Middle Email Marketing Manager

📌 Core Information

🔹 Job Title: Middle Email Marketing Manager

🔹 Company: Gypsy Collective

🔹 Location: Ukraine (Remote)

🔹 Job Type: Full-time

🔹 Category: Marketing

🔹 Date Posted: June 24, 2025

🔹 Experience Level: Entry-level to Mid-level (1+ year of experience)

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Planning and creating engaging email campaigns
• Optimizing campaigns for better performance through A/B testing and segmentation
• Collaborating with cross-functional teams to implement new strategies
• Analyzing data for reporting and performance evaluation
• Developing and executing email marketing strategies to achieve business goals

ASSUMPTION: This role requires a balance of creativity for campaign development and analytical skills for performance optimization. It also involves close collaboration with various teams.

📋 Key Responsibilities

✅ Plan and create engaging email campaigns, including newsletters, promotional offers, product announcements, and automated email flows

✅ Optimize email campaigns to improve deliverability, open rates, click-through rates, and conversions through A/B testing, audience segmentation, and performance analysis

✅ Implement new features and strategies in collaboration with cross-functional teams

✅ Work with analytics: collect, analyze, and interpret all necessary data for reporting and performance evaluation

✅ Develop and execute email marketing strategies to achieve business goals

ASSUMPTION: This role involves a mix of creative and analytical tasks, with a strong focus on data-driven decision making and continuous improvement.

🎯 Required Qualifications

Education: Not specified (Assumed: Bachelor's degree in Marketing, Business, or a related field)

Experience: 1+ year of experience in email marketing or CRM

Required Skills:

• Proven experience with email marketing platforms (Customer.io and Smartico.ai is a strong plus)
• Solid understanding of email marketing metrics and A/B testing principles
• Excellent written English and strong attention to detail
• Analytical mindset and experience working with data (Google Analytics, CRM reports)
• Ability to manage multiple campaigns and meet deadlines simultaneously

Preferred Skills:

• Experience with HTML/CSS for email formatting

ASSUMPTION: While not explicitly stated, a Bachelor's degree is typically required for this role. The required skills list is comprehensive and covers both technical and soft skills necessary for success in this position.

💰 Compensation & Benefits

Salary Range: Industry standard for a Middle Email Marketing Manager role in Ukraine is approximately UAH 30,000 - 50,000 per month (based on Glassdoor and Payscale data).

Benefits:

• Flexible payment options
• Tax assistance included
• Financial perks: Bonuses for holidays, B-day, work milestones and more
• Learn & grow: We cover courses and certifications
• Benefit Cafeteria: Choose what suits you — sports, language courses, therapy sessions, and more
• Stay connected: From team-building events to industry conferences
• Modern Equipment: We provide new laptops along with essential peripherals
• Your schedule, your rules: Start your day at 9, 10, or even 11

Working Hours: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: The salary range provided is an estimate based on industry standards for similar roles in Ukraine. The benefits listed are based on the information provided in the job description.

📌 Applicant Insights

🔍 Company Context

Industry: Advertising Services

Company Size: 51-200 employees

Founded: 2020

Company Description:

• A digital entertainment collective that transforms work into an expedition
• A remote-first environment with 100+ free-spirited professionals
• A culture focused on clear connections, growth motion, and exploration

Company Specialties:

• Advertising Services

Company Website: gypsy.co

ASSUMPTION: Gypsy Collective is a relatively young, fast-growing company with a unique culture that values flexibility, growth, and exploration.

📊 Role Analysis

Career Level: Middle-level (1+ year of experience)

Reporting Structure: This role may report to the Head of Marketing or a similar position

Work Arrangement: Remote OK (Ukraine)

Growth Opportunities:

• Potential career progression to Senior Email Marketing Manager or similar roles
• Opportunities to learn and grow within the company through courses and certifications

ASSUMPTION: This role offers opportunities for career growth and professional development within the company.

