📌 Core Information
🔹 Job Title: Mobile Growth Manager - ASO (m/f/d)
🔹 Company: Phiture
🔹 Location: Remote in United States
🔹 Job Type: Full-time
🔹 Category: Business Consulting and Services
🔹 Date Posted: 2025-05-12
🔹 Experience Level: 2-5 years
🔹 Remote Status: Remote OK
🚀 Job Overview
Key aspects of this role include:
- Managing ASO projects for a diverse portfolio of apps across multiple markets and languages
- Executing campaigns based on strategies by senior team members
- Running experiments and A/B tests for optimal client results
- Monitoring and reporting on keyword rankings, install rate, and experiment effectiveness
- Devising ASO methods and strategies for client success and competitive edge
ASSUMPTION: This role requires a strong understanding of ASO strategies and a data-driven mindset to continuously improve client results.
📋 Key Responsibilities
✅ Manage client accounts and lead ASO projects for a diverse portfolio of apps across multiple markets and languages, supporting key clients on a global scale.
✅ Execute campaigns based on strategies by Senior Consultants and Growth Leads.
✅ Run experiments and A/B tests for optimal client results.
✅ Brief designers and translators on creative experiments and app store asset localization.
✅ Conduct check-ins with clients, guiding through methods and ASO thought-process.
✅ Monitor and report on keyword rankings, install rate, and experiment effectiveness.
✅ Devise ASO methods and strategies for client success and competitive edge.
✅ Continuously build expertise in ASO and related areas by staying up to date with the latest tools, technologies, and best practices.
✅ Produce content and articles for our ASO knowledge base and ASO Stack publication.
ASSUMPTION: This role involves a high level of client interaction and requires strong communication skills to effectively convey ASO strategies and results.
🎯 Required Qualifications
Education: Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
Experience: 2+ years experience in mobile marketing with an app publisher, tool agency, or similar, with at least 1-year experience in ASO
Required Skills:
- Proven track record of being data-driven, with experience analyzing data with Excel, Google Sheets, etc.
- Excellent communication and presentation skills
- Team player attitude, great in giving and receiving feedback as well as sharing knowledge
- Strong project management skills
- Excellent knowledge of core mobile marketing methods and terminology
- Excellent verbal and written English language skills
- Flexible, adaptable, and driven - open to participating in a friendly but fast-paced environment
Preferred Skills:
- Apple search ads experience
- Experience with conversion topics and experimentation
ASSUMPTION: Candidates with experience in ASO and a strong analytical background are likely to be successful in this role.
💰 Compensation & Benefits
Salary Range: €45,000 - €65,000 per year (based on experience and location)
Benefits:
- Unlimited remote work within your home country (applies to the EMEA region) and up to 90 days of international remote work every year
- The opportunity to boost your salary with our quarterly bonus scheme and share in the company's financial success
- Full and free mental health support from licensed therapists through our partnership with Oliva
- Regular team events and a yearly, all-expenses-paid company offsite
- A yearly €1,000 budget for your personal development
- 10 learning hours a month to focus on your personal and professional growth during working hours
- Flexible working hours so you can find the working patterns that best suit you
- Up to 30 days of paid vacation every year — plus more for special occasions
- An individual career roadmap and personal development plan to support a progressive learning curve
- A flexible working space at our spacious, pet-friendly headquarters in one of Berlin’s lively districts
- Onboarding package full of branded Phiture gear and a company MacBook
- A monthly remote work cash allowance to help you spruce up your home office space — plus your own monitor and desk chair
- Birthday, anniversary, and seasonal gifts from responsibly sourced local businesses
Working Hours: Full-time (40 hours per week) with flexible working hours
ASSUMPTION: The salary range is estimated based on industry standards for ASO-focused roles in the EMEA region. Actual compensation may vary based on individual qualifications and company policy.
📌 Applicant Insights
🔍 Company Context
Industry: Business Consulting and Services, specializing in mobile growth, app store optimization, and related services
Company Size: 51-200 employees
Founded: 2016
Company Description:
- Phiture is a multi award-winning mobile growth consultancy working with the teams behind leading apps
- The company offers 5 key services: App Store Optimization, Performance Marketing, Retention/CRM, Growth Consulting, and Subscription Revenue Optimization
- Phiture equips product and marketing teams with the skills and knowledge they need to grow apps – or manages it for them
Company Specialties:
- Mobile growth
- App store optimization (ASO)
- Mobile marketing automation
- Retention
- CRM
- Apple search ads
- Search ads
- Mobile CRM
- Subscription optimization
- Performance marketing
- User acquisition
- App marketing
- Google app campaigns
- Conversion rate optimization
- Facebook ads
- And snapchat ads
Company Website: phiture.com
ASSUMPTION: Phiture's focus on mobile growth and ASO makes it an attractive option for candidates interested in these areas of expertise.
📊 Role Analysis
Career Level: Mid-level, with opportunities for growth and development
Reporting Structure: This role reports directly to the Growth Leads and works closely with Senior Consultants and other team members
Work Arrangement: Remote OK, with unlimited remote work within the EMEA region and up to 90 days of international remote work per year
Growth Opportunities:
- Potential to advance to senior roles within the company, such as Growth Lead or Senior Consultant
- Opportunities to work on diverse projects and gain experience in various aspects of mobile growth
- Access to personal development budget and learning hours to support professional growth
ASSUMPTION: This role offers strong growth potential for candidates looking to advance their careers in mobile growth and ASO.
