Middle PPC Media Buyer (UAC/Search)

📌 Core Information

🔹 Job Title: Middle PPC Media Buyer (UAC/Search)

🔹 Company: GROWE

🔹 Location: Anywhere

🔹 Job Type: Full-time

🔹 Category: Business Consulting and Services

🔹 Date Posted: 2025-07-15

🔹 Experience Level: 2-5 years

🔹 Remote Status: Remote OK

🚀 Job Overview

Key aspects of this role include:

• Optimizing and scaling existing advertising campaigns
• Planning, setting up, optimizing, and scaling new ad campaigns and sources
• Generating ideas for new creatives, funnels, and running A/B tests to improve conversion rates
• Analyzing campaigns, reporting ROI results, and developing strategies for further development
• Creating monthly/quarterly media buying plans and providing reports
• Identifying new business opportunities based on acquisition performance

ASSUMPTION: This role requires a strong background in PPC media buying, with a focus on Google Ads, Bing Ads, UAC, Display, and YouTube traffic for gray niches. The ideal candidate will have experience with analytics and tracking tools, as well as knowledge of the sports and casino industries.

📋 Key Responsibilities

✅ Optimize and scale existing advertising campaigns

✅ Plan, set up, optimize, and scale new ad campaigns and sources

✅ Generate ideas for new creatives, funnels, and run A/B tests to improve conversion rates

✅ Analyze campaigns, report ROI results, and develop strategies for further development

✅ Create monthly/quarterly media buying plans and provide reports

✅ Identify new business opportunities based on acquisition performance

ASSUMPTION: The role involves a high level of autonomy and requires strong analytical and creative thinking skills to continuously improve campaign performance and identify new opportunities.

🎯 Required Qualifications

Education: Not specified

Experience: 2+ years of experience in running paid advertising campaigns, particularly with Google Ads, Bing Ads (Search, GDN, UAC) for gray niches

Required Skills:

• Proven experience with Google Ads, Bing Ads (Search, GDN, UAC) for gray niches
• Knowledge of UAC, Display, and YouTube traffic for gray niches (a plus)
• Experience with analytics and tracking tools (Keitaro, Binom), cloaking tools
• Understanding of testing new traffic sources for gray niches
• Intermediate level of English
• Willingness to learn new interfaces, technologies, and advertising platforms

Preferred Skills:

• Knowledge of the sports and casino industries
• Open to candidates from "white" niches who have worked with monthly budgets of $100,000+

ASSUMPTION: While not explicitly stated, a bachelor's degree in marketing, business, or a related field would be beneficial for this role. Additionally, experience with specific analytics and tracking tools is highly desirable.

💰 Compensation & Benefits

Salary Range: $50,000 - $80,000 per year (Based on industry standards for a Middle PPC Media Buyer role with 2-5 years of experience)

Benefits:

• Not specified

Working Hours: Full-time (40 hours per week)

ASSUMPTION: The salary range is an estimate based on industry standards for a Middle PPC Media Buyer role with 2-5 years of experience. The actual salary may vary depending on factors such as the candidate's specific experience and skills.

📌 Applicant Insights

🔍 Company Context

Industry: Business Consulting and Services, focusing on specialized staffing services for the SAP, Enterprise Applications, SaaS, and Cloud Technology sectors

Company Size: 11-50 employees (Small to Medium-sized company, offering a more intimate work environment with closer collaboration)

Founded: Not specified

Company Description:

• Growe Global connects top talent with organizations committed to driving innovation
• Focuses on becoming the go-to agency for specialized staffing services
• Empowers businesses to achieve their goals while shaping a better future for generations to come

Company Specialties:

• ERP
• Enterprise Software
• Technology
• SaaS
• SAP
• Staffing
• Cloud

Company Website: www.growe-global.com

ASSUMPTION: Growe Global is a growing company focused on connecting top talent with organizations in the technology sector. Their small to medium size allows for a more collaborative work environment.

📊 Role Analysis

Career Level: Middle-level position, reporting directly to the PPC Team Lead or similar role

Reporting Structure: The role may have limited supervisory responsibilities, focusing more on individual performance and campaign optimization

Work Arrangement: Remote OK, with flexible work arrangements based on the candidate's needs and preferences

Growth Opportunities:

• Potential career progression to Senior PPC Media Buyer or Team Lead roles
• Expanding skills and expertise in various advertising platforms and industries
• Gaining experience in a growing company with a focus on innovation and driving results

ASSUMPTION: The role offers opportunities for career growth and skill development within the PPC media buying field, as well as potential leadership roles within the company.

🌍 Location & Work Environment

Office Type: Remote-friendly, with a physical office located in New York, NY

Office Location(s): 307 W 38th St, 16th Floor, New York, NY 10018, US

Geographic Context:

• The role can be performed remotely from anywhere, offering flexibility in location
• New York, NY office location provides access to a vibrant business ecosystem and networking opportunities
• The company's global focus allows for collaboration with teams and clients across various time zones

Work Schedule: Full-time, with flexible hours based on the candidate's needs and preferences

ASSUMPTION: The remote-friendly work environment offers flexibility and work-life balance, while the New York office location provides access to a dynamic business ecosystem and networking opportunities.

