Meta Ads Experte (m/w/d) |  Performance Marketing für Luxus Schmuck Firma

📌 Core Information

🔹 Job Title: Meta Ads Expert (m/w/d) | Performance Marketing for Luxury Jewelry Company

🔹 Company: CAPULET Jewelry

🔹 Location: Munich, Germany (Remote possible)

🔹 Job Type: Full-Time, Part-Time, or Freelance

🔹 Category: Marketing

🔹 Date Posted: May 20, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: Hybrid (Remote and On-site)

🚀 Job Overview

Key aspects of this role include:

• Strategic planning, execution, and optimization of Meta Ads campaigns on Facebook and Instagram
• Creative development and testing in collaboration with the content team
• Performance analysis and budget management with a focus on ROAS and revenue growth
• Continuous development of advertising structures and account strategies

ASSUMPTION: This role requires a high level of autonomy and strategic thinking to drive results and grow the company's online presence.

📋 Key Responsibilities

✅ Strategic planning, execution, and optimization of Meta Ads campaigns on Facebook and Instagram

✅ Creative development and testing in collaboration with the content team

✅ Performance analysis and budget management with a focus on ROAS and revenue growth

✅ Continuous development of advertising structures and account strategies

✅ A/B testing, funnel optimization, target audience building, and retargeting

ASSUMPTION: The role may involve working with other marketing channels and platforms as the company grows and expands its online presence.

🎯 Required Qualifications

Education: Relevant degree or equivalent experience in marketing or a related field

Experience: 5-10 years of experience with Meta Business Manager, ideally with high ad budgets

Required Skills:

• Proven expertise in conversion-driven e-commerce marketing
• Strong analytical skills with a focus on results, not just KPIs
• Self-starter with an entrepreneurial mindset
• Excellent communication and copywriting skills
• Fluency in German

Preferred Skills:

• Experience with LinkedIn and/or Pinterest Ads
• Background in fashion, lifestyle, or luxury goods marketing

ASSUMPTION: Candidates with a strong portfolio showcasing their creative and analytical skills will be highly valued.

💰 Compensation & Benefits

Salary Range: €50,000 - €70,000 per year (Full-Time) or €40 - €60 per hour (Part-Time/Freelance). This range is based on industry standards for experienced marketing professionals in Germany.

Benefits:

• Long-term employment
• Short decision-making paths and direct collaboration with the founder
• Opportunity to build influencer marketing within a growing luxury brand
• Sustainable and future-oriented company philosophy
• Flexible work arrangement (remote or on-site at the Munich atelier)
• Free drinks and snacks at the Munich atelier
• Employee discounts
• Dynamic team environment

Working Hours: Full-Time: 40 hours/week, Part-Time/Freelance: flexible

ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Luxury Goods and Jewelry Retail

Company Size: 11-50 employees (Small to Medium-sized Enterprise)

Founded: 2010

Company Description:

• CAPULET Jewelry is a well-known German luxury jewelry label
• Handcrafted, sustainable, and fair jewelry made from pure gold and silver
• Strong community and event series fostering engagement and brand loyalty

Company Specialties:

• Diamantringe (diamond rings)
• Geschenkideen (gift ideas)
• Schmuckdesign (jewelry design)
• Goldschmuck (gold jewelry)
• Silberschmuck (silver jewelry)
• Schmuck (jewelry)
• Designjewerly (designer jewelry)
• Goldringe (gold rings)
• Nachhaltigkeit (sustainability)

Company Website: http://capulet.de

ASSUMPTION: CAPULET Jewelry is committed to sustainability and ethical practices, which is reflected in their product offerings and company culture.

📊 Role Analysis

Career Level: Experienced Marketing Professional

Reporting Structure: Directly to the founder, with close collaboration with the content team

Work Arrangement: Hybrid (remote and on-site at the Munich atelier, 2-3 days per week)

Growth Opportunities:

• Expanding the company's online presence and influencer marketing efforts
• Potential to take on additional responsibilities as the company grows
• Opportunity to work with a diverse range of marketing channels and platforms

ASSUMPTION: This role offers the opportunity to make a significant impact on the company's growth and success, with potential for career advancement as the company expands.

