🔹 Job Title: Mini Genius/Sales - MINI of Fort Myers (BMW Brand)
🔹 Company: Sonic Automotive
🔹 Location: Fort Myers, Florida
🔹 Job Type: Full-time
🔹 Category: Retail Motor Vehicles
🔹 Date Posted: April 9, 2025
🔹 Experience Level: 0-2 years
🔹 Remote Status: On-site
Key aspects of this role include:
ASSUMPTION: This role requires strong communication skills, sales prowess, and a customer-centric mindset. It is ideal for individuals with a passion for cars and a drive to succeed in a fast-paced environment.
✅ Realize that business is built on customer satisfaction and devote oneself to guarantee satisfaction of customers
✅ Determine each customer’s vehicle needs by asking questions and listening
✅ Demonstrate vehicles (includes test drives)
✅ Deliver vehicles to customers
✅ Establish personal income goals that are consistent with dealership standards of productivity and devise a strategy to meet those goals
✅ Report to the vehicle Sales Manager regarding objectives, planned activities, reviews, and analyses
✅ Keep abreast of incoming inventory, features, accessories, etc., and how they benefit customers
✅ Work with the service department and body shop to ensure that vehicles are reconditioned as expected and on schedule
✅ Attend sales meetings and training offered by the dealership and the manufacturer
✅ Maintain a prospect development system
✅ Maintain an owner follow-up system that encourages repeat and referral business
✅ Review and analyze actions at the end of each day, week, month, and year to determine how to better utilize time and plan more effectively
✅ Understand the terminology of the automobile business and keep abreast of technological changes in the product
✅ Know and understand equity and values and be able to explain depreciation to the customer
✅ Know and understand the federal, state, and local laws which govern retail auto sales
✅ Introduce customers to service department personnel to emphasize to them the quality and efficiency of service repairs and maintenance available in the dealership’s service department
✅ Must follow all company safety policies and procedures, and immediately report any and all accidents to a manager or supervisor
ASSUMPTION: This role requires a strong focus on customer satisfaction, excellent communication skills, and the ability to sell vehicles effectively while adhering to dealership standards and legal requirements.
Education: High school diploma or equivalent
Experience: 0-2 years of relevant experience
Required Skills:
Preferred Skills:
ASSUMPTION: While a high school diploma or equivalent is required, candidates with previous sales experience, especially in the automotive industry, may have an advantage in securing this position.
Salary Range: $35,000 - $50,000 per year (Estimated, based on industry standards for entry-level sales positions in the automotive industry)
Benefits:
Working Hours: Full-time, typically Monday-Saturday, with a flexible schedule based on business needs
ASSUMPTION: The salary range provided is an estimate based on industry standards for entry-level sales positions in the automotive industry. Actual compensation may vary based on factors such as experience, performance, and dealership location.
Industry: Retail Motor Vehicles
Company Size: 10,001+ employees (Sonic Automotive is a large, publicly-traded company with a significant presence in the automotive retail industry)
Founded: 1997 (Sonic Automotive was founded in 1997 and has since grown to become one of the largest automotive retailers in the United States)
Company Description:
Company Specialties:
Company Website: http://www.sonicautomotive.com
ASSUMPTION: Sonic Automotive is a well-established company in the automotive retail industry, with a strong focus on innovation and guest experiences. This role offers opportunities for growth and development within a large organization.
Career Level: Entry-level to mid-level sales position
Reporting Structure: Reports directly to the vehicle Sales Manager
Work Arrangement: On-site, full-time, with a flexible schedule based on business needs
Growth Opportunities:
ASSUMPTION: This role offers opportunities for growth and development within the automotive retail industry, with potential for advancement based on performance and experience.
Office Type: Automotive dealership (MINI of Fort Myers)
Office Location(s): 13880 S Tamiami Trl, Fort Myers, FL 33912, USA
Geographic Context:
Work Schedule: Full-time, typically Monday-Saturday, with a flexible schedule based on business needs
ASSUMPTION: The work environment at MINI of Fort Myers is fast-paced and customer-focused, with a strong emphasis on sales and customer satisfaction. The dealership is located in a suburban area with easy access to nearby amenities.
Typical Process:
Key Assessment Areas:
Application Tips:
ATS Keywords: Sales, automotive, customer service, communication, problem-solving, retail, motor vehicles, dealership, quota, customer satisfaction
ASSUMPTION: The application process for this role is likely to involve an online application submission, followed by a phone or video screening, an in-person interview with the Sales Manager, and a background check and reference check. Applicants should highlight their sales skills, communication abilities, and customer service orientation in their application materials and interview preparation.
ASSUMPTION: This role requires the use of various tools and technologies to manage sales prospects, track sales performance, and demonstrate vehicles to customers. Familiarity with these tools and technologies may be beneficial but is not always required.
Company Values:
Work Style:
Self-Assessment Questions:
ASSUMPTION: Sonic Automotive values a customer-centric, innovative, and collaborative work environment. Applicants should assess their fit with these values and work styles before applying for this role.
ASSUMPTION: This role presents various challenges, including meeting sales quotas, working in a fast-paced environment, and managing customer expectations. Applicants should be prepared to face these challenges and demonstrate their ability to succeed in a demanding sales role.
ASSUMPTION: While this role is similar to other entry-level sales positions in the automotive industry, it is specific to the MINI brand and may require additional product knowledge and training. Applicants should consider their fit with the MINI brand and the specific requirements of this role when applying.
ASSUMPTION: These sample projects are representative of the types of tasks and initiatives that may be required in this role. Applicants should be prepared to demonstrate their ability to succeed in these areas and contribute to the overall success of the dealership.
ASSUMPTION: These key questions are designed to help applicants better understand the role, the dealership, and the Sonic Automotive organization. Applicants should ask thoughtful and insightful questions to demonstrate their interest in and preparation for the role.
To apply for this position:
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.