📌 Core Information
🔹 Job Title: Mid/Senior PPC Specialist
🔹 Company: Surfshark
🔹 Location: Warsaw, Poland
🔹 Job Type: Full Time (Hybrid - 3 days in office)
🔹 Category: Marketing
🔹 Date Posted: June 17, 2025
🔹 Experience Level: 2-5 years
🔹 Remote Status: On-site (Hybrid)
🚀 Job Overview
Key aspects of this role include:
- Managing and scaling paid search and other paid channels for Surfshark
- Developing and testing acquisition strategies to drive quality traffic and conversions
- Running A/B tests to boost campaign performance and improve conversion rates
- Analyzing campaign data to identify opportunities and make improvements
- Collaborating with other departments and bringing fresh ideas to the table
ASSUMPTION: This role requires a strong background in PPC management, data analysis, and reporting. The ideal candidate will have experience working with complex, global campaigns and be comfortable working independently or in a team.
📋 Key Responsibilities
✅ Manage and scale paid search and other paid channels with a focus on performance and efficiency
✅ Test and refine acquisition strategies to drive quality traffic and conversions across different markets
✅ Run A/B tests for ad copy, creatives, and landing pages to boost campaign performance
✅ Analyze campaign data to spot opportunities, find what’s underperforming, and make improvements
✅ Put together regular reports that clearly show how campaigns are doing, what’s working, and what could be better
✅ Stay up to date with trends in paid media and digital marketing — and bring fresh ideas to the table
ASSUMPTION: The role involves a mix of strategic planning, data analysis, and hands-on campaign management. Strong analytical and interpersonal skills are crucial for success in this position.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: At least 2+ years of experience in managing paid search acquisition campaigns
Required Skills:
- Proven expertise in data analysis and reporting, with proficiency in analytics tools (e.g., Google Analytics, Looker, Tableau, Excel, Google sheets)
- Excellent analytical thinking, ability to draw correct conclusions from data and subsequent action steps
- Experience in working with complex, global, large-scale campaigns
- Excellent time management skills
- Ability to work independently and collaboratively within a team
- Outstanding interpersonal skills for effective collaboration with other departments
- Proficiency in English both verbal and written
Preferred Skills:
- Familiarity with SEO and CRO best practices
- Intermediate skills with Google Tag Manager and web tracking
ASSUMPTION: While the role requires specific technical skills, it is also essential to have strong communication and teamwork skills to collaborate effectively with other departments.
💰 Compensation & Benefits
Salary Range: 2500-4700 EUR/month (Gross, may vary depending on skills, experience, or location)
Benefits:
- Growth and learning opportunities (time dedicated to learning, conferences, online learning platforms, and books for professional development)
- Health and wellness benefits (online workouts, physical coach, gym, regular mental health checks)
- Tools of your choice (choose technical equipment and tools needed to do your best)
- Community and celebrations (yearly workation, Friday get-togethers, various team buildings, and company celebrations)
- Convenient commuting (compensation for part of public transport costs)
- Work-life balance (3+2 hybrid model, work from anywhere in the world policy)
- Premium Surfshark accounts (for you, your family, and friends)
Working Hours: 40 hours per week, with flexible hours and a focus on results
ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in the Lithuanian market. The actual salary may vary depending on the candidate's skills, experience, and location.
📌 Applicant Insights
🔍 Company Context
Industry: Surfshark is a cybersecurity company that focuses on providing online privacy and security solutions. The company operates in a competitive market, with a strong emphasis on innovation and customer satisfaction.
Company Size: Surfshark is a mid-sized company with 19 employees, providing a dynamic and agile work environment. This size allows for close collaboration and quick decision-making.
Founded: Surfshark was founded in 2011, with a mission to secure and protect users' online privacy.
Company Description:
- Surfshark offers a range of privacy-focused products, including a VPN service, search engine, and privacy protection tools
- The company is committed to providing a secure and private online environment for its users
- Surfshark prioritizes user experience and ease of use, with a focus on simplicity and accessibility
Company Specialties:
- Virtual Private Networks (VPNs)
- Online privacy and security
- Privacy protection tools
Company Website: surfshark.com
ASSUMPTION: Surfshark's focus on privacy and security makes it an attractive option for candidates interested in working for a mission-driven company in the cybersecurity industry.
📊 Role Analysis
Career Level: This role is suitable for mid- to senior-level professionals with 2-5 years of experience in PPC management and data analysis.
Reporting Structure: The PPC Specialist will report directly to the Marketing Manager and collaborate with other marketing and product teams.
Work Arrangement: This is a hybrid role, with 3 days in the office and 2 days working remotely.
