📌 Core Information
🔹 Job Title: Media Strategist (SEM, Paid & Social & Programmatic Advertising)
🔹 Company: Accelerated Digital Media
🔹 Location: United States (Remote)
🔹 Job Type: Full-time
🔹 Category: Marketing
🔹 Date Posted: April 28, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Developing and executing paid media campaigns for digital health and e-commerce clients
- Collaborating with cross-functional teams to deliver effective campaigns
- Managing campaign budgets and optimizing performance
- Staying up-to-date with industry trends and best practices
ASSUMPTION: This role requires a strong understanding of paid media channels and a commitment to continuous learning to keep up with industry trends.
📋 Key Responsibilities
✅ Campaign Strategy and Planning: Collaborate with clients and internal teams to understand campaign objectives, develop strategies, and identify KPIs.
✅ Campaign Execution: Create, set up, and manage paid media campaigns across various platforms, develop ad creatives, and implement audience targeting strategies.
✅ Performance Analysis and Optimization: Monitor campaign performance, identify trends and insights, and provide optimization recommendations.
✅ Budget Management: Manage campaign budgets effectively and provide recommendations for budget adjustments based on performance data.
✅ Audience Research and Segmentation: Conduct audience research, create and refine audience segments, and implement retargeting and lookalike audience strategies.
✅ Competitive Analysis: Analyze competitors' paid media strategies and stay informed about industry developments and emerging advertising technologies.
✅ Reporting and Communication: Generate regular reports, communicate campaign progress, and address client queries and concerns promptly.
ASSUMPTION: This role requires strong analytical skills, attention to detail, and excellent communication skills to effectively manage campaigns and collaborate with teams.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years of agency or client-side experience in digital strategy
Required Skills:
- Proficiency in Google Ads, Meta, and programmatic advertising
- Hands-on experience with DSPs such as StackAdapt
- Excellent communication skills (written, verbal, and presentation)
- Commitment to meeting and exceeding deadlines
- Strong awareness of emerging digital trends
Preferred Skills:
- Experience with healthcare or e-commerce clients
- Fluency in additional languages
ASSUMPTION: Candidates with experience in digital strategy and proficiency in relevant paid media platforms will be most successful in this role.
💰 Compensation & Benefits
Salary Range: $60,000 - $80,000 USD per year (based on experience and performance)
Benefits:
- Competitive salary and performance-based bonuses
- 90% company sponsorship for health, dental, and vision
- 401K with employer match program through Human Interest
- Unlimited paid time off (with the expectation of taking a minimum of 2 weeks)
- In-person company-sponsored events multiple times per year and monthly virtual company-sponsored activities
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range provided is an estimate based on industry standards for this role and experience level. Final compensation will be determined based on individual qualifications and performance.
📌 Applicant Insights
🔍 Company Context
Industry: Digital Marketing, specifically performance media management across paid search and paid social channels
Company Size: Self-funded, employee-owned agency with a focus on direct-to-consumer brands in healthcare and e-commerce
Founded: Not specified (assumed to be within the last decade based on company description)
Company Description:
- Accelerated Digital Media specializes in direct-to-consumer brands, with a focus on digital health and e-commerce
- The company values high standards, collaboration, and individual accountability
- Accelerated Digital Media works with innovative and transformative digital health brands and fast-growing e-commerce companies
Company Specialties:
- Paid media management (SEM, Paid Social, Programmatic Advertising)
- Digital strategy and campaign planning
- Performance media management
Company Website: Accelerated Digital Media
ASSUMPTION: Accelerated Digital Media is a mid-sized agency with a focus on performance media management and a strong commitment to its employees' professional development.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and advancement
Reporting Structure: This role reports directly to the Director of Media Strategy
Work Arrangement: Remote, with the expectation of traveling for in-person meetings and pitches
Growth Opportunities:
- Advancement to Senior Media Strategist or Manager roles
- Expanding expertise in new advertising channels or industries
- Opportunities to lead and mentor junior team members
ASSUMPTION: This role offers significant growth potential for candidates looking to advance their careers in digital marketing and paid media strategy.
🌍 Location & Work Environment
Office Type: Remote, with occasional in-person meetings and events
Office Location(s): United States (with flexibility for remote work)
Geographic Context:
- Accelerated Digital Media is based in the United States, with a remote-friendly work environment
- The company works with clients across various industries and regions
- This role may require occasional travel for in-person meetings and events
Work Schedule: Full-time (40 hours/week) with flexible scheduling and unlimited paid time off
ASSUMPTION: The remote work environment at Accelerated Digital Media offers flexibility and work-life balance, with occasional travel requirements for in-person meetings and events.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess communication skills and cultural fit
- In-depth interview with the Director of Media Strategy to discuss campaign strategy and performance analysis
- Final interview with the CEO or another senior team member to discuss company culture and long-term goals
Key Assessment Areas:
- Campaign strategy and planning
- Performance analysis and optimization
- Communication and presentation skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant experience and achievements in digital strategy and paid media campaigns
- Tailor your resume and cover letter to emphasize skills and experiences that match the job requirements
- Prepare for interview questions that focus on campaign strategy, performance analysis, and communication skills
ATS Keywords: Media Strategy, Paid Media Campaigns, Google Ads, Facebook Ads, LinkedIn Ads, Programmatic Advertising, Budget Management, Audience Research, Performance Analysis, Communication Skills, Digital Trends Awareness, A/B Testing, Creative Development, Client Collaboration, Competitive Analysis, Reporting
ASSUMPTION: The interview process at Accelerated Digital Media is designed to assess candidates' technical skills, communication abilities, and cultural fit, with a focus on campaign strategy and performance analysis.
🛠️ Tools & Technologies
- Google Ads
- Meta (Facebook Ads, Instagram Ads)
- LinkedIn Ads
- Programmatic advertising platforms (e.g., StackAdapt)
- Analytics tools (e.g., Google Analytics, Tableau)
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: This role requires proficiency in relevant paid media platforms and analytics tools, with a willingness to learn and adapt to new technologies as needed.
👔 Cultural Fit Considerations
Company Values:
- High standards
- Collaboration
- Individual accountability
Work Style:
- Results-driven
- Adaptable and flexible
- Strong communication and presentation skills
Self-Assessment Questions:
- Do you have a proven track record of developing and executing successful paid media campaigns?
- Are you comfortable working remotely and collaborating with cross-functional teams?
- Do you thrive in a fast-paced, dynamic work environment and embrace continuous learning?
ASSUMPTION: Candidates who align with Accelerated Digital Media's values and work style will be most successful in this role and contribute to the company's growth and success.
⚠️ Potential Challenges
- Managing multiple client campaigns simultaneously, requiring strong organizational skills and time management
- Keeping up with industry trends and best practices, necessitating continuous learning and adaptation
- Occasional travel requirements for in-person meetings and events, which may disrupt work-life balance
- Working with diverse client industries and target audiences, requiring strong adaptability and flexibility
ASSUMPTION: These challenges can be overcome by strong organizational skills, a commitment to continuous learning, and effective communication and collaboration with team members and clients.
📈 Similar Roles Comparison
- This role is similar to a Media Strategist or Paid Media Specialist position, but with a focus on digital health and e-commerce clients
- Compared to other media strategy roles, this position offers a unique focus on performance media management and direct-to-consumer brands
- Career progression may include advancement to Senior Media Strategist, Media Manager, or similar roles within the agency
ASSUMPTION: This role offers a unique focus on digital health and e-commerce clients, with opportunities for growth and advancement within the agency.
📝 Sample Projects
- Developing and executing a paid media campaign for a new digital health product launch, including strategy, budget management, and performance optimization
- Conducting audience research and segmentation for an e-commerce client to maximize ad relevance and performance
- Analyzing competitor paid media strategies and identifying opportunities for a client's campaign to differentiate and succeed
ASSUMPTION: These sample projects illustrate the key responsibilities and required skills for this role, with a focus on campaign strategy, performance analysis, and audience research.
❓ Key Questions to Ask During Interview
- How does Accelerated Digital Media support the professional development of its employees?
- What are the most challenging aspects of working with digital health and e-commerce clients, and how does the agency address these challenges?
- How does the agency foster collaboration and communication among remote team members?
- What opportunities exist for growth and advancement within the agency?
- How does Accelerated Digital Media approach work-life balance, and what resources are available to support employees' well-being?
ASSUMPTION: These interview questions are designed to assess the company's commitment to employee growth, work-life balance, and collaboration, as well as the specific challenges and opportunities presented by this role.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant experience and skills in digital strategy and paid media campaigns
- Prepare for interview questions that focus on campaign strategy, performance analysis, and communication skills
- Follow up with the hiring manager within one week of submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
