📌 Core Information
🔹 Job Title: Paid Social Buyer
🔹 Company: Hearst Magazines Division
🔹 Location: New York, NY, United States
🔹 Job Type: Full time
🔹 Category: Media Production
🔹 Date Posted: May 20, 2025
🔹 Experience Level: Entry-level (0-2 years)
🔹 Remote Status: On-site
🚀 Job Overview
Key aspects of this role include:
- Managing media buying and traffic acquisition across paid social platforms
- Collaborating with various teams to launch, optimize, and ensure successful social campaigns
- Working with content distribution tools such as Meta, TikTok, Snapchat, and Pinterest
- Being highly organized, detail-oriented, and creative with a strong desire to learn new skills
ASSUMPTION: This role requires a strong understanding of social media platforms and a willingness to learn and adapt to new tools and strategies.
📋 Key Responsibilities
✅ Manage media buying and traffic acquisition across paid social platforms
✅ Collaborate with Ad Operations, Sales, Marketing, and Edit teams to launch and optimize social campaigns
✅ Work with content distribution tools such as Meta, TikTok, Snapchat, and Pinterest
✅ Ensure successful performance across all social campaigns
ASSUMPTION: This role may require occasional overtime or weekend work to ensure campaign success.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Advertising, or a related field
Experience: 0-2 years of experience in media buying, traffic acquisition, or a related role
Required Skills:
- Proficient in media buying and traffic acquisition
- Strong organizational skills and attention to detail
- Creativity and a willingness to learn new skills
- Familiarity with social media platforms and content distribution tools
Preferred Skills:
- Experience with Meta Ads Manager, TikTok Ads, Snapchat Ads, or Pinterest Ads
- Knowledge of Google Analytics and Facebook Pixel
ASSUMPTION: While not required, experience with specific ad platforms can be beneficial for this role.
💰 Compensation & Benefits
Salary Range: $45,000 - $60,000 per year (Based on industry standards for entry-level media buying roles in New York City)
Benefits:
- Health, dental, and vision insurance
- 401(k) plan with company match
- Paid time off and holidays
- Tuition reimbursement and professional development opportunities
Working Hours: Full-time, Monday-Friday, 9:00 AM - 5:30 PM (with occasional overtime as needed)
ASSUMPTION: The salary range provided is an estimate based on industry standards and may vary depending on the candidate's qualifications and experience.
📌 Applicant Insights
🔍 Company Context
Industry: Hearst Magazines is one of the largest publishers in the world, with more than 25 brands reaching over 150 million people every month in the United States alone.
Company Size: Hearst Magazines has over 1,000 employees, providing a large and diverse work environment.
Founded: Hearst Magazines was founded in 1910 and has a rich history in the publishing industry.
Company Description:
- Hearst Magazines is a leading publisher of monthly magazines, including Cosmopolitan, ELLE, Esquire, Good Housekeeping, Harper’s BAZAAR, and O the Oprah Magazine.
- The company engages its audience across all mediums and channels, including print, digital, video, and social.
- Hearst Magazines is committed to creating, packaging, and selling products with cutting-edge technology and proprietary platforms.
Company Specialties:
- Magazine publishing
- Digital media and content creation
- Advertising and marketing solutions
Company Website: http://www.hearst.com/magazines
ASSUMPTION: Hearst Magazines is a well-established company with a strong presence in the publishing industry, providing a stable and supportive work environment for its employees.
📊 Role Analysis
Career Level: Entry-level
Reporting Structure: The Paid Social Buyer will report directly to the Paid Social Manager.
Work Arrangement: This role is on-site and requires working in the Hearst Magazines office in New York City.
Growth Opportunities:
- Advancement to a Paid Social Manager or similar role with more responsibilities and leadership opportunities
- Expanding skills and expertise in media buying, traffic acquisition, and digital marketing
- Potential to work on high-profile campaigns and collaborate with industry leaders
ASSUMPTION: This role provides a strong foundation for a career in media buying and digital marketing, with ample opportunities for growth and development.
🌍 Location & Work Environment
Office Type: The Hearst Magazines office in New York City is a modern and collaborative workspace, with open-plan offices and shared spaces for team meetings and events.
Office Location(s): 300 West 57th Street, New York, NY 10009, US
Geographic Context:
- New York City is a vibrant and diverse metropolis, offering a wide range of cultural, entertainment, and dining options.
- The office is located in Midtown Manhattan, close to public transportation and popular attractions.