Growth Opportunities:
- Learning and development opportunities, including access to online learning platforms and conferences
- Potential career progression within the marketing department or the company as a whole
- Chance to work on global campaigns and gain international experience
ASSUMPTION: This role offers significant growth opportunities for the right candidate, with a focus on learning, development, and career progression.
🌍 Location & Work Environment
Office Type: Surfshark's office is a modern, collaborative workspace designed to foster creativity and productivity.
Office Location(s): Warsaw, Poland
Geographic Context:
- Warsaw is the capital and largest city of Poland, with a population of over 1.8 million
- The city is known for its rich history, vibrant culture, and thriving business scene
- Warsaw offers a high quality of life, with affordable housing, excellent public transportation, and numerous parks and green spaces
Work Schedule: The work schedule is flexible, with a focus on results and a 3+2 hybrid model.
ASSUMPTION: Warsaw provides an attractive work environment for professionals, with a vibrant city culture, affordable living costs, and a strong job market.
💼 Interview & Application Insights
Typical Process:
- Online application and resume screening
- Phone or video call interview with the HR department
- Technical interview with the Marketing Manager
- Final interview with the Marketing Director
Key Assessment Areas:
- PPC management skills and experience
- Data analysis and reporting proficiency
- Problem-solving and critical thinking abilities
- Communication and teamwork skills
Application Tips:
- Highlight relevant PPC management and data analysis experience in your resume
- Tailor your cover letter to Surfshark's mission and values
- Prepare for technical interview questions related to PPC strategies, data analysis, and campaign optimization
ATS Keywords: PPC, Paid Search, Data Analysis, Reporting, Google Analytics, Looker, Tableau, Excel, Google Sheets, Campaign Management, Conversion Rate Optimization
ASSUMPTION: The application process for this role is likely to be competitive, with a focus on candidates with strong PPC management and data analysis skills.
🛠️ Tools & Technologies
- Google Ads
- Google Analytics
- Looker
- Tableau
- Excel
- Google Sheets
- Google Tag Manager
ASSUMPTION: Familiarity with these tools is essential for success in this role, as they are used daily for campaign management, data analysis, and reporting.
👔 Cultural Fit Considerations
Company Values:
- Privacy by Design
- Simplicity
- Transparency
- Innovation
Work Style:
- Collaborative and team-oriented
- Focus on results and continuous improvement
- Flexible and adaptable
Self-Assessment Questions:
- Do you share Surfshark's commitment to privacy and user-centric design?
- Are you comfortable working in a collaborative, results-driven environment?
- Do you thrive in a dynamic, fast-paced work environment?
ASSUMPTION: Candidates who align with Surfshark's values and work style are more likely to succeed in this role and contribute to the company's mission.
⚠️ Potential Challenges
- Managing complex, global campaigns with tight deadlines
- Working with large datasets and finding meaningful insights
- Collaborating effectively with cross-functional teams and stakeholders
- Adapting to changes in the digital marketing landscape and staying up to date with industry trends
ASSUMPTION: These challenges are inherent to the role and require strong analytical, communication, and time management skills to overcome.
📈 Similar Roles Comparison
- This role is similar to other PPC Specialist or Paid Media Manager positions, but with a focus on privacy and security products
- Compared to other marketing roles, this position requires a strong background in data analysis and campaign optimization
- Career progression in this role could lead to senior marketing positions or management roles within the company
ASSUMPTION: This role offers unique opportunities for candidates interested in working in the cybersecurity industry and contributing to a mission-driven company.
📝 Sample Projects
- Developing and implementing a new PPC strategy for a product launch
- Analyzing campaign performance data to identify optimization opportunities and improve conversion rates
- Collaborating with the product team to create targeted ad creatives and landing pages
ASSUMPTION: These projects are representative of the types of tasks and initiatives the PPC Specialist will work on in this role.
❓ Key Questions to Ask During Interview
- What are the biggest challenges facing the PPC team currently, and how can this role help address them?
- How does Surfshark support the professional development and growth of its employees?
- What is the company's approach to work-life balance, and how is this role expected to fit into that framework?
- How does Surfshark differentiate itself from other cybersecurity companies, and how does this role contribute to that differentiation?
- What are the most important priorities for this role in the first 30, 60, and 90 days?
ASSUMPTION: These questions are designed to provide insight into the role's priorities, the company's culture, and the opportunities for professional growth and development.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your PPC management and data analysis experience
- Write a cover letter that demonstrates your understanding of Surfshark's mission and values
- Prepare for technical interview questions related to PPC strategies, data analysis, and campaign optimization
- Follow up with the hiring manager one week after submitting your application, if you haven't heard back
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
