Media Buyer (US-Based Advertising Agency)

📌 Core Information

🔹 Job Title: Media Buyer (US-Based Advertising Agency)

🔹 Company: Pearl

🔹 Location: Philippines (Remote)

🔹 Job Type: Full-time, Independent Contractor

🔹 Category: Advertising & Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Mid-level (2-5 years)

🔹 Remote Status: Fully Remote

🚀 Job Overview

Key aspects of this role include:

• Strategizing, executing, and scaling paid media campaigns across affiliate funnels for finance and insurance verticals
• Monitoring and optimizing campaign performance using data-driven insights
• Collaborating with internal teams to develop creative angles and improve campaign performance
• Working with international brands and teams in multiple time zones

ASSUMPTION: This role requires a strong understanding of affiliate marketing, performance metrics, and cross-platform marketing strategies. The ideal candidate will have experience working with international brands and teams.

📋 Key Responsibilities

✅ Paid Media Strategy & Execution: Strategize, execute, and scale paid media campaigns (Facebook, YouTube, Google Ads) across affiliate funnels for finance and insurance verticals

✅ Optimization & Reporting: Proactively identify and optimize underperforming campaigns, adjust funnels, and traffic sources to improve performance. Report campaign performance weekly, flagging risks, opportunities, and areas for optimization

✅ Knowledge Sharing & Creative Development: Document campaign findings and test results to support internal knowledge sharing. Occasionally translate or QA Spanish-language creative copy and landing pages (LPs). Build new campaigns with scaling targets in mind (horizontal & vertical scaling)

ASSUMPTION: The role requires a high level of autonomy and the ability to manage campaign budgets and outcomes without micromanagement.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)

Experience: 3+ years of experience in paid media buying, particularly within performance-focused environments

Required Skills:

• Fluent in English (written and spoken)
• Strong background in affiliate marketing, including experience with offers, rev-share, CPL/CPA metrics
• Strong analytical skills—ability to interpret data and act on campaign insights
• Comfortable owning campaign budgets and outcomes without micromanagement
• Experience working with international brands or teams in multiple time zones
• Motivated by performance-based incentives and a focus on results

Preferred Skills:

• Fluent in Spanish (written and spoken)
• Prior experience in the insurance or finance lead gen verticals
• Familiarity with ClickFunnels, RedTrack, Voluum, or similar affiliate tools
• Knowledge of compliance/regulatory nuances in financial advertising
• Bonus points for prior team leadership or hiring experience

ASSUMPTION: While Spanish language skills are preferred, they are not a strict requirement for this role. However, understanding the cultural nuances of the Latin American market is essential.

💰 Compensation & Benefits

Salary Range: Competitive; based on experience + commission structure

Benefits:

• Generous PTO
• Direct Mentorship
• Learning & Development
• Global Networking
• Work-Life Balance

Working Hours: 40 hours per week, Monday–Friday. Flexible hours depending on performance and deadlines

ASSUMPTION: The salary range is competitive and based on experience. The commission structure is performance-based and designed to incentivize results.

📌 Applicant Insights

🔍 Company Context

Industry: Staffing and Recruiting. Pearl specializes in connecting top international talent with Western companies, focusing on a white-glove service model for both clients and candidates.

Company Size: Small (11-50 employees). This size allows for a more agile and collaborative work environment, with ample opportunities for growth and mentorship.

Founded: Pearl was founded with a mission to bridge the gap between international talent and Western companies, providing a seamless and exceptional experience for both parties.

Company Description:

• Pearl works with the top 1% of candidates from around the world and connects them with the best startups in the US and EU
• Their clients have raised over $5B in aggregate and are backed by companies like OpenAI, a16z, and Founders Fund
• Pearl provides retention bonuses at 3, 6, 9, and 12 months, as well as community-driven benefits like an annual retreat

Company Specialties:

• Global talent solutions
• White-glove service model
• Connecting international talent with Western companies

Company Website: www.pearltalent.com

ASSUMPTION: Pearl's focus on quality over quantity ensures that candidates have a higher chance of success and growth with their partner companies.

📊 Role Analysis

Career Level: Mid-level. This role requires a solid understanding of affiliate marketing, performance metrics, and cross-platform marketing strategies, with 3+ years of experience in paid media buying.

Reporting Structure: The Media Buyer will report directly to the Hiring Manager at Pearl and collaborate with the internal team at the partner company.

Work Arrangement: Fully remote, with flexible hours depending on performance and deadlines. The role requires working EST hours and collaborating with international teams.

Growth Opportunities:

• Potential for career advancement within the partner company or Pearl
• Opportunities to work with international brands and teams, gaining valuable experience in global marketing
• Access to ongoing learning and development resources for professional growth

ASSUMPTION: The remote work arrangement and flexible hours provide a high degree of autonomy and work-life balance, allowing the ideal candidate to thrive in this role.