💼 Interview & Application Insights

Typical Process:

• Online application submission
• Phone or video screening with the HR team
• Technical interview with the PPC Team Lead or similar role
• Final interview with the hiring manager or a panel of team members

Key Assessment Areas:

• PPC media buying skills and experience
• Analytical and problem-solving abilities
• Creativity and strategic thinking
• Communication and presentation skills
• Alignment with company values and culture

Application Tips:

• Highlight relevant PPC media buying experience, particularly with Google Ads, Bing Ads, and gray niches
• Demonstrate strong analytical and problem-solving skills through examples or case studies
• Showcase creativity and strategic thinking in previous campaigns or projects
• Tailor your resume and cover letter to emphasize skills and experiences relevant to the role

ATS Keywords: PPC Media Buying, Google Ads, Bing Ads, UAC, Display Traffic, YouTube Traffic, Analytics Tools, Tracking Tools, Cloaking Tools, A/B Testing, Sports Industry Knowledge, Casino Industry Knowledge

ASSUMPTION: The application process may involve multiple interviews, focusing on both technical skills and cultural fit. Tailoring the resume and cover letter to highlight relevant skills and experiences is essential for success.

🛠️ Tools & Technologies

• Google Ads
• Bing Ads
• UAC (Universal App Campaigns)
• Display Traffic
• YouTube Traffic
• Analytics Tools (Keitaro, Binom)
• Cloaking Tools

ASSUMPTION: The role requires proficiency in various PPC advertising platforms, as well as analytics and tracking tools to optimize campaign performance.

👔 Cultural Fit Considerations

Company Values:

• GROWE TOGETHER: Our team is our main asset. We work together and support each other to achieve our common goals
• DRIVE RESULT OVER PROCESS: We set ambitious, clear, measurable goals in line with our strategy and driving Growe to success
• BE READY FOR CHANGE: We see challenges as opportunities to grow and evolve. We adapt today to win tomorrow

Work Style:

• Collaborative and supportive team environment
• Focus on driving results and achieving goals
• Adaptability and openness to change

Self-Assessment Questions:

• Do you thrive in a collaborative, supportive team environment?
• Are you driven by results and focused on achieving ambitious goals?
• Are you adaptable and open to change, seeing challenges as opportunities for growth?

ASSUMPTION: Growe Global values a collaborative, results-driven, and adaptable work environment. Candidates who align with these values and work styles will likely be a strong fit for the company.

⚠️ Potential Challenges

• Managing multiple campaigns and ad sources simultaneously
• Keeping up with industry trends and new advertising platforms
• Adapting to changes in campaign performance and market conditions
• Working remotely and maintaining productivity without direct supervision

ASSUMPTION: The role may present challenges in managing multiple campaigns, staying current with industry trends, and adapting to changes in performance. Remote work may also require strong self-motivation and time management skills.

📈 Similar Roles Comparison

• Unlike other PPC media buying roles, this position focuses on gray niches and may require experience with specific analytics and tracking tools
• Growe Global's focus on specialized staffing services for the technology sector sets it apart from other companies in the business consulting and services industry
• Career progression opportunities may include Senior PPC Media Buyer or Team Lead roles, with potential growth in the PPC media buying field or within the company

ASSUMPTION: This role differs from other PPC media buying positions in its focus on gray niches and specific analytics tools. Growe Global's unique focus on specialized staffing services for the technology sector offers distinct career growth opportunities.

📝 Sample Projects

• Optimizing and scaling an existing Google Ads campaign for a gray niche sportsbook
• Planning, setting up, and optimizing a new Bing Ads campaign for a casino affiliate program
• Running A/B tests on creatives and funnels to improve conversion rates for a UAC campaign targeting the sports industry

ASSUMPTION: Sample projects may involve optimizing and scaling existing campaigns, planning and setting up new campaigns, and running A/B tests to improve conversion rates, with a focus on gray niches and specific industries.

❓ Key Questions to Ask During Interview

• Can you describe the typical campaign structure and strategy for gray niches in this role?
• How does the team collaborate and support each other to achieve common goals?
• What are the most significant challenges facing the PPC team currently, and how can this role contribute to addressing them?
• What opportunities are there for career growth and skill development within the PPC media buying field or within the company?
• How does the company support remote workers and ensure productivity and work-life balance?

ASSUMPTION: Interview questions should focus on understanding the role's specific requirements, the team's dynamics, career growth opportunities, and the company's support for remote workers.

📌 Next Steps for Applicants

To apply for this position:

• Submit your application through this link
• Tailor your resume to highlight relevant PPC media buying experience, skills, and achievements
• Write a cover letter emphasizing your alignment with Growe Global's values and your enthusiasm for the role
• Prepare examples of successful PPC campaigns or projects, demonstrating your ability to optimize and scale advertising efforts
• Follow up with the hiring team one week after submission, inquiring about the status of your application

⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.