📌 Core Information
🔹 Job Title: Micro Marketing Manager
🔹 Company: AkzoNobel
🔹 Location: Shanghai, China
🔹 Job Type: On-site
🔹 Category: Marketing
🔹 Date Posted: June 19, 2025
🔹 Experience Level: 5-10 years
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Developing annual micro marketing strategies tailored to specific city profiles
- Leading cross-functional teams to design programs and achieve objectives within budget
- Optimizing operations and ensuring program effectiveness through continuous evaluation
- Collaborating with various internal departments and external partners
ASSUMPTION: This role requires a strategic mindset and strong project management skills to successfully lead cross-functional teams and drive micro marketing excellence.
📋 Key Responsibilities
✅ Develop annual micro marketing strategy given company/marketing/channel strategy
✅ Lead cross-functional team (RTM/NRM/RCM) to develop city master plan by region/city per city profile understanding
✅ Lead cross-functional team (RTM/NRM/RCM) to design program & develop KPI for micro marketing activity
✅ Lead cross-functional team (RTM/NRM/RCM) to achieve approved objective within the approved budget
✅ Optimize the operation guideline to further drive the micro marketing excellence
✅ Develop SOP for successful program and share to other cities to drive micro marketing program effectiveness
ASSUMPTION: This role involves a high degree of cross-functional collaboration and requires strong communication and project management skills to ensure successful program execution.
🎯 Required Qualifications
Education: Bachelor's degree or higher in a business-related field
Experience: Minimum of 4-5 years of brand marketing experience in a multinational company, with a strong understanding of channels and customers. Micro-marketing experience is a plus.
Required Skills:
- Excellent communication and influential skills
- Strong cross-function project management skills
- Aggressive and initiative-taking mindset
- Good project management, presentation, communication & inter-personal skills
- Fluent in oral and written English, and skillful in MS Office
Preferred Skills:
- Decent understanding of channels & customers
- Strong business sense and strategic thinking
- Creativity and ownership
ASSUMPTION: Candidates with a proven track record in brand marketing and trade marketing, along with strong communication and project management skills, are likely to excel in this role.
💰 Compensation & Benefits
Salary Range: Based on industry standards for a Marketing Manager role in Shanghai, the estimated salary range is CNY 350,000 - 500,000 per year. This estimate takes into account the candidate's experience level and the company's size and industry.
Benefits:
- Competitive benefits package
- Opportunities for professional development and growth
- Dynamic and inclusive work environment
Working Hours: Full-time position with standard working hours Monday to Friday, 9:00 AM to 5:30 PM. Occasional overtime may be required to meet project deadlines.
ASSUMPTION: The salary range provided is an estimate based on market research and may vary depending on the candidate's specific qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: AkzoNobel is a global leader in paints and coatings, operating in over 150 countries worldwide. The company's portfolio includes well-known brands such as Dulux, International, Sikkens, and Interpon.
Company Size: AkzoNobel employs over 10,000 people globally, providing a large and diverse work environment for employees.
Founded: 1792, with a rich history and extensive experience in the paints and coatings industry.
Company Description:
- AkzoNobel is committed to sustainability and providing innovative solutions that enhance everyday life
- The company offers a dynamic and inclusive work environment, with a strong focus on diversity and employee development
- AkzoNobel encourages its employees to take ownership and initiative in their roles
Company Specialties:
- Paints and coatings
- Sustainable solutions
- Innovative technologies
Company Website: www.akzonobel.com
ASSUMPTION: AkzoNobel's extensive experience and global presence provide a strong foundation for employees to grow and develop their careers.
📊 Role Analysis
Career Level: This role is suitable for experienced marketing professionals looking to take on a management position with significant responsibilities and growth opportunities.
Reporting Structure: The Micro Marketing Manager reports directly to the Regional Trade Marketing Manager and oversees cross-functional teams consisting of Regional Trade Marketing Managers, National Retail Marketing Managers, Regional Channel Managers, and Area Sales Managers.
Work Arrangement: This is an on-site position based in Shanghai, with occasional travel required to visit other cities and regions.
Growth Opportunities:
- Potential career progression within the marketing department or other functions within the organization
- Opportunities to work on high-impact projects and gain exposure to senior leadership
- Chance to develop and enhance skills in cross-functional team leadership, project management, and strategic planning
ASSUMPTION: This role offers significant growth potential for the right candidate, with opportunities to develop both personally and professionally within the organization.
🌍 Location & Work Environment
Office Type: AkzoNobel's Shanghai office is a modern and collaborative workspace, fostering innovation and creativity.