🌍 Location & Work Environment

Office Type: Remote. The role does not require a physical office presence, allowing for greater flexibility and work-life balance.

Office Location(s): Philippines. The role is open to candidates who can work EST hours, allowing for a diverse and global team.

Geographic Context:

• The Philippines is known for its strong English proficiency and cultural affinity with the US, making it an ideal location for remote work with international companies
• The time zone difference allows for collaboration with teams in the US and EU during standard business hours
• The country offers a lower cost of living compared to many Western nations, providing an attractive opportunity for international candidates

Work Schedule: 40 hours per week, Monday–Friday. Flexible hours depending on performance and deadlines

ASSUMPTION: The remote work environment and flexible hours provide a high degree of autonomy and work-life balance, allowing the ideal candidate to thrive in this role.

💼 Interview & Application Insights

Typical Process:

• Application
• Screening
• Skills Assessment
• Top-grading interview
• Client Interview
• Job Offer
• Client Onboarding

Key Assessment Areas:

• Affiliate marketing knowledge and experience
• Analytical skills and data-driven decision-making
• Campaign management and optimization skills
• Cultural fit and communication skills

Application Tips:

• Highlight relevant experience in affiliate marketing and paid media buying
• Demonstrate strong analytical skills and data-driven decision-making in your resume and cover letter
• Showcase your ability to work independently and manage campaign budgets and outcomes
• Emphasize your comfort working with international brands and teams in multiple time zones

ATS Keywords: Affiliate marketing, paid media buying, performance metrics, campaign management, A/B testing, cross-platform marketing, international brands, team collaboration

ASSUMPTION: The application process is designed to assess the candidate's technical skills, cultural fit, and ability to thrive in a remote work environment.

🛠️ Tools & Technologies

• Facebook Ads Manager
• Google Ads
• YouTube Ads
• ClickFunnels
• RedTrack
• Voluum

ASSUMPTION: The ideal candidate will have experience with these tools and be comfortable learning new platforms as needed.

👔 Cultural Fit Considerations

Company Values:

• Global perspective
• Performance-driven
• Collaborative
• Innovative

Work Style:

• Autonomous
• Data-driven
• Results-oriented
• Adaptable to international teams and time zones

Self-Assessment Questions:

• Do you thrive in a remote work environment with a high degree of autonomy?
• Are you comfortable working with international brands and teams in multiple time zones?
• Do you have a strong background in affiliate marketing and performance metrics?

ASSUMPTION: The ideal candidate will be a self-starter with strong analytical skills, comfortable working independently and managing campaign budgets and outcomes.

⚠️ Potential Challenges

• Managing campaign budgets and outcomes without micromanagement
• Working with international brands and teams in multiple time zones
• Adapting to a high degree of autonomy and remote work environment
• Keeping up with the latest trends and best practices in affiliate marketing and paid media buying

ASSUMPTION: The ideal candidate will be comfortable with a high degree of autonomy and able to manage campaign budgets and outcomes without micromanagement.

📈 Similar Roles Comparison

• This role differs from traditional media buyer positions in that it focuses specifically on affiliate marketing and finance/insurance verticals
• International experience is a significant advantage in this role, as it requires working with international brands and teams
• Career path comparison: This role can lead to career advancement within the partner company or Pearl, with opportunities to work with international brands and teams

ASSUMPTION: The ideal candidate will have experience working with international brands and teams, with a strong background in affiliate marketing and performance metrics.

📝 Sample Projects

• Developing and executing a paid media campaign for a finance vertical, optimizing performance based on data-driven insights
• Collaborating with an international team to develop creative angles and improve campaign performance
• Managing campaign budgets and outcomes without micromanagement, demonstrating strong analytical skills and data-driven decision-making

ASSUMPTION: The ideal candidate will have experience with these types of projects and be comfortable managing campaign budgets and outcomes without micromanagement.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign management process and how it aligns with my experience and skills?
• How does the team collaborate and communicate, given the remote work environment and international time zones?
• What are the key performance indicators (KPIs) for this role, and how will my performance be measured?
• What opportunities are there for professional growth and development within the partner company or Pearl?
• How does the company support work-life balance, given the flexible hours and remote work arrangement?

ASSUMPTION: The ideal candidate will ask thoughtful questions that demonstrate their interest in the role and understanding of the company culture.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Highlight your relevant experience in affiliate marketing and paid media buying in your resume and cover letter
• Demonstrate your strong analytical skills and data-driven decision-making in your application materials
• Showcase your ability to work independently and manage campaign budgets and outcomes
• Follow up with the hiring manager at Pearl within one week of submitting your application to express your interest and reiterate your qualifications

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.