📌 Core Information
🔹 Job Title: Media Manager (Paid Search)
🔹 Company: Marketwake
🔹 Location: Atlanta, Georgia, United States
🔹 Job Type: On-site, Full-time
🔹 Category: Media & Advertising
🔹 Date Posted: April 3, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Strategic management of Paid Search campaigns across diverse businesses
- Conducting keyword research, audience segmentation, and competitive analysis
- Monitoring, analyzing, and optimizing campaign performance to meet KPIs
- Collaborating with cross-functional teams to plan and execute media campaigns
- Exploring new tools, technologies, and media beta opportunities
ASSUMPTION: This role requires a proactive, goal-centric approach and the ability to adapt to a fast-paced, ever-evolving work environment.
📋 Key Responsibilities
✅ Strategically manage Paid Search campaigns across platforms such as Google Ads, Microsoft (Bing) Ads, and emerging search networks
✅ Conduct keyword research, audience segmentation, and competitive analysis to inform campaign strategies
✅ Monitor, analyze, and optimize campaign performance to meet and exceed KPIs, such as CPC, CTR, ROAS, and CPA
✅ Leverage tools like Google Analytics, Google Tag Manager, SEMrush, SpyFu, and Looker Studio to track performance and identify growth opportunities
✅ Develop and refine bid strategies, budget allocations, and A/B testing plans for continuous improvement
✅ Collaborate with the Paid Media and Account Management teams to plan forthcoming media campaigns
✅ Coordinate and lead third-party/vendor discussions to deliberate ongoing account enhancements and strategic launches
✅ Uphold project punctuality and deliver excellent work through cross-functional internal collaboration
✅ Continually explore cutting-edge tools, technologies, and media beta opportunities
ASSUMPTION: This role involves a high level of autonomy and requires strong organizational skills to manage multiple campaigns and projects.
🎯 Required Qualifications
Education: Bachelor’s degree in Marketing, Advertising, Communications, or a related field (preferred but not mandatory)
Experience: 2+ years of hands-on Paid Search management experience, preferably in an agency setting
Required Skills:
- Advanced understanding of Google Sheets and Microsoft Excel for data analysis and reporting
- Hands-on experience with Google Analytics, Google Tag Manager, and Looker Studio (or similar analytics platforms)
- High-level knowledge of Google Ads, including campaign creation, optimization, and reporting
- Organized and detail-oriented
- Exceptional communication skills, both written and verbal
- Strong team player and embraces collaborative teamwork
- Strong presentation skills, facilitating effective communication of media insights and recommendations
Preferred Skills:
- Google Ads Certification (Search, Display, or Analytics)
ASSUMPTION: Candidates with experience in an agency setting and relevant certifications will be given preference.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 per year (Based on industry standards for a Media Manager with 2-5 years of experience in Atlanta, GA)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off (vacation, sick, and holidays)
- Professional development opportunities
Working Hours: Full-time, typically Monday to Friday, 9:00 AM to 5:00 PM (with flexibility for project needs)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: Marketwake is a digital marketing agency specializing in paid media, SEO, and creative services. The digital marketing industry is competitive and dynamic, with a strong focus on data-driven strategies and continuous learning.
Company Size: Marketwake is a mid-sized agency, with a team of around 50-100 employees. This size offers the benefits of a collaborative work environment with ample opportunities for growth and mentorship.
Founded: Marketwake was founded in 2015, making it a relatively young agency with a strong focus on innovation and adaptation.
Company Description:
- Marketwake is a full-service digital marketing agency that helps businesses grow through data-driven strategies and creative executions.
- The agency prides itself on its collaborative culture, with a strong emphasis on teamwork and continuous learning.
- Marketwake works with a diverse range of clients, from small businesses to Fortune 500 companies, across various industries.
Company Specialties:
- Paid Media (Search, Social, Display, and Video)
- Search Engine Optimization (SEO)
- Creative Services (Graphic Design, Web Design, and Content Creation)
- Data Analytics and Insights
Company Website: https://www.marketwake.com/
ASSUMPTION: Marketwake's focus on data-driven strategies and continuous learning makes it an attractive option for candidates seeking a dynamic and innovative work environment.
📊 Role Analysis
Career Level: This role is suited for a mid-level media professional with 2-5 years of experience in Paid Search management, seeking to grow their career in a dynamic agency environment.
Reporting Structure: The Media Manager (Paid Search) will report directly to the Director of Paid Media and collaborate closely with the Paid Media team, as well as cross-functional teams such as Account Management and Creative Services.
Work Arrangement: This role is on-site, with a flexible work schedule that may require occasional evening or weekend work to meet project deadlines.
Growth Opportunities:
- Advancement to a Senior Media Manager or Director role within the Paid Media team
- Expansion into other areas of digital marketing, such as SEO or creative services
- Opportunities to lead and mentor junior team members
ASSUMPTION: Marketwake's collaborative culture and focus on employee growth make it an attractive option for candidates seeking long-term career development opportunities.