Office Location(s): Shanghai, China
Geographic Context:
- Shanghai is a major commercial hub and the largest city in China, offering a vibrant and dynamic work environment
- The city is known for its rich history, diverse culture, and modern infrastructure
- Shanghai provides ample opportunities for personal and professional growth
Work Schedule: Standard working hours are Monday to Friday, 9:00 AM to 5:30 PM, with occasional overtime required to meet project deadlines.
ASSUMPTION: The dynamic and fast-paced work environment in Shanghai, combined with AkzoNobel's collaborative office culture, creates an ideal setting for driving marketing excellence.
💼 Interview & Application Insights
Typical Process:
- Online application submission
- Phone or video screening
- In-person or video interview with the hiring manager
- Final interview with senior leadership
Key Assessment Areas:
- Candidates' understanding of micro marketing strategies and their ability to develop tailored plans for specific city profiles
- Communication and presentation skills
- Cross-functional team leadership and project management skills
- Problem-solving abilities and adaptability
Application Tips:
- Highlight relevant marketing experience, particularly in brand marketing and trade marketing
- Tailor your resume and cover letter to emphasize skills and experiences that match the required qualifications
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results
ATS Keywords: Micro marketing, brand marketing, trade marketing, cross-functional team leadership, project management, strategy development, city profiling, KPI development, program execution, operation optimization, SOP development
ASSUMPTION: The interview process for this role will focus on assessing candidates' strategic thinking, communication skills, and ability to lead cross-functional teams in driving micro marketing excellence.
🛠️ Tools & Technologies
- Microsoft Office Suite (Word, Excel, PowerPoint)
- Project management tools (e.g., Asana, Trello, Microsoft Project)
- Data analysis tools (e.g., Excel, Google Analytics)
ASSUMPTION: Familiarity with common project management and data analysis tools is essential for success in this role.
👔 Cultural Fit Considerations
Company Values:
- Safety, Health & Environment
- Integrity
- Openness & Respect
- Can Do
- Performance
Work Style:
- Collaborative and inclusive work environment
- Focus on driving results and continuous improvement
- Encouragement of creativity and innovation
Self-Assessment Questions:
- Do you have a strong understanding of channels and customers, and experience in trade marketing?
- Are you comfortable working in a cross-functional team and leading projects to achieve objectives within budget?
- Do you have a strategic mindset, strong communication skills, and the ability to work under pressure?
ASSUMPTION: Candidates who align with AkzoNobel's company values and work style are more likely to succeed in this role and contribute to the company's continued success.
⚠️ Potential Challenges
- Managing multiple cross-functional teams and ensuring alignment with overall company/marketing/channel strategy
- Developing and executing micro marketing strategies for diverse city profiles with varying market sizes, channel structures, and consumer buying behaviors
- Optimizing operations and ensuring program effectiveness through continuous evaluation and improvement
- Working in a fast-paced and dynamic work environment, with occasional overtime required to meet project deadlines
ASSUMPTION: These challenges can be overcome by a proactive and strategic approach, strong communication and project management skills, and a commitment to driving results.
📈 Similar Roles Comparison
- Unlike other marketing roles, this position focuses specifically on micro marketing strategies and city-specific profiling
- This role requires a strong understanding of channels and customers, as well as experience in trade marketing and cross-functional team leadership
- Career progression in this role may lead to opportunities in other marketing functions or senior leadership positions within the organization
ASSUMPTION: This role offers unique opportunities for experienced marketing professionals looking to specialize in micro marketing strategies and drive results in a dynamic and inclusive work environment.
📝 Sample Projects
- Developing a micro marketing strategy for a specific city profile, including city master plan, program design, KPI development, and budget allocation
- Optimizing operation guidelines to further drive micro marketing excellence and ensure program effectiveness
- Creating a SOP for successful micro marketing programs and sharing it with other cities to drive overall program effectiveness
ASSUMPTION: These sample projects provide a comprehensive overview of the key responsibilities and required skills for this role.
❓ Key Questions to Ask During Interview
- Can you describe the typical micro marketing strategy development process for a specific city profile?
- How does this role collaborate with other internal departments and external partners to drive micro marketing excellence?
- What are the key performance indicators (KPIs) used to measure the success of micro marketing programs, and how are they tracked and evaluated?
- How does this role ensure the alignment of micro marketing strategies with overall company/marketing/channel strategy?
- What opportunities are there for professional development and growth within the marketing department or other functions within the organization?
ASSUMPTION: Asking these questions will help candidates better understand the role's requirements, work environment, and growth opportunities.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the online application form
- Tailor your resume and cover letter to highlight relevant marketing experience, particularly in brand marketing and trade marketing
- Prepare examples of successful marketing campaigns or projects that demonstrate your ability to drive results
- Follow up with the hiring manager one week after submitting your application to express your interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
