📌 Core Information
🔹 Job Title: Member Growth Marketing Associate
🔹 Company: Progyny, Inc.
🔹 Location: New York, New York
🔹 Job Type: Full-Time
🔹 Category: Marketing
🔹 Date Posted: July 9, 2025
🔹 Experience Level: 1-2 years
🔹 Remote Status: Hybrid (3 days a week in the office)
🚀 Job Overview
Key aspects of this role include:
- Supporting the development and execution of marketing campaigns to drive member acquisition and engagement
- Managing and updating scalable marketing assets such as email templates, flyers, landing pages, and toolkits
- Contributing to the development and coordination of content for monthly thematic campaigns
- Managing the public educational webinar schedule, including drafting discussion outlines, sourcing and coordinating speakers, and developing promotional assets
- Owning the organization and tracking of member testimonials for use in member-facing marketing and collaborating with cross-functional stakeholders on advocacy initiatives
- Contributing to the setup and implementation of user testing, supporting data collection and organization of key insights
- Staying up-to-date on marketing trends and best practices in digital health, bringing fresh thinking to your work
ASSUMPTION: This role requires a balance of creative and analytical skills, with a focus on execution and organization. It's ideal for an early-career marketer looking to gain hands-on experience in a fast-paced, mission-driven environment.
📋 Key Responsibilities
✅ Supporting the development and execution of marketing campaigns that drive member acquisition and engagement, with tailored messaging for diverse populations
✅ Assisting in managing and updating scalable marketing assets such as email templates, flyers, landing pages, and toolkits
✅ Assisting in the development and coordination of content for monthly thematic campaigns
✅ Managing the public educational webinar schedule, including drafting discussion outlines, sourcing and coordinating speakers, and developing promotional assets
✅ Owning the organization and tracking of member testimonials for use in member-facing marketing and collaborating with cross-functional stakeholders on advocacy initiatives
✅ Contributing to the setup and implementation of user testing, supporting data collection and organization of key insights
✅ Staying up-to-date on marketing trends and best practices in digital health, bringing fresh thinking to your work
ASSUMPTION: This role involves a mix of creative and analytical tasks, requiring strong communication, organizational, and project management skills.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Communications, or a related field
Experience: 1-2 years of experience in marketing, communications, or a related field—ideally in a B2C or B2B2C environment
Required Skills:
- Excellent written and verbal communication skills
- Strong organizational skills and attention to detail
- Ability to manage multiple projects and deadlines
- Familiarity with digital health trends and best practices
- Proficiency in Microsoft Office Suite and Google Suite
Preferred Skills:
- Experience with marketing automation tools (e.g., Marketo, HubSpot)
- Familiarity with user testing and data analysis
- Bilingual or multilingual skills
ASSUMPTION: While a degree in marketing or communications is preferred, relevant experience and a strong portfolio may be considered in lieu of a degree.
💰 Compensation & Benefits
Salary Range: $50,000 - $60,000 per year
Benefits:
- Paid family and parental leave
- Preconception, fertility, and family building benefits
- Family and pet care fund
- Menopause and midlife care
- Health, dental, vision, and life insurance options
- Free mental health and wellness support
- Paid time off, including vacation, sick leave, personal days, and summer flex time
- Company equity and bonus program
- 401(k) plan with company match
- Access to on-demand legal and financial advice
- Learning and development programs and mentorship program
- Company social events, including annual volunteer day and donation matching
- Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into the NY office
Working Hours: Full-time (40 hours per week), with flexible hours and remote work options
ASSUMPTION: The salary range provided is based on market data for similar roles in the New York City area. The total compensation package includes base salary, cash bonus, and equity.
📌 Applicant Insights
🔍 Company Context
Industry: Progyny operates in the women's health and family building solutions industry, focusing on fertility, pregnancy support, and women's health services. The market is competitive and growing, driven by increasing awareness of women's health issues and employer demand for comprehensive benefits packages.
Company Size: Progyny is a mid-sized company with 501-1,000 employees, providing a supportive and collaborative work environment with opportunities for growth and development.
Founded: Progyny was founded in 2015, with a mission to empower healthier, supported journeys through transformative fertility, family building, and women's health benefits.
Company Description:
- Progyny is a global leader in women's health and family building solutions, trusted by leading employers, health plans, and benefit purchasers
- The company offers a comprehensive benefits solution that empowers patients with concierge support, coaching, education, and digital tools
- Progyny's network of fertility and women's health specialists uses the latest science and technologies to drive optimal clinical outcomes and reduce healthcare costs
Company Specialties:
- Fertility benefits
- Women's health services
- Family building solutions
- Employer benefits
- Healthcare benefits
Company Website: www.progyny.com
ASSUMPTION: Progyny's focus on women's health and family building sets it apart in the healthcare industry, offering unique opportunities for applicants interested in this field.
📊 Role Analysis
Career Level: This role is an entry-level to mid-level position, offering opportunities for growth and development within the marketing department and the broader organization.
Reporting Structure: The Member Growth Marketing Associate will report directly to the Manager, Member Marketing.
Work Arrangement: This is a hybrid role, with employees expected to work from the New York office for 3 days a week.
