Mgr I, Marcom

📌 Core Information

🔹 Job Title: Manager I, Marcom

🔹 Company: FUJIFILM Business Innovation

🔹 Location: Selangor, Malaysia

🔹 Job Type: Full time

🔹 Category: Marketing & Communications

🔹 Date Posted: May 15, 2025

🔹 Experience Level: 5-10 years

🔹 Remote Status: On-site

🚀 Job Overview

Key aspects of this role include:

• Developing and executing marketing strategies to enhance business offerings awareness
• Managing company's event and tradeshow strategy
• Driving marketing initiatives to generate leads and improve customer experience
• Leading and managing a team of marketing professionals

ASSUMPTION: This role requires a strategic mindset, strong leadership skills, and experience in managing teams to drive successful marketing campaigns and initiatives.

📋 Key Responsibilities

✅ Developing and executing strategies to enhance business offerings awareness in expanding market potential

✅ Spearheading company’s event and tradeshow strategy, including identifying and project managing key events, maintaining pre- and post-show communication, and conducting event attendance/results review

✅ Planning and executing business messaging customer advocacy activities via selective digital marketing channels, social media platforms, websites that will reach targeted audience most effectively

✅ Developing and driving eCommerce initiatives for improved process/customer experience, capturing leads & expansion of coverage

✅ Planning, negotiating, executing contracts, and managing budget for large- and small-scale events, promotion campaigns, marketing collateral, premiums/giveaways, incentives, operation expenses, etc.

✅ Driving marketing influenced pipeline and generating marketing qualified leads (MQL) through onsite/online activations and support of the sales team and channel partners

✅ Managing company’s websites, social media platform’s contents and comments/feedbacks handling

✅ Promoting and upkeeping brand images/messages in all customer contact points, i.e., Showrooms, exhibitions, marketing materials, etc.

✅ Analyzing, tracking, and reporting on marketing promotion activities ROI based on predetermined pipeline, revenue, and MQL metrics

✅ Analyzing brand positioning and consumer insights, shaping and communicating our vision and mission, translating brand elements into plans and go-to-market strategies

✅ Collaborating with regional/headquarter teams to align and execute strategies

✅ Leading and managing a team of marketing people working on brand marketing, lead generation, and eCommerce initiatives

ASSUMPTION: This role requires a high level of organization, strong communication skills, and the ability to manage multiple projects and teams simultaneously.

🎯 Required Qualifications

Education: Bachelor's degree in Marketing, Business, or a related field

Experience: Minimum 8 years of working experience with a solid 3 years managing teams

Required Skills:

• Proven experience in marketing strategy development and execution
• Strong event management skills
• Digital marketing and social media management expertise
• Budget management and contract negotiation skills
• Lead generation and customer advocacy experience
• Brand management and communication skills
• Analytical skills and ROI analysis experience
• Consumer insights analysis and brand positioning skills
• Collaboration and team leadership skills

Preferred Skills:

• Experience with eCommerce platforms and initiatives
• Fluency in multiple languages

ASSUMPTION: Candidates with experience in the IT services industry and familiarity with B2B marketing will have an advantage in this role.

💰 Compensation & Benefits

Salary Range: Based on industry standards for a Manager I role in Malaysia, the estimated salary range is RM 120,000 - RM 180,000 per annum. This range takes into account the candidate's experience level and the company's size and industry.

Benefits:

• Medical and dental insurance
• Retirement benefits
• Employee discounts on company products and services
• Professional development opportunities

Working Hours: Full-time position with standard office hours, Monday to Friday. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's qualifications and the company's final offer.

📌 Applicant Insights

🔍 Company Context

Industry: FUJIFILM Business Innovation operates in the IT services and IT consulting industry, providing innovative solutions to businesses worldwide.

Company Size: With over 5,000 employees, FUJIFILM Business Innovation is a mid-sized company that offers a collaborative and dynamic work environment.

Founded: Founded in 1962, the company has a rich history and extensive experience in the IT industry.

Company Description:

• FUJIFILM Business Innovation is a global leader in document management solutions, offering a wide range of services and products to help businesses improve their productivity and efficiency.
• The company is committed to innovation and continuous improvement, investing in research and development to stay at the forefront of the IT industry.
• FUJIFILM Business Innovation is dedicated to creating a sustainable and inclusive work environment, fostering a culture of diversity, equity, and inclusion.

Company Specialties:

• Document management solutions
• IT consulting services
• Managed print services
• Document workflow automation

Company Website: https://www.fujifilm.com/fb/

ASSUMPTION: FUJIFILM Business Innovation's focus on innovation and sustainability makes it an attractive employer for candidates seeking a dynamic and forward-thinking work environment.

📊 Role Analysis

Career Level: This role is a Manager I position, which is typically a mid-level management role within an organization.

Reporting Structure: The Manager I, Marcom reports directly to the Director of Marketing and oversees a team of marketing professionals.

Work Arrangement: This is an on-site position, with the primary work location being the company's office in Selangor, Malaysia. Occasional remote work may be possible, depending on the company's policies and the candidate's performance.

