📌 Core Information
🔹 Job Title: Medior/Senior Digital Creative Strategist - für dm-drogerie markt (all genders)
🔹 Company: WongDoody
🔹 Location: Berlin, DE | Germany (REMOTE) | Stuttgart, DE
🔹 Job Type: Full-time
🔹 Category: Digital Creative Strategy
🔹 Date Posted: 2025-05-14
🔹 Experience Level: Mid-Senior level
🔹 Remote Status: Hybrid (Remote & On-site)
🚀 Job Overview
Key aspects of this role include:
- Developing creative, digital-first brand and communication strategies
- Conducting data-driven analyses and research for strategy development
- Collaborating with interdisciplinary project teams for successful strategy implementation
- Working with the dm-drogerie markt team as a strategic sparring partner
ASSUMPTION: This role requires a balance of strategic thinking, creativity, and data analysis skills. The ideal candidate will have experience in digital communication strategy development and a strong understanding of brand challenges and opportunities.
📋 Key Responsibilities
✅ Develop creative, “digital-first” brand and communication strategies for integrated campaigns
✅ Conduct data-driven analyses and research (market, competitors, target groups) to develop viable strategies
✅ Understand target group needs through desk research, workshops, and interviews, and translate insights into actionable insights
✅ Work responsibly and collaboratively with interdisciplinary project teams, ensuring quality, budget, and timelines are met
✅ Identify market opportunities, growth fields, innovative technologies, and optimization possibilities, and derive concrete recommendations for action
✅ Lead presentations and workshops focused on channel, communication, and brand strategies from a digital-first perspective
✅ Serve as a strategic sparring partner for the dm-drogerie markt team and build long-term relationships
ASSUMPTION: The role involves a mix of strategic planning, creative ideation, and data-driven decision making. Strong project management skills are also required to ensure successful strategy implementation.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, Business, or a related field
Experience: At least 3 years of experience in developing digital communication strategies, brand development, or campaigning
Required Skills:
- Proven experience in developing digital communication strategies
- Strong brand understanding and enthusiasm for target-group-specific, digital communication
- Familiarity with digital channels, platform logics, and customer experience frameworks
- Ability to structure and creatively utilize qualitative and quantitative insights
- Excellent presentation and workshop moderation skills in German and English
- Strong project management skills and a proactive, solution-oriented mindset
Preferred Skills:
- Experience in the retail or e-commerce industry
- Fluency in additional languages
ASSUMPTION: The ideal candidate will have a strong background in digital communication strategy development, a deep understanding of brand challenges and opportunities, and excellent project management skills.
💰 Compensation & Benefits
Salary Range: €55,000 - €75,000 per year (Mid-Senior level in Germany)
Benefits:
- Flexible working hours
- Work from anywhere (hybrid remote & on-site)
- Urban Sports Club membership
Working Hours: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The salary range is based on industry standards for mid-senior level digital creative strategists in Germany. Benefits are tailored to support a healthy work-life balance and employee well-being.
📌 Applicant Insights
🔍 Company Context
Industry: WongDoody is a global creative agency specializing in digital transformation, brand recognition, and customer experience transformation. They work with a wide range of clients, from global brands to local heroes and startups.
Company Size: WongDoody has 1,001-5,000 employees worldwide, providing a large, diverse work environment with ample opportunities for growth and collaboration.
Founded: WongDoody was founded in 1993 and has since grown into a global agency with 22 studios across the world.
Company Description:
- WongDoody creates human experiences through creative and innovative solutions
- They tell big stories for bold clients and use design to save lives
- The agency is recognized for its creative and innovative work, winning numerous awards from Cannes Lions, Fast Company, and EY
Company Specialties:
- Creative
- CX
- Strategy
- Transformational Thinking
- Digital Branding
- 360 Digital & Traditional Media
- Immersive Content Development
- Product Design
- Brand Recognition
- Customer Experience Transformation
- Employee Experience Transformation
- Bridging Digital & Physical
- Roadmapping for Digital Transformation
- Co-creation & Collaborative Design
- Data Driven CX
- Building Innovation Hubs
- Accelerating Digital Culture
Company Website: http://www.wongdoody.com
ASSUMPTION: WongDoody's global presence and diverse client base offer unique opportunities for creative strategists to work on a wide range of projects and gain exposure to various industries.
📊 Role Analysis
Career Level: Mid-Senior level, with potential for growth into leadership or management roles
Reporting Structure: This role reports directly to the WongDoody team lead for the dm-drogerie markt account
Work Arrangement: Hybrid (Remote & On-site), with flexibility to work from anywhere
Growth Opportunities:
- Potential to take on more responsibilities and advance to a leadership or management role
- Opportunities to work on diverse projects and gain exposure to various industries
- Chance to collaborate with and learn from experienced professionals in a global agency setting
ASSUMPTION: This role offers a unique blend of strategic, creative, and project management responsibilities, providing ample opportunities for professional growth and development.