🌍 Location & Work Environment

Office Type: Remote (No physical office)

Office Location(s): N/A

Geographic Context:

• Ukraine has a cost of living that is generally lower than in Western Europe
• The time zone is Eastern European Time (EET, UTC +2)
• The country offers a mix of urban and rural environments, with vibrant cities and natural landscapes

Work Schedule: Full-time (40 hours/week) with flexible scheduling

ASSUMPTION: Working remotely in Ukraine offers a mix of cost-of-living advantages and time zone considerations, with a flexible work schedule.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening
• Technical assessment (email marketing platform test)
• Final interview with the hiring manager

Key Assessment Areas:

• Email marketing skills and experience
• Data analysis and interpretation
• Cultural fit and alignment with company values

Application Tips:

• Highlight relevant experience and achievements in email marketing
• Demonstrate strong analytical skills and data-driven decision-making
• Showcase your understanding of the company's unique culture and values

ATS Keywords: Email Marketing, CRM, A/B Testing, Audience Segmentation, Performance Analysis, HTML, CSS, Data Analysis, Google Analytics, Reporting, Attention to Detail, Campaign Management

ASSUMPTION: The application process for this role is likely to involve a combination of online submission, phone or video screening, technical assessment, and final interviews. Key assessment areas include email marketing skills, data analysis, and cultural fit.

🛠️ Tools & Technologies

• Customer.io
• Smartico.ai
• Google Analytics
• CRM software (specific platform not mentioned)
• HTML/CSS for email formatting

ASSUMPTION: The tools and technologies required for this role are primarily email marketing platforms, analytics tools, and HTML/CSS for email formatting.

👔 Cultural Fit Considerations

Company Values:

• Human-powered: Placing people at the heart of everything they do
• Clear connections: Speaking honestly, sharing openly, and building trust
• Stay in growth motion: Taking risks, adapting quickly, and turning challenges into stepping stones
• Always exploring: Pushing boundaries with genuine curiosity to discover what's next

Work Style:

• Remote-first environment with flexible scheduling
• Focus on results and progress, not clock-ins
• Collaborative and team-oriented culture

Self-Assessment Questions:

• Do you thrive in a remote work environment with flexible scheduling?
• Are you comfortable working collaboratively and prioritizing results over clock-ins?
• Do you align with the company's values of being human-powered, fostering clear connections, staying in growth motion, and always exploring?

ASSUMPTION: Gypsy Collective values a remote-first, results-driven work environment with a strong focus on collaboration and continuous growth. Applicants should assess their fit with these values and work style preferences.

⚠️ Potential Challenges

• Managing multiple campaigns and meeting deadlines simultaneously
• Adapting to a remote work environment and maintaining productivity
• Working with a diverse team across different time zones and cultures
• Keeping up with the fast-paced nature of the digital entertainment industry

ASSUMPTION: This role may present challenges related to time management, remote work, cultural integration, and industry pace. Applicants should consider these factors and assess their ability to thrive in such an environment.

📈 Similar Roles Comparison

• Compared to an Entry-level Email Marketing Specialist, this role requires more experience and offers more responsibility and growth opportunities
• Compared to a Senior Email Marketing Manager, this role has less experience required and offers a chance to grow into a leadership position
• Career path comparison: This role can lead to senior or management positions in email marketing or related fields within the company

ASSUMPTION: This role offers a balance between experience requirements and growth opportunities, positioning it between entry-level and senior roles in email marketing.

📝 Sample Projects

• Developing and executing a targeted email campaign to improve open rates by 20% within three months
• Implementing A/B testing to optimize subject lines and improve click-through rates by 15% within six months
• Analyzing email campaign performance data to identify trends and make data-driven recommendations for improvement

ASSUMPTION: These sample projects are designed to showcase the key responsibilities and required skills for this role, focusing on campaign development, optimization, and data analysis.

❓ Key Questions to Ask During Interview

• What are the key priorities for this role in the first 30, 60, and 90 days?
• How does this role collaborate with other teams, such as design, content, and sales?
• What opportunities are there for professional growth and development within the company?
• How does the company support work-life balance for remote employees?
• What are the most challenging aspects of working in a remote-first environment, and how does the company address them?

ASSUMPTION: These interview questions are designed to gain insights into the role's priorities, team dynamics, growth opportunities, work-life balance, and remote work challenges.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume and cover letter to highlight your relevant experience and skills in email marketing
• Prepare for a technical assessment focused on email marketing platforms and data analysis
• Research the company and its values to demonstrate your cultural fit and alignment
• Follow up after your application submission and interviews to express your interest and enthusiasm for the role

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.