🌍 Location & Work Environment

Office Type: Atelier (Munich) and remote work

Office Location(s): Zieblandstraße 19, München, 80799, Germany

Geographic Context:

• Munich, Germany: High cost of living, vibrant cultural scene, and strong job market
• Remote work: Flexibility to work from home or other locations
• Hybrid work arrangement: Balance between remote work and on-site collaboration

Work Schedule: Full-Time: 40 hours/week, Part-Time/Freelance: flexible

ASSUMPTION: The hybrid work arrangement offers a good balance between flexibility and in-person collaboration, fostering a productive work environment.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-depth interview with the founder
• Final decision and offer

Key Assessment Areas:

• Marketing expertise and strategic thinking
• Analytical skills and data-driven decision-making
• Creativity and copywriting abilities
• Cultural fit and alignment with company values

Application Tips:

• Tailor your resume and cover letter to highlight your relevant experience and skills
• Showcase your portfolio or examples of your work, if applicable
• Be prepared to discuss your motivation for applying and your long-term career goals

ATS Keywords: Meta Ads, Facebook Ads, Instagram Ads, E-commerce Marketing, Performance Marketing, Budget Management, A/B Testing, Funnel Optimization, Target Audience Building, Retargeting, Analytical Skills, Copywriting, Fashion Marketing, Lifestyle Marketing, Luxury Goods Marketing

ASSUMPTION: The interview process will focus on assessing the candidate's technical skills, strategic thinking, and cultural fit, with a strong emphasis on results-driven marketing expertise.

🛠️ Tools & Technologies

• Meta Business Manager
• Facebook Ads Manager
• Instagram Ads Manager
• Google Analytics
• Excel or Google Sheets
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The candidate should be comfortable using industry-standard marketing tools and platforms, with a willingness to learn and adapt to new technologies as needed.

👔 Cultural Fit Considerations

Company Values:

• Sustainability and ethical practices
• Creativity and innovation
• Collaboration and teamwork
• Customer focus and excellence

Work Style:

• Results-driven and entrepreneurial
• Analytical and data-focused
• Collaborative and communicative
• Adaptable and open to change

Self-Assessment Questions:

• How do you align with CAPULET Jewelry's commitment to sustainability and ethical practices?
• How do you approach creative problem-solving and innovation in marketing campaigns?
• How do you balance data-driven decision-making with a focus on results and growth?

ASSUMPTION: Candidates who demonstrate a strong alignment with CAPULET Jewelry's values and a complementary work style will be well-suited to this role.

⚠️ Potential Challenges

• Managing high ad budgets and optimizing campaigns for maximum ROAS
• Keeping up with industry trends and algorithm changes on Meta Ads platforms
• Balancing remote work and on-site collaboration in a hybrid work arrangement
• Adapting to a small company environment with a fast-paced and dynamic team

ASSUMPTION: Successful candidates will be able to overcome these challenges by leveraging their expertise, staying up-to-date with industry trends, and effectively managing their time and priorities.

📈 Similar Roles Comparison

• This role is unique in its focus on luxury jewelry marketing and the opportunity to build influencer marketing efforts from scratch
• Compared to other marketing roles, this position offers a high degree of autonomy and direct collaboration with the founder
• Career progression may involve taking on additional responsibilities as the company grows and expands its online presence

ASSUMPTION: Candidates should consider the unique aspects of this role and how it aligns with their career goals and aspirations.

📝 Sample Projects

• Developing and executing a successful Black Friday campaign, driving a 30% increase in sales
• Launching a new product line and creating targeted ads to drive initial sales and brand awareness
• Optimizing retargeting campaigns to improve conversion rates and reduce cost per acquisition

ASSUMPTION: These sample projects demonstrate the candidate's ability to drive results and make a significant impact on the company's growth and success.

❓ Key Questions to Ask During Interview

• How does CAPULET Jewelry plan to expand its online presence and influencer marketing efforts in the coming years?
• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does the company support the professional development and growth of its employees?
• What is the company's approach to work-life balance and flexible working arrangements?
• How does the company measure the success of its marketing campaigns, and what key performance indicators (KPIs) are most important?

ASSUMPTION: Asking insightful questions demonstrates the candidate's interest in the role and their commitment to driving results and contributing to the company's success.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link: https://join.com/companies/capulet/14190311-meta-ads-experte-m-w-d-oder-performance-marketing-fuer-luxus-schmuck-firma
• Tailor your resume and cover letter to highlight your relevant experience and skills
• Prepare examples or a portfolio showcasing your marketing expertise and creative abilities
• Follow up with the hiring manager one week after submitting your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.