- The cost of living in New York City is higher than the national average, with higher housing and living expenses.
Work Schedule: The work schedule is typically Monday-Friday, 9:00 AM - 5:30 PM, with occasional overtime as needed.
ASSUMPTION: Working in New York City offers unique opportunities for professional growth and networking, but may also come with higher living costs and a faster-paced work environment.
💼 Interview & Application Insights
Typical Process:
- Online application and resume submission
- Phone or video screening with the HR department
- In-person or virtual interview with the Paid Social Manager and a team member
- Final interview with the Director of Paid Social
Key Assessment Areas:
- Understanding of social media platforms and content distribution tools
- Organizational skills and attention to detail
- Creativity and problem-solving abilities
- Communication and teamwork skills
Application Tips:
- Highlight relevant experience and skills in your resume, including any experience with social media advertising or content distribution tools.
- Tailor your cover letter to demonstrate your enthusiasm for the role and your understanding of the publishing industry.
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability.
ATS Keywords: Media buying, traffic acquisition, social campaigns, content distribution, Meta, TikTok, Snapchat, Pinterest, organization, detail orientation, creativity, learning
ASSUMPTION: The application process for this role may be competitive, and candidates should highlight their relevant skills and experiences to increase their chances of success.
🛠️ Tools & Technologies
- Meta Ads Manager
- TikTok Ads
- Snapchat Ads
- Pinterest Ads
- Google Analytics
- Facebook Pixel
ASSUMPTION: Familiarity with these tools is not required but can be beneficial for this role. Training and support will be provided to help the successful candidate develop the necessary skills.
👔 Cultural Fit Considerations
Company Values:
- Innovation
- Collaboration
- Integrity
- Excellence
Work Style:
- Fast-paced and dynamic work environment
- Collaborative and team-oriented culture
- Opportunities for professional growth and development
Self-Assessment Questions:
- Do you thrive in a fast-paced and collaborative work environment?
- Are you comfortable working with a diverse team and adapting to new tools and strategies?
- Do you have a strong desire to learn and develop your skills in media buying and digital marketing?
ASSUMPTION: Candidates who are self-motivated, adaptable, and eager to learn will be well-suited to this role and the company culture at Hearst Magazines.
⚠️ Potential Challenges
- Managing multiple campaigns and deadlines simultaneously
- Adapting to new tools and platforms as the digital landscape evolves
- Occasional overtime or weekend work to ensure campaign success
- Competing with other media buyers and agencies for ad space and attention
ASSUMPTION: These challenges can be overcome with strong organizational skills, attention to detail, and a willingness to learn and adapt in a fast-paced environment.
📈 Similar Roles Comparison
- Compared to other media buying roles, this position offers a unique opportunity to work with a diverse portfolio of magazines and brands.
- In the publishing industry, this role is similar to other entry-level media buying positions, but may offer more opportunities for collaboration and cross-brand work.
- Career paths for this role may include advancement to Paid Social Manager, Digital Marketing Manager, or similar leadership positions within the company.
ASSUMPTION: This role provides a strong foundation for a career in media buying and digital marketing, with opportunities for growth and development within the company.
📝 Sample Projects
- Managing a social media campaign for a new magazine launch, including targeting, ad creation, and optimization
- Collaborating with the sales team to create and execute a targeted advertising campaign for a major brand partnership
- Analyzing campaign performance data to identify trends, optimize ad spend, and maximize ROI
ASSUMPTION: These sample projects are intended to provide a sense of the day-to-day responsibilities and tasks associated with this role, but may vary depending on the specific needs of the company and its brands.
❓ Key Questions to Ask During Interview
- What are the most challenging aspects of this role, and how can I best prepare for them?
- How does this role collaborate with other teams within the company, such as sales, marketing, and editorial?
- What opportunities are there for professional growth and development within the Paid Social team and the company as a whole?
- How does Hearst Magazines support work-life balance for its employees?
- What are the most important qualities and skills for success in this role, according to the hiring manager?
ASSUMPTION: Asking thoughtful and insightful questions during the interview process can help demonstrate your interest in the role and your commitment to success.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through the Hearst Magazines careers portal
- Tailor your resume to highlight your relevant experience and skills in media buying, traffic acquisition, and digital marketing
- Write a cover letter that demonstrates your enthusiasm for the role and your understanding of the publishing industry
- Prepare for behavioral interview questions that focus on your problem-solving skills, teamwork, and adaptability
- Follow up with the HR department one week after submitting your application to confirm receipt and inquire about next steps
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