Growth Opportunities:

• Progression to a Manager II or Senior Manager role within the marketing department
• Expansion into other areas of the business, such as sales or product management
• International assignments or relocation opportunities, as the company operates globally

ASSUMPTION: Successful candidates in this role will have the opportunity to grow within the organization, taking on more responsibilities and advancing their careers over time.

🌍 Location & Work Environment

Office Type: The company's office in Selangor, Malaysia is a modern and collaborative workspace, designed to foster creativity and productivity.

Office Location(s): The primary office location for this role is in Selangor, Malaysia. However, the company may have other offices in the region, and occasional travel may be required.

Geographic Context:

• Selangor is a bustling and multicultural state in Malaysia, offering a wide range of amenities and entertainment options.
• The office is located in a convenient and easily accessible area, with nearby public transportation and dining options.
• Malaysia is a multicultural country with a diverse range of languages, religions, and customs, providing a rich and vibrant work environment.

Work Schedule: The standard work schedule is Monday to Friday, from 9:00 AM to 5:30 PM, with a one-hour lunch break. Occasional overtime may be required to meet project deadlines.

ASSUMPTION: The company's modern and collaborative work environment, along with the vibrant and multicultural location, makes it an attractive place to work for candidates seeking a dynamic and engaging work experience.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• In-person or virtual interview with the hiring manager
• Final interview with the Director of Marketing
• Job offer and onboarding

Key Assessment Areas:

• Marketing strategy development and execution
• Event management and planning
• Budget management and contract negotiation
• Lead generation and customer advocacy
• Brand management and communication
• Analytical skills and ROI analysis
• Consumer insights analysis and brand positioning
• Collaboration and team leadership skills

Application Tips:

• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you have led in the past
• Research the company and the role to demonstrate your understanding of the business and the requirements of the position
• Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement

ATS Keywords: Marketing strategy, event management, digital marketing, social media management, eCommerce, budget management, lead generation, brand management, ROI analysis, consumer insights, collaboration, team leadership

ASSUMPTION: The interview process for this role will focus on assessing the candidate's marketing skills, leadership abilities, and cultural fit within the organization.

🛠️ Tools & Technologies

• Marketing automation platforms (e.g., Marketo, HubSpot)
• Customer relationship management (CRM) software (e.g., Salesforce, Microsoft Dynamics)
• Social media management tools (e.g., Hootsuite, Buffer)
• Event management software (e.g., Cvent, Eventbrite)
• Project management tools (e.g., Asana, Trello)

ASSUMPTION: The company may use a combination of these tools and technologies, depending on the specific needs of the role and the organization.

👔 Cultural Fit Considerations

Company Values:

• Innovation
• Customer-centricity
• Collaboration
• Integrity
• Sustainability

Work Style:

• Dynamic and fast-paced
• Collaborative and team-oriented
• Focused on continuous learning and improvement
• Results-driven and accountable

Self-Assessment Questions:

• Do you thrive in a dynamic and fast-paced work environment?
• Are you a strong collaborator and team player?
• Are you committed to continuous learning and professional development?
• Do you hold yourself accountable for delivering results and meeting objectives?

ASSUMPTION: Candidates who align with the company's values and work style will be more likely to succeed in this role and contribute to the organization's success.

⚠️ Potential Challenges

• Managing a team with diverse skills and backgrounds
• Balancing multiple projects and priorities
• Adapting to a fast-paced and dynamic work environment
• Meeting tight deadlines and performance expectations

ASSUMPTION: Successful candidates in this role will be able to overcome these challenges and thrive in a fast-paced and dynamic work environment.

📈 Similar Roles Comparison

• Compared to a Marketing Manager role, this position has a stronger focus on event management and team leadership
• In the IT services industry, marketing roles often require a strong understanding of B2B marketing strategies and tactics
• This role offers opportunities for career growth and development within the marketing department and the broader organization

ASSUMPTION: Candidates should research similar roles in the IT services industry and consider how their skills and experiences align with the requirements of this position.

📝 Sample Projects

• Developing and executing a marketing strategy to launch a new product or service
• Managing a large-scale event, including vendor negotiations, budget management, and on-site logistics
• Driving lead generation campaigns through digital marketing channels, resulting in a significant increase in qualified leads

ASSUMPTION: These sample projects are intended to provide an idea of the types of initiatives the successful candidate may be involved in, but the specific projects will depend on the company's priorities and the candidate's skills and experiences.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 90 days?
• How does this role fit into the broader marketing strategy for the company?
• What are the most significant challenges facing the marketing department currently, and how can this role address them?
• What opportunities are there for professional development and growth within the marketing department and the broader organization?
• How does the company support work-life balance for its employees?

ASSUMPTION: These questions are intended to help candidates better understand the role, the team, and the company, and to demonstrate their interest and engagement in the position.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant marketing experience and skills
• Prepare examples of successful marketing campaigns or projects you have led in the past
• Research the company and the role to demonstrate your understanding of the business and the requirements of the position
• Prepare questions to ask the interviewer about the company, the team, and the role to show your interest and engagement
• Follow up with the hiring manager within one week of submitting your application to confirm receipt and express your continued interest in the position

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.