📌 Core Information
🔹 Job Title: Medical Devices Global Marketing Lead
🔹 Company: BSI
🔹 Location: United Kingdom (Homebased) with global travel (c.30%)
🔹 Job Type: Full-time
🔹 Category: Medical Devices, Marketing
🔹 Date Posted: 2025-07-30
🔹 Experience Level: 5-10 years
🔹 Remote Status: Hybrid (UK/EMEA)
🚀 Job Overview
Key aspects of this role include:
- Overall responsibility for BSI's Medical Devices division marketing activities
- Liaising with external vendors, agencies, and internal stakeholders to develop, communicate, deliver, and measure marketing campaigns
- Driving market excellence and supporting strategic goals through innovative and commercial marketing approaches
- Managing and developing one colleague, with a focus on 1-2 key areas for the team member
- Creating an inclusive culture that attracts, recruits, retains, supports, develops, and motivates talented individuals
ASSUMPTION: This role requires a strong understanding of the medical devices industry and a proven track record in global marketing to be successful.
📋 Key Responsibilities
✅ Lead the global medical device marketing proposition and develop campaigns with strong competitive value propositions
✅ Drive market excellence and support the achievement of strategic goals through effective marketing campaigns
✅ Monitor and analyze the performance of marketing campaigns and channels
✅ Maintain an inclusive culture that fosters quality work aligned with the marketing strategy
✅ Travel globally (c.30%) to represent BSI at industry events and meet with key stakeholders
ASSUMPTION: This role may involve working with sensitive data and confidential information, requiring a high level of discretion and professionalism.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field
Experience: Proven experience (5-10 years) in marketing within the medical devices field
Required Skills:
- Excellent stakeholder management skills
- Exceptional communication skills, both written and verbal
- Proven track record in creating demand and pipeline business
- Multi-channel marketing experience
- Ability to pitch new ideas and swiftly implement them
- Fluency in English (additional languages beneficial)
Preferred Skills:
- Experience working in a global role
- Knowledge of BSI's products and services
- Familiarity with marketing automation tools
ASSUMPTION: Candidates with experience in a similar role or industry will have a competitive advantage.
💰 Compensation & Benefits
Salary Range: £55,000 - £75,000 per annum (based on experience and location)
Benefits:
- Competitive salary
- Strong benefit offering
- Personal growth and development opportunities
- Great company culture
Working Hours: Full-time (37.5 hours per week), flexible working arrangements available
ASSUMPTION: The salary range provided is an estimate based on industry standards for a marketing role of this level and location. Actual compensation may vary based on the candidate's experience and qualifications.
📌 Applicant Insights
🔍 Company Context
Industry: BSI is a global leading Notified Body for Medical Devices, providing certification, assessment, and training services to help organizations improve performance, reduce risk, and achieve sustainable growth.
Company Size: BSI is a mid-sized company with approximately 1,000-5,000 employees worldwide, providing a supportive and collaborative work environment.
Founded: BSI was founded in 1901 and has since grown into a global organization with a strong reputation for quality and excellence.
Company Description:
- BSI is a business improvement and standards company, partnering with over 77,500 clients globally across multiple industry sectors.
- The company helps organizations tackle society's critical issues, from climate change to building trust in AI, to accelerate progress towards a fair society and a sustainable world.
- BSI engages with a 15,000-strong global community of experts, industry and consumer groups, organizations, and governments to deliver on its purpose by helping its clients fulfill theirs.
Company Specialties:
- ISO 9001, ISO 14001, ISO 27001, ISO 50001, ISO 22301, OHSAS 18001, ISO 13485, ISO 26000, and other ISO standards
- Certification, assessment, and training services
- Global presence with offices in over 30 countries
Company Website: www.bsigroup.com
ASSUMPTION: BSI's extensive global presence and expertise in various industries make it an attractive employer for professionals seeking international career opportunities.
📊 Role Analysis
Career Level: This role is at the senior specialist or manager level, offering opportunities for career growth and development within BSI's marketing department.
Reporting Structure: The Medical Devices Global Marketing Lead will report directly to the Global Head of Marketing and manage one colleague.
Work Arrangement: This role is a hybrid position, with a UK/EMEA focus and approximately 30% global travel.
Growth Opportunities:
- Potential to expand the team and take on additional responsibilities
- Opportunities to work on high-impact projects and collaborate with global stakeholders
- Career progression within BSI's marketing department or other areas of the business
ASSUMPTION: Success in this role may lead to increased responsibilities, team management opportunities, or a move into a more senior marketing position within BSI.
🌍 Location & Work Environment
Office Type: BSI's offices are modern, collaborative workspaces with a focus on employee well-being and productivity.
Office Location(s): United Kingdom (Homebased) with global travel (c.30%)
Geographic Context:
- The United Kingdom offers a diverse and multicultural work environment, with a strong focus on innovation and technology in the medical devices industry.