Growth Opportunities:
- Expanding responsibilities and taking on more complex projects as skills and experience develop
- Transitioning into a specialized marketing role or moving into a management position
- Gaining exposure to various aspects of marketing, including campaign development, content creation, and event planning
ASSUMPTION: Progyny's growth and success in the market provide ample opportunities for employees to grow their careers within the organization.
🌍 Location & Work Environment
Office Type: Progyny's headquarters is located in New York City, with a modern and collaborative office environment.
Office Location(s): 1359 Broadway, 2nd Floor, New York, New York 10018, US
Geographic Context:
- New York City is a major hub for the healthcare and technology industries, providing ample networking and professional development opportunities
- The city offers a diverse and vibrant culture, with numerous attractions, restaurants, and entertainment options
- Progyny's office is conveniently located in Midtown Manhattan, with easy access to public transportation
Work Schedule: The standard workweek is Monday through Friday, with flexible hours and remote work options available.
ASSUMPTION: Working in New York City offers unique advantages, including access to a large talent pool, diverse perspectives, and a dynamic business environment.
💼 Interview & Application Insights
Typical Process:
- Phone or video screening with the hiring manager
- In-person or virtual interview with the marketing team
- Final interview with the director of marketing
Key Assessment Areas:
- Communication skills and ability to articulate ideas clearly and concisely
- Organizational skills and attention to detail
- Cultural fit and alignment with Progyny's mission and values
- Problem-solving skills and ability to think critically
Application Tips:
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role
- Demonstrate your understanding of Progyny's mission and values in your application materials
- Prepare examples of your marketing work, including campaigns, content, or events you've managed
ATS Keywords: Marketing, campaign development, content creation, user testing, digital health, member acquisition, member engagement, marketing assets, webinar coordination, testimonial management, advocacy initiatives
ASSUMPTION: Progyny's interview process is designed to assess both technical skills and cultural fit, with a focus on finding the best candidate for the role.
🛠️ Tools & Technologies
- Microsoft Office Suite
- Google Suite
- Marketing automation tools (e.g., Marketo, HubSpot)
- User testing and data analysis tools
- Project management tools (e.g., Asana, Trello)
ASSUMPTION: While specific tools and technologies may vary, Progyny uses industry-standard software and platforms to support its marketing efforts.
👔 Cultural Fit Considerations
Company Values:
- Empowerment
- Inclusivity
- Expertise
- Collaboration
- Integrity
Work Style:
- Collaborative and team-oriented
- Fast-paced and dynamic
- Focused on execution and results
- Adaptable and open to feedback
Self-Assessment Questions:
- Do you align with Progyny's mission to empower healthier, supported journeys through transformative fertility, family building, and women's health benefits?
- Are you comfortable working in a fast-paced, collaborative environment with tight deadlines?
- Do you thrive in a role that requires strong organizational skills, attention to detail, and the ability to manage multiple projects simultaneously?
ASSUMPTION: Progyny's culture is inclusive, supportive, and mission-driven, with a strong focus on empowering employees to succeed in their roles.
⚠️ Potential Challenges
- Managing multiple projects and deadlines simultaneously may be challenging for some applicants
- Working in a fast-paced environment may require applicants to be adaptable and comfortable with change
- Progyny's focus on women's health and family building may require applicants to be comfortable discussing sensitive topics
- Progyny's headquarters is located in New York City, which may present challenges for applicants who prefer a more laid-back or rural work environment
ASSUMPTION: While Progyny offers a supportive and collaborative work environment, the fast-paced nature of the role and the company's focus on women's health and family building may present unique challenges for some applicants.
📈 Similar Roles Comparison
- Compared to other marketing roles, this position places a greater emphasis on campaign execution and project management, with less focus on strategy and analytics
- Progyny's focus on women's health and family building sets it apart from other marketing roles, offering unique opportunities for applicants interested in this field
- This role is well-suited for early-career marketers looking to gain hands-on experience in a fast-paced, mission-driven environment, with opportunities for growth and development
ASSUMPTION: While this role shares similarities with other marketing positions, Progyny's unique focus on women's health and family building offers a distinctive opportunity for applicants.
📝 Sample Projects
- Developing and executing a targeted marketing campaign to drive member acquisition in a specific geographic region
- Managing the creation and distribution of marketing assets for a major product launch or rebranding effort
- Coordinating a series of educational webinars on fertility and women's health topics, featuring expert speakers and promoting attendance through targeted marketing efforts
ASSUMPTION: These sample projects illustrate the hands-on, execution-focused nature of the Member Growth Marketing Associate role at Progyny.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and dynamics within the marketing department?
- How does Progyny support work-life balance for its employees, particularly in a hybrid work arrangement?
- What opportunities are there for professional development and growth within the marketing department and the broader organization?
- How does Progyny approach diversity, equity, and inclusion in its marketing efforts and company culture?
- What is the typical career path for someone in this role, and what opportunities exist for advancement within the marketing department and the broader organization?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process demonstrates your interest in the role and commitment to Progyny's mission and values.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Progyny careers page
- Tailor your resume and cover letter to highlight relevant skills and experiences for this role, demonstrating your understanding of Progyny's mission and values
- Prepare examples of your marketing work, including campaigns, content, or events you've managed, to showcase your skills and accomplishments
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
