunities:

• Advancement from intern to leadership roles within the company
• Expansion of skills and expertise through personal development opportunities
• Potential to work on various brands and campaigns within the Impact Brands family

ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a strong focus on professional development and career advancement.

🌍 Location & Work Environment

Office Type: Remote (Worldwide), with no physical office location required

Office Location(s): N/A (Remote)

Geographic Context:

• Kyiv, Ukraine (Remote) - Timezone: Europe/Kiev (EET, UTC +2)
• Global - Impact Brands embraces a remote work culture with colleagues worldwide

Work Schedule: Full-time (40 hours/week) with flexible scheduling and a focus on results-driven work

ASSUMPTION: The remote work environment offers flexibility and the opportunity to work from various locations worldwide, with a strong focus on results-driven work and collaboration.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (e.g., campaign creation and optimization task)
• Final interview with the hiring manager

Key Assessment Areas:

• Understanding of audience segmentation and social media best practices
• Analytical and problem-solving skills
• Creative thinking and campaign optimization strategies
• Communication and collaboration skills

Application Tips:

• Highlight relevant experience and skills, particularly with Meta/Facebook Ads
• Tailor your resume and cover letter to emphasize your passion for sports-related campaigns and social media advertising
• Prepare for the technical assessment by brushing up on your campaign creation and optimization skills
• Research Impact Brands and be ready to discuss how your skills and experience align with the company's mission and values

ATS Keywords: Media Buying, Ad Campaign Management, Audience Segmentation, Social Media Best Practices, Google Analytics, Analytical Skills, Problem-Solving Skills, Creative Thinking, Interpersonal Skills, Team Collaboration, Social Media Passion, Trend Awareness

ASSUMPTION: The application process for this role is likely to be competitive, with a strong focus on relevant experience and skills in social media advertising and campaign management.

🛠️ Tools & Technologies

• Meta/Facebook Ads
• Google Analytics
• Project management and collaboration tools (e.g., Asana, Trello, Slack)
• Communication and video conferencing tools (e.g., Zoom, Google Meet)

ASSUMPTION: The primary tools for this role revolve around Meta/Facebook Ads and Google Analytics, with additional project management and communication tools to facilitate collaboration.

👔 Cultural Fit Considerations

Company Values:

• Relentless will to fight through adversity
• Team of badass leaders with dynamic energy
• Fearless pursuit of development as the experts in education
• Ambition to impact the world around us

Work Style:

• Results-driven and focused on meeting KPIs
• Collaborative and open to feedback and ideas
• Adaptable and able to thrive in a dynamic environment

Self-Assessment Questions:

• Do you have a strong passion for sports-related campaigns and social media advertising?
• Are you comfortable working remotely and collaborating with global teams?
• Do you thrive in a dynamic environment and embrace challenges as opportunities for growth?

ASSUMPTION: Impact Brands values open-mindedness, high energy, and adaptability, with a strong focus on results-driven work and collaboration.

⚠️ Potential Challenges

• Managing multiple ad campaigns simultaneously and meeting KPIs
• Keeping up with the latest trends and innovations in social media advertising
• Collaborating effectively with global teams in a remote work environment
• Adapting to a dynamic and rapidly changing work environment

ASSUMPTION: This role presents unique challenges, including managing multiple campaigns, staying current with industry trends, and thriving in a dynamic remote work environment.

📈 Similar Roles Comparison

• This role focuses on sports-related audiences, whereas similar roles may cater to broader or more niche-specific audiences
• Impact Brands is a health and wellness company, offering a unique context for media buying and advertising
• Career paths in media buying and advertising can vary depending on the industry and company size

ASSUMPTION: This role offers a unique focus on sports-related audiences within the health and wellness industry, with potential career paths tailored to the company's growth and expansion.

📝 Sample Projects

• Developing and optimizing a Meta/Facebook Ads campaign for a new sports-related product launch
• Researching and testing new audience segments to improve the performance of an existing campaign
• Collaborating with the creative team to develop visually engaging ad content tailored to sports-related audiences

ASSUMPTION: Sample projects for this role would involve campaign creation, optimization, and collaboration with creative teams to develop engaging ad content for sports-related audiences.

❓ Key Questions to Ask During Interview

• Can you describe the typical workflow for managing multiple ad campaigns simultaneously?
• How does Impact Brands support the professional development of media buyers and advertisers?
• What are the most challenging aspects of working in a remote, global team environment, and how does Impact Brands address these challenges?
• How does Impact Brands measure the success of media buying and advertising campaigns, and what KPIs are most important for this role?
• What opportunities exist for growth and advancement within the media buying and advertising team at Impact Brands?

ASSUMPTION: Key questions for this role should focus on campaign management, professional development, remote work challenges, KPIs, and growth opportunities within the company.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through the Impact Brands careers page
• Tailor your resume and cover letter to highlight your relevant experience and skills in social media advertising and campaign management
• Prepare for the technical assessment by brushing up on your campaign creation and optimization skills
• Research Impact Brands and be ready to discuss how your skills and experience align with the company's mission and values
• Follow up with the hiring manager within 7 days of submitting your application, expressing your interest in the role and any questions you may have

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.