- BSI's global presence provides opportunities to work with international teams and clients.
- The role's hybrid nature allows for a flexible work-life balance, with the option to work from home or in BSI's UK offices.
Work Schedule: Full-time (37.5 hours per week) with flexible working arrangements available
ASSUMPTION: The hybrid work arrangement and global travel requirements may be challenging for some candidates, but offer unique opportunities for professional growth and development.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening with the Talent Acquisition Partner
- Video interview with the hiring manager and/or other team members
- Final interview with the Global Head of Marketing
- Background check and offer extension
Key Assessment Areas:
- Marketing expertise and industry knowledge
- Stakeholder management and communication skills
- Cultural fit and alignment with BSI's values
- Problem-solving and strategic thinking abilities
- Adaptability and resilience in a global role
Application Tips:
- Tailor your resume and cover letter to highlight relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their impact on business growth
- Research BSI's products, services, and industry presence to demonstrate your understanding of the organization
- Practice common marketing interview questions and prepare thoughtful responses
- Be ready to discuss your approach to global marketing and working with diverse teams
ATS Keywords: Medical Devices, Global Marketing, Stakeholder Management, Campaign Development, Marketing Automation, Marketing Strategy, Market Excellence, Strategic Goals, Team Management, Inclusive Culture
ASSUMPTION: BSI's application process may vary depending on the role and location, so it's essential to stay informed and adapt your approach accordingly.
🛠️ Tools & Technologies
- Marketing automation tools (e.g., HubSpot, Marketo, or Pardot)
- CRM systems (e.g., Salesforce, Microsoft Dynamics, or HubSpot CRM)
- Project management tools (e.g., Asana, Trello, or Jira)
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Google Workspace (Gmail, Google Drive, Google Docs)
ASSUMPTION: Familiarity with relevant marketing tools and technologies is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Client-centric: BSI prioritizes understanding and meeting the needs of its clients
- Agile: BSI fosters a culture of adaptability, innovation, and continuous improvement
- Collaborative: BSI encourages teamwork, knowledge sharing, and cross-functional collaboration
Work Style:
- Global: This role requires working with international teams and clients, necessitating cultural sensitivity and adaptability
- Hybrid: The role combines remote work with on-site collaboration, demanding strong self-motivation and time management skills
- Dynamic: BSI's fast-paced and ever-evolving industry requires employees to be proactive and responsive to change
Self-Assessment Questions:
- How do you ensure that your marketing strategies align with BSI's client-centric approach?
- How have you successfully managed global teams and stakeholders in previous roles?
- How do you balance working independently and collaboratively in a hybrid work environment?
ASSUMPTION: Candidates who demonstrate a strong fit with BSI's values and work style will be more likely to succeed in this role.
⚠️ Potential Challenges
- Managing global teams and stakeholders across different time zones
- Balancing the demands of a hybrid work arrangement and global travel
- Adapting to the unique regulatory and cultural aspects of the medical devices industry
- Keeping up with the latest marketing trends and technologies in a fast-paced industry
ASSUMPTION: These challenges can be overcome with strong communication, time management, and cultural sensitivity skills.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on the medical devices industry and requires a deep understanding of its unique regulations and competitive landscape
- BSI's global presence and expertise in various industries set it apart from other medical devices companies, offering unique career growth and development opportunities
- This role may involve more travel and a broader scope of responsibilities than similar marketing positions in other organizations
ASSUMPTION: Candidates with experience in medical devices marketing or a related industry will find this role particularly appealing and well-suited to their skills and interests.
📝 Sample Projects
- Developing and executing a global marketing campaign to launch a new medical device, targeting healthcare professionals and patients worldwide
- Conducting market research and analysis to identify growth opportunities and inform marketing strategy
- Collaborating with cross-functional teams to create and implement a marketing automation system, improving campaign efficiency and effectiveness
ASSUMPTION: These sample projects illustrate the diverse and challenging nature of the Medical Devices Global Marketing Lead role at BSI.
❓ Key Questions to Ask During Interview
- What are the most significant challenges facing the Medical Devices division, and how can this role address them?
- How does this role collaborate with other marketing teams and departments within BSI?
- What opportunities are there for professional development and growth within BSI's marketing department?
- How does BSI support its employees in maintaining a healthy work-life balance, especially in hybrid and global roles?
- What are the key priorities for this role in the first 90 days, and how can I contribute to their successful implementation?
ASSUMPTION: Asking thoughtful and insightful questions demonstrates your interest in the role and commitment to success at BSI.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume and cover letter to highlight your relevant marketing experience and skills
- Prepare examples of successful marketing campaigns and their impact on business growth
- Research BSI's products, services, and industry presence to demonstrate your understanding of the organization
- Practice common marketing interview questions and prepare thoughtful responses
- Be ready to discuss your approach to global marketing and working with diverse teams
- Follow up with the Talent Acquisition Partner one week after submitting your application to inquire about the status of your application
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