🌍 Location & Work Environment
Office Type: Remote-first, with a flexible working space available at the company's headquarters in Berlin
Office Location(s): Berlin, Germany; New York, USA; London, UK; Barcelona, Spain
Geographic Context:
- The United States is the primary market for this role, with a focus on supporting clients in various regions
- The company's headquarters are based in Berlin, Germany, with additional offices in New York, London, and Barcelona
- The role allows for unlimited remote work within the EMEA region and up to 90 days of international remote work per year
Work Schedule: Full-time (40 hours per week) with flexible working hours and the option to work remotely
ASSUMPTION: The remote nature of this role allows for a high degree of flexibility and work-life balance, while still providing opportunities for in-person collaboration and team building.
💼 Interview & Application Insights
Typical Process:
- Initial phone or video screen to assess cultural fit and basic qualifications
- Technical assessment or case study to evaluate ASO skills and problem-solving abilities
- Final interview with the Growth Leads or other senior team members to discuss the role and company culture in more detail
Key Assessment Areas:
- ASO knowledge and experience
- Data analysis and interpretation skills
- Communication and presentation abilities
- Project management and organizational skills
- Cultural fit and alignment with company values
Application Tips:
- Highlight relevant ASO experience and achievements in your resume
- Prepare for the technical assessment or case study by brushing up on your ASO knowledge and practicing data analysis
- Tailor your cover letter to demonstrate your understanding of the role and company, and explain why you are a strong fit for the position
- Be prepared to discuss your approach to ASO and how you have driven results in previous roles
ATS Keywords: ASO, App Store Optimization, Mobile Marketing, Data Analysis, Project Management, Client Success, Campaign Execution, A/B Testing, Keyword Monitoring, App Store Assets, Localization, English Proficiency
ASSUMPTION: The application process for this role is likely to be competitive, and candidates should be prepared to demonstrate their ASO expertise and cultural fit with the company.
🛠️ Tools & Technologies
- Excel or Google Sheets for data analysis
- ASO-specific tools and platforms (e.g., App Annie, Sensor Tower, AppFollow)
- Project management tools (e.g., Asana, Trello, JIRA)
- Communication and collaboration tools (e.g., Slack, Microsoft Teams)
- Design and localization tools (e.g., Sketch, Figma, Crowdin)
ASSUMPTION: The specific tools and technologies used in this role may vary depending on the client and project requirements.
👔 Cultural Fit Considerations
Company Values:
- Data-driven decision making
- Continuous learning and improvement
- Collaboration and teamwork
- Transparency and open communication
- Customer-centric approach
Work Style:
- Remote-friendly and flexible working hours
- Results-oriented and autonomous
- Collaborative and team-focused
- Adaptable and open to feedback
- Strong communication and presentation skills
Self-Assessment Questions:
- How do you approach data-driven decision making in ASO?
- Can you describe a time when you had to adapt your approach to ASO based on new data or insights?
- How do you prefer to work with designers and translators on app store asset localization?
ASSUMPTION: Candidates who align with Phiture's company values and work style are likely to be a strong fit for this role.
⚠️ Potential Challenges
- Managing multiple client accounts and projects simultaneously may require strong organizational skills and time management
- Working remotely may present challenges in terms of communication and collaboration with team members and clients
- Keeping up with the latest ASO trends and best practices may require continuous learning and adaptation
- Dealing with client feedback and managing expectations may require strong communication and interpersonal skills
ASSUMPTION: These challenges can be overcome with strong organizational skills, effective communication, and a willingness to adapt and learn.
📈 Similar Roles Comparison
- This role is focused on ASO and may differ from other mobile marketing roles that focus on user acquisition, retention, or CRM
- ASO roles may require a more technical skill set and a strong understanding of app store optimization strategies
- Career progression in ASO may involve moving into senior roles within the field, such as Growth Lead or Senior Consultant
ASSUMPTION: Candidates should consider their career goals and interests when comparing this role to other mobile marketing or ASO positions.
📝 Sample Projects
- Conducting keyword research and optimization for a gaming app with millions of users
- Executing A/B tests to improve app store conversion rates for a e-commerce app
- Localizing app store assets and conducting market research for a global app launch
ASSUMPTION: These sample projects illustrate the diverse nature of ASO work and the importance of a well-rounded skill set in this role.
❓ Key Questions to Ask During Interview
- Can you describe the team structure and how this role fits into the organization?
- How does Phiture support the professional development and growth of its employees?
- What are the key priorities for this role in the first 30, 60, and 90 days?
- How does Phiture approach client communication and collaboration?
- What are the most challenging aspects of this role, and how can I best prepare for them?
ASSUMPTION: Asking thoughtful questions during the interview process can help candidates better understand the role and company culture.
📌 Next Steps for Applicants
To apply for this position:
- Submit your application through this link
- Tailor your resume to highlight your ASO experience and relevant skills
- Write a cover letter explaining your interest in the role and how your background makes you a strong fit
- Prepare for the technical assessment or case study by brushing up on your ASO knowledge and practicing data analysis
- Follow up with the hiring manager one week after submitting your application to express your continued interest in the role
⚠️ This job description contains AI-assisted information. Details should be verified directly with the employer before making decisions.