🌍 Location & Work Environment
Office Type: WongDoody's offices are modern, collaborative spaces designed to foster creativity and innovation
Office Location(s): Berlin, DE | Germany (REMOTE) | Stuttgart, DE
Geographic Context:
- Berlin and Stuttgart are major cities in Germany, offering a wide range of cultural, entertainment, and dining options
- Both locations have well-established public transportation systems, making it easy to commute to and from work
- The remote work option allows for flexibility in work arrangements
Work Schedule: Full-time (40 hours/week) with flexible scheduling
ASSUMPTION: The hybrid work arrangement and flexible scheduling options provide a good work-life balance, allowing employees to manage their time effectively.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or virtual interview with the hiring manager
- Final interview with the WongDoody team lead for the dm-drogerie markt account
Key Assessment Areas:
- Strategic thinking and problem-solving skills
- Creativity and innovation in digital communication strategy development
- Data analysis and research skills
- Project management and collaboration skills
- Communication and presentation skills in German and English
Application Tips:
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your strategic thinking, creativity, and data-driven decision-making skills
- Be ready to discuss your understanding of the dm-drogerie markt brand and the retail industry
- Research WongDoody's company culture and be prepared to discuss how your values align with the agency's
ATS Keywords: Digital communication strategy, brand development, campaigning, market analysis, target group insights, data-driven decision making, project management, collaboration, creativity, innovation, WongDoody, dm-drogerie markt
ASSUMPTION: The application process is designed to assess the candidate's strategic thinking, creativity, data analysis skills, and cultural fit with WongDoody and the dm-drogerie markt team.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Workspace
- Project management tools (e.g., Asana, Trello, Jira)
- Data analysis and visualization tools (e.g., Excel, Power BI, Tableau)
- Presentation software (e.g., PowerPoint, Keynote)
- Collaboration and communication tools (e.g., Slack, Microsoft Teams)
ASSUMPTION: The required tools and technologies are standard in the creative agency industry and should be familiar to candidates with experience in digital communication strategy development.
👔 Cultural Fit Considerations
Company Values:
- Open and inclusive culture
- Curiosity and continuous learning
- Collaboration and teamwork
- Creativity and innovation
- Data-driven decision making
Work Style:
- Agile and dynamic work environment
- Cross-functional team collaboration
- Flexible and adaptable approach to work
- Strong focus on personal and professional growth
Self-Assessment Questions:
- How do your personal values align with WongDoody's company values?
- How do you approach collaboration and teamwork in a dynamic, cross-functional work environment?
- How do you stay curious and continue learning in your role as a digital creative strategist?
ASSUMPTION: WongDoody's company culture emphasizes openness, curiosity, collaboration, and continuous learning, providing an ideal environment for creative strategists who thrive in dynamic, cross-functional teams.
⚠️ Potential Challenges
- Managing multiple projects and deadlines in a fast-paced agency environment
- Balancing strategic thinking, creativity, and data-driven decision making
- Working with diverse clients and industries, each with its unique challenges and opportunities
- Navigating a hybrid work arrangement and maintaining productivity in a remote work environment
ASSUMPTION: The role presents unique challenges that require strong project management skills, adaptability, and a proactive, solution-oriented mindset.
📈 Similar Roles Comparison
- This role is unique in its focus on digital creative strategy development for the dm-drogerie markt brand
- Similar roles in the industry may focus on broader brand strategy development or specific aspects of digital communication strategy
- Career paths for this role may lead to leadership or management positions within WongDoody or other global creative agencies
ASSUMPTION: The unique focus on the dm-drogerie markt brand and WongDoody's global presence set this role apart from similar positions in the industry.
📝 Sample Projects
- Developing a digital-first brand strategy for dm-drogerie markt's online presence
- Conducting market research and analysis to identify growth opportunities for dm-drogerie markt's e-commerce platform
- Creating targeted digital campaigns to drive customer engagement and loyalty for dm-drogerie markt
ASSUMPTION: The role involves a wide range of projects, from brand strategy development to targeted digital campaigns, providing diverse opportunities for creative strategists to apply their skills.
❓ Key Questions to Ask During Interview
- How does WongDoody support the growth and development of its employees?
- What are the key priorities for the dm-drogerie markt account in the first 90 days?
- How does WongDoody foster a culture of collaboration and innovation?
- What are the most challenging aspects of working with the dm-drogerie markt team, and how can I best support their success?
- How does WongDoody approach work-life balance and employee well-being?
ASSUMPTION: Asking thoughtful, insightful questions demonstrates your interest in the role and commitment to understanding WongDoody's culture and work environment.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the following link: https://greenhouse.io/jobs/6575651003
- Tailor your resume and cover letter to highlight your relevant experience and skills for this role
- Prepare examples of your past work that demonstrate your strategic thinking, creativity, and data-driven decision-making skills
- Research WongDoody's company culture and be prepared to discuss how your values align with the agency's
- Follow up with your application one week after submission, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