🌍 Location & Work Environment
Office Type: Marketwake's Atlanta office is a modern, open-concept workspace designed to foster collaboration and creativity.
Office Location(s): 1201 W Peachtree St NW #200, Atlanta, GA 30309, United States
Geographic Context:
- Atlanta is a major metropolitan area with a diverse economy and a thriving digital marketing industry.
- The city offers a range of cultural, entertainment, and recreational opportunities, as well as a vibrant food scene.
- Atlanta has a humid subtropical climate, with mild winters and hot, humid summers.
Work Schedule: The work schedule for this role is typically Monday to Friday, with a flexible start and end time to accommodate individual needs. Occasional evening or weekend work may be required to meet project deadlines.
ASSUMPTION: Atlanta's thriving digital marketing industry and vibrant culture make it an attractive location for media professionals seeking growth and development opportunities.
💼 Interview & Application Insights
Typical Process:
- Phone or video screen with the HR team (30-45 minutes)
- In-depth interview with the Director of Paid Media and a team member (60-75 minutes)
- Final interview with the CEO or another executive team member (30-45 minutes)
- Background check and offer extension
Key Assessment Areas:
- Technical skills and knowledge of Paid Search platforms and tools
- Problem-solving and analytical skills
- Communication and presentation skills
- Cultural fit and alignment with Marketwake's values
Application Tips:
- Tailor your resume and cover letter to highlight your relevant Paid Search experience and skills.
- Demonstrate your understanding of Marketwake's business and the role's requirements in your application materials.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Paid Search, Google Ads, Google Analytics, Google Tag Manager, Looker Studio, Data Analysis, Campaign Optimization, Collaboration, Teamwork, Problem Solving, Adaptability
ASSUMPTION: Marketwake's interview process is designed to assess candidates' technical skills, cultural fit, and problem-solving abilities, with a strong emphasis on collaboration and teamwork.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Google Tag Manager
- Looker Studio
- SEMrush
- SpyFu
- Microsoft Excel
- Google Sheets
ASSUMPTION: Familiarity with the listed tools and technologies is essential for success in this role, and candidates should be prepared to demonstrate their proficiency during the interview process.
👔 Cultural Fit Considerations
Company Values:
- Collaboration
- Continuous Learning
- Data-Driven Decisions
- Innovation
- Integrity
Work Style:
- Dynamic and fast-paced
- Collaborative and team-oriented
- Data-driven and analytical
- Adaptable and open to change
- Results-focused and goal-oriented
Self-Assessment Questions:
- Do you thrive in a dynamic, fast-paced work environment?
- Are you comfortable working collaboratively with cross-functional teams?
- Do you have a strong analytical mindset and a data-driven approach to problem-solving?
- Are you open to learning new tools and technologies, and adapting to change?
ASSUMPTION: Marketwake's collaborative culture and focus on continuous learning make it an attractive option for candidates who value teamwork, adaptability, and data-driven decision-making.
⚠️ Potential Challenges
- The dynamic and fast-paced nature of the role may require occasional evening or weekend work to meet project deadlines.
- The competitive digital marketing industry can present challenges in terms of client retention and new business development.
- The role may require candidates to manage multiple campaigns and projects simultaneously, necessitating strong organizational skills and time management.
- Atlanta's humid subtropical climate may be a challenge for candidates who prefer cooler temperatures.
ASSUMPTION: Candidates should be prepared to manage their time effectively, adapt to a fast-paced work environment, and demonstrate strong organizational skills to succeed in this role.
📈 Similar Roles Comparison
- This role is similar to a Paid Search Manager role at other digital marketing agencies, but may offer more opportunities for growth and mentorship due to Marketwake's collaborative culture.
- Compared to in-house Paid Search roles, this position may offer more variety in terms of client work and industry exposure, but may also require more frequent client communication and project management.
- Career progression in this role may involve expanding into other areas of digital marketing, such as SEO or creative services, or taking on a leadership role within the Paid Media team.
ASSUMPTION: Candidates should consider their preferences for agency vs. in-house roles, as well as their long-term career goals, when evaluating this opportunity.
📝 Sample Projects
- Developing and executing a comprehensive Paid Search strategy for a new client, including keyword research, audience segmentation, and competitive analysis.
- Optimizing an existing Paid Search campaign to improve performance and reduce costs, using data-driven insights and A/B testing.
- Collaborating with the creative team to develop and launch a new Paid Search campaign, including ad copy and visual assets.
ASSUMPTION: Candidates should be prepared to provide specific examples of their Paid Search experience and achievements during the interview process.
❓ Key Questions to Ask During Interview
- Can you describe the typical workload and priorities for this role?
- How does Marketwake support the professional development of its employees?
- What are the key challenges facing the Paid Media team currently, and how can this role contribute to addressing them?
- How does Marketwake approach collaboration and communication with clients?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Candidates should use the interview process to assess the fit of the role and company culture with their own career goals and preferences.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant Paid Search experience and skills.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role.